E-Tronix
E-Tronix is a manufacturers' representative firm covering 11 Upper Midwest states as a subsidiary of Stromberg Company, earning commissions by selling electronics assembly equipment and materials on behalf of approximately 25 suppliers to manufacturers in SMT, medical device, and wire and cable industries.
- Company typePrivate
- Founded2008
- HeadquartersSaint Louis Park, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What E-Tronix does
E-Tronix is a manufacturers' representative firm operating as e-tronix, Inc., a subsidiary of the privately held Stromberg Company. The company serves electronics assembly, medical device manufacturing, wire and cable, and semiconductor/R&D customers across an 11-state Upper Midwest territory (Minnesota, North Dakota, South Dakota, Wisconsin, Illinois, Indiana, Kentucky, Kansas, Iowa, Missouri, Nebraska). Rather than manufacturing products, E-Tronix functions as a commissioned sales channel for approximately 25 third-party equipment and materials suppliers, with two physical offices in St. Louis Park, MN (headquarters) and Downers Grove, IL.
The firm's core technology offering is a curated portfolio of represented products spanning SMT placement (ASM SIPLACE, DEK printing), thermal profiling (KIC automated systems), soldering (Hakko FX-971, Elmotec SolderSmart TOP, Kurtz Ersa), low pressure molding (LPMS Kappa 1100H), solder alloys (Nathan Trotter NT100Ge lead-free alloy and SAC305 bar), ESD/static control (Desco, SCS, Protektive Pak), cleaning chemistries and systems (Kyzen, Kolb, MicroCare), precision hand tools (Excelta), wire processing (Schleuniger, Komax, Telsonic, Laser Wire Solutions), and precision inspection (Nordson). The exclusive North American representation for Nathan Trotter's tin and alloy products is the firm's most differentiated supplier relationship; NT100Ge has been independently validated by DfR Solutions as composition-equivalent to SN100C, with multiple customers reporting 30%+ direct materials cost reductions after switching.
E-Tronix earns revenue through commissions on equipment and materials sales routed through its territory (transaction-fee model) and provides technical consultation, process optimization, and application expertise as a complementary value-add. The company employs six people covering geographic territories under a sales-led, consultative go-to-market model. Pricing is quote-based and determined by the represented suppliers, with no public pricing. Marketing channels are dominated by industry trade shows (EWPTE, SMTA Wisconsin), technical webinars featuring partner technologies, Upper Midwest SMTA chapter leadership, LinkedIn, and direct field sales outreach.
E-Tronix firmographics
Firmographics- Name
- E-Tronix
- Legal name
- e-tronix, Inc.
- Website
- https://e-tronix.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- E-Tronix is a manufacturers' representative firm covering 11 Upper Midwest states as a subsidiary of Stromberg Company, earning commissions by selling electronics assembly equipment and materials on behalf of approximately 25 suppliers to manufacturers in SMT, medical device, and wire and cable industries.
- Ownership category
- akta.pro rank
Where E-Tronix is headquartered
LocationHeadquarters
- HQ city
- Saint Louis Park
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
E-Tronix business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Manufacturer Representative Commissions: E-tronix operates as a manufacturers' representative firm, earning commissions on equipment and materials sales made through their network of suppliers and partners to customers in the Upper Midwest territory.
- Technical Services and Support: The company provides technical consultation, process optimization support, and application expertise as part of their value proposition to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | As a manufacturers' representative firm, pricing is determined by the equipment and materials suppliers represented. Contact sales at [email protected] or +1-612-803-2619 for quotes. |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
E-Tronix product offering
Product offeringCore offering
E-Tronix is a manufacturers' representative firm that sells and supports equipment and materials for the electronics assembly sector on behalf of best-in-class suppliers across the Upper Midwest. The company represents a portfolio of equipment and consumables covering SMT placement, thermal profiling, soldering, low pressure molding, cleaning, ESD control, and wire processing, providing technical consultation and application support to customers in electronics assembly, medical device manufacturing, and wire and cable industries.
