SOCIAL CLUB

What SOCIAL CLUB does

SOCIAL CLUB is a London-based, invite-only membership community that connects social media content creators and influencers with consumer brands and media companies. Founded in 2022, the platform operates a three-tier membership structure — Silver (mailing list / event invitations), Gold (private WhatsApp group for established creators meeting threshold criteria), and Black (personalized, invite-only introductions to major names and brands for top contributors) — targeting two-sided segments: creators seeking brand deals and brand-side marketers seeking curated access to relevant influencers. Brand participants span entertainment (Sidemen, Love Island, Lad Bible, Yes Theory), consumer apparel (Gymshark, PrettyLittleThing, Boohoo), consumer products (Manscaped), and technology platforms (TikTok, Spotify, Duolingo), with creator members including high-follower accounts such as SharpTwins, Rosie and Harry, OSHU, and MatthewMackinnon (each 5M-6M+ followers).

The platform is built on third-party community infrastructure rather than proprietary technology: Discord serves as the primary member community backbone, with WhatsApp groups reserved for the Gold Tier, and a MailerLite form embedded at joinsocial.club handling membership applications. In-person networking is a deliberate engagement layer, with member events hosted at London venues including The Alchemist Old Street and Glitch Bar Shoreditch; the company describes itself as a 'global community' despite an exclusively UK-based operational footprint and a four-person core team (Founder Matt Swain, Creative Lead Izzy Prior, Design Lead Sarah Yeary, Discord Community Manager Jamie Reilly).

SOCIAL CLUB's go-to-market is community-led rather than sales-led: access is gated via application or invitation, with higher tiers requiring demonstrated community impact or threshold criteria. The revenue model is a subscription/recurring structure across the three tiers, with pricing not publicly disclosed. There are no public funding rounds, revenue figures, or audited financial statements available; the company appears to be founder-owned and operated, with the website explicitly soliciting inbound interest for 'collaborating, investing or sponsoring.' Its marketing is concentrated on organic social channels (LinkedIn, Instagram), referrals, and exclusive events rather than paid acquisition.

Name

SOCIAL CLUB

Legal name

SOCIAL CLUB

Website

https://joinsocial.club

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

SOCIAL CLUB is a London-based, invite-only tiered membership community connecting social media creators with consumer brands, operating via Discord and WhatsApp with in-person events in London.

Ownership category

akta.pro rank

Product category

Influencer Marketing Network

NAICS

Civic and Social Organizations (813410)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

General-Purpose Social Networks (BPAMABAA)

Keywords

• Social media community
• Influencer marketing network
• Creator brand partnerships
• Tiered membership platform
• Advertising services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: SOCIAL CLUB generates revenue through tiered membership subscriptions. Members pay to access different tiers (Black, Gold, Silver) with varying levels of benefits including exclusive introductions to brands, WhatsApp group access, and event invitations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SOCIAL CLUB operates a tiered, invite-based social media membership community connecting content creators and influencers with brands. Membership is organized into three tiers (Silver, Gold, Black) built on Discord and WhatsApp infrastructure, providing curated networking, facilitated introductions to major brands, and access to exclusive in-person member events held at venues in London.

Product overview

SOCIAL CLUB is a tiered social media membership community connecting creators with brands. The platform operates through three membership tiers—Silver Tier (base mailing list access), Gold Tier (exclusive WhatsApp community for top influencers meeting threshold requirements), and Black Tier (elite personalized introduction service for high-impact contributors)—enabling brands to discover and collaborate with content creators through a combination of online community engagement and in-person member-only events at venues like The Alchemist and Glitch Bar.

Differentiator

Problem solved

Functional benefit

Products and services

• Black Tier Membership Elite membership tier offering personalised introductions to major names and brands in the social media space, plus exclusive benefits. Access is by invite only and requires demonstrated contribution of real value to the community.
• Gold Tier Membership Exclusive membership tier granting access to a private WhatsApp group for the most exclusive names in social media. Requires meeting the platform's threshold requirements.
• Silver Tier Membership Base membership tier providing access to the SOCIAL CLUB mailing list for community updates and invitations to exclusive in-person events.

Quantifiable outcome

• Community enables deals to be signed between creators and brands

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Takumi: Takumi was a UK- and US-based influencer marketing platform connecting brands with creators at scale (later acquired by Disney/Maker Studios) — historically the most direct regional competitor to SOCIAL CLUB's UK brand-creator matchmaking position.

Direct peers

• Upfluence: Upfluence offers creator discovery, influencer campaign management, and affiliate tools to brands, directly addressing the same brand-side pain point SOCIAL CLUB targets — efficient access to relevant creators for marketing campaigns.
• CreatorIQ: CreatorIQ is an enterprise-grade creator marketing platform used by major brands (similar to SOCIAL CLUB's brand members like Gymshark and Spotify) for influencer relationship management at scale — a more mature, well-funded competitor targeting the same creator-brand connection opportunity.
• Aspire: Aspire (formerly AspireIQ) is a creator marketing platform that connects brands with influencers for campaigns, sponsorships, and content collaborations — directly comparable to SOCIAL CLUB's brand-creator matchmaking value proposition, though delivered via SaaS tooling rather than a curated membership community.
• Traackr: Traackr is an influencer relationship management and brand-creator partnership analytics platform used by enterprise brands — comparable to SOCIAL CLUB in serving the brand-creator connection use case, but as a SaaS analytics layer rather than a community.
• Grin: Grin is an influencer marketing SaaS platform providing brands with creator discovery, relationship management, and campaign execution tools — competing with SOCIAL CLUB for the same brand-side customer wallet, with a more structured software offering.
• Linqia: Linqia is an influencer marketing platform and agency connecting brands with creators for paid campaigns — directly comparable to SOCIAL CLUB's brand-creator matchmaking service, with both technology and managed-service offerings.
• Karat: Karat operates in the creator economy space with a financial product (creator credit card) and ecosystem tools for YouTube and social creators — overlapping with SOCIAL CLUB's creator member base and offering an alternative infrastructure for creators to monetize and access brand opportunities.

Emerging players

• GenM: GenM is a UK-based creator talent management and brand partnership agency representing influencers and connecting them with brands — a geographically adjacent and audience-overlapping emerging player in the UK creator-brand connection space.

Broad incumbents

• Later: Later is a broader social media marketing platform (now incorporating Mavrck's influencer marketing capabilities) serving brands and creators across content scheduling, analytics, and influencer relationship management — a broader incumbent covering overlapping use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/joinsocialclub
• Instagraminstagram.com/joinsocial.club

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOCIAL CLUB