NUGL
NUGL is a publicly traded cannabis technology and lifestyle company (OTC: NUGL) operating a multimedia business directory platform (NUGL TV, NUGL Magazine) combined with vertically integrated cannabis retail, cultivation, and hospitality operations through four Kaya Herb House dispensaries in Jamaica.
- Company typePublic
- Founded2018
- HeadquartersChino Hills, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What NUGL does
NUGL Inc. is a publicly traded cannabis technology and lifestyle company (OTC: NUGL), founded in California around 2017–2018, that operates a multimedia platform combining a cannabis business directory, social networking, original video content (NUGL TV), and editorial publications (NUGL Magazine, Kushstock Magazine). Following the April 2022 acquisition of Jamaica-based Kaya Inc., the combined entity — now operating as Kaya Group — runs vertically integrated cannabis operations including four licensed Kaya Herb House dispensaries in Kingston, Drax Hall, Falmouth, and Ocho Rios; a cultivation facility producing more than 45 cannabis genetics; hospitality experiences including consumption lounges and farm tours; and a wellness center in Jamaica's Blue Mountains. The company serves two primary customer bases: cannabis businesses (dispensaries, brands, growers) seeking advertising, directory visibility, and B2B networking, and cannabis consumers — including Jamaica's medical patients and tourists — seeking product discovery, education, and retail experiences.
The platform's product surface spans the NUGL App and website (searchable directory plus profiles), NUGL TV video content, NUGL Magazine and Kushstock Magazine editorial, branded e-commerce merchandise via shop.nugl.com, and the NUGL.AI initiative. More recent product launches include Kaya Extracts' January 2023 entry into Jamaica's legal psilocybin market and the 2025 rollout of off-site cannabis delivery infrastructure following regulatory authorization by Jamaica's Cannabis Licensing Authority. Strategic partnerships extend distribution and brand reach: TYSON 2.0/Carma HoldCo for premium cannabis product distribution in Jamaica (announced November 2024), Silo Wellness for psychedelic wellness integration (August 2023 LOI valuing the combined entity at CAD $43.3M), and a California Cannabis Partners channel agreement to bring Kaya brands into the U.S. market.
NUGL generates revenue across four streams: advertising on the NUGL multimedia platform, featured business profile subscriptions in the directory, branded e-commerce apparel and merchandise, and — most significantly — retail cannabis flower, extracts, vapes, and hospitality services from the Jamaican Kaya Herb House operations. The Jamaican retail business produced Q1 2026 revenue of US$851,939 (13.4% YoY growth) at a 54.1% gross margin and US$23,136 operating income. NUGL's go-to-market combines a product-led freemium app and directory with event-driven brand building (Kushstock Festival, Rebel Salte sponsorship, NUGL TV live broadcasts) and direct-to-consumer retail and tourism in Jamaica. The company employs 11–50 staff and maintains corporate headquarters in Los Angeles with operational headquarters in Kingston, Jamaica.
NUGL firmographics
Firmographics- Name
- NUGL
- Legal name
- NUGL Inc.
- Website
- https://nugl.com
- Company type
- Public
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NUGL is a publicly traded cannabis technology and lifestyle company (OTC: NUGL) operating a multimedia business directory platform (NUGL TV, NUGL Magazine) combined with vertically integrated cannabis retail, cultivation, and hospitality operations through four Kaya Herb House dispensaries in Jamaica.
- Ownership category
- akta.pro rank
NUGL industry classification
Industry- Product category
- Cannabis Retail & Media Platform
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (519), Medicinal and Botanical Manufacturing (325411), Software Publishers (51321)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Medical Cannabis Dispensaries (CRANAFAB)
- akta.pro secondary industries
- Cannabis Online Ordering for Delivery (Marketplace/Aggregator) (CRANAGAD), Scheduled Cannabis Delivery (Next-Day/Time-Window) (CRANAGAB), Adult-Use (Recreational) Cannabis Delivery & Online Ordering (CRANAGAH)
Keywords
Where NUGL is headquartered
LocationHeadquarters
- HQ city
- Chino Hills
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
NUGL business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Multimedia Content & Advertising: NUGL generates revenue through its multimedia platform featuring NUGL TV content, magazine articles, and advertising opportunities for cannabis brands and businesses. The platform attracts cannabis consumers and industry professionals, enabling targeted advertising and sponsored content.
- Directory & Featured Profiles: Cannabis businesses pay for featured profiles and enhanced visibility within the NUGL directory and search results, providing premium placement and additional features for client companies.
- Cannabis Retail Operations: Kaya Herb House operates licensed retail locations in Jamaica generating revenue from cannabis flower, products, and hospitality services including consumption lounges, food, and beverages. Revenue for Q1 2026 was US$851,939.
