Cured Nutrition
Cured Nutrition is a Boulder, Colorado-based health and wellness company founded in 2017 that sells direct-to-consumer hemp-derived supplements combining cannabinoids, adaptogens, and functional mushrooms for stress, sleep, and mood support to health-conscious adult consumers.
- Company typePrivate
- Founded2017
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cured Nutrition does
Cured Nutrition is a Boulder, Colorado-based (operating from Castle Rock, CO) health and wellness company founded in 2017 by Joseph Sheehey (Co-Founder & CEO) and Taylor O'Donnell (Co-Founder & COO). The company distributes a portfolio of hemp-derived dietary supplements targeting stress, sleep, mood, focus, and recovery for health-conscious adults — particularly "canna-curious" consumers seeking natural alternatives to pharmaceuticals, OTC sleep aids, and alcohol. The company has served 263,001+ customers and delivered 14,710,495+ doses since founding, maintaining a 4.9/5 average rating across 8,328+ product reviews.
The core technology is a proprietary "Trinity" formulation system that combines three ingredient classes: cannabinoids (CBD, CBN, and microdose THC at 1mg per serving), adaptogens (Ashwagandha, Reishi, Eleuthero, Rhodiola, Ginseng), and functional mushrooms (Lion's Mane, Cordyceps). Products are formulated by an in-house clinical herbalist and every batch is third-party tested for potency, pesticides, heavy metals, and residual solvents, with certificates of analysis published on the company's website. The product range spans microdose THC gummies (Serenity, Dream), CBD/CBN sleep aids (CBN Night Caps, CBN Night Oil), functional mushroom supplements (Rise, Flow, Zen, Calm Caps, Aura), topical salves, and a deep bundle portfolio (Best-Seller, Daily Dose, Tranquility, Circadian, Harmony, Sleep, Relief, Rise & Zen) priced between $47.99 and $189.97.
The business model is primarily direct-to-consumer e-commerce on Shopify, with a subscription Autoship program (4- or 6-week cadence, 20% discount) driving recurring revenue. A secondary wholesale channel distributes to gyms, smoothie bars, cafes, supplement stores, wellness centers, head shops, and dispensaries across the U.S. (no international shipping). Customer acquisition combines content marketing, a wellness quiz, email capture with free-shipping incentives, an affiliate/influencer program ("Cured Collective"), a tiered loyalty program (Cured Rewards), and a "Give $10, Get $10" referral program. The company maintains a military discount and a 30-day guarantee, and is privately held with no disclosed institutional investors or funding rounds.
Cured Nutrition firmographics
Firmographics- Name
- Cured Nutrition
- Legal name
- Cured Nutrition
- Website
- https://curednutrition.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cured Nutrition is a Boulder, Colorado-based health and wellness company founded in 2017 that sells direct-to-consumer hemp-derived supplements combining cannabinoids, adaptogens, and functional mushrooms for stress, sleep, and mood support to health-conscious adult consumers.
- Ownership category
- akta.pro rank
Cured Nutrition industry classification
Industry- Product category
- Hemp-derived wellness supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC)
- akta.pro secondary industry
- Herbal & Botanical Supplements (CRADAGAD)
Keywords
Where Cured Nutrition is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cured Nutrition business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct E-commerce Sales: One-time purchases of individual products and bundles through the company's Shopify-powered e-commerce website. Products include gummies, capsules, oils, and salves priced from $47.99 to $189.97.
- Subscription/Auto-Ship Program: Recurring subscription model with Autoship delivering products every 4 or 6 weeks. Subscribers receive 20% discount on all orders. Subscription orders earn double credits (4 cents per dollar vs 2 cents for one-time orders) in the loyalty program.
- Wholesale/B2B: Wholesale distribution to retail partners including gyms, wellness stores, supplement shops, coffee shops, and dispensaries. The company offers sample products for potential wholesale partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Best-Seller Bundle - CBN Night Caps + Serenity Gummies |
| Unit Pricing | Monthly | Serenity Gummies - Stress Relief |
| Unit Pricing | Monthly | CBN Night Caps - Sleep Support |
| Unit Pricing | Monthly | Daily Dose Bundle - 24-Hour Support |
| Unit Pricing | Monthly | Tranquility Bundle - Calm + Sleep |
| Unit Pricing | Monthly | Circadian Bundle - Day + Night Rhythm |
| Unit Pricing | Monthly | Calm Caps - Full Spectrum CBD |
| Unit Pricing | Monthly | Rise - Focus & Energy |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Cured Nutrition product offering
Product offeringCore offering
Cured Nutrition is a Boulder, Colorado-based wellness company, founded in 2017, that distributes hemp-derived supplements combining cannabinoids (CBD, CBN, microdose THC) with adaptogens and functional mushrooms. Its products are delivered across multiple formats — including gummies, capsules, oils, and topicals — and sold primarily through a direct-to-consumer e-commerce site with a complementary subscription autoship program.
