Hype
Hype Partners is a full-service crypto and emerging-tech marketing agency founded in 2017, offering integrated marketing, PR, talent recruitment, and event services to tier-1 blockchain protocols and Web3 projects. The 80–100 person firm also runs the Bootcamp founder-training program and is expanding into AI tooling and the RWA vertical.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Hype does
Hype Partners Ltd. is a full-service creative and marketing agency (marketed as "The SuperAgency") specialized in crypto and emerging-technology companies, founded in 2017 and operating as a fully remote team of approximately 80–100 people globally. The legal entity is registered in England & Wales (Companies House Nr. 10383542) with a German branch, Beyond Hype, based in Berlin (HRB 207688 B), and the company is led by CEO Danny Gazit, Chairman Jacob Stott, and CFO Hebah, with a senior bench drawn from Sei, Aave, MakerDAO, Balancer, McKinsey, and traditional creative agencies (Nike, Red Bull, Adidas, VW). Hype's service portfolio spans four integrated lines—Marketing, PR, Talent (a dedicated crypto recruitment division), and Events—covering positioning, narrative development, community growth, developer relations, content production, KOL and media placement (CoinTelegraph, Decrypt, The Defiant, Bloomberg, Forbes), and conference activation. The company's named customers are predominantly tier-1 blockchain protocols and Web3 projects, including EigenLayer, Sui, Optimism/Op Labs, Babylon, Ink, Cysic, Spark, Decibel, Superset, Rialo, and Arch, with multi-year engagements evidenced for Sui (2+ years) and multi-phase campaigns for EigenLayer and Decibel.
The product surface is increasingly layered beyond traditional agency services. Hype has launched FELIX AI, an AI-powered conversational assistant ("the Hype Bouncer") on its website, builds custom Gen-AI workflows with client-controlled prompt libraries (as deployed for Ink), and has announced an AI Studio capability as coming soon, under a dedicated VP of AI. The Bootcamp, a 4-week narrative development sprint for founders in crypto, AI, and fintech, is positioned as a productized extension priced at $1,200 (early bird) or $1,500 (standard) per cohort, with scholarships offered per cohort. The Bootcamp is enrolled through the Luma self-serve platform, introducing a cohort-based, individual-buyer revenue line alongside the enterprise sales-led agency motion.
The business model is primarily professional services on a project or retainer basis with quote-based pricing for agency work, complemented by the Bootcamp's self-serve one-time cohort fee, talent placement fees, and events services. Distribution is direct-to-business via the company website and contact forms, with no public pricing for the core agency services. The company has been recognized with consecutive Lovie Awards (2024 and 2025) and has expanded its vertical scope with a November 2025 lead-agency appointment by Blue Gold Limited for the launch of the gold-backed Standard Gold Coin, signaling an early move from pure crypto protocols into the broader RWA category.
Hype firmographics
Firmographics- Name
- Hype
- Legal name
- Hype Partners Ltd.
- Website
- https://hy.pe
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hype Partners is a full-service crypto and emerging-tech marketing agency founded in 2017, offering integrated marketing, PR, talent recruitment, and event services to tier-1 blockchain protocols and Web3 projects. The 80–100 person firm also runs the Bootcamp founder-training program and is expanding into AI tooling and the RWA vertical.
- Ownership category
- akta.pro rank
Hype industry classification
Industry- Product category
- Crypto Marketing Agency Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Content Strategy & Planning (BPAFAIAG)
Keywords
Where Hype is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hype business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Marketing & Creative Services: Full-service agency providing marketing, branding, content, social, community, and PR services to crypto and emerging tech companies on a project or retainer basis.
- Talent Recruitment: Global recruitment consultancy connecting world-class crypto talent with leading crypto organizations. Services include crypto recruitment, team architecture, culture building, and HR management.
- The Bootcamp Program: Narrative development sprint program for founders in crypto, AI, and fintech. Offered at $1,200 (early bird) or $1,500 (standard) per cohort, with scholarships available.
- Events Services: Event concept, design, and execution services including brand moments, conference presence, side event activations, and media rollouts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Early Bird - $1,200 for first 5 spots |
| One time/ perpetual license | Pay-as-you-go | Standard - $1,500 after early bird sells out |
| Other | Pay-as-you-go | Scholarship spots available per cohort |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Hype product offering
Product offeringCore offering
Hype Partners Ltd. is a full-service creative agency ("The SuperAgency") for crypto and emerging technology companies, delivering end-to-end marketing, branding, content, community growth, PR, talent recruitment, and event execution services. The agency works with projects from stealth through token generation events (TGEs) and beyond, providing positioning, narrative development, go-to-market strategy, creative production, social media management, community moderation, developer relations, and PR placement in Tier-1 outlets. It also runs The Bootcamp, a paid 4-week narrative development sprint for early-stage founders in crypto, AI, and fintech, and operates a global crypto talent recruitment practice.
Product overview
Hype is a full-service marketing agency (described as a 'SuperAgency') specializing in crypto and emerging technologies since 2017. The company operates as a global collective of over 80 people offering integrated services across Marketing, Talent, Events, and PR. The core product portfolio includes The Bootcamp (a narrative development training program for founders), FELIX AI (an AI chatbot), and service lines covering marketing strategy, content, community growth, events, branding, developer relations, PR, and crypto talent recruitment. The offering is structured as a unified agency model with multiple specializations rather than a modular software platform.
Differentiator
Problem solved
Functional benefit
Brands
- The Bootcamp: A narrative development sprint program for founders in crypto, AI, and fintech, focused on personal branding, media training, and content creation. Summer Cohort begins July 7, 2026.
