What Aurum Home Technology does

Aurum Home Technology is a Denver-based, privately held luxury smart home integration firm founded in 2016 that designs, installs, and services high-end residential technology systems for affluent homeowners across Colorado. The company is an authorized dealer for the leading control and lighting platforms in the category—Crestron, Savant, Control4, and Lutron (including Ketra tunable lighting and Palladiom motorized shades)—and combines them with premium AV brands (Steinway Lyngdorf, Wisdom Audio, Sonance, James Loudspeaker, Sony) under a proprietary 'Aurum Integrated Home' experience that unifies lighting, climate, shades, security, networking, and entertainment through a single interface. Service breadth spans home theater, multi-room audio, outdoor entertainment, surveillance (Axis Communications), Wi-Fi 6 networking, energy management, and golf simulator installations, with 24/7 post-installation support.

Revenue is generated primarily through one-time project-based fees for system design and installation, with pricing custom-quoted per project based on home specifications, equipment selection, and integration scope. A complementary professional services and support layer provides recurring revenue potential through 24/7 technical support contracts, and pre-construction design consultation is offered to architects, interior designers, and custom builders as a channel-development activity. The go-to-market is enterprise field sales with complimentary consultations, supplemented by a structured trade partner referral network that embeds Aurum into new construction and renovation projects at the specification stage. HTA certification, broad vendor authorizations, and an extensive SEO-optimized content presence targeting Colorado-specific luxury neighborhoods underpin the company's positioning in the fragmented regional integrator market.

Name

Aurum Home Technology

Legal name

Aurum Home Technology

Website

https://aurumhometech.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Aurum Home Technology is a Denver-based luxury smart home integrator serving affluent Colorado homeowners. It designs, installs, and supports custom systems combining Crestron, Savant, Lutron, and premium AV brands under a unified control platform, distributed via direct field sales and trade partner referrals.

Ownership category

akta.pro rank

Product category

Smart Home Integration Services

NAICS

Appliance Repair and Maintenance (811412)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Whole-Home Automation System Design & Programming (HSAHADAA)

akta.pro secondary industries

Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI), Home Network/Wi‑Fi, Router & IoT Connectivity Setup (for Smart Home) (HSAHADAI), Smart Appliance & Energy Management Integration (HSAHADAG), Home Automation & Smart Device Electrical Prewire (Controls, Sensors, Hubs) (HSAOADAJ)

Keywords

• Smart home automation
• Home audio video
• Lighting control systems
• Motorized window treatments
• Luxury home integration

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Smart Home Automation Systems: Design, installation, and configuration of integrated smart home automation systems including control systems, lighting, climate, security, and shading for luxury residential properties. Revenue is generated through project-based fees with pricing based on system scope, equipment specifications, and installation complexity.
2. Custom Audio Video Solutions: High-performance AV system design and installation including home theaters, multi-room audio, outdoor entertainment, and premium speaker systems from luxury brands. Equipment and installation fees are quoted per project based on specifications.
3. Professional Services and Support: Ongoing technical support, system maintenance, and service for installed systems. They provide 24/7 support services indicating recurring service revenue potential.
4. Technology Design Consultation: Pre-construction technology planning and design consultation services working with architects and builders to integrate smart home infrastructure from project inception.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Aurum Home Technology is a full-service luxury smart home integration company that designs, installs, and supports integrated home automation, audio/video, lighting control, motorized shading, climate control, networking, and security systems for affluent residential properties. The company delivers turnkey projects combining third-party platforms (Crestron, Savant, Lutron, Control4) with custom design-build services and 24/7 concierge support for Colorado homeowners and trade partners.

