Hornsby RSL Club

What Hornsby RSL Club does

Hornsby RSL Club Ltd. is a private registered members club operating under the Returned & Services League of Australia (NSW Branch), headquartered at 4 High Street, Hornsby NSW, Australia. Founded in 1956, the club operates a multi-venue hospitality and entertainment complex comprising seven distinct sub-venues: The Showroom (live entertainment), The Attic (AR bowling and arcade), The Courtyard (restaurant, café, noodle bar, bar), Level One Bar (cocktails and wood-fired pizza), The Brew Bar (sports bar with TAB), Frank Gill Lounge (bingo, raffles, trivia), and dedicated sporting facilities and function rooms. The club generates revenue across eight streams: low-fee membership subscriptions ($7/year to $25/5 years), multi-venue food and beverage, ticketed live entertainment ($40-$80 per ticket), electronic gaming machines and TAB betting, function and event hire, raffles and promotions, bowling/arcade ($16-$18 per game), and the Waratah Rewards loyalty program. Ancillary offerings include 14 sub-clubs (football, swimming, hockey, gymnastics, rifle, pipe band, etc.), an RSL Sub-Branch and adjacent Veterans Wellbeing Centre, and annual community contributions exceeding $500,000 through the NSW ClubGrants program.

The underlying technology stack is built on third-party SaaS integrations rather than proprietary systems: Hydramembership for member management, Player Elite for the Waratah Rewards loyalty app and kiosks, Ticketsearch and Oztix for ticketing, RaffleTix for raffles, NowBookIt for dining reservations, MERIQ for bowling bookings, and Engage Arena for competitions. The only notable proprietary technology component is The Attic's augmented reality bowling lanes, marketed as Australia's first AR tenpin bowling experience. Distribution is single-site and venue-based, with digital channels limited to direct-to-consumer ticketing, online membership joins, and organic social media (Facebook, Instagram). The Uber partnership providing $5 daily member ride credits is the most distinctive non-venue convenience feature.

The business model is community-led with a direct-to-consumer overlay. Membership is deliberately low-cost to maximize foot traffic, while revenue is generated through on-premise consumption across gaming, F&B, ticketed entertainment, and events. The customer base is horizontally diversified across general community members, veterans and defence families, corporate and private event clients, and sports sub-club members, with no single customer segment dominating. Copyright and trade notice displayed on the site is 2026, suggesting active operational and digital refresh through the present period.

Name

Hornsby RSL Club

Legal name

Hornsby RSL Club Ltd.

Website

https://hornsbyrsl.com.au

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

101–250 employees

Short description

Hornsby RSL Club is a private registered members club in Hornsby, NSW operating a multi-venue hospitality, entertainment, gaming, and bowling complex, serving local members, veterans, corporate function clients, and 14 community sports sub-clubs since 1956.

Ownership category

akta.pro rank

Product category

Community Club Hospitality & Entertainment

NAICS

Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industries

Bars & Pubs (Non-Music) (MPAGAIAC), Nightlife & Club Guest List / Table Reservations (HSACALAG)

Keywords

• Community club hospitality
• Food and beverage service
• Live entertainment venue
• Gaming operations club
• Function and event hire

Headquarters

HQ city

Hornsby

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others, Supply Chain

Revenue model

1. Membership Subscriptions: Annual membership fees provide access to the club and member-only benefits. Current pricing: $7 for 1 year, $18 for 3 years, $25 for 5 years. Members receive discounts on food/drink, birthday gifts, exclusive offers, and access to Uber benefit.
2. Food and Beverage Sales: Revenue from multiple dining venues: The Courtyard (restaurant, noodle bar, café, bar), Level One Bar (cocktails, wood-fired pizzas, share plates), The Brew Bar (sports bar with tap beer), and Frank Gill Lounge. Food and drink purchases across all venues represent core revenue.
3. Entertainment and Ticketed Events: Revenue from ticketed shows in The Showroom including concerts, tribute acts, comedy, and family entertainment. Tickets range from approximately $40-$80 per person. Ticketing through Ticketsearch and Oztix platforms.
4. Gaming Operations: The club operates electronic gaming machines (poker machines) and TAB betting facilities. Regular promotions include Members Badge Draw with weekly jackpots, car raffles (BYD SEALION 5 prize with $45,000 total prizes), and various gaming promotions.
5. Function and Event Hire: Revenue from private hire of function rooms (Acacia Room, Boronia Room, Waratah Room, Board Room), Showroom, Level One Bar, and The Attic bowling/arcade for corporate events, celebrations, weddings, conferences, and wakes.
6. Raffles and Promotions: Regular raffle revenue including weekly meat raffles (Thursday/Sunday), Christmas in July Raffle, Footy Tipping competitions ($6,000 prize pool), and car raffles. Charge into this Raffle offers over $45,000 in prizes including a BYD vehicle.
7. The Attic - Bowling and Arcade: Revenue from bowling games ($16-$18 per game) and arcade credit purchases. Arcade pricing includes $10, $20 (bonus $2), $30 (bonus $3), $40 (bonus $5), $50 (bonus $10). Private hire for parties and team-building events also generates revenue.
8. Waratah Rewards Redemption: Members earn and redeem points across the venue. While this is primarily a loyalty mechanism, it drives increased spending and visit frequency, with 100 points redeemable for $1 in value.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Hornsby RSL Club operates a multi-venue hospitality and entertainment complex at 4 High Street, Hornsby NSW, providing food and beverage service, live entertainment, gaming, sporting facilities, and private function hire to members and the general public. The club runs several distinct venues including The Showroom, The Attic bowling and arcade, The Courtyard restaurant, Level One Bar, The Brew Bar, Frank Gill Lounge, and function rooms, supported by a tiered membership program (Waratah Rewards) and community initiatives linked to its RSL Sub-Branch.