Product overview
E-Tronix is a premier manufacturers' representative firm serving the Upper Midwest with nearly 60 years of combined experience in the electronics assembly sector. Rather than offering a unified software platform, E-Tronix represents a portfolio of best-in-class equipment and materials suppliers across multiple product categories: soldering technology (Elmotec SolderSmart TOP, Hakko FX-971), low pressure molding (LPMS Kappa 1100H), solder alloys (Nathan Trotter NT100Ge and SAC305), thermal processing, ESD control, cleaning systems, wire processing, and precision inspection equipment. The company provides technical solutions and consultative support to customers in electronics assembly, medical device manufacturing, wire and cable, and semiconductor industries across Minnesota, North Dakota, South Dakota, Wisconsin, Illinois, Indiana, Kentucky, Kansas, Iowa, Missouri, and Nebraska.
Differentiator
Problem solved
Functional benefit
Products and services
- Elmotec SolderSmart TOP Soldering Robot Precision tabletop soldering robot that automates manual soldering processes, improves consistency across assemblies, and provides scalability and flexibility with minimal setup time. Features intelligent software, precision cameras, and advanced sensor technologies for high-quality solder joints in electronics manufacturing.
- LPMS Kappa 1100H Low Pressure Molding Machine High-performance low pressure molding machine designed for reliable encapsulation of sensitive electronics, offering precision, repeatability, optimized material usage, and consistent encapsulation for automotive, consumer electronics, medical, and industrial applications.
- Hakko FX-971 Soldering Station High-performance soldering station for precision hand soldering applications, delivering rapid heat recovery, stable tip temperature maintenance, and consistent results for electronics manufacturing, repair, prototyping, and rework.
- NT100Ge Solder Alloy Lead-free solder alloy composed of tin with nickel, copper, and germanium additions serving as a cost-competitive drop-in replacement for SN100C with no requalification required. Features enhanced germanium content for extended solder pot life and reduced dross formation, compatible with wave and selective soldering equipment.
- Nathan Trotter SAC 305 Solder Bar Standard lead-free solder alloy bar produced by Nathan Trotter, the largest importer of tin in North America. Each lot is treated to remove impurities and oxide, twice-extruded for optimal grain structure and consistency, with demonstrated success in through-hole wave soldering, dip coating, and plating applications.
- ASM SIPLACE Placement Systems SMT placement equipment for electronics manufacturing that supports networking, automation, and optimization of central workflows with hardware, software, and services enabling transition to smart SMT factory.
- DEK Printing Systems Surface mount printing systems that work in conjunction with SIPLACE placement systems for electronics assembly manufacturing workflows.
- KIC Thermal Profiling Solutions Smart technologies for reflow ovens, curing ovens, and wave solder machines that reduce production costs, improve quality, and add capabilities for manufacturers using automatic thermal profiling with embedded sensors and predictive algorithms.
- Desco ESD Solutions Complete ESD control products including wrist straps, foot grounders, mats, shielding bags, floor finish, ionization, workstation monitors, and test equipment for electronics production industry.
- Despatch Thermal Processing Ovens Batch and continuous process ovens including laboratory, cabinet, truck-in, clean room, sterilizing, burn-in, curing, drying, firing, annealing, and heat treating ovens with over 100 years of thermal processing expertise.
- Excelta Precision Hand Tools Precision hand tools including tweezers, forceps, cutters, pliers, custom designed tools, brushes, probes, scissors, optics, and vacuum pick-up tools for bio-medical manufacturing, electronics assembly, and military manufacturing.
- Kolb Cleaning Systems Cleaning systems for electronics manufacturing including PCB to stencil cleaning, tools and maintenance washes. Features patented Green technology for superior cleaning with minimal detergent, water and energy consumption.
- Schleuniger Wire Processing Equipment Automatic and semi-automatic wire and cable processing machines along with comprehensive global services for the wire processing industry.
- Laser Wire Solutions Precision laser wire stripping technology and connection of wires using lasers and automation for high-value, precision cable assemblies.
