ShineWater
ShineWater is a US beverage company that makes zero-sugar, vitamin-enhanced flavored water under its core ShineWater canned line and the licensed ShineKids drink-box line, selling through DTC e-commerce, a subscription program, and 25+ grocery chains including Walmart.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What ShineWater does
ShineWater is a privately held US beverage company that produces zero-sugar, vitamin-enhanced flavored water marketed under two product lines: the core ShineWater canned beverage line targeting health-conscious adults, and ShineKids drink boxes targeting children. The company's formulation delivers electrolytes, antioxidants, and added Vitamin D without sugar, artificial sweeteners, or artificial dyes, sweetened through fruit-derived flavors; all products are vegan, gluten-free, soy-free, and dairy-free. The core line is sold in 12-pack and 4-pack canned formats across six flavor profiles (Watermelon Blackberry, Mixed Berry Acai, Coconut Lime, Fruit Punch, Peach Mango, Strawberry Lemonade), while ShineKids sells 32-pack drink boxes including a Paw Patrol-licensed SKU and additional kid flavors (Fruity Punch, Apple Berry, Strawberry Lemonade). The company also sells branded merchandise such as a ShineWater hoodie.
The business operates a hybrid go-to-market. DTC e-commerce is powered by Shopify and supports an auto-delivery subscription program, with free shipping on orders over $50. Wholesale distribution runs through 25+ national and regional grocery chains, including Walmart, Meijer, H-E-B, Stop & Shop, Hy-Vee, Gelson's, Heinen's, Harris Teeter, Raley's, Festival Foods, and The GIANT Company, alongside a wholesale/bulk inquiry program for B2B buyers. Pricing positions ShineWater as a premium better-for-you beverage: 12-packs at $21.99–$26.95, 4-packs at $9.99 (sale $12.99), and 32-pack kids boxes at $27.99.
No public disclosure of revenue, funding history, ownership structure, leadership team, or headcount is available in the source material. The technology stack disclosed is standard for a Shopify-based DTC CPG — no proprietary AI, data platform, or proprietary manufacturing technology is described. Distribution breadth, brand differentiation through formulation and Paw Patrol licensing, and the multi-channel DTC/wholesale/retail stack are the primary identifiable assets.
ShineWater firmographics
Firmographics- Name
- ShineWater
- Legal name
- ShineWater
- Website
- https://drinkshinewater.com
- Company type
- Private
- Operating status
- Operating
- Short description
- ShineWater is a US beverage company that makes zero-sugar, vitamin-enhanced flavored water under its core ShineWater canned line and the licensed ShineKids drink-box line, selling through DTC e-commerce, a subscription program, and 25+ grocery chains including Walmart.
- Ownership category
- akta.pro rank
ShineWater industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)
- akta.pro secondary industries
- Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
ShineWater business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct Product Sales (E-commerce): Direct-to-consumer sales through the ShineWater website, including one-time purchases and subscription/auto-delivery programs for recurring revenue.
- Retail Distribution: Wholesale distribution to retail partners including national chains and regional supermarkets across the United States.
- Bulk & Wholesale: Bulk and wholesale inquiries for larger volume purchases through dedicated wholesale channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 12-Pack Cans (Adult flavors) |
| Unit Pricing | Pay-as-you-go | 4-Pack Variety |
| Unit Pricing | Pay-as-you-go | 32-Pack Kids Drink Boxes |
| Subscription | Monthly | Subscription/Auto-Delivery |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
ShineWater product offering
Product offeringCore offering
ShineWater manufactures and sells zero-sugar vitamin-enhanced flavored water beverages for adults and children. The canned adult line includes multiple fruit-flavored SKUs (Watermelon Blackberry, Mixed Berry Acai, Coconut Lime, Fruit Punch, Peach Mango, Strawberry Lemon) in 12-pack and 4-pack formats, each fortified with Vitamin D, electrolytes, and antioxidants. The ShineKids sub-brand offers zero-sugar kids' drink boxes in a 32-pack format with kid-friendly flavors and a Paw Patrol licensing partnership.
Product overview
ShineWater offers a portfolio of zero-sugar vitamin-enhanced flavored water beverages marketed under two sub-brands: (1) the core ShineWater canned drink line featuring multiple fruit flavors (Watermelon Blackberry, Mixed Berry Acai, Coconut Lime, Fruit Punch, Peach Mango, Strawberry Lemon) available in 12-pack and 4-pack formats, each fortified with Vitamin D, electrolytes, and antioxidants; and (2) ShineKids, a kids-specific line available in 32-pack drink boxes featuring licensed Paw Patrol branding alongside kid-friendly flavors like Fruity Punch, Apple Berry, and Strawberry Lemonade, also vitamin-enhanced and sugar-free. The company also sells branded merchandise. All products are vegan, gluten-free, soy-free, dairy-free, non-carbonated, and made with natural fruit flavors and no artificial sweeteners.
