Blue Tit

What Blue Tit does

Blue Tit is a privately-held collective of hair salons operating 18 locations across London neighbourhoods (Walthamstow, Dalston, Forest Hill, Clapton, East Village, Brixton, Peckham, Portobello, Brockley, Streatham, Crouch Hill, Leyton, Greenwich, Crystal Palace, Woolwich, Hammersmith, Battersea, Blackheath) and opening its first international location in Copenhagen's Nørrebro district in January 2026. Operating under legal entity Andi and Perry Ltd (UK) and Blue Tit Copenhagen ApS (Denmark), the company employs 51-100 people and positions itself as 'Europe's first B Corp-certified hairdressers.' Core deliverables are cutting, colouring, treatments, styling, and extensions, delivered across London salons and a Copenhagen studio, with pricing tiered by stylist level (1-5) ranging from approximately £48 for a blow dry to £788 for full-head Great Lengths extensions.

The operational technology stack is anchored by Zenoti, which manages appointment booking, customer accounts, gift card fulfilment, and email marketing through a single integrated platform. Retail operations and corporate gifting are supported by an exclusive global partnership with Oway, the eco-sustainable haircare brand for which Blue Tit serves as Global Creative Director; Oway products are the sole colour and styling line across all salons and are also retailed through shop.bluetitlondon.com. Proprietary assets include the Blue Tit Academy at Clapton (in-house stylist training covering all hair types), the Take-Oway refill station programme installed across all salons, and curated sustainability infrastructure (Eco-Heads water-saving shower heads reportedly saving 1,350,000+ litres per year, First Mile waste recycling at 80%+ rates, 90% renewable energy sourcing, and ClimateCare carbon offsetting). Additional distribution and partnerships include LHAA apprenticeships for NVQ Level 2 qualifications and the Hair Reborn charity programme providing complimentary services to cancer patients.

Revenue is generated across four streams: core hairdressing services (the dominant professional-services revenue), retail of Oway haircare products, gift vouchers (£50/£100/£150 physical, any-value digital), and reduced-rate Academy services at Clapton. Pricing follows a unit-based, pay-as-you-go model with stylist-level tiers and discounts for students/NHS/Blue Light Card holders (15%), birthdays (20%), referrals (£20 to both parties), and product refills (25%). Go-to-market is direct-to-consumer via owned physical locations with self-serve online booking, augmented by organic social (Instagram, X, Facebook, TikTok), Zenoti-driven email, and PR through external agency We Are Full Fat; a marginal corporate channel sells wellness packages and bulk gift vouchers. The customer base is predominantly individual consumer walk-ins and pre-booked appointments across all demographics and hair types, with no enterprise contracts or named B2B logos in evidence.

Name

Blue Tit

Legal name

Andi and Perry Ltd

Website

https://bluetitlondon.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Blue Tit is a London-based B Corp-certified collective of 18 hair salons delivering cutting, colouring, treatments, and styling across neighbourhoods, expanding internationally with a Copenhagen studio that opened in January 2026.

Ownership category

akta.pro rank

Product category

Professional Hair Salon Services

NAICS

Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYHSALABAF

Barber Shop + Salon Hybrid Services (Unisex)

Home & Personal Services/Personal Care & Beauty Services/Barber Shops

SECONDARYHSALAAAG

Hair Extensions & Weaves Services

Home & Personal Services/Personal Care & Beauty Services/Hair Salons & Styling Services

SECONDARYCRABALAB

Professional Hair Care (Shampoo, Conditioner, Treatments)

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

Keywords

• Hair salon services
• Professional hairdressing
• Hair colouring treatments
• Hair extensions service
• Hairdresser training academy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hair services: Core revenue from cutting, colouring, treatments, and styling services across all salon locations. Services are priced by stylist level (1-5) with tiered pricing ranging from approximately £48-427 for various services.
2. Product sales: Sale of Oway sustainable haircare products through salon locations and e-commerce shop.bluetitlondon.com. Products include shampoos, conditioners, treatments, and styling products. Refill stations offer 25% off when customers bring back glass containers.
3. Gift cards: Physical gift vouchers (£50/£100/£150) sold in salons and digital gift cards available online at any value, valid for 1 year at any Blue Tit London location.
4. Academy model services: Training academy services at Clapton location offering reduced-price services performed by stylists-in-training, providing hands-on learning experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Blue Tit operates a multi-location independent hairdressing salon chain across London and Copenhagen, providing cutting, colouring, styling, treatments, hair extensions and bridal services delivered by stylists at five price tiers. The business also runs the Blue Tit Academy (a hairdressing training programme), an Academy Model (reduced-price services performed by trainees), and retails Oway organic hair care products through in-salon and online channels.

