Matrix Go
Matrix Go is a Brazilian AI software company founded in 2012 that builds an omnichannel conversational AI platform (Matrix ONE, Morpheus.AI, WhatsApp Business API) primarily serving internet service providers, telecommunications operators, and enterprise clients across retail, healthcare, education, financial services, and industry.
- Company typePrivate
- Founded2012
- HeadquartersBelo Horizonte, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Matrix Go does
Matrix Go (MATRIXGO INTELIGENCIA ARTIFICIAL E SISTEMAS LTDA) is a Brazilian enterprise software company founded in 2012 in Belo Horizonte and operating as a brand under Matrix S/A. The company builds an AI-powered conversational and omnichannel customer engagement platform whose primary customer base is Brazilian internet service providers and telecommunications operators, with named enterprise references including Itaú, Unimed, Boticário, Unifique, Century, Brisanet, Fibrasil, IPV7, Anlix and others. Beyond its ISP core, the platform is also marketed to retail/e-commerce, healthcare, education, manufacturing, financial services, and construction verticals.
The technology stack centers on Matrix ONE, an omnichannel platform unifying more than 20 engagement channels (WhatsApp, Instagram, Telegram, Messenger, email, chat, voice) on a single AI engine, plus complementary modules for chatbots, voice/telephony, WhatsApp Business API (sold as an official Meta partner), A.I. Agents (virtual employees), and the A.I. Engine providing multi-model access. The strategic centerpiece is Morpheus / Morpheus.AI, a multi-agent AI orchestration system combining generative AI across 300+ language models (GPT, Gemini, plus Matrix Go's own proprietary models) with a neuroscientific/psychobehavioral adaptation layer, real-time sentiment and emotion routing, RAG with source citations, and integration into legacy ERPs, CRMs, ISP management and network monitoring platforms. Native modalities cover text, audio, and multimodal (including voice-tone analysis on WhatsApp audio). Hosting is built on AWS with encryption at rest and in transit, and the company self-declares LGPD and GDPR compliance under Data Officer Marco Túlio Testi Duarte.
The business model is a hybrid of recurring SaaS subscriptions, usage-based billing (especially around WhatsApp API and Morpheus AI consumption), enterprise custom integrations and managed services, and training revenue through Matrix Academy. Pricing is quote-based and not publicly disclosed; the funnel collects company size, industry, and CNPJ before issuing a quote. Go-to-market combines direct enterprise sales (SDR, Inside Sales, Account Executives) with an Expert Partners reseller/whitelabel channel, supplemented by the official Meta partnership for the WhatsApp Business Platform. Marketing emphasizes content (blog, case studies, newsletters), social media, and the Matrix Academy as both an enablement and demand-generation channel.
Matrix Go firmographics
Firmographics- Name
- Matrix Go
- Legal name
- MATRIXGO INTELIGENCIA ARTIFICIAL E SISTEMAS LTDA
- Website
- https://matrixgo.ai
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Matrix Go is a Brazilian AI software company founded in 2012 that builds an omnichannel conversational AI platform (Matrix ONE, Morpheus.AI, WhatsApp Business API) primarily serving internet service providers, telecommunications operators, and enterprise clients across retail, healthcare, education, financial services, and industry.
- Ownership category
- akta.pro rank
Matrix Go industry classification
Industry- Product category
- Conversational AI and Omnichannel Customer Engagement Software
- NAICS
- Software Publishers (51321), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Telephone Call Centers (56142)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industries
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)
Keywords
Where Matrix Go is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Matrix Go business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscriptions (Planos de Serviços): Matrix Go operates as a SaaS (Software as a Service) provider. Customers pay variable amounts according to the services and plans chosen. Plans are publicly advertised before subscription. The company offers multiple platform tiers (Matrix ONE, Chatbots & IA, Voice & Bots, Morpheus, WhatsApp Business API) with different pricing levels. Payment is accepted via bank boleto and credit card. Subscriptions auto-renew at the end of each period.
- Usage-Based Services: For WhatsApp Business Platform, Meta charges per message delivered based on category (marketing, utility, authentication). Matrix Go's platform pricing likely incorporates usage-based components tied to message volume, AI agent usage, and channel interactions. The Morpheus platform is available in SaaS model with consumption-based AI operations.
- Professional Services & Training (Academy): Matrix Go offers the Matrix Academy platform providing online courses, training, and professional certification programs for customers and partners. This generates additional revenue through educational content and certification fees.
