Reco Sverige AB

What Reco Sverige AB does

Reco Sverige AB, operating as Reco.se, is Sweden's largest independent customer review platform, founded in 2007 and headquartered in Stockholm. The company operates a two-sided marketplace connecting Swedish consumers researching service providers with businesses seeking to build credibility through verified reviews. Its core platform collects authentic customer reviews tied to verified customer relationships (using BankID identity verification and integration with business systems to confirm transactions), and assigns each listed business a credibility rating based on how thoroughly its customers have been surveyed. Coverage spans 21 industry categories (including hair salons, cleaning services, auto workshops, electricians, movers, construction, painters, real estate agents, and roofers) and at least the five largest Swedish metropolitan areas (Stockholm, Göteborg, Malmö, Uppsala, Linköping), with annual 'Sweden's Best Businesses' top-10 lists reinforcing category authority.

Name

Reco Sverige AB

Legal name

Reco Sverige AB

Website

https://reco.se

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Reco Sverige AB (Reco.se) is Sweden's largest independent customer review platform, founded in 2007 and headquartered in Stockholm. It operates a two-sided marketplace serving Swedish SMBs across 21 industries and at least five major cities, with verified reviews gathered via BankID and subscription-based access for businesses.

Ownership category

akta.pro rank

Product category

Online Reputation Management

NAICS

Custom Computer Programming Services (541511), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Customer review platform
• Online reputation management
• Verified review aggregation
• Business review directory
• Reputation management software

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Business Subscription Plans: Reco generates revenue through subscription plans offered to businesses that want to collect and display customer reviews on the platform. Businesses can sign up for a free trial period and then choose paid plans based on their needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Reco Sverige AB operates reco.se, Sweden's largest independent customer review platform founded in 2007. The platform aggregates authentic, verified customer reviews across 21 industry categories and multiple Swedish cities, allowing businesses to subscribe to collect and display reviews while consumers freely browse verified feedback to evaluate local service providers.

Product overview

Reco.se is a unified customer review platform that connects consumers with businesses through verified customer reviews. The core offering is the Reco.se platform itself, which enables businesses to collect and display customer reviews. The platform serves both consumers seeking to evaluate businesses and businesses seeking to build credibility through reviews. No separate modules, add-ons, or sub-brands are evident from the source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Reco.se Platform Sweden's largest independent customer review platform (reco.se) that enables Swedish businesses to collect, verify, and display customer reviews, and allows Swedish consumers to read and leave verified reviews across 21 industry categories (hair salons, cleaning services, car workshops, electricians, moving companies, construction firms, painters, real estate agents, roofers, dentists, driving schools, etc.) and city-specific pages (Stockholm, Göteborg, Malmö, Uppsala, Linköping).

Quantifiable outcome

• 9 out of 10 customers check reviews from other customers before choosing a business

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• TripAdvisor: Global consumer review platform with category breadth including restaurants, hotels, and attractions. Comparable as a consumer-facing review destination, though less focused on the local-services SMB segments that anchor Reco's coverage.
• Yelp: Global consumer review platform with broad local-business coverage and strong SEO brand. Competes with Reco for consumer review-reading traffic and SMB attention, though its model is more US-anchored and less focused on identity-verified reviews.
• Bazaarvoice: Enterprise-scale user-generated content and ratings platform primarily serving retail and consumer brands. Comparable in underlying technology stack (review aggregation, syndication) but oriented toward larger enterprises rather than Reco's local SMB base.
• Google Reviews (Google Business Profile): Default free review surface integrated with Google Search and Maps. Sets the baseline for SMB review visibility in Sweden and competes with Reco's organic traffic and value proposition, especially given Reco's own Google Seller Ratings integration.

Direct peers

• Trustpilot: Public, global customer review platform serving businesses and consumers, with deep Nordic roots. Directly competes with Reco in Sweden for SMB review subscription spend and consumer review traffic, but operates at much larger scale and offers a global brand.
• ProvenExpert: Germany-based verified review and reputation platform focused on SMBs across multiple verticals. Comparable to Reco in business model (verified reviews, SMB subscription), with similar horizontal category coverage though serving DACH rather than Swedish SMBs.
• Feefo: UK-based verified customer review platform emphasizing authentic, transaction-verified reviews. Closely aligned with Reco's value proposition of credibility-driven, non-removable reviews and SMB subscription revenue model.

Emerging players

• Reevoo: Verified-review SaaS focused on authentic customer feedback and brand advocacy. Overlaps with Reco on the verified-only review proposition and SMB subscription model, though currently smaller and narrower in vertical coverage.

Regional players

• Hitta.se: Swedish local search and business directory with integrated reviews and ratings. Competes for the same Swedish consumer search traffic that drives Reco's top-of-funnel discovery and for SMB visibility budgets.
• Eniro: Swedish-Nordic business directory with search, listings, and review features. A comparable Swedish SMB-facing platform where local businesses manage reputation, overlapping with Reco's value proposition in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xreco.se/info/facebook
• YouTubereco.se/info/youtube
• Facebookreco.se/info/facebook
• LinkedInreco.se/info/linkedin
• Instagramreco.se/info/instagram

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reco Sverige AB