- E-commerce Product Sales: NUGL sells branded merchandise including apparel (hoodies, t-shirts) through shop.nugl.com and merchandise featured on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free and premium directory profiles available |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
NUGL product offering
Product offeringCore offering
NUGL operates a cannabis-focused multimedia technology platform that combines a searchable business directory and social networking tools (NUGL App, NUGL Platform) with original video content (NUGL TV) and editorial publications (NUGL Magazine, Kushstock Magazine). Following the 2022 acquisition of Kaya Inc., the company also runs vertically integrated cannabis retail operations in Jamaica through Kaya Herb House dispensaries (Kingston, Drax Hall, Falmouth, Ocho Rios), including cultivation, processing, and cannabis tourism hospitality experiences.
Product overview
NUGL is a multifaceted cannabis lifestyle company operating as a unified platform-plus-modules architecture. The core offering combines a searchable cannabis business directory and social media networking platform (NUGL Platform/App), complemented by multimedia content delivery through NUGL TV and publications including NUGL Magazine and Kushstock Magazine. Following the April 2022 merger with Kaya Group, the portfolio expanded to include physical retail operations through Kaya Herb House dispensaries in Jamaica, spanning cultivation, processing, retail, and hospitality. The company also operates NUGL.AI as a technology initiative and maintains an e-commerce shop for branded merchandise. The integrated model delivers both B2C experiences through dispensaries and B2B services through directory listings and advertising.
Differentiator
Problem solved
Functional benefit
Products and services
- NUGL Platform A cannabis-friendly multimedia platform combining a searchable business directory, social media networking, and digital media content that enables cannabis businesses to create profiles and connect with consumers through targeted networking and advertising.
- NUGL TV Video streaming and multimedia live streaming platform featuring cannabis-related content, interviews, branded programming (NUGL TV episodes, Ganja Eats), and live event coverage distributed via Vimeo, YouTube, and Spotify.
- Kaya Herb House Cannabis Retail Licensed medical cannabis dispensary retail locations operating in Kingston, Drax Hall, Falmouth, and Ocho Rios, Jamaica, with cannabis flower, infused pre-rolls, vapes, pre-packaged flower, concentrates, and a Dab Bar consumption lounge.
- Kaya Farm Cultivation & Tours Cannabis cultivation and processing facility in Drax Hall, Jamaica, cultivating and processing over 45 different cannabis genetics, with tours offered to retail customers.
- Kaya Extracts (Psilocybin Division) Kaya Extracts division operating in Jamaica's legal psilocybin market for the development, marketing, and distribution of psilocybin mushrooms targeting the multibillion-dollar psychedelic wellness industry.
- NUGL.AI AI platform initiative within the NUGL technology stack to enhance cannabis industry platform capabilities, user experience, and content delivery.
- NUGL E-commerce Shop Online store selling branded merchandise including apparel (hoodies, t-shirts) featuring NUGL, Kaya Herb House, and artist collaboration branding such as the Skillibeng & Kaya Hoodie.
- Off-site Cannabis Delivery Off-site cannabis delivery service operated across Jamaica under Jamaica Cannabis Licensing Authority authorization, expanding Kaya Herb House product reach beyond physical dispensary locations.
Quantifiable outcome
- 13.4% year-over-year revenue growth in Q1 2026
- +2 more outcomes
Companies that use NUGL
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
NUGL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NUGL partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major, core and minor.
- Carma HoldCo Inc. / TYSON 2.0majorPartnership to bring Mike Tyson's TYSON 2.0 cannabis brand to Jamaica. Products include infused pre-rolls, vapes, pre-packaged flower, and concentrates. Initial availability at Kaya Herb House locations in St. Ann, Falmouth, and Kingston, with expansion planned. TYSON 2.0 has expanded to 16 countries since 2021.
- Silo WellnesscoreKaya Group forged partnership with Silo Wellness for psychedelic wellness experiences and retreats. A share exchange agreement was announced, representing a milestone in the multibillion-dollar psychedelic wellness industry. In August 2023, Silo Wellness announced a LOI to acquire NUGL/Kaya valued at CAD $43,289,624.60.
- California Cannabis PartnersmajorKaya Group partnered with well-capitalized, local experts to expand reach of Kaya brands into the California and U.S. market. These partnerships aim to leverage local expertise for retail and brand distribution in the US.
- Kaya Inc. / Kaya LLCcoreNUGL Inc. completed acquisition of Kaya Inc., Jamaica's leading vertically-integrated medical cannabis company, through an all-stock deal. The combined entity leverages multiple markets, retail locations, and technologies. The acquisition transformed NUGL into Kaya Group Inc., expanding presence in the Caribbean and internationally through Kaya's cultivation, retail, and hospitality operations.
- Social Club TV & Emerald MarketminorNUGL Magazine partnered with Social Club TV and Emerald Market to launch the first-ever Buyer's Guide for the 2021 cannabis industry, combining multimedia content with industry directory services.
