Ten Thousand Foot View

What Ten Thousand Foot View does

Ten Thousand Foot View is a Toronto-based, founder-owned pay-per-click (PPC) marketing agency founded in 2002 by Ed Goss, currently operating as a 1-10 person remote team spread across Canada and the United States. The firm manages paid advertising campaigns on Google Ads, Microsoft Ads, and Meta/Facebook for over 350 small to mid-sized businesses, with no long-term contracts and month-to-month billing. Its primary customer base consists of SMBs in e-commerce, service-based, healthcare, legal, and real estate verticals, with a stated minimum ad-spend threshold of $2,500 per month.

The agency's product portfolio centers on managed paid-search and paid-social services, including search and shopping campaigns, remarketing, dynamic product ads, and Performance Max, supplemented by add-on services: Unbounce-based landing page development with multivariate testing ($500 setup + $100/month per page), CallRail-powered call tracking (from $50/month), and conversion tracking configuration. The underlying technology stack is built on industry-standard third-party tools — Swydo for reporting, CallRail for call attribution, Unbounce for landing pages, Google Tag Manager and Google Analytics for tracking, Pingdom for uptime monitoring, SEMrush for keyword research, and Zapier for middleware — augmented by custom Google Ads scripts that run daily for KPI monitoring, link validation, and disapproved-product alerts. No proprietary platform, model, or AI/ML capability is disclosed; operational differentiation rests on certified expertise (Google Premier Partner, Microsoft Ads Select Partner, Meta Business Partner) and personal service rather than technology ownership.

The business model is straightforward managed services: clients pay a monthly management fee calculated as a tiered percentage of direct ad spend, starting at $500-$600/month and declining as ad spend grows, plus pass-through ad spend paid to the platforms. Go-to-market is direct sales-led, driven by free consultations, PPC audits, and the no-contract/low-friction entry point, with a supplementary content motion (blog, YouTube, podcast appearances) and an agency referral partnership program. The firm carries no external investment, no parent company, and no institutional backing, with ownership and management control concentrated in the founder.

Name

Ten Thousand Foot View

Legal name

Ten Thousand Foot View Inc.

Website

https://tenthousandfootview.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Ten Thousand Foot View is a Toronto-based PPC marketing agency founded in 2002 that manages Google Ads, Microsoft Ads, and Meta Ads campaigns for over 350 small to mid-sized businesses across North America on a month-to-month, no-contract basis.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB)

akta.pro secondary industries

Paid Social Media Buying (MPAAABAD), Programmatic Display & Retargeting (DSP) (MPAAACAE), Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• PPC management services
• Paid search marketing
• Google Ads management
• Social media advertising
• PPC campaign management

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D

Revenue model

1. PPC Management Fees: Monthly management fees based on a percentage of direct ad costs. Tiered pricing where higher ad spend results in lower percentage fees. Base services start at $500-$600/month.
2. Landing Page Development: One-time setup fee of $500 plus $100/month for hosting, split-testing, and maintenance.
3. Call Tracking Services: CallRail subscription management starting from $50/month plus optional setup and maintenance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Ten Thousand Foot View is a boutique PPC marketing agency that manages paid search and paid social advertising campaigns on behalf of small and mid-sized businesses. Core services include Google Ads management, Microsoft Ads management, and Meta/Facebook Ads management, priced at $500-$600/month on a tiered percentage-of-ad-spend basis, with no long-term contracts. The offering is supplemented by remarketing, shopping campaigns, landing page development with multivariate testing, and CallRail-based call tracking services.

Product overview

Ten Thousand Foot View is a PPC (pay-per-click) marketing agency offering a unified managed service for paid search and social advertising. The core portfolio consists of Google Ads Management, Microsoft Ads Management, and Meta/Facebook Ads Management (all priced at $600/month with tiered percentage-based fees), supplemented by remarketing, shopping campaigns, landing page development, call tracking, and conversion tracking services. The company operates on a month-to-month basis with no contracts, providing dedicated account managers who directly manage campaigns. Founded in 2002 and headquartered in Toronto, the agency serves over 350 businesses across Canada and the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Ads Management Comprehensive PPC management for Google Ads covering search, shopping, display, remarketing, Performance-Max, Demand Gen, YouTube, and App campaigns. Includes keyword strategy, tracking setup, landing pages, creative development, reporting, and ongoing campaign optimization. Management fees start at $500-$600/month with tiered structure based on ad spend percentage.
• Microsoft Ads Management Full-service Microsoft Ads (Bing Ads) management that expands paid search reach to Bing audiences. Management fees start at $500-$600/month and include keyword strategy, tracking, landing pages, creative, reporting, and optimization.
• Meta / Facebook Ads Management Paid social advertising on Facebook and Instagram reaching 3.6 billion people worldwide. Includes strategy, creative development, campaign setup, analytics, and ongoing optimization. Management fees start at $500-$600/month.
• Remarketing Services Targeted remarketing campaigns to previous website visitors, existing customers, and uploaded contact lists across Google Ads, Meta/Facebook, and LinkedIn. Includes strategy, creative development, ad planning, analytics, and optimization. Priced from $600/month.
• Shopping Campaigns E-commerce shopping campaign management for Google Ads, Microsoft Ads, and Meta/Facebook dynamic product ads. Includes shopping feed creation, Merchant Center optimization, and campaign types such as Performance-Max, Standard Shopping, Text Search, Remarketing, and Video/Display/Discovery ads. Priced from $600/month.
• Landing Pages and Multivariate Testing Cloud-hosted landing pages built on Unbounce with integrated multivariate (A/B) testing. Includes high-converting templates, desktop/mobile versions, copywriting, graphics design, call-to-action, and thank-you page. Setup fee $500 plus $100/month maintenance per page; additional pages $50 each.
• Call Tracking CallRail-based call tracking solution with dynamic phone numbers, call recording, whisper messages, conversion intelligence, and call flow management. Attributes inbound calls back to Google Ads, Microsoft Ads, organic search, and referral sources. Fees from $50/month plus setup, delivered as a Certified CallRail Partner service.