Differentiator
Problem solved
Functional benefit
Brands
- ShineKids: Kids drink line featuring zero sugar, naturally flavored water with vitamin D, available in drink box formats including Apple Berry, Grape Raspberry, Strawberry Lemonade, and Fruity Punch.
Products and services
- Watermelon Blackberry Flavored Vitamin Enhanced Water - 12 Pack Zero-sugar vitamin-enhanced flavored water in watermelon and blackberry flavor, fortified with Vitamin D, electrolytes, and antioxidants. Sold as a 12-pack of cans for adult consumers seeking better-for-you hydration.
- ShineWater Variety Pack Vitamin D Electrolyte Drinks - 12 Pack Assorted 12-pack featuring multiple ShineWater flavors, each containing Vitamin D, electrolytes, and antioxidants with zero sugar. Designed for consumers who want to sample or rotate flavors.
- Mixed Berry Acai Flavored Vitamin Enhanced Water - 12 Pack Zero-sugar flavored water combining mixed berries and acai with Vitamin D, electrolytes, and antioxidants, sold as a 12-pack of cans.
- Coconut Lime Flavored Vitamin Enhanced Water - 12 Pack Tropical coconut and lime flavored vitamin-enhanced water with electrolytes, antioxidants, and Vitamin D in a zero-sugar formulation, sold as a 12-pack of cans.
- Fruit Punch Flavored Vitamin Enhanced Water - 12 Pack Fruit punch flavored vitamin-enhanced water with Vitamin D, electrolytes, and antioxidants in a zero-sugar formulation, sold as a 12-pack of cans.
- Peach Mango Flavored Vitamin Enhanced Water - 12 Pack Peach and mango flavored vitamin-enhanced water with Vitamin D, electrolytes, and antioxidants, sweetened naturally with zero sugar, sold as a 12-pack of cans.
- Strawberry Lemon Flavored Vitamin Enhanced Water - 12 Pack Strawberry and lemon flavored vitamin-enhanced water with zero sugar, featuring Vitamin D, electrolytes, and antioxidants, sold as a 12-pack of cans.
- ShineWater Flavored Vitamin Enhanced Water - 12 Pack (Tropical) Core vitamin-enhanced flavored water product in a 12-pack format, providing zero-sugar hydration with Vitamin D, electrolytes, and antioxidants.
- ShineWater Variety Pack Vitamin D Electrolyte Drinks - 4 Pack Compact 4-pack assortment of vitamin-enhanced flavored waters with Vitamin D, electrolytes, and zero sugar, designed for trial purchase or single-use occasions.
- Shine Water x Paw Patrol Kids Naturally Flavored Water with Vitamin D - 32-Pack Licensed Paw Patrol branded kids drink featuring naturally flavored water with Vitamin D, zero sugar, designed for children with kid-friendly fruit flavors, sold in a 32-pack format.
- Fruity Punch Kids Drink Box - Pack of 32 ShineKids fruity punch flavored water in a 32-pack drink box format, zero sugar, vitamin-enhanced for children.
- Apple Berry Kids Drink Box - Pack of 32 ShineKids apple and berry flavored water in a 32-pack drink box, vitamin-enhanced with zero sugar for kids.
- Strawberry Lemonade Kids Drink Box - Pack of 32 ShineKids strawberry lemonade flavored water in a 32-pack drink box, vitamin-enhanced, zero sugar beverage for children.
- Drink Responsibly Pullover Hoodie (AOP) Branded ShineWater pullover hoodie merchandise for fans and brand supporters.
- Subscription / Auto-Delivery Program Subscription/auto-delivery program allowing customers to subscribe to favorite flavors or mixed packs with scheduled recurring delivery and savings, billed monthly.
- Bulk & Wholesale Inquiries Dedicated wholesale inquiry channel for bulk volume purchases of ShineWater products by larger volume buyers.
Companies that use ShineWater
Customer profileSegments3 records
Ideal customer profiles1 record
ShineWater technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
ShineWater partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Paw PatrolcoreLicensing partnership with Paw Patrol franchise for branded kids drink products. ShineWater offers Paw Patrol licensed kids flavored water products including a 32-pack variety featuring Paw Patrol characters.