- MandalaMD.comminorJoint venture announced for development of NUGL MD, targeting the medical cannabis directory and platform market. MandalaMD brings expertise in medical cannabis and patient connections.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
NUGL competitors and assessment
Company assessmentEmerging players
- Flowhub: Flowhub is a cannabis dispensary point-of-sale and inventory management platform serving retail operators. It competes for technology wallet share at cannabis retailers, overlapping with NUGL's retail/directory infrastructure vision.
Broad incumbents
- Curaleaf Holdings: Curaleaf is a large multi-state cannabis operator with cultivation, processing, and retail dispensaries across the U.S. It is comparable to NUGL/Kaya's vertically integrated cannabis operations model, though at substantially greater scale and broader geographic footprint.
- Tilray Brands: Tilray is a global cannabis and consumer packaged goods company with cultivation, processing, distribution, and retail operations. It overlaps with NUGL/Kaya's cannabis cultivation-to-retail value chain and provides a benchmark for vertically integrated cannabis operations.
- Cresco Labs: Cresco Labs is a multi-state cannabis operator with wholesale, cultivation, and retail (Sunnyside) operations. It compares to NUGL/Kaya's vertical integration across cultivation and dispensary retail, though at much larger scale.
- High Times (HTS Media): High Times is the most established cannabis media brand, producing editorial content, events (Cannabis Cups), and merchandise. NUGL Magazine, NUGL TV, and Kushstock Festival directly parallel High Times' content and event-led cannabis media model.
Direct peers
- Weedmaps: Weedmaps is a leading cannabis marketplace and directory connecting consumers with dispensaries, brands, and delivery services. It directly overlaps with NUGL's directory/advertising business model and target audience of cannabis businesses and consumers.
- Dutchie: Dutchie is a cannabis e-commerce and point-of-sale platform powering online ordering for dispensaries. While more software-focused than NUGL, it competes for the same cannabis retail customer relationship and overlaps with NUGL's directory and marketplace functionality.
- iHeartJane: iHeartJane provides an e-commerce, menu, and ordering platform for licensed cannabis dispensaries, directly comparable to the marketplace/ordering functionality NUGL aims to offer cannabis businesses through its directory platform.
- Leafly Holdings: Leafly is the largest cannabis strain database, reviews platform, and dispensary directory, directly competing with NUGL's directory and content-driven cannabis discovery offering. Both serve cannabis consumers and businesses with searchable listings and editorial content.
Others
- Silo Wellness: Silo Wellness is a psychedelic wellness company focused on retreats and psilocybin experiences. It is a strategic partner of NUGL/Kaya and an announced acquirer (LOI, Aug 2023), making it directly relevant for evaluating NUGL's psychedelic wellness expansion strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NUGL social profiles
Digital presenceNUGL financial estimates
Financial estimateRevenue estimate
Valuation estimate
NUGL leadership team
Management profileNumber of profiles
Profiles3 records
NUGL subsidiaries and ownership
Company hierarchySubsidiaries2 records
NUGL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NUGL M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NUGL
What does NUGL do?
NUGL operates a cannabis-focused multimedia technology platform that combines a searchable business directory and social networking tools (NUGL App, NUGL Platform) with original video content (NUGL TV) and editorial publications (NUGL Magazine, Kushstock Magazine). Following the 2022 acquisition of Kaya Inc., the company also runs vertically integrated cannabis retail operations in Jamaica through Kaya Herb House dispensaries (Kingston, Drax Hall, Falmouth, Ocho Rios), including cultivation, processing, and cannabis tourism hospitality experiences.
Is NUGL a public or private company?
NUGL is a public company. It is classified as public and is currently operating.
When was NUGL founded?
NUGL was founded in 2018. It employs 11 to 50 people.
Where is NUGL based?
NUGL is headquartered in Chino Hills, United States, in the North America region.
How does NUGL make money?
Four revenue lines are on record. Multimedia Content & Advertising is the primary driver. The others are directory & Featured Profiles, cannabis Retail Operations and E-commerce Product Sales.
Who are NUGL's main competitors?
Flowhub is listed as an emerging player. Broad incumbents are Curaleaf Holdings, Tilray Brands, Cresco Labs and High Times (HTS Media). Direct peers are Weedmaps, Dutchie, iHeartJane and Leafly Holdings. Silo Wellness is listed as an others.
Does NUGL have an API?
No public API is recorded for NUGL.
What industry is NUGL in?
NUGL's product category is Cannabis Retail & Media Platform. Its primary akta.pro industry code is CRANAFAB, Medical Cannabis Dispensaries, with a secondary code of CRANAGAD, Cannabis Online Ordering for Delivery (Marketplace/Aggregator). Its NAICS code is 519 and its SIC code is 2833.