- Enterprise Custom Integrations & Implementation: Enterprise clients receive custom integrations with legacy systems (ERPs, CRMs, monitoring platforms), bespoke AI agent configurations, and implementation support as part of the Morpheus deployment, which is customized for each organization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SaaS Platform Subscription Plans (unspecified tiers) |
| Usage-based | Pay-as-you-go | WhatsApp Business Platform (API-based) |
| Subscription | Monthly | Academy Training Programs |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Matrix Go product offering
Product offeringCore offering
Matrix Go builds and sells an enterprise AI-powered omnichannel customer engagement platform combining the Matrix ONE unified communications hub (20+ channels including WhatsApp, Instagram, Telegram, email, chat, and voice) with the Morpheus.AI agentic AI platform that orchestrates specialized AI agents for sales, support, marketing, and back-office functions. As an official Meta WhatsApp Business API partner, the company delivers certified WhatsApp integration alongside proprietary chatbots, voicebots, and a multi-model AI engine to enterprise and mid-market customers primarily in Brazil's telecommunications/ISP sector.
Product overview
Matrix Go is a Brazilian enterprise technology company founded in 2012, operating as a unified platform-plus-modules architecture for AI-powered customer engagement. The core Matrix ONE platform provides omnichannel communication integrating 20+ channels (WhatsApp, Instagram, Telegram, email, chat, voice). Built on this foundation are specialized AI modules: Chatbots & IA for automated text interactions, Voice & Bots for intelligent telephony, WhatsApp Business API (Official Meta Partner) for WhatsApp operations, and the A.I. Agent and A.I. Engine for multi-model AI access. The flagship Morpheus/Morpheus.AI system serves as the enterprise AI brain, combining multi-agent orchestration (specialized agents for sales, marketing, support, backoffice), generative AI (300+ integrated language models including GPT, Gemini, and proprietary Matrix Go models), and neuroscientific behavioral adaptation for hyper-personalized customer relationships. Additional offerings include Matrix Academy for training and the Expert Partners whitelabel program.
Differentiator
Problem solved
Functional benefit
Brands
- Matrix ONE: Unified communication platform integrating over 20 channels including WhatsApp, email, and social media for centralized customer communication management.
- Morpheus
- Morpheus.AI
- Chatbots & IA
- Voice & Bots
- WhatsApp Business API
- A.I. Agent
- A.I. Engine
- Matrix Academy
Products and services
- Matrix ONE Omnichannel communication platform integrating 20+ channels (WhatsApp, Instagram, Telegram, email, chat, voice) into a single platform; combines digital communication and intelligent telephony with unified customer interaction management for enterprise and mid-market customers.
- Morpheus Enterprise multi-agent AI ecosystem for process automation, customer service, support, sales, and back-office operations; orchestrates specialized AI agents with dynamic task distribution and integration with legacy ERP, CRM, and ISP management systems.
- Morpheus.AI Enterprise generative AI platform with neuroscientific behavioral base and adaptive performance; integrates 300+ language models including GPT, Gemini, and proprietary Matrix Go models with full corporate system integration and hyper-personalized behavioral relationship capabilities.
- Chatbots & IA Automated digital communication platform powered by AI with NLP/NLU capabilities; handles text-based conversations across multiple channels with intelligent intent recognition and response generation.
- Voice & Bots Intelligent telephony center (Central de Telefonia Inteligente) for phone-based customer service; processes and generates audio/speech for voicebot interactions and call handling using the same AI engine as chatbots.
- WhatsApp Business API
Quantifiable outcome
- R$3 million+ in chatbot-generated sales
- +8 more outcomes
Companies that use Matrix Go
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles3 records
Matrix Go technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability11 records
Feature9 records
Matrix Go partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Meta (WhatsApp Business Platform)coreMatrix Go is an official certified partner of Meta for the WhatsApp Business Platform (WhatsApp Business API). The company resells and implements WhatsApp's official API to enterprise clients, providing certified integration, platform management, and AI-powered value-added services on top of the standard WhatsApp Business Platform. This partnership enables Matrix Go to offer legitimate, Meta-certified WhatsApp business solutions with multi-agent support on a single phone number.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Matrix Go competitors and assessment
Company assessmentDirect peers
- Yellow.ai: Enterprise conversational AI platform offering omnichannel bots, voice automation, and agentic AI for customer service and sales. Comparable to Matrix Go on multi-channel + voice + AI agent capabilities and enterprise targeting.
