Trendata
- Company typePrivate
- Founded2018
- HeadquartersHengelo, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Trendata does
Trendata is an AI-driven market intelligence platform that provides real-time and predictive insights on market demand, consumer needs, and brand positioning. The platform is built on a foundation of behavioral data sourced from 4.9 billion people worldwide, processing real-time consumer search queries to observe actual orientation behavior rather than relying on surveys or panels. Its core technology stack combines predictive analytics (claimed 85%+ accuracy on 12-month demand forecasts), natural language processing (the "Ask Anything" conversational query interface), anomaly detection (Z-score change analysis), and process automation (auto trends detection, alerts, auto-generated change driver narratives). The product surface is organized into three modules: Market Insights (12-month demand forecasting and category growth), Product Insights (consumer preference and pain point detection by region), and Brand Insights (monthly brand and competitor market share tracking).
The company serves a horizontal set of B2B buyer personas including executive leadership, marketing and growth, innovation and strategy, product and merchandising, and insights and intelligence teams. Named customers include Brabantia, Trioliet, Dunlop, Wastoren, and DSM Food Specialties, spanning home goods, food ingredients, agricultural machinery, footwear, and consumer goods verticals. Operating geographies cover the Netherlands, Belgium, Germany, France, Spain, the United Kingdom, and the United States.
Trendata operates as New Media Search Marketing B.V., a private limited liability company incorporated in the Netherlands and headquartered in Hengelo, under the Linehub parent group. The go-to-market combines enterprise field sales, inside sales for the premium tier, and a product-led growth motion with a free analysis trial. The business model is primarily subscription-based: Trendata Insights at €149/month per product category, a higher standard agreement rate of €250/month per product-market-country, and Custom Insights with bespoke pricing for multi-year consultancy-led contracts. Professional services (training and data analysis) are billed at €170/hour. Headcount is 11-50 employees, and no external funding rounds have been disclosed.
Trendata firmographics
Firmographics- Name
- Trendata
- Legal name
- New Media Search Marketing B.V.
- Website
- https://trendata.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Trendata industry classification
Industry- Product category
- Market Intelligence Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Search, Discovery & Ranking Personalization (HDAAAGAE)
Keywords
Where Trendata is headquartered
LocationHeadquarters
- HQ city
- Hengelo
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Trendata business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Trendata Insights Subscription: Monthly subscription for market intelligence platform access. Priced per product category (€149/month). Includes Market Intelligence Platform, Market Segment Insights, Monthly Updates, 4 Years of History, and Customizable Dashboards. Unlimited users included.
- Custom Insights: Premium tier with contextual and tailored insights, dedicated consultancy, done-for-you insights setup, assisted onboarding, and dedicated support. Custom pricing based on scope.
- Professional Services: Individual training courses and instruction available online or on-site at €170/hour. Data analyst fees at €170/hour for custom analysis requests.
- Default Per PMC Pricing: €250 per month per Product Category per Country for base platform access as defined in standard agreement terms
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Products tier - entry level market intelligence for single product category |
| Subscription | Monthly | Services tier - market intelligence for service-based businesses |
| Subscription | Multi-year contract | Custom Insights - premium bespoke intelligence with consultancy support |
| Subscription | Monthly | Default per PMC pricing per agreement terms |
| Freemium | Pay-as-you-go | Free Analysis Trial |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Trendata product offering
Product offeringCore offering
Trendata sells an AI-driven market intelligence SaaS platform that observes real-time behavioral search data from 4.9 billion consumers worldwide to deliver 12-month demand forecasts (85%+ accuracy), consumer preference and pain-point analysis, and brand/competitor tracking. The platform is offered as a self-serve subscription (Trendata Insights, €149/month per product category with unlimited users) and as a bespoke consultancy tier (Custom Insights with dedicated support and done-for-you setup).
Product overview
Trendata is a market intelligence platform providing real-time and predictive insights about market demand, consumer needs, and brand positioning. The platform operates as a unified system with three core insight modules — Market Insights (12-month demand forecasting), Product Insights (consumer preference analysis), and Brand Insights (competitor tracking) — all powered by behavioral data from 4.9 billion people. The platform is offered through two pricing tiers: Trendata Insights (€149/month per product category) for self-service access, and Custom Insights for tailored consulting with dedicated support. Additional resources include the Academy knowledge base.
Differentiator
Problem solved
Functional benefit
Products and services
- Trendata Insights AI-driven market intelligence SaaS platform providing real-time and predictive insights about market demand, consumer needs, and brand positioning. Includes three core modules (Market Insights, Product Insights, Brand & Competitor Insights), the Ask Anything natural language interface, auto trends analysis, change analysis with Z-score outlier detection, customizable liveboards, and alerts. Sold as a monthly subscription at €149 per product category with unlimited users, 4 years of history, and monthly updates. Designed for non-technical business users across executive, marketing, innovation, product, and insights functions.