Product overview

Aurum Home Technology is a full-service luxury smart home integration company serving Colorado's most discerning homeowners. The company offers a comprehensive portfolio of integrated home technology solutions centered around their core Smart Home Automation platform, which unifies lighting control (Lutron, Ketra), motorized shades (Lutron Palladiom), climate control, Wi-Fi networking, and energy management. Their Audio/Video services encompass custom home theater design with 4K/8K projection and immersive surround sound, multi-room music systems, high-performance audio featuring premium brands (Steinway Lyngdorf, Wisdom Audio, McIntosh, Sonance), and outdoor entertainment solutions. Supporting services include enterprise-grade Wi-Fi 6 networking, surveillance cameras (Axis Communications), 24/7 support, budget planning tools, and a design-build consultation process. As an authorized dealer for Crestron, Savant, Control4, and Lutron, Aurum provides expertise across the leading smart home platforms with HTA certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Home Automation Systems End-to-end smart home automation integrating lighting, climate, motorized shades, Wi-Fi, security, and entertainment into a single unified control interface for luxury homeowners in Colorado.
• Lighting Control (Lutron HomeWorks) Whole-home lighting control systems with designer keypads, mobile app control, room-by-room scenes, and circadian-rhythm tuning using Ketra lighting for luxury residences.
• Motorized Shades (Lutron Palladiom) Automated window treatments including Lutron Palladiom shades for daylight control, privacy, UV protection, and energy efficiency, integrated with lighting and climate systems.
• Custom Home Theater Design Custom-designed private cinema installations with precision acoustics, immersive surround sound, ultra-high-definition 4K/8K projection (Sony), seating layouts, and integrated lighting.
• Multi-Room Music and Whole-Home Audio Distributed audio systems enabling synchronized or zone-specific music playback across multiple interior and outdoor spaces from a single command.
• High-Performance Audio Systems Audiophile-grade home audio systems featuring premium brands including Steinway Lyngdorf, Wisdom Audio, McIntosh, Sonance, and James Loudspeaker for dedicated listening rooms and luxury theaters.
• Outdoor Entertainment Systems Weather-resistant outdoor audio and video systems using Sonance outdoor speakers and Séura all-weather displays for patios, pools, and outdoor living spaces.
• Hidden Audio / Video Integration Concealed technology solutions including in-wall and in-ceiling speakers, mirror TVs, and motorized projection screens designed to preserve architectural aesthetics.
• Enterprise-Grade Home Networking (Wi-Fi 6) Enterprise-grade Wi-Fi 6 (IEEE 802.11ax) home networking installations delivering reliable corner-to-corner wireless coverage supporting 4K/8K streaming, video conferencing, and connected device traffic.
• Residential Surveillance Cameras Residential surveillance camera installations using Axis Communications enterprise-grade cameras, integrated with the broader smart home automation system.
• Climate Control Integration Smart climate control systems integrated with home automation that automatically manage temperature, optimize energy efficiency, and adapt to homeowner preferences.
• 24/7 Technical Support and Service 24/7 concierge technical support, system maintenance, and ongoing service for installed smart home and AV systems.
• Design-Build Consultation and Engineering Pre-construction technology design consultation and project engineering, including complimentary initial consultations, custom system design, and coordination with architects, builders, and interior designers.

Quantifiable outcome

• Systems deliver 4K and 8K streaming performance with reliable connectivity for smart home devices
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature7 records

Partnerships

13 partnerships are on record, tiered core and preferred.

