360 Media
360 Media is a privately held, Atlanta-based boutique public relations agency founded in 1996 that delivers PR strategy, digital marketing, and event-planning services to lifestyle, entertainment, and hospitality clients across the United States.
- Company typePrivate
- Founded1996
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 360 Media does
360 Media, Inc. is a privately held boutique public relations agency founded in 1996 by Tara Murphy and headquartered in Atlanta, Georgia. The firm provides public relations, digital marketing, and event-planning services to clients concentrated in three verticals: lifestyle, entertainment, and hospitality. Its named client roster includes enterprise accounts such as Atlanta Marriott Marquis (PR agency of record), Renaissance Atlanta Airport Gateway Hotel, ADAC, Harry Norman REALTORS, NETHERWORLD Haunted House (18-year relationship), Atlanta Food & Wine Festival (7+ years as AOR), Lakewood Amphitheatre, 4Wall Entertainment, and Georgia Music Partners, alongside a long tail of mid-market and SMB restaurants, food halls, and nonprofit organizations in the Atlanta metro.
The agency's service offering centers on three core capabilities—strategic public relations and media relations, digital marketing including social media management across Instagram, Facebook, Twitter, TikTok and YouTube, and full-service event planning and promotion. Internally, 360 Media operates proprietary coordination tools ('Buzz Coordinator' and a client account management platform) for managing media tracking, clipping, and reporting workflows across accounts. The firm is not described as a technology platform; there are no AI/ML capabilities, APIs, SDKs, or integrations disclosed. The agency employs a hybrid in-office/remote work schedule and reports headcount in the 1-10 range per firmographic data, though related commentary references a broader team of under 30.
360 Media generates revenue through professional services: retainer-based PR engagements and project-based digital marketing and event work. Pricing is scope-dependent and not publicly disclosed. Distribution is direct—client acquisition is driven by reputation, referrals, and industry network within the Atlanta/Southeast market, supplemented by owned channels including 'The Loop' blog, an email newsletter, and active social media presence. The agency has received industry recognition including Forbes Best PR Firms in America (2021), Expertise.com Top 22 PR Firms in Atlanta (2017-2022), and Atlanta Business Chronicle Top 20 PR Firms (2020-2021). No funding rounds, acquisitions, or institutional investment are disclosed; the firm remains independently owned under founder Tara Murphy.
360 Media firmographics
Firmographics- Name
- 360 Media
- Legal name
- 360 Media, Inc.
- Website
- https://360media.net
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 360 Media is a privately held, Atlanta-based boutique public relations agency founded in 1996 that delivers PR strategy, digital marketing, and event-planning services to lifestyle, entertainment, and hospitality clients across the United States.
- Ownership category
- akta.pro rank
360 Media industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Relations & Press Office Services (MPAAADAI)
- akta.pro secondary industries
- Digital PR & Social Media Communications (MPAAADAJ), Event PR & Communications Support (BPAFADAO)
Keywords
Where 360 Media is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
360 Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- PR and Communications Services: Professional services revenue from public relations strategy, digital marketing, and event planning for lifestyle, entertainment and hospitality clients
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
360 Media product offering
Product offeringCore offering
360 Media is a boutique public relations, digital marketing, and event-planning agency. It provides strategic PR services, media relations, press release distribution, social media management, and event coordination to clients in the lifestyle, entertainment, hospitality, culinary, and real estate sectors. The agency operates from Atlanta and serves clients throughout the U.S.