Product overview

Hornsby RSL Club is a community-focused hospitality and entertainment venue established in 1956, offering multiple distinct venues and services under one organization. The portfolio includes entertainment venues (The Showroom for live performances, The Attic bowling and arcade), dining establishments (The Courtyard with restaurant, cafe, noodle bar, and bar facilities), bars (Level One Bar, The Brew Bar, Frank Gill Lounge), function rooms for events (Acacia, Boronia, Waratah rooms), and sporting facilities. The club also operates loyalty programs (Waratah Rewards), community support initiatives (ClubGrants funding, Sub Clubs), and veterans' welfare services through the RSL Sub-Branch. The various venues share common infrastructure including booking systems, ticketing platforms, and membership integration, while operating with distinct trading hours and target demographics.

Differentiator

Problem solved

Functional benefit

Brands

• The Attic: A stylish, fun-filled bowling and arcade bar featuring four 45-foot tenpin bowling lanes with Australia's first augmented reality bowling experience, alongside arcade games, a vibrant bar, lounge, and dining area.
• The Courtyard
• Level One Bar
• Frank Gill Lounge
• The Brew Bar
• Waratah Rewards

Products and services

• The Showroom A spacious entertainment venue serving as the heart of live performances at Hornsby RSL, hosting high-energy tribute acts, family-friendly events, tribute shows, comedy performances, and live music nights. Tickets sold via Ticketsearch and Oztix.
• The Attic Bowling and Arcade A boutique entertainment precinct featuring four 45-foot tenpin bowling lanes with Australia's first augmented reality bowling experience, alongside arcade games, a vibrant bar, lounge, and dining area, used for team building, group celebrations, and kids' parties.
• The Courtyard A vibrant central venue featuring a bar, cafe, restaurant, and noodle bar in one location, serving classic burgers, schnitzels, steaks, Asian noodles, coffee, light meals, and drinks.
• Level One Bar A warm and welcoming bar on Level One featuring a substantial cocktail list, share plates, hearty bites, and wood-fired pizzas, with Happy Hour specials on Thursday, Friday, and Saturday evenings.
• Frank Gill Lounge A comfortable lounge area hosting weekly bingo, housie, trivia nights, raffles, promotions, and free live music on Saturday nights, located within the sporting facilities area.
• The Brew Bar A sports hub bar featuring big screens for live sporting events, an impressive lineup of brews on tap, TAB betting facilities, and food specials including the 1kg Wings and Beer jug deal.
• Function Rooms and Event Hire Flexible event spaces including the Acacia Room (70 pax theatre/cabaret), Boronia Room, Waratah Room (40 pax theatre/30 pax cabaret), Board Room (15 pax board-style), and The Attic for private functions, available for conferences, corporate events, celebrations, and wakes.
• Sporting Facilities and Library A sports and recreation area featuring professional-grade billiards and snooker tables, table tennis, darts, arcade games, big screens for live sports, and a library nook for reading.
• Waratah Rewards Membership An exclusive tiered loyalty program for members, with annual ($7), 3-year ($18), and 5-year ($25) subscriptions; members earn points on dining, drinking, and gaming that can be redeemed at 100 points per $1 across the venue, with priority access to member-only promotions, exclusive offers, and premium events.
• ClubGrants Community Funding A community support initiative contributing over $500,000 annually to local organizations through ClubGrants Category 1 and Category 2 funding, supporting social inclusion, disability services, youth programs, veterans' welfare, and local sports.
• Sub Clubs A range of community sports and activity clubs including Adult Dance, Billiards and Snooker, Computer Club, Darts, Football, Golf, Gymnastics, Hockey, Indoor Bowls, HRSL Pipe Band, Rifle Club, Swimming, and Table Tennis.
• RSL Sub-Branch and Veterans Wellbeing Centre A partnership with the Hornsby RSL Sub-Branch providing welfare services, family support, commemorative ceremonies, educational and financial assistance, and the Veterans Wellbeing Centre offering wellbeing programs and access to physical and psychological services for veterans and their families.
• Gaming Operations Electronic gaming machines (poker machines) and TAB betting facilities operated on the club premises, with regular promotions including Members Badge Draw with weekly jackpots and gaming-related bonuses.

