Consciously Unbiased
Consciously Unbiased is a New York-based enterprise DEI training and content company, founded in 2018 as a subsidiary of HireTalent, that delivers neuroscience- and storytelling-based live workshops, eLearning, the Microprogressions™ 12-month habit subscription, and the Certified to Hire program to HR, DEI, and talent acquisition leaders at large organizations.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Consciously Unbiased does
Consciously Unbiased is a New York-based, privately-held Diversity, Equity, and Inclusion (DEI) training and content company founded in 2018 and operating as a subsidiary of HireTalent, an NMSDC-certified minority diversity organization. The company delivers enterprise DEI learning experiences grounded in neuroscience, behavioral science, and storytelling across multiple formats: customized live in-person workshops, eLearning courses, video and audio content, a Certified to Hire certification program for talent acquisition teams, and a proprietary 12-month habit-building subscription called Microprogressions™ that delivers one neuroscience- and emotional-intelligence-based habit per month. Beyond training, the firm runs a large content and community ecosystem including the 'Break the Bias' podcast hosted by co-founder Bindu Lokre, a Substack newsletter, gated research reports (such as 'The Future of DEI in the Contingent Workforce'), bespoke corporate events, and an inclusive marketing strategy offering, all distributed through the company website, social channels, and a network of partners including Disability:IN, SIA, NMSDC, and NGLCC. Microprogressions™ is a registered trademark, and the firm carries an EcoVadis sustainability award.
The company serves primarily enterprise HR, DEI, and Talent Acquisition leaders at large organizations, with a 25+ enterprise logo wall spanning Bank of America, State Street, RBC, FINRA, Accenture, Viacom, Activision Blizzard, LinkedIn, Bristol Myers Squibb, Mondelez, Estée Lauder, Red Cross, Year Up, Houzz, MFAH, and Beeline. Revenue is generated through quote-based professional services engagements (workshops, certification, bespoke events, inclusive marketing) supplemented by the recurring Microprogressions™ subscription, with multi-year contract cadence and no publicly disclosed pricing. Go-to-market is direct enterprise sales via a Contact Us form, layered with content-led inbound through the podcast, Substack, blog, video library, gated reports, and Inclusion Council community, supported by earned media coverage in NBC, Forbes, Newsweek, Reuters, The Independent, Globe and Mail, Foreign Policy, and Conscious Magazine. The leadership team comprises co-founders Ashish Kaushal, Bindu Lokre, and Kiran Rai; CEO Anita Scott; Fractional CMO Holly Corbett; Director of Marketing and Partnerships Sara Munjack; Instructional Designer & Facilitator Lizi King; and Social Media Manager Alylah Burrola, with total headcount reported as 11-50. No outside funding rounds, revenue figures, or AI/ML capabilities are disclosed.
Consciously Unbiased firmographics
Firmographics- Name
- Consciously Unbiased
- Legal name
- Consciously Unbiased
- Website
- https://consciouslyunbiased.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Consciously Unbiased is a New York-based enterprise DEI training and content company, founded in 2018 as a subsidiary of HireTalent, that delivers neuroscience- and storytelling-based live workshops, eLearning, the Microprogressions™ 12-month habit subscription, and the Certified to Hire program to HR, DEI, and talent acquisition leaders at large organizations.
- Ownership category
- akta.pro rank
Consciously Unbiased industry classification
Industry- Product category
- Diversity and Inclusion Training
- NAICS
- Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- DEI, Equity & Inclusion Training (EDABAIAF)
- akta.pro secondary industries
- DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ), DEI, Culture & Employee Engagement Training (BPACANAE)
Keywords
Where Consciously Unbiased is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Consciously Unbiased business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- DEI Training Services: Customized enterprise DEI training delivered through live in-person workshops, eLearning, video, and audio formats. Includes signature DEI courses, Certified to Hire workshops for talent acquisition teams, and full-day certification workshops. B2B professional services engagement model.
- Microprogressions Habit-Building Subscription: 12-month recurring subscription where employees receive one specific habit to practice each month, with skills that build upon each other. Subscription-based model for ongoing organizational DEI transformation.