Product overview
Cured Nutrition offers a portfolio of hemp-derived wellness supplements centered on three core product lines: microdose THC gummies (Serenity, Dream), CBD/CBN sleep aids (CBN Night Caps, CBN Night Oil), and functional mushroom/adaptogen supplements (Rise, Flow, Zen, Calm Caps). The company sells individual products alongside curated bundles (Best-Seller, Daily Dose, Tranquility, Circadian, Harmony, Sleep, Relief, Rise & Zen) that combine complementary products for targeted wellness protocols—stress relief, sleep support, focus & energy, and comprehensive daily routines. All products are third-party tested and crafted with organic, non-GMO ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- CBN Night Caps
Quantifiable outcome
- 100% of users in internal Stress Study saw measurable reduction in stress levels
- +3 more outcomes
Companies that use Cured Nutrition
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Cured Nutrition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cured Nutrition partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Cured Nutrition competitors and assessment
Company assessmentBroad incumbents
- Charlotte's Web: Established full-spectrum hemp CBD wellness brand selling tinctures, capsules, and gummies nationally. Comparable as a publicly-traded incumbent in the hemp wellness category where Cured Nutrition competes, but with a much broader product line and retail footprint.
- Olly (Unilever): Mass-market gummy vitamin and supplement brand (owned by Unilever). Overlaps with Cured Nutrition on stress, sleep, and energy gummy SKUs and channel placement in grocery and wellness retail.
Direct peers
- Sunmed (Sundays): DTC hemp wellness brand selling CBD, CBN, and THC sleep/calm gummies and tinctures with national wholesale. Closely comparable product mix (sleep + stress gummies) and DTC-plus-retail go-to-market.
- CBDistillery: High-volume DTC CBD brand with gummies, capsules, oils, and topical SKUs, plus third-party testing. Overlaps directly with Cured Nutrition's cannabinoid product portfolio and price ladder.
- Kiva Confections: California-based cannabis edibles brand producing gummies, mints, and chocolates with precise dosing and third-party testing. Comparable on microdose/precise-dosing positioning and gummy SKU format, though operates in licensed dispensaries rather than DTC hemp.
- Feals: DTC subscription-led CBD brand focused on sleep, calm, and recovery. Strong subscription mechanics and direct-to-consumer model are directly analogous to Cured Nutrition's autoship strategy.
- Moon Juice: Premium adaptogen and functional mushroom wellness brand selling powders, capsules, and tinctures DTC. Comparable on the adaptogen/functional mushroom ingredient system and the 'modern wellness' target consumer.
- Wana Brands: Top-selling cannabis edible brand with gummies across sleep, calm, and energy use cases. Comparable on edible format and effect-driven SKU design, though operates through licensed dispensaries.
Emerging players
- Recess: Hemp-infused functional beverage and gummy brand positioning around calm, focus, and mood. Comparable on the 'wellness-not-intoxication' angle and millennial/female target consumer, though primarily beverage-led.
- Cann: Low-dose THC and CBD social beverage brand targeting the alcohol-alternative occasion. Comparable on the canna-curious, low-dose THC positioning and the alcohol-substitution use case Cured Nutrition also pursues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cured Nutrition social profiles
Digital presenceCured Nutrition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cured Nutrition leadership team
Management profileNumber of profiles
Profiles2 records
Cured Nutrition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cured Nutrition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cured Nutrition
What does Cured Nutrition do?
Cured Nutrition is a Boulder, Colorado-based wellness company, founded in 2017, that distributes hemp-derived supplements combining cannabinoids (CBD, CBN, microdose THC) with adaptogens and functional mushrooms. Its products are delivered across multiple formats — including gummies, capsules, oils, and topicals — and sold primarily through a direct-to-consumer e-commerce site with a complementary subscription autoship program.
Is Cured Nutrition a public or private company?
Cured Nutrition is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cured Nutrition founded?
Cured Nutrition was founded in 2017. It employs 11 to 50 people.
Where is Cured Nutrition based?
Cured Nutrition is headquartered in Boulder, United States, in the North America region.
How does Cured Nutrition make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription/Auto-Ship Program and wholesale/B2B.
Who are Cured Nutrition's main competitors?
Broad incumbents on record are Charlotte's Web and Olly (Unilever). Direct peers are Sunmed (Sundays), CBDistillery, Kiva Confections, Feals, Moon Juice and Wana Brands. Emerging players are Recess and Cann.
Does Cured Nutrition have an API?
No public API is recorded for Cured Nutrition.
What industry is Cured Nutrition in?
Cured Nutrition's product category is Hemp-derived wellness supplements. Its primary akta.pro industry code is CRANAHAC, CBD/Hemp Wellness & Supplements Retail, with a secondary code of CRADAGAD, Herbal & Botanical Supplements. Its NAICS code is 456191 and its SIC code is 2000.