- Komax Wire Processing Machines Wire processing machines for modern wire processing demands, supporting quality and efficiency requirements with automation capabilities.
- Telsonic Ultrasonic Metal Welding High powered ultrasonic metal welding systems including Torsional Welding SONIQTWIST technology for joining a wide range of materials, sizes and geometries.
- Kurtz Ersa Soldering Solutions Advanced wave soldering, reflow soldering, selective soldering, rework systems, vacuum soldering, and formic acid solutions for electronics assembly and semiconductor manufacturing.
- SCS Static Control Solutions Industry leader in ESD Solutions providing grounding devices, heel grounders, wrist straps, ESD mats, and high-end monitoring equipment for comprehensive Static Management Programs.
- Nordson Test and Inspection High precision sensing technology solutions including AOI, AXI, MXI and X-ray parts counters for electronics manufacturing quality inspection.
- Jensen Global Dispensing Systems Dispensing systems, supplies and solutions for precision dispensing needs with over 30 years in the industry, providing flexible and innovative solutions for specific dispensing needs.
- Kyzen Precision Cleaning Chemistries Precision cleaning chemistries for electronics, advanced packaging, metal finishing and aerospace applications. Environmentally responsible, RoHS compliant cleaning solutions.
- MicroCare PCB Cleaning Fluids Fast, efficient, safe and cost-effective cleaning of PCBs during rework and repair on the SMT assembly line, supplied by MicroCare, an industry leader in cleaning fluids.
- Advanced Cable Ties Products Standard and specialty cable ties, cable tie installation and removal tools, wire abrasion protection items, wire connectors and terminals, and cable clamps and mounts from an ISO 9001:2015 certified worldwide supplier.
- TE Connectivity Application Tooling Application Tooling equipment and services that ensure quality connections for crimping terminals and pressing connectors, maximizing production uptime and extending tooling life.
- Protektive Pak ESD Solutions ESD solutions for material handling and packaging including boxes, containers, foam, shielding bags, pink poly bags, antistatic tape, labels, lead chip carriers, and kitting trays.
- Great Lakes Engineering Surface Mount Stencils Precision laser cut stencils, photo chemical machined and electroformed stencils for defense, medical, electronics, aviation, energy, telecommunications, and computer industries. ISO 9001:2008 certified and ITAR registered.
- Critical Manufacturing Augmented MES Augmented MES for Electronics that addresses unique challenges of OEM and contract manufacturers, enabling full visibility and traceability of process flow, product details, and component assembly.
Quantifiable outcome
- 30%+ reduction in direct materials costs reported by customers switching to NT100Ge solder alloy
- +1 more outcomes
Companies that use E-Tronix
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
E-Tronix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
E-Tronix partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core.
- LPMS USAcoreLPMS USA is the world's largest Low Pressure Molding Solutions provider. E-tronix partners with LPMS USA to represent their KAPPA series low pressure molding machines for encapsulating and protecting delicate electrical components.
- KIC ThermalcoreKIC offers smart technologies for reflow ovens, curing ovens, and wave solder machines including automatic thermal profiling systems that use embedded sensors and predictive algorithms for real-time thermal profile computation.
- Nathan TrottercoreE-tronix is the exclusive North American representative for Nathan Trotter, the largest importer of tin in North America. Nathan Trotter produces high quality bar solder for electronics assembly and industrial applications, including the NT100Ge solder alloy that has been validated as equivalent to SN100C.
- ASMPT / SIPLACEcoreASMPT is a leading provider of SMT solutions including SIPLACE placement systems and DEK printing systems for smart factory implementation. E-tronix has achieved Diamond Club membership multiple years and hosted the ASM Americas Roadshow at their facility.
- HakkocoreHakko has been producing superior quality soldering and desoldering tools, hot air rework stations, smoke and fume extraction systems for over 50 years. E-tronix represents Hakko products including the FX-971 soldering station.
- Despatch IndustriescoreDespatch Industries has specialized in thermal processing for over 100 years, manufacturing batch and continuous process ovens including clean room ovens for medical device applications.