Quantifiable outcome

• $500,000+ annual community contributions through ClubGrants
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• UberminorGTM or Marketing PartnerHornsby RSL offers members $5 towards Uber rides, both to and from the venue, once daily from 10am. Members register through a club form, agreeing to share name and email with Uber to receive an invitation to join the Hornsby RSL Club business account. Activation may take up to 48 business hours.
• Waratah Rewards (Player Elite)coreTechnology or IntegrationLoyalty program technology platform providing Waratah Rewards kiosks and app integration. Members earn and redeem points across venue, with 100 points = $1 value. Platform supports tiered program with elevated member benefits.
• TicketsearchcoreTechnology or IntegrationPrimary ticketing platform for showroom events. Integrated directly into club website with dedicated event pages and direct booking links.
• OztixminorChannel Partner/ Reseller/ DistributorThird-party ticketing partner for select events. OzTix handles distribution and sales for events like Bingo Loco.
• RaffleTixminorChannel Partner/ Reseller/ DistributorOnline raffle ticket platform used for major raffle promotions including car raffles with prizes over $45,000.
• Guide Dogs NSW/ACTminorStrategic or Co-development PartnerMonthly meetups at the club bringing together members and supporters for connection, coffee, and cake. Hornsby RSL supports through club grants program and fundraising, with venue fully accessible for individuals with low vision or blindness.
• Hornsby Shire CouncilcoreStrategic or Co-development PartnerAnnual ClubGrants Category 1 funding in conjunction with Hornsby Shire Council. Round opens March 16 and closes May 31. Funding focuses on community welfare, social services, community health services, and employment assistance.
• ClubGrantscoreStrategic or Co-development PartnerNSW government program enabling registered clubs to support community organisations. Hornsby RSL contributes over $500,000 annually through Category 1 (specific community/welfare services) and Category 2 (general community development, junior sport, veteran welfare) funding.
• Return Services League of Australia (RSL NSW)coreStrategic or Co-development PartnerHornsby RSL Club is a member of RSL (NSW Branch). The Hornsby RSL Sub-Branch works under this umbrella to honour and support those who have served, delivering veteran welfare services, family support, commemorative ceremonies, and educational assistance.
• Veterans Wellbeing CentrecoreStrategic or Co-development PartnerLocated at War Memorial Hall, 2 High Street (adjacent to main club). Provides practical assistance and connection for veterans and families through wellbeing programs, social activities, and access to physical and psychological services.
• Snooker & Billiards New South Wales (SBNSW)minorStrategic or Co-development PartnerHosted the Empower Women's Snooker Tournament, an initiative promoting inclusivity and encouraging women in the sport. SBNSW organised the state-level event at Hornsby RSL's facilities.
• Australian Seniors Computer Clubs AssociationminorStrategic or Co-development PartnerHornsby RSL Computer Club is affiliated with this national organisation. The club meets monthly to discuss devices, technologies, and answer questions.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Strike Bowling: Australian boutique bowling and entertainment chain that competes directly with The Attic for birthday parties, corporate team-building and group entertainment spend.
• Holey Moley Golf Club: Mini-golf entertainment venue chain targeting the same young-adult and family group-outing demographic that The Attic bowling/arcade addresses.

Direct peers

• Ryde Eastwood Leagues Club: Sydney-north registered club with multi-venue F&B, gaming, sports and entertainment facilities — comparable suburban catchment and product mix to Hornsby RSL.
• Club Marconi: Large Western Sydney registered club offering multi-venue F&B, gaming, entertainment, and function facilities under one roof — directly comparable in business model and membership structure to Hornsby RSL.
• The Hills Sports Club: Sydney north-west registered club combining gaming, dining, sports viewing and member events — directly comparable suburban registered club in a similar demographic catchment.
• Parramatta Leagues Club: Major NSW registered club with a multi-venue F&B, gaming and entertainment offering, similar member loyalty economics and community grants program structure to Hornsby RSL.
• Norths (North Sydney Leagues Club): Sydney metropolitan registered club providing multi-venue dining, gaming and entertainment with a strong community program — a comparable suburban registered-club operating model.
• Mounties: Multi-venue NSW registered club combining dining, bars, gaming, live entertainment and member loyalty — operates the same community-club model as Hornsby RSL with overlapping customer demographics.

Broad incumbents

• ClubsNSW: Industry body representing NSW registered clubs including gaming regulation, compliance, and advocacy — defines the operating environment for Hornsby RSL and similar venues.
• RSL Australia (national body): National umbrella for RSL sub-branches; not a venue but the governance and veterans-services backbone that defines the heritage positioning of Hornsby RSL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HornsbyRSLClub
• Instagraminstagram.com/hornsbyrsl

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hornsby RSL Club