Product overview

Blue Tit London is an award-winning collective of hair salons operating across London and Copenhagen. The company offers a unified service portfolio of cutting, colouring, styling, and treatment services, complemented by a retail product line and training academy. Core services are delivered through their 19+ salon locations under the Blue Tit London brand, with exclusive use of Oway sustainable haircare products. Additional offerings include hair extensions (Great Lengths), Oway refill stations for sustainable product refills, the Blue Tit Academy for stylist training, and gift vouchers. The company positions itself as a sustainable, inclusive hairdressing service provider.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• OwaycoreStrategic or Co-development PartnerBlue Tit London is the Global Creative Director for Oway, an eco-sustainable hair care brand. Oway products are cruelty-free, vegan, biodynamic, dermatologically tested, and free from silicones, SLS/SLES, synthetic fragrances, phthalates, EDTA, and GMOs. Oway bottles are made from amber glass with aluminium caps, 100% recyclable. Blue Tit uses Oway exclusively for colouring and styling in all salons.
• Hair ReborncoreStrategic or Co-development PartnerCharity partnership supporting people experiencing hair loss due to cancer. Blue Tit stylists are specially trained to provide complimentary services to beneficiaries through this programme.
• ZenoticoreTechnology or IntegrationBooking system and email service provider for managing appointments and sending newsletters. Blue Tit uses Zenoti Payments for secure payment processing and data storage.
• LHAA (London Hair Academy)minorImplementation/ SI/ Consulting PartnerPartner Academy for apprenticeship training where apprentices spend 1 day per week training while working 4 days at a salon. Apprentices can obtain NVQ level 2 in hairdressing.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Wella Professionals: Global professional haircare brand serving salons through products and education. Comparable as the supplier side of the same professional channel Blue Tit operates in; represents both a potential partner and a competitive reference point for product partnerships.
• Regis Corporation: Large multi-brand global salon operator (Supercuts, Cost Cutters, SmartStyle). Comparable as a scaled multi-site salon chain demonstrating the roll-up model Blue Tit could pursue internationally, though geographically distant.
• Aveda (L'Oréal): Global professional haircare brand with a network of Aveda-branded salons. Comparable as a sustainability-positioned professional haircare ecosystem; competes indirectly via shared professional channel and overlapping customer values.

Direct peers

• Rush Hair: UK-based chain of high-street hair salons offering cutting, colouring, and treatments across multiple London and regional locations. Comparable as a multi-site UK salon operator targeting similar service tiers.
• Toni&Guy: Global hairdressing chain with a strong UK salon footprint offering cutting, colouring, and styling services across multiple price tiers. Most directly comparable to Blue Tit as a multi-location professional hairdressing brand serving a similar demographic.
• Jo Hansford: London-based premium colour and styling salon with multiple locations. Comparable as a high-end London hair services brand competing for the same premium colour clientele.
• Hershesons: London-focused premium hair salon group with multiple central locations and a strong styling and colour offering. Comparable as a multi-site London operator with a brand-led, fashion-forward positioning.
• John Frieda Salons: Brand-associated London hair salon offering professional cutting, colouring, and styling. Comparable as a premium London salon competing in the same tier as Blue Tit.
• Daniel Galvin: London colour-specialist salon chain with a flagship reputation and multiple locations. Comparable as a premium London hair services brand competing for the same colour-conscious clientele.
• Richard Ward Hair & MetroSpa: London-based hair salon and spa chain with multiple sites offering cutting, colouring, and adjacent beauty services. Comparable as a multi-location London hair services operator with premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bluetitlondon
• Facebookfacebook.com/bluetitlondon
• Instagraminstagram.com/bluetitlondon
• TikToktiktok.com/@bluetitlondon
• LinkedInlinkedin.com/company/blue-tit-london

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Tit