Quantifiable outcome

• 66% increase in conversions (average for Google Ads clients)
• +5 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• GooglecoreTechnology or IntegrationGoogle Premier Partner status. Access to dedicated Google reps, special training programs, and early beta programs. Can offer up to $6,000 in free ad credit for new Google Ads clients. Certified PPC managers trained on all aspects of Google Ads.
• Microsoft AdvertisingcoreTechnology or IntegrationMicrosoft Ads Select Partner status. Access to Microsoft agency reps, advanced support options, industry reports, and specialized training. Lower competition on MS Ads often yields higher ROAS.
• Meta/FacebookcoreTechnology or IntegrationMeta Business Partner with access to specialized training directly from Facebook. Instant support via Facebook Messenger or phone 24/7 for quick resolution of disapproved ads and account issues.
• CallRailcoreTechnology or IntegrationCertified CallRail Partner. Provides call tracking services with seamless integration to CRM, CMS, and Analytics solutions. Configuration and maintenance services included.
• UnbouncecoreTechnology or IntegrationUnbounce Agency Partner for landing page design, multivariate testing, and hosting services. Provides turnkey landing pages with integrated testing capabilities.
• ShopifysupportingTechnology or IntegrationShopify Partner for e-commerce shopping campaign setup and management for Shopify-based online stores.
• SwydosupportingTechnology or IntegrationThird-party reporting software used to generate integrated, consistent, beautiful and easy-to-read performance reports integrating all major ad platforms.
• PingdomsupportingTechnology or IntegrationWebsite uptime monitoring service to verify client websites are online and notify of any outages, allowing quick campaign pausing.
• Agency Referral PartnerssupportingGTM or Marketing PartnerReciprocal partnership program for agencies and marketing companies offering complementary services. Enables referral monetization and client referrals between partners.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Disruptive Advertising: Mid-sized PPC and paid social agency managing Google, Microsoft, and Meta Ads for SMB and mid-market clients. Closest direct peer: similar multi-platform paid-media focus, tiered percentage-of-spend pricing, and SMB-first positioning.
• Straight North: SMB-focused digital marketing agency offering PPC management, SEO, and web design. Comparable in Google Ads and Microsoft Ads management, SMB customer base, and percentage-of-spend pricing model.
• WebFX: Full-service digital marketing agency with a strong PPC management practice serving SMBs. Comparable in multi-channel paid media, landing page development, call tracking, and transparent performance reporting.
• LYFE Marketing: Social media and PPC agency targeting small businesses with Google Ads, Facebook Ads, and SEO. Comparable in SMB customer base, multi-platform paid media, and lower entry-level price points.
• KlientBoost: PPC and paid social agency offering Google Ads, Microsoft Ads, Facebook Ads, and landing page services to growth-stage and SMB clients. Comparable on managed-service PPC model, multi-channel paid expertise, and conversion-rate-optimization emphasis.
• Directive: B2B-focused PPC and SEO agency managing Google, Microsoft, and LinkedIn Ads. Comparable in paid search management, multi-platform expertise, and tiered retainer pricing, though Directive skews larger mid-market than TTFV's SMB focus.
• Coalition Technologies: Full-service digital agency with a strong paid search and ecommerce practice. Comparable in Google Premier Partner credentials, multi-channel paid media, and ecommerce Shopping campaign expertise.
• Ignite Visibility: Performance digital marketing agency offering paid search, paid social, and ecommerce campaign management. Comparable in Google Premier Partner status, multi-channel paid media services, and SMB/mid-market focus.
• AdVenture Media: Boutique PPC agency offering Google Ads and Microsoft Ads management, with strong content marketing and education (YouTube channel). Highly comparable in SMB focus, founder-led positioning, multi-platform paid search, and thought-leadership content strategy.

Broad incumbents

• Power Digital Marketing: Larger full-service digital marketing agency with paid media as one of many service lines. Comparable in paid search/social management, but with a much broader services portfolio and enterprise-grade clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEkev5qs4Zugt82o4gyaUcA
• Facebookfacebook.com/tenthousandfootview
• LinkedInlinkedin.com/company/ten-thousand-foot-view
• Xx.com/10000FootView

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ten Thousand Foot View