- The GIANT CompanycoreRegional grocery chain partner where ShineWater products are sold in-store
- WalmartcoreNational retail chain partner where ShineWater products are sold in-store
- MeijercoreRegional grocery chain partner where ShineWater products are sold in-store
- H-E-BcoreRegional grocery chain partner (Texas-based) where ShineWater products are sold in-store
- Stop & ShopcoreRegional grocery chain partner (Northeast) where ShineWater products are sold in-store
- Hy-VeecoreRegional grocery chain partner (Midwest) where ShineWater products are sold in-store
- Gelson'sminorPremium grocery chain partner (Southern California) where ShineWater products are sold in-store
- Heinen'sminorRegional grocery chain partner (Ohio/Chicago) where ShineWater products are sold in-store
- Harris TeeterminorRegional grocery chain partner (East Coast) where ShineWater products are sold in-store
- Raley's SupermarketsminorRegional grocery chain partner (Western US) where ShineWater products are sold in-store
- Festival FoodsminorRegional grocery chain partner (Midwest) where ShineWater products are sold in-store
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
ShineWater competitors and assessment
Company assessmentEmerging players
- Liquid IV: Hydration multiplier brand with electrolyte and vitamin fortification, owned by Unilever. Comparable as a functional hydration brand leveraging Vitamin/B-electrolyte positioning across DTC and retail.
- Bloom Nutrition: DTC functional beverage and greens brand with strong social-media-driven growth and expanding retail presence. Comparable as a digitally-native functional beverage brand targeting health-conscious female-skewing consumers.
Direct peers
- Hint Water: DTC-led premium flavored water brand with national retail presence and zero-sugar positioning. Closely comparable in product format (canned/bottled flavored water), target consumer (health-conscious adults), and GTM (DTC + grocery).
- Spindrift: Premium sparkling and still flavored water brand with real fruit ingredients and no added sweeteners. Comparable in clean-label positioning, DTC + grocery distribution, and adult health-conscious target consumer.
- Bai Brands: Antioxidant-infused flavored water brand (now under Dr Pepper Keurig) targeting health-conscious consumers. Closely comparable in functional ingredients, low/zero-sugar positioning, and retail distribution.
- Liquid Death: Canned water brand with strong lifestyle branding and rapid retail expansion. Comparable as a canned still water brand that built distribution across national grocery and convenience chains with DTC commerce.
Broad incumbents
- Smartwater (Coca-Cola): Coca-Cola's premium enhanced water brand. Adjacent competitor in the enhanced/functional water set across national retail, often sharing shelf space with ShineWater's category.
- Pedialyte: Abbott-owned hydration brand with electrolyte positioning. Adjacent competitor in the functional electrolyte beverage category, increasingly marketed to adults for daily hydration.
- Vitaminwater (Glaceau): Iconic vitamin-enhanced flavored water brand owned by Coca-Cola. Direct category competitor offering sweetened (sugar and zero-sugar) options with vitamin fortification across national and global retail.
- Propel Water: PepsiCo's zero-calorie flavored electrolyte water line. Direct competitor in the zero-sugar, electrolyte-fortified flavored water shelf set sold through mass grocery and convenience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
ShineWater social profiles
Digital presenceShineWater financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShineWater leadership team
Management profileNumber of profiles
ShineWater funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShineWater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShineWater
What does ShineWater do?
ShineWater manufactures and sells zero-sugar vitamin-enhanced flavored water beverages for adults and children. The canned adult line includes multiple fruit-flavored SKUs (Watermelon Blackberry, Mixed Berry Acai, Coconut Lime, Fruit Punch, Peach Mango, Strawberry Lemon) in 12-pack and 4-pack formats, each fortified with Vitamin D, electrolytes, and antioxidants. The ShineKids sub-brand offers zero-sugar kids' drink boxes in a 32-pack format with kid-friendly flavors and a Paw Patrol licensing partnership.
Is ShineWater a public or private company?
ShineWater is a private company. It is classified as unknown and is currently operating.
When was ShineWater founded?
ShineWater was founded in -1.
How does ShineWater make money?
Three revenue lines are on record. Direct Product Sales (E-commerce) is the primary driver. The others are retail Distribution and bulk & Wholesale.
Who are ShineWater's main competitors?
Emerging players on record are Liquid IV and Bloom Nutrition. Direct peers are Hint Water, Spindrift, Bai Brands and Liquid Death. Broad incumbents are Smartwater (Coca-Cola), Pedialyte, Vitaminwater (Glaceau) and Propel Water.
Does ShineWater have an API?
No public API is recorded for ShineWater.
What industry is ShineWater in?
ShineWater's product category is Functional Beverages. Its primary akta.pro industry code is AFAFACAF, Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte), with a secondary code of AFAFABAB, Still Soft Drinks & Flavored Waters (Non-Carbonated). Its NAICS code is 312112 and its SIC code is 2080.