Product overview
360 Media is a boutique public relations, digital marketing, and event-planning agency offering a unified suite of services. The company provides core PR strategy, media relations, digital marketing (including social media management), and event planning services to clients across lifestyle, entertainment, hospitality, culinary, real estate, and consumer lifestyle sectors. The agency operates internally using proprietary coordination tools and platforms for managing client accounts, media tracking, and reporting workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations Services
- Digital Marketing
- Event Planning
Quantifiable outcome
- Forbes Best PR Firms in America 2021 recognition
- +2 more outcomes
Companies that use 360 Media
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles3 records
360 Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
360 Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Infront (for Icon League marketing)minorNote: This partnership involves 360Media (not 360 Media Atlanta). 360Media partnered with Infront to jointly market the Icon League, a German indoor football league targeting young audiences aged 18-34. The partnership aims to combine local expertise and community focus with Infront's sales network.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
360 Media competitors and assessment
Company assessmentDirect peers
- Jackson Spalding: Atlanta-headquartered integrated marketing and PR agency with similar vertical mix across lifestyle, hospitality, and consumer brands. Most directly comparable peer given shared Atlanta base, similar boutique scale, and overlapping client verticals.
- JPR Communications: Boutique lifestyle, hospitality, and food & beverage PR agency. Directly comparable in vertical mix and boutique scale, with strong restaurant and culinary practice overlap.
- Berk Communications: Boutique lifestyle, entertainment, and hospitality PR agency based in New York. Comparable in vertical specialization, boutique scale, and creative-led positioning.
- M Booth: Independent, lifestyle-and-culture focused PR agency with strong entertainment and hospitality practice. Comparable in vertical specialization and creative-led positioning, though materially larger in scale.
- 5W Public Relations: Independent mid-size PR agency with strong consumer, lifestyle, hospitality, and entertainment divisions. Comparable service mix and client verticals at slightly larger scale.
- Trevelino/Keller: Atlanta-based boutique PR and integrated marketing agency serving lifestyle, hospitality, and consumer brands. Direct competitor in the same metro with comparable service mix and client verticals.
- Allison+Partners: Mid-size independent global PR firm with strong consumer, lifestyle, and entertainment practice. Comparable boutique-to-mid-market positioning and similar vertical mix.
Broad incumbents
- Weber Shandwick: Global top-tier PR network with significant consumer, lifestyle, and entertainment practice. Represents the large-holding-company competitor that boutique agencies like 360 Media compete against for premium accounts.
- Edelman: World's largest independent PR firm with deep consumer, lifestyle, and entertainment verticals. Sets the benchmark for category capability and is the incumbent competitor for large national hospitality and entertainment brand PR engagements.
Regional players
- Arketi Group: Atlanta-based B2B technology and health-tech PR/marketing agency. Comparable as a fellow Atlanta independent agency of similar boutique size, though more concentrated in B2B tech rather than lifestyle/hospitality.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
360 Media social profiles
Digital presence360 Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
360 Media leadership team
Management profileNumber of profiles
Profiles4 records
360 Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
360 Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 360 Media
What does 360 Media do?
360 Media is a boutique public relations, digital marketing, and event-planning agency. It provides strategic PR services, media relations, press release distribution, social media management, and event coordination to clients in the lifestyle, entertainment, hospitality, culinary, and real estate sectors. The agency operates from Atlanta and serves clients throughout the U.S.
Is 360 Media a public or private company?
360 Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 360 Media founded?
360 Media was founded in 1996. It employs 1 to 10 people.
Where is 360 Media based?
360 Media is headquartered in Atlanta, United States, in the North America region.
How does 360 Media make money?
One revenue line is on record: PR and Communications Services.
Who are 360 Media's main competitors?
Direct peers on record are Jackson Spalding, JPR Communications, Berk Communications, M Booth, 5W Public Relations, Trevelino/Keller and Allison+Partners. Broad incumbents are Weber Shandwick and Edelman. Arketi Group is listed as a regional player.
Does 360 Media have an API?
No public API is recorded for 360 Media.
What industry is 360 Media in?
360 Media's product category is Public Relations Services. Its primary akta.pro industry code is MPAAADAI, Media Relations & Press Office Services, with a secondary code of MPAAADAJ, Digital PR & Social Media Communications. Its NAICS code is 54182 and its SIC code is 7311.