- FELIX Ai
Products and services
- Marketing Services Full-service marketing offering for crypto and emerging tech brands, covering strategic positioning, narrative development, go-to-market planning, content and social media, community growth, partnerships and KOL engagement, branding and creative production, developer relations, PR, and short-form video content. Delivered to projects from stealth through TGEs and growth stages.
- Talent Services (Hype Talent) Global recruitment consultancy for the crypto industry, connecting world-class crypto talent with leading crypto organizations. Covers crypto recruitment, team architecture, culture building, and HR management for crypto projects, foundations, and protocols.
- Events Services End-to-end event planning and execution for crypto brands, including brand moments, conference presence, side-event activations, messaging development, content amplification, and execution of private dinners and flagship events across four continents.
- PR Services Public relations services for crypto and emerging tech companies, including narrative development, press releases, talking points, media training, Tier-1 outlet placement (CoinDesk, Blockworks, Bloomberg, Forbes, Decrypt, The Defiant, Yahoo Finance), messaging alignment, and full-stack PR campaigns around TGEs, raises, integrations, and comeback moments.
Quantifiable outcome
- EigenLayer campaign: 220K+ NFTs minted, 230K+ followers, 130K+ testnet wallets, 3M+ impressions
- +6 more outcomes
Companies that use Hype
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Hype technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature2 records
Hype partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Blue Gold LimitedminorBlue Gold Limited appointed Hype Partners as its lead creative agency to support the launch of the Standard Gold Coin (SGC), a digital token backed by physical gold. The collaboration aims to boost awareness within the crypto community and beyond, as part of Blue Gold's strategy to expand digital gold ownership using the BlueGoldOne Fintech Ecosystem.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Hype competitors and assessment
Company assessmentDirect peers
- Coinbound: Crypto-native marketing and PR agency serving Web3 protocols, NFT projects, and DeFi platforms. Directly comparable in service mix (influencer marketing, PR, community growth) and target customer (crypto protocols preparing for launches).
- MarketAcross: Blockchain PR and content marketing agency focused on crypto and Web3 clients. Closely comparable in being a specialized crypto PR/marketing firm with retainer-based service to token projects and protocols.
- Blockwiz: Crypto marketing agency focused on community growth, influencer marketing, and PR for Web3 projects. Direct competitor in serving the same protocol-launch and token-marketing buyer set.
- Crowdcreate: Crypto marketing agency providing growth, community, and PR services to token projects and Web3 startups. Comparable in targeting launch-stage crypto companies with integrated marketing and influencer campaigns.
- Wachsman PR: Specialist communications and PR firm dedicated to the digital asset and crypto industry. Comparable as a crypto-native PR and comms firm serving token issuers, exchanges, and protocols — overlapping directly with Hype's PR service line.
- Lunar Strategy: Web3 marketing agency offering growth marketing, community management, influencer marketing, and KOL services. Targets the same crypto protocol and token launch customer base with a comparable full-stack offering.
- Reverb Communications: PR agency with a strong crypto and blockchain practice, providing media relations and communications support to token projects and Web3 companies. Overlaps with Hype's PR service line and crypto protocol customer base.
Broad incumbents
- Edelman: Global PR and communications firm with a dedicated crypto and blockchain practice. Comparable in delivering narrative, PR, and executive visibility services to crypto clients, but as part of a much broader portfolio across many industries.
Emerging players
- OnDeck: Founder and executive education platform with cohort-based programs. Comparable to Hype's Bootcamp in delivering structured, cohort-style founder training, though broader (not crypto-specific) in audience.
- InnMind: Web3-focused platform offering marketing, fundraising, and go-to-market services to blockchain startups. Partial overlap with Hype's launch-marketing and community-building services for early-stage crypto founders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hype social profiles
Digital presenceHype financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hype leadership team
Management profileNumber of profiles
Profiles18 records
Hype funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hype M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hype
What does Hype do?
Hype Partners Ltd. is a full-service creative agency ("The SuperAgency") for crypto and emerging technology companies, delivering end-to-end marketing, branding, content, community growth, PR, talent recruitment, and event execution services. The agency works with projects from stealth through token generation events (TGEs) and beyond, providing positioning, narrative development, go-to-market strategy, creative production, social media management, community moderation, developer relations, and PR placement in Tier-1 outlets. It also runs The Bootcamp, a paid 4-week narrative development sprint for early-stage founders in crypto, AI, and fintech, and operates a global crypto talent recruitment practice.
Is Hype a public or private company?
Hype is a private company. It is classified as unknown and is currently operating.
When was Hype founded?
Hype was founded in 2017. It employs 51 to 100 people.
Where is Hype based?
Hype is headquartered in New York, United States, in the North America region.
How does Hype make money?
Four revenue lines are on record. Marketing & Creative Services are the primary driver. The others are talent Recruitment, the Bootcamp Program and events Services.
Who are Hype's main competitors?
Direct peers on record are Coinbound, MarketAcross, Blockwiz, Crowdcreate, Wachsman PR, Lunar Strategy and Reverb Communications. Edelman is listed as a broad incumbent. Emerging players are OnDeck and InnMind.
Does Hype have an API?
No public API is recorded for Hype.
What industry is Hype in?
Hype's product category is Crypto Marketing Agency Services. Its primary akta.pro industry code is BPAFAIAG, Content Strategy & Planning. Its NAICS code is 541810 and its SIC code is 7311.