Redefine Meals
Redefine Meals is a privately held, regional meal preparation and delivery company founded in 2016, delivering chef-crafted, ready-to-eat meals to consumers across Long Island, New York City, and Westchester from its Ronkonkoma, NY base.
- Company typePrivate
- Founded2016
- HeadquartersBay Shore, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Redefine Meals does
Redefine Meals is a for-profit, privately held meal preparation company founded in 2016 and headquartered in Ronkonkoma, New York. The company delivers chef-crafted, nutritionally balanced, ready-to-eat prepared meals to individual and family customers across three adjacent U.S. markets: Long Island, New York City, and Westchester. Its core offering is a single meal prep service product positioned around convenience and nutritional balance rather than a tiered or segmented menu platform.
The company operates from a single regional kitchen base serving a defined NYC-metropolitan delivery corridor. Its employee count of 251–500 indicates a mid-sized operation with meaningful production, logistics, and customer-service capacity, though the source data discloses no named customers, no enterprise contracts, and no wholesale or retail partnerships. Pricing is not publicly disclosed and there is no evidence of subscriptions, enterprise meal programs, or B2B channels. The business model therefore appears to be consumer-direct, transactional or recurring meal purchases fulfilled through the company's own delivery operation.
Underlying technology is minimal in the disclosed data: the company maintains a marketing website (redefinemeals.com), has no public mobile app, no documented API or SDK, and no disclosed AI/ML capabilities, patents, or integrations. There are no funding rounds, investors, M&A activity, leadership-team disclosures, awards, certifications, or regulatory actions in the source material. The investment-relevant picture is a regionally focused, vertically integrated meal-prep operator with limited public disclosure of its economics, technology stack, or growth strategy.
Redefine Meals firmographics
Firmographics- Name
- Redefine Meals
- Website
- https://redefinemeals.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Redefine Meals is a privately