- DescocoreDesco is a complete ESD Solutions provider offering ESD control products for electronics production including wrist straps, foot grounders, mats, shielding bags, floor finish, ionization, and workstation monitors. E-tronix has received multiple Rep of the Year and Quota Buster awards from Desco.
- ELMOTECcoreELMOTEC specializes in soldering solutions with their SolderSmart robotic soldering technology including Laser, High-frequency, Hot-bar and Flame soldering. E-tronix represents the SolderSmart TOP tabletop soldering robot.
- Kurtz ErsacoreKurtz Ersa is a global leader in electronics assembly solutions offering advanced wave soldering, reflow soldering, selective soldering, and rework systems. Ersa Semicon provides vacuum soldering solutions for semiconductor and power electronics.
- Kolb Cleaning TechnologycoreKolb is a leading solutions supplier in cleaning systems for electronics manufacturing with patented Green technology that guarantees superior cleaning results with minimal detergent, water and energy consumption.
- SCS (StaticControl)coreSCS is regarded as an industry leader in ESD Solutions providing grounding devices, heel grounders, wrist straps, ESD mats, and high-end monitoring equipment for comprehensive Static Management Programs.
- KyzencoreKyzen specializes in precision cleaning chemistries for electronics, advanced packaging, metal finishing and aerospace applications, providing environmentally responsible RoHS compliant cleaning solutions.
- Nordson Test and InspectioncoreNordson is a leading global developer and manufacturer of high precision sensing technology solutions including AOI, AXI, MXI and X-ray parts counters.
- SchleunigercoreSchleuniger is a global technology company and innovative solutions provider for the wire processing industry offering automatic and semi-automatic machines for precise and efficient processing of wires and cables.
- KomaxcoreKomax offers a comprehensive range of wire processing machines to meet demands for quality, efficiency and automation in modern wire processing applications.
- Protektive PakcoreProtektive Pak offers ESD solutions for material handling and packaging including boxes, containers, foam, shielding bags, pink poly bags, antistatic tape, and custom products.
- MicroCarecoreMicroCare is the industry leader in fast, efficient, safe and cost-effective cleaning of PCBs during rework and repair on the SMT assembly line.
- Critical ManufacturingcoreCritical Manufacturing's Augmented MES for Electronics addresses unique challenges of OEM and contract manufacturers enabling full visibility and traceability of process flow, product details, and component assembly.
- Advanced Cable TiescoreAdvanced Cable Ties is a worldwide supplier of electrical and wire management products including standard and specialty cable ties, installation tools, wire abrasion protection, and cable clamps as an ISO 9001:2015 certified company.
- TE ConnectivitycoreTE Connectivity Application Tooling equipment and services ensure quality connections for crimping terminals and pressing connectors, maximizing production uptime and extending tooling life.
- Excelta CorporationcoreExcelta is an internationally known supplier of Precision Hand Tools and Custom Hand Tools for Bio-Medical Manufacturing, Electronics Assembly, Military Manufacturing and Consumer Electronics.
- Great Lakes EngineeringcoreGreat Lakes Engineering is a trend-setting manufacturer of surface mount stencils, precision laser cut parts, and photo chemical machined parts for defense, medical, electronics, aviation, and energy industries. ISO 9001:2008 certified and ITAR registered.
- Jensen GlobalcoreJensen Global is an industry leader in dispensing systems, supplies and solutions with over 30 years in the industry focused on creating innovative solutions for specific dispensing needs.
- Laser Wire SolutionscoreLaser Wire Solutions is a pioneering force in precision laser wire stripping and connection of wires, delivering solutions that break new ground in laser wire stripping technology for high-value precision cable assemblies.
- TelsoniccoreTelsonic takes an innovative path to new solutions in Ultrasonic Metal Welding with High Powered systems and unique Torsional Welding SONIQTWIST for joining a wide range of materials, sizes and geometries.
- SMTAcoreSMTA (Surface Mount Technology Association) is an international organization supporting electronics assembly. E-tronix maintains active involvement with the Upper Midwest SMTA chapter with leadership positions and annual event organization.
