GeoOp
GeoOp is a cloud-based job management SaaS platform, founded in 2009, that enables small trade and field-service businesses to create quotes, schedule work, and send invoices from a single web console via a self-serve subscription model.
- Company typePublic
- Founded2009
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GeoOp does
GeoOp is a cloud-based job management software platform serving small trade and field-service businesses. Founded in 2009 and headquartered in Sydney (with GeoOp Ltd. domiciled in New Zealand), the platform enables tradespeople — electricians, plumbers, HVAC technicians, and property maintenance operators — to create and send customised quotes, schedule work into a shared calendar, and generate and deliver invoices via email or text message from a single web-based console. The core technology is a mobile-accessible SaaS application with Intuit single-sign-on integration for authentication, and the product is distributed through a self-serve, product-led growth motion via the try.geoop.com sign-up page targeting SMB and individual trade users.
The company monetises exclusively through recurring software subscriptions and has historically operated with a small team (11–50 employees). In 2021, GeoOp completed an IPO on the New Zealand Stock Exchange, but the listing underperformed significantly and the company has been cited among failed NZ IPOs. In 2025, GeoOp — together with its sister product GeoNext — was acquired by Tradify (part of Access Workspace). Customers are being transitioned to the Tradify platform, and the GeoOp brand is being phased out as a standalone product.
No public revenue figures, funding rounds, patents, awards, or management team disclosures are available in the source data. Pricing is not publicly disclosed. From a competitive positioning standpoint, GeoOp competed as a niche, ease-of-use-focused SMB tool in the crowded field-service management software category, differentiated primarily by simplicity and Intuit authentication rather than by depth of functionality, AI capability, or vertical specialisation.
GeoOp firmographics
Firmographics- Name
- GeoOp
- Legal name
- GeoOp Ltd.
- Website
- https://geoop.com
- Company type
- Public
- Founded year
- 2009
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- GeoOp is a cloud-based job management SaaS platform, founded in 2009, that enables small trade and field-service businesses to create quotes, schedule work, and send invoices from a single web console via a self-serve subscription model.
- Ownership category
- akta.pro rank
Where GeoOp is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
GeoOp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Software Subscription: GeoOp generates revenue through software subscriptions for its job management platform, providing quoting, scheduling, and invoicing capabilities to trade businesses.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
GeoOp product offering
Product offeringCore offering
GeoOp provides a cloud-based job management SaaS platform for small trade businesses with mobile workforces. The platform enables users to create and send customized quotes, book and schedule work into calendars, and generate and deliver invoices via email or text message from a single web-based console. It is designed for electricians, plumbers, HVAC technicians, and property maintenance service providers.
Product overview
GeoOp is a single unified job management platform designed for mobile workforces. The platform centers on a console application that enables users to create and send customized quotes, book and schedule work into calendars, and generate and deliver invoices via email or text message. GeoOp operates as a standalone product with version 4.1.118-IR1zOw, offering Intuit single sign-on integration for user authentication.
Differentiator
Problem solved
Functional benefit
Products and services
- GeoOp Job management platform for mobile workforces, enabling field service businesses to create quotes, schedule work, and manage invoicing from a single web-based interface. Designed for small trade businesses such as electricians, plumbers, HVAC technicians, and property maintenance services.
- GeoNext Companion job management product to GeoOp, also acquired by Tradify and integrated into the Tradify platform for trade businesses. Existing GeoNext customers are being migrated to Tradify.
Companies that use GeoOp
Customer profileSegments1 record
Ideal customer profiles1 record
GeoOp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
GeoOp partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
GeoOp competitors and assessment
Company assessmentDirect peers
- ServiceTitan: End-to-end field service management platform for residential trades (plumbing, HVAC, electrical); covers dispatching, scheduling, invoicing, and customer experience — directly substitutes for GeoOp's workflow at trade SMBs, though skews to mid-market.
- FieldAware: Field service management software providing job scheduling, work order management, and invoicing for service-based businesses — directly comparable on workflow and target SMB customer profile.
- Jobber: Field service management SaaS for small trade and home-service businesses; offers quoting, scheduling, invoicing, and payments — substantially overlapping product surface with GeoOp and competing for the same trades customer segments.
- ServiceM8: Job management app for tradespeople and service businesses; similar quoting/scheduling/invoicing workflow and a comparable Australian/SMB customer base, making it a direct regional peer to GeoOp.
- Housecall Pro: All-in-one field service software for home service professionals; provides scheduling, dispatching, estimates, invoicing, and payment processing — directly competitive with GeoOp in the SMB trades segment.
- Tradify: Acquirer of GeoOp and the de facto successor platform; offers the same job management features (quoting, scheduling, invoicing, payments) targeted at the same SMB trades segment (electrical, plumbing, HVAC, property maintenance). Directly comparable on product, customer base, and motion.
- Workiz: Field service management platform aimed at locksmiths, garage door, plumbing, HVAC, and electrical SMBs with quoting, scheduling, and invoicing functionality — directly overlapping GeoOp's vertical focus.
Emerging players
- Connecteam: Mobile workforce management platform offering scheduling, timesheets, job tracking, and communications aimed at deskless and field employees — adjacent overlap with GeoOp's mobile workforce scheduling focus.
Broad incumbents
- Salesforce Field Service: Enterprise field service offering from Salesforce covering scheduling, dispatch, and mobile workforce management; operates at a larger scale and broader customer base than GeoOp but overlaps on core job management functionality.
- Microsoft Dynamics 365 Field Service: Enterprise field service management suite with scheduling, resource optimization, and mobile workforce capabilities; competes with GeoOp at the higher end of the trades SMB market and offers an alternative platform for larger customers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
GeoOp social profiles
Digital presenceGeoOp financial estimates
Financial estimateRevenue estimate
Valuation estimate
GeoOp leadership team
Management profileNumber of profiles
GeoOp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GeoOp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GeoOp
What does GeoOp do?
GeoOp provides a cloud-based job management SaaS platform for small trade businesses with mobile workforces. The platform enables users to create and send customized quotes, book and schedule work into calendars, and generate and deliver invoices via email or text message from a single web-based console. It is designed for electricians, plumbers, HVAC technicians, and property maintenance service providers.
Is GeoOp a public or private company?
GeoOp is a public company. It is classified as corporate owned and is currently acquired.
When was GeoOp founded?
GeoOp was founded in 2009. It employs 11 to 50 people.
Where is GeoOp based?
GeoOp is headquartered in Sydney, Australia, in the Oceania region.
How does GeoOp make money?
One revenue line is on record: software Subscription.
Who are GeoOp's main competitors?
Direct peers on record are ServiceTitan, FieldAware, Jobber, ServiceM8, Housecall Pro, Tradify and Workiz. Connecteam is listed as an emerging player. Broad incumbents are Salesforce Field Service and Microsoft Dynamics 365 Field Service.
Does GeoOp have an API?
No public API is recorded for GeoOp.