- Custom Insights Bespoke consultancy and managed-intelligence service providing contextual market insights, insights consultancy, done-for-you insights setup, assisted onboarding, and dedicated support. Built on top of the Trendata platform for organizations that require tailored analysis beyond self-serve subscriptions. Custom-priced, typically contracted on a multi-year basis.
- Professional Training and Data Analysis Services Individual training courses and instruction on the Trendata platform, delivered online or on-site, plus custom data analysis performed by Trendata data analysts. Charged at €170/hour for both training and data analyst services.
Quantifiable outcome
- 85%+ forecast accuracy for 12-month demand predictions
- +3 more outcomes
Companies that use Trendata
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Trendata technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature7 records
Trendata partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LinehubcoreTrendata is part of the Linehub group of companies. Linehub is a holding/parent company that Trendata operates under, sharing infrastructure and administrative services within the group.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Trendata competitors and assessment
Company assessmentDirect peers
- Contify: Market and competitive intelligence platform using AI to monitor and analyze market signals from thousands of sources. Directly comparable AI-driven approach to distilling market shifts for enterprise decision-makers.
- Crayon: Competitive intelligence platform helping B2B businesses track competitors and market movements with AI-driven alerts. Overlaps directly with Trendata's Brand & Competitor Insights module and targets similar enterprise personas.
- SimilarWeb: Digital market intelligence platform providing web traffic, audience, and competitive analytics derived from behavioral data. Directly comparable to Trendata in using observed consumer signals to forecast market and competitive dynamics for enterprise buyers.
- Klue: Competitive enablement platform delivering curated competitive intelligence to enterprise sales, marketing, and product teams. Comparable in target customer (enterprise marketing/strategy teams) and competitive intelligence workflow.
- AlphaSense: Enterprise market intelligence platform using AI and NLP to aggregate and analyze research, transcripts, and proprietary documents. Comparable target customers (enterprise strategy and insights teams) and AI-first intelligence approach.
- NetBase Quid: AI-powered consumer and market intelligence platform analyzing conversations and behavioral signals for brand and category insights. Comparable AI-driven consumer intelligence methodology and enterprise customer base.
Broad incumbents
- GfK: Major market research firm offering consumer intelligence, brand tracking, and demand forecasting. Established incumbent operating in Trendata's competitive space with traditional research infrastructure.
- Nielsen: Global market research giant with consumer panel data and established brand tracking. Competes for the same consumer insights budget as Trendata, but via traditional panel/survey methodology at vastly larger scale.
- Euromonitor International: Global provider of market research on consumer markets, industries, and economies. Comparable market intelligence focus with traditional syndicated research methodology rather than behavioral data.
- SEMrush: Digital marketing intelligence platform with extensive keyword and search query data, used for SEO, content, and competitive insights. Overlaps with Trendata's use of search-behavior data but serves a broader marketing-tool portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Trendata social profiles
Digital presenceTrendata financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trendata leadership team
Management profileNumber of profiles
Profiles1 record
Trendata funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trendata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trendata
What does Trendata do?
Trendata sells an AI-driven market intelligence SaaS platform that observes real-time behavioral search data from 4.9 billion consumers worldwide to deliver 12-month demand forecasts (85%+ accuracy), consumer preference and pain-point analysis, and brand/competitor tracking. The platform is offered as a self-serve subscription (Trendata Insights, €149/month per product category with unlimited users) and as a bespoke consultancy tier (Custom Insights with dedicated support and done-for-you setup).
Is Trendata a public or private company?
Trendata is a private company. It is classified as corporate owned and is currently operating.
When was Trendata founded?
Trendata was founded in 2018. It employs 11 to 50 people.
Where is Trendata based?
Trendata is headquartered in Hengelo, Netherlands, in the Europe region.
How does Trendata make money?
Four revenue lines are on record. Trendata Insights Subscription is the primary driver. The others are custom Insights, professional Services and default Per PMC Pricing.
Who are Trendata's main competitors?
Direct peers on record are Contify, Crayon, SimilarWeb, Klue, AlphaSense and NetBase Quid. Broad incumbents are GfK, Nielsen, Euromonitor International and SEMrush.
Does Trendata have an API?
No public API is recorded for Trendata.
What industry is Trendata in?
Trendata's product category is Market Intelligence Software. Its primary akta.pro industry code is HDAAAGAE, Search, Discovery & Ranking Personalization. Its NAICS code is 541910 and its SIC code is 7310.