- ASM AmericascoreASM Americas Roadshow stopped at E-tronix facility for the first time in Minnesota, hosting five days of customer demonstrations on DEK and SIPLACE equipment with applications experts.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
E-Tronix competitors and assessment
Company assessmentBroad incumbents
- Digi-Key Electronics: One of the largest global electronic component distributors with deep catalogs reaching electronics assembly customers. While Digi-Key operates a catalog/online model rather than field rep, it competes for the same buyer wallets in the Upper Midwest electronics manufacturing market that E-Tronix serves.
- Mouser Electronics: Global authorized distributor of semiconductors and electronic components serving the same OEM and contract manufacturer buyers that E-Tronix supports. Mouser's broad catalog and direct sales presence in the Midwest overlap with E-Tronix's addressable customers.
- Arrow Electronics: Global technology distributor providing components, enterprise computing, and supply chain services. Arrow's industrial and embedded segments overlap with E-Tronix's electronic assembly and medical device customers across the Midwest.
- Avnet: One of the largest global electronic component distributors with a strong North American field sales presence. Avnet competes for the same OEM and EMS customers served by E-Tronix and has dedicated industrial and lighting/medical vertical practices.
- Future Electronics: Global electronic component distributor with a strong North American field sales force. Future Electronics' demand-creation model and customer engineering support compete with E-Tronix's consultative technical sales approach in the same Midwest territory.
- Heilind Electronics: Distributor of interconnect, electromechanical, and sensor products with broad North American coverage. Heilind's Midwest field sales and warehouse operations compete with E-Tronix for the wire harness, cable assembly, and interconnect purchasing decisions.
- Symmetry Electronics: Distributor of semiconductor and embedded products serving OEMs and contract manufacturers. Symmetry's technical sales model and Midwest customer base overlap with E-Tronix's electronics assembly and medical device manufacturer focus.
- Master Electronics: Distributor of electronic components, electromechanical, and interconnect products with a strong North American field sales presence. Master Electronics competes with E-Tronix for the same contract manufacturer and OEM buyers in the Midwest.
- Powell Electronics: Distributor of electronic components, interconnects, and electromechanical products with subject-matter expertise in the military, aerospace, and medical markets. Powell's vertical focus overlaps with E-Tronix's medical device manufacturing segment.
- TTI Inc. Specialist distributor of interconnect, passive, electromechanical, and discrete components. TTI's industrial and transportation verticals compete with E-Tronix for the same wire processing, ESD, and electronics assembly purchasing decisions in the Upper Midwest.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
E-Tronix social profiles
Digital presenceE-Tronix financial estimates
Financial estimateRevenue estimate
Valuation estimate
E-Tronix leadership team
Management profileNumber of profiles
Profiles7 records
E-Tronix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E-Tronix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E-Tronix
What does E-Tronix do?
E-Tronix is a manufacturers' representative firm that sells and supports equipment and materials for the electronics assembly sector on behalf of best-in-class suppliers across the Upper Midwest. The company represents a portfolio of equipment and consumables covering SMT placement, thermal profiling, soldering, low pressure molding, cleaning, ESD control, and wire processing, providing technical consultation and application support to customers in electronics assembly, medical device manufacturing, and wire and cable industries.
Is E-Tronix a public or private company?
E-Tronix is a private company. It is classified as family owned and is currently operating.
When was E-Tronix founded?
E-Tronix was founded in 2008. It employs 1 to 10 people.
Where is E-Tronix based?
E-Tronix is headquartered in Saint Louis Park, United States, in the North America region.
How does E-Tronix make money?
Two revenue lines are on record. Manufacturer Representative Commissions are the primary driver. The others are technical Services and Support.
Who are E-Tronix's main competitors?
Broad incumbents on record are Digi-Key Electronics, Mouser Electronics, Arrow Electronics, Avnet, Future Electronics, Heilind Electronics, Symmetry Electronics, Master Electronics, Powell Electronics and TTI Inc..
Does E-Tronix have an API?
No public API is recorded for E-Tronix.