- Bespoke Events and Inclusive Marketing: Customized events and inclusive marketing services that amplify brand with inclusive strategies. Likely project-based/one-time engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based custom enterprise pricing for DEI training, workshops, and subscription services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Consciously Unbiased product offering
Product offeringCore offering
Consciously Unbiased delivers customized enterprise diversity, equity, and inclusion (DEI) learning experiences grounded in neuroscience, behavioral science, and storytelling. Its offerings span live in-person workshops, asynchronous eLearning courses, audio/video content, a 12-month Microprogressions™ habit-building subscription, a Certified to Hire workshop for talent acquisition teams, bespoke events, and inclusive marketing strategy engagements.
Product overview
Consciously Unbiased is a DEI (Diversity, Equity & Inclusion) training and content company that operates as a portfolio of related offerings rather than a single unified SaaS product. The core platform-equivalent is the DEI Training program, which is delivered in multiple formats (Live Training, E-Learning, and audio/video) and is supported by two specialized modules: the Certified to Hire Workshop (Diverse Hiring Certification) for talent acquisition teams and the Microprogressions™ Habit-Building Subscription, a 12-month habit program designed to drive long-term behavior change. Beyond training, the company offers Bespoke Events and Inclusive Marketing as service engagements, and maintains a large content ecosystem organized under the CU Content Library, including the Break the Bias Podcast, the CU Articles blog, and the Reports & Tools Library (with downloadable resources such as the Future of DEI in the Contingent Workforce report, the Anti-Racism Resource Guide, and the LGBTQ+ Key Terms Cheat Sheet). Together these offerings combine neuroscience-backed learning experiences with storytelling-driven content to transform company culture, with HireTalent (its parent NMSDC-certified diversity hiring organization) providing the underlying diverse talent pipeline capability.
Differentiator
Problem solved
Functional benefit
Brands
- Microprogressions™: A branded habit-building subscription product and concept coined by Consciously Unbiased, offering monthly small action steps (Microprogressions) to help bust bias and build inclusion over 12 months.
- Break the Bias
Products and services
- DEI Training Signature DEI training program based on neuroscience, behavioral science, and the power of storytelling, offered in-person, video, eLearning, and audio formats. Designed to make the subconscious conscious, turn DEI into a personal passion, and change workplace behaviors and culture for enterprise clients.
- Live Training
- E-Learning
- Microprogressions™ Proprietary habit-building subscription program in which employees receive one specific habit to practice each month for 12 months, with skills that build upon each other to drive long-term behavior change and culture transformation.
- Certified to Hire Workshop
- Bespoke Events
- Inclusive Marketing
Quantifiable outcome
- Increased bias awareness (specific percentage not disclosed)
- +2 more outcomes
Companies that use Consciously Unbiased
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
Consciously Unbiased technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
Consciously Unbiased partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- HireTalentflagshipHireTalent is described as the parent company of Consciously Unbiased. It is an NMSDC minority certified diversity organization that helps clients source diverse candidates. Consciously Unbiased and HireTalent collaborate on events (e.g., CWS Summit) and joint research reports on diversity in the contingent workforce.
- SubstackcoreConsciously Unbiased publishes its Microprogressions™ habit-building newsletter and articles exclusively on Substack (consciouslyunbiased.substack.com). It is the primary owned-audience channel for content distribution and email capture.
- Disability:INminorDisability:IN, the disability inclusion business organization, is referenced as a content/ecosystem partner via its Disability Equality Index, and Becky Curran Kekula (Director of DEI at Disability:IN) appeared as a Break the Bias podcast guest.
- SIA (Staffing Industry Analysts)minorStaffing Industry Analysts is referenced as a partner for content and as a featured logo on the partner wall. Consciously Unbiased co-published 'The Future of Diversity, Equity & Inclusion in the Contingent Workforce' report and related research.
- NMSDC (National Minority Supplier Development Council)minorNMSDC is a partner and certification body referenced on the partner logo wall; related to HireTalent's minority business certification.
- NGLCCminorNational LGBT Chamber of Commerce (NGLCC) is featured on the partner logo wall as a partner organization.
- HCC (Houston Community College)minorHouston Community College is featured on the partner logo wall as a partner.
- The Mom ProjectminorJoint co-marketing event 'CWS Dinner Recap' with Consciously Unbiased and HireTalent, as referenced in the video library.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Consciously Unbiased competitors and assessment
Company assessmentDirect peers
- Cook Ross: Cook Ross is a consultancy specializing in inclusive leadership, unconscious bias, and DEI coaching for global enterprises. Directly comparable to CU's Certified to Hire and DEI training offerings.
