Donor IQ

What Donor IQ does

Donor IQ is an AI-driven predictive analytics platform purpose-built for direct mail fundraisers. Its core product uses machine learning models trained on 100M+ fundraising-specific data points (solicitations and donations) drawn from over 25 years of prior data science work, evaluating hundreds of behavioral, seasonal, and demographic variables to score donors on likelihood and capacity to give, segment beyond traditional RFM, identify unprofitable prospects to reduce campaign waste, and optimize the full donor lifecycle from prospecting through house campaigns. A companion DonorIQ Datamart module provides the underlying data management, scoring, and triggered marketing infrastructure for direct mailers.

The company sells to two segments: non-profit organizations seeking to maximize net donation revenue, and fundraising agencies that serve those non-profits. Its go-to-market is sales-led enterprise field sales with free consultations and a multi-year contract structure. Critically, Donor IQ prices on a performance-based, outcome-aligned model, taking a transaction fee tied to net donation increases, which positions the offering as risk-free for clients and aligns vendor incentives with measurable fundraising lift.

Donor IQ operates as a private LLC under the legal entity Equity Decision Systems, LLC, founded in 2009 in California and headquartered in Irvine. The company is small (1-10 employees) and is led by COO Adi Raz. There is no disclosed external funding, parent company, or acquisition activity; ownership appears to be founder/management-held. Operating geography is concentrated in North America (USA), with earned media visibility in outlets including Forbes, LPM Magazine, Total Retail, and Retail TouchPoints.

Name

Donor IQ

Legal name

Equity Decision Systems, LLC

Website

https://donoriq.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Donor IQ is an AI-driven predictive analytics platform that helps non-profits and fundraising agencies optimize direct mail fundraising. It uses ML models trained on 100M+ solicitation and donation records to score donors, identify profitable and unprofitable prospects, and price on a performance-based, outcome-aligned model.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Analytics Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD)

Keywords

• Predictive fundraising analytics
• Donor lifecycle optimization
• Direct mail fundraising AI
• Nonprofit donor targeting
• Behavior-based donor scoring

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Performance-Based Fundraising AI Solutions: Pricing is based solely on performance, ensuring clients receive tangible, measurable results. This outcome-based model aligns DonorIQ's compensation with net donation increases for non-profit clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DonorIQ provides behavior-based AI software that predicts donor likelihood and capacity to give, optimizing direct-mail fundraising campaigns across the full donor lifecycle from prospecting to house campaigns. The platform identifies profitable and unprofitable donors, fine-tunes segmentation beyond traditional RFM, and optimizes campaign content. A companion DonorIQ Datamart provides centralized donor data infrastructure for analytics, scoring, and triggered marketing.

Product overview

DonorIQ offers a unified AI-powered fundraising platform with two main components: the core DonorIQ Fundraising AI platform and the DonorIQ Datamart add-on. The core platform leverages machine learning trained on hundreds of millions of past solicitations and donations to optimize the entire donor lifecycle from prospecting to house campaigns, while DonorIQ Datamart provides centralized data infrastructure supporting advanced analytics, scoring, and triggered marketing activities for direct mailers.

Differentiator

Problem solved

Functional benefit

Brands

• DonorIQ Datamart: A data management solution that provides the foundation to support advanced analytics, scoring and triggered marketing activities for direct mailers, allowing organizations to take full advantage of their data assets.

Products and services

• DonorIQ Fundraising AI Platform Behavior-based artificial intelligence solution for fundraising organizations and the agencies that serve them. Uses machine learning trained on hundreds of millions of past solicitations and donations to predict donor likelihood and capacity to give, optimize the donor lifecycle from prospecting to house campaigns, identify profitable and unprofitable donors, fine-tune segmentation beyond traditional RFM, and optimize campaign content.
• DonorIQ Datamart Centralized data management solution for direct mailers that provides the foundation for advanced analytics, donor scoring, and triggered marketing activities. Enables better understanding of day-to-day activities, donation activity, reduced non-deliverable rates, and household performance analysis.

Quantifiable outcome

• 111% increase in net donations per mailed piece
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Bonterra: Large nonprofit software suite (including Network for Good, GiveGab, and other fundraising CRMs) that offers broader donor management capabilities and could embed AI predictive features competing with DonorIQ.
• Blackbaud: Dominant enterprise nonprofit software vendor (Raiser's Edge NXT, Luminate) serving large non-profits with CRM and fundraising analytics — directly overlaps with DonorIQ's enterprise fundraising buyer.
• Salesforce.org (Nonprofit Cloud): Enterprise CRM with a dedicated nonprofit fundraising and donor management offering that competes for the same large-non-profit budget DonorIQ targets.

Direct peers

• DonorPerfect: Long-standing fundraising software for non-profits with donor management, segmentation, and campaign tracking — a comparable direct-mail-oriented fundraising CRM target.
• Dataro: AI-powered predictive analytics platform specifically built for nonprofit fundraisers to identify donors most likely to give; closest direct competitor to DonorIQ in vertical AI for fundraising.
• DonorSearch: Prospect research and wealth-screening data provider for fundraisers — comparable in helping non-profits identify high-value donors through data-driven insights.

Emerging players

• Classy (GoFundMe Pro): Online fundraising and donor engagement platform with analytics for nonprofits; competes for non-profit digital and direct-mail fundraising budgets alongside DonorIQ.
• Virtuous: Nonprofit CRM and donor engagement platform emphasizing responsive fundraising and automation — competes for mid-market non-profit buyers against DonorIQ's analytics layer.
• Bloomerang: Mid-market nonprofit donor CRM and engagement platform with reporting and retention analytics — competes with DonorIQ for smaller non-profit buyers looking for integrated donor insights.
• Funraise: Modern nonprofit fundraising platform with donor management, online giving, and analytics features that overlap with the donor-lifecycle optimization DonorIQ sells.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/donor-iq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Donor IQ