• LutroncoreTechnology or IntegrationPrimary lighting control and motorized shading partner. Aurum is a Lutron-certified dealer offering HomeWorks lighting systems, Palladiom shades, and Ketra tunable lighting solutions. Deep integration includes keypad design, app-based control, and circadian rhythm lighting applications.
• CrestroncoreTechnology or IntegrationCore smart home automation platform partner. Aurum provides Crestron Home automation system design, installation, and integration services. Systems deliver whole-home control through touchpanels, mobile apps, and voice control for lighting, climate, security, and entertainment.
• SavantcoreTechnology or IntegrationSmart home automation and power management partner. Aurum offers Savant Home automation and Savant Power energy management systems including tunable lighting control. Provides app-based and voice-controlled integrated home experiences.
• SonypreferredTechnology or IntegrationHome theater and display technology partner. Aurum integrates Sony professional-grade displays and projectors into custom home theater designs, delivering 4K and 8K visual experiences.
• Control4preferredTechnology or IntegrationSmart home automation platform option. Aurum offers Control4 system installations as part of their automation ecosystem, providing another choice for homeowners seeking connected home solutions.
• Steinway LyngdorfpreferredTechnology or IntegrationHigh-end audio partner specializing in premium speaker systems including Model A, Model C, and Model D. Steinway Lyngdorf systems deliver uncompromised audiophile-quality sound for luxury home theaters and listening rooms.
• SonancepreferredTechnology or IntegrationArchitectural speaker solutions including Invisible Series in-wall and in-ceiling speakers. Sonance provides weather-resistant outdoor audio systems that blend into landscaping while delivering high-fidelity sound.
• James LoudspeakerpreferredTechnology or IntegrationPremium architectural speaker manufacturer offering high-performance in-wall and in-ceiling speakers designed for luxury home audio installations.
• Axis CommunicationspreferredTechnology or IntegrationEnterprise-quality surveillance camera systems. Axis provides professional-grade security cameras used in commercial applications, adapted for luxury residential security installations.
• Coastal SourcepreferredTechnology or IntegrationOutdoor lighting fixtures and landscape lighting solutions designed for exterior illumination control. Coastal Source products integrate with Lutron systems for outdoor ambiance and security lighting.
• SeurapreferredTechnology or IntegrationOutdoor entertainment displays and weather-resistant TV solutions for alfresco entertainment areas, pools, and outdoor living spaces.
• Wisdom AudiopreferredTechnology or IntegrationHigh-performance in-wall and on-wall speakers for audiophile-grade home theater systems. Wisdom Audio delivers reference-quality sound for luxury entertainment spaces.
• SéurapreferredTechnology or IntegrationOutdoor television and mirror TV solutions for luxury exterior entertainment and concealed indoor display applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Audio Advice: High-end AV and smart home integrator with design-build showroom and nationwide shipping, serving luxury residential customers. Comparable premium positioning and whole-home automation scope.
• ListenUp: Denver-based home theater, smart home, and AV integration retailer/integrator with multi-location Colorado presence. Direct comparable offering premium residential automation and AV installation in the same geography Aurum serves.

Broad incumbents

• Savant Systems: Premium smart home and power management platform with strong presence in luxury residential market. Direct platform peer to Crestron/Lutron whose certified dealers compete with Aurum on luxury integration work.
• Best Buy (Magnolia): National retailer's high-end Magnolia division providing whole-home AV, smart home, and home theater design/installation services across multiple U.S. markets — a larger incumbent competing for similar luxury and premium customers.
• Crestron Electronics: Manufacturer of Crestron Home automation systems and broader commercial/residential control platforms. Core platform vendor whose dealer network (which includes Aurum) competes for the same luxury integration projects.
• ADT (Resideo / ADT Inc.): National home security and smart home provider now offering broader automation and integrator-friendly solutions. Broad incumbent that has begun expanding into higher-end integrated smart home offerings.
• Lutron Electronics: Leading manufacturer of lighting and shading control systems (HomeWorks, Ketra, Palladiom). Partner platform whose certified dealer program is a major channel through which Aurum wins luxury projects.
• Vivint Smart Home: Large residential smart home and security provider with national direct-sales footprint. While positioned more mass-market than Aurum, it competes at the lower end of luxury for integrated lighting, security, and automation work.
• Snap One (Control4): Owner of the Control4 smart home platform and a broad ecosystem of residential integration products. Indirect channel partner and broad incumbent in the same category Aurum operates within.

Emerging players

• Sonos (pro/installer channel): Premium multi-room audio brand expanding its certified installer channel for whole-home audio projects. Adjacent offering to Aurum's whole-home audio and home theater products, increasingly competing in luxury residences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AurumHomeTech
• LinkedInlinkedin.com/company/aurum-home-tech

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurum Home Technology