- Kore.ai: Enterprise conversational AI and agentic AI platform with multi-agent orchestration, RAG, and omnichannel deployment. Highly comparable to Morpheus.AI on agent architecture and enterprise AI positioning, with global reach that contrasts Matrix Go's Brazil focus.
- Zenvia: Brazil-headquartered CPaaS and conversational AI platform offering omnichannel messaging, chatbots, and AI agents for enterprise CX. Direct peer competing in the same Brazilian enterprise conversational AI market across telco, retail, and financial services verticals.
- Take Blip: Brazilian conversational AI and WhatsApp Business API platform serving enterprise customer engagement. Direct competitor in the Brazilian market with overlapping WhatsApp-first positioning, chatbot/AI agent capabilities, and enterprise sales motion.
- Invenio (formerly Chatbot Maker): Brazilian conversational AI and WhatsApp Business solutions provider focused on enterprise automation. Competes head-to-head with Matrix Go in the Brazilian market across chatbots, voice bots, and WhatsApp integrations.
Broad incumbents
- Twilio: Global CPaaS incumbent offering messaging APIs including WhatsApp Business, plus conversational AI tooling (Twilio Flex, Segment). Comparable as a broad incumbent in the same conversational/WhatsApp ecosystem, though Matrix Go is more productized on vertical AI agents.
- Sinch: Global conversational AI and messaging cloud with WhatsApp Business and enterprise chat/voice capabilities. Broad incumbent competitor in the same enterprise CX and WhatsApp orchestration category.
- Intercom: Enterprise conversational AI platform (Fin AI Agent, AI inbox, workflows) serving customer service and sales. Comparable as a broader conversational AI + agent incumbent; competes for similar enterprise CX budget.
- Genesys: Global contact center and CX platform with voice bot, agent assist, and AI orchestration capabilities. Comparable on the Voice & Bots / contact-center AI side of Matrix Go's portfolio, especially with telco/ISP enterprise buyers.
Emerging players
- Aisera: Enterprise AI agent platform for customer service, sales, and IT/HR workflows with autonomous agent orchestration. Comparable to Morpheus.AI on agentic AI architecture for enterprise CX, though focused more on US enterprise accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Matrix Go social profiles
Digital presenceMatrix Go compliance and trust
Trust signalCompliance3 records
Matrix Go financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matrix Go leadership team
Management profileNumber of profiles
Profiles5 records
Matrix Go funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matrix Go M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matrix Go
What does Matrix Go do?
Matrix Go builds and sells an enterprise AI-powered omnichannel customer engagement platform combining the Matrix ONE unified communications hub (20+ channels including WhatsApp, Instagram, Telegram, email, chat, and voice) with the Morpheus.AI agentic AI platform that orchestrates specialized AI agents for sales, support, marketing, and back-office functions. As an official Meta WhatsApp Business API partner, the company delivers certified WhatsApp integration alongside proprietary chatbots, voicebots, and a multi-model AI engine to enterprise and mid-market customers primarily in Brazil's telecommunications/ISP sector.
Is Matrix Go a public or private company?
Matrix Go is a private company. It is classified as corporate owned and is currently operating.
When was Matrix Go founded?
Matrix Go was founded in 2012. It employs 51 to 100 people.
Where is Matrix Go based?
Matrix Go is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Matrix Go make money?
Four revenue lines are on record. SaaS Platform Subscriptions (Planos de Serviços) is the primary driver. The others are usage-Based Services, professional Services & Training (Academy) and enterprise Custom Integrations & Implementation.
Who are Matrix Go's main competitors?
Direct peers on record are Yellow.ai, Kore.ai, Zenvia, Take Blip and Invenio (formerly Chatbot Maker). Broad incumbents are Twilio, Sinch, Intercom and Genesys. Aisera is listed as an emerging player.
Does Matrix Go have an API?
Yes. Matrix Go provides a developer portal at developers.matrixgo.ai. The platform integrates WhatsApp Business API and supports integrations with ERPs, CRMs, and e-commerce platforms via APIs. No additional API technical specifications (REST, GraphQL, webhooks, authentication, rate limits) are detailed in available sources. Developer documentation is at developers.matrixgo.ai.
What industry is Matrix Go in?
Matrix Go's product category is Conversational AI and Omnichannel Customer Engagement Software. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent). Its NAICS code is 51321 and its SIC code is 7372.