- LifeLabs Learning: LifeLabs Learning delivers live, science-backed DEI, management, and communication training workshops to enterprises. Directly comparable to Consciously Unbiased in live-workshop delivery model, neuroscience-led methodology, and enterprise HR/DEI buyer segment.
- Paradigm Strategy: Paradigm provides inclusion, diversity, and equity strategy, training, and consulting services to large enterprises. Comparable as a direct DEI training and strategy peer serving similar CDO/HR buyer personas.
- The Winters Group: The Winters Group delivers DEI training, coaching, and strategic advisory to Fortune 500 companies, with a focus on inclusive leadership. Directly comparable in custom enterprise DEI workshop delivery and CDO buyer segment.
- Kanarys: Kanarys is a DEI data, training, and certification platform serving enterprises. Comparable in combining measurement, training content, and certifications for enterprise DEI programs.
Broad incumbents
- BetterUp: BetterUp is an enterprise coaching, mental health, and DEI learning platform serving large buyers. Comparable as a broad incumbent expanding into DEI behavior-change training that competes for similar HR/L&D budgets.
- Skillsoft (DEI content): Skillsoft is a large enterprise learning platform offering DEI courses, microlearning, and compliance training as part of a broader learning suite. Comparable as a broad incumbent providing DEI training via eLearning at scale to enterprise buyers.
- LRN Corporation: LRN provides ethics, compliance, and DEI learning solutions to global enterprises. Comparable as a broad incumbent competing for the same enterprise L&D/DEI training budgets with a larger product portfolio.
Emerging players
- Hone: Hone delivers live cohort-based soft skills and management training to enterprises, including DEI topics. Comparable as an emerging live training + subscription hybrid targeting L&D and HR buyers, though broader in scope than CU's DEI focus.
Others
- Disability:IN: Disability:IN is a nonprofit business membership organization focused on disability inclusion and the Disability Equality Index. Listed as a partner in CU's data, comparable as an ecosystem participant in the broader DEI content and certification category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Consciously Unbiased social profiles
Digital presenceConsciously Unbiased compliance and trust
Trust signalCompliance2 records
Consciously Unbiased financial estimates
Financial estimateRevenue estimate
Valuation estimate
Consciously Unbiased leadership team
Management profileNumber of profiles
Profiles8 records
Consciously Unbiased funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Consciously Unbiased M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Consciously Unbiased
What does Consciously Unbiased do?
Consciously Unbiased delivers customized enterprise diversity, equity, and inclusion (DEI) learning experiences grounded in neuroscience, behavioral science, and storytelling. Its offerings span live in-person workshops, asynchronous eLearning courses, audio/video content, a 12-month Microprogressions™ habit-building subscription, a Certified to Hire workshop for talent acquisition teams, bespoke events, and inclusive marketing strategy engagements.
Is Consciously Unbiased a public or private company?
Consciously Unbiased is a private company. It is classified as corporate owned and is currently operating.
When was Consciously Unbiased founded?
Consciously Unbiased was founded in 2018. It employs 11 to 50 people.
Where is Consciously Unbiased based?
Consciously Unbiased is headquartered in New York, United States, in the North America region.
How does Consciously Unbiased make money?
Three revenue lines are on record. DEI Training Services are the primary driver. The others are microprogressions Habit-Building Subscription and bespoke Events and Inclusive Marketing.
Who are Consciously Unbiased's main competitors?
Direct peers on record are Cook Ross, LifeLabs Learning, Paradigm Strategy, The Winters Group and Kanarys. Broad incumbents are BetterUp, Skillsoft (DEI content) and LRN Corporation. Hone is listed as an emerging player. Disability:IN is listed as an others.
Does Consciously Unbiased have an API?
No public API is recorded for Consciously Unbiased.
What industry is Consciously Unbiased in?
Consciously Unbiased's product category is Diversity and Inclusion Training. Its primary akta.pro industry code is EDABAIAF, DEI, Equity & Inclusion Training, with a secondary code of EDABANAJ, DEI, Inclusive Leadership & Cultural Intelligence Coaching. Its NAICS code is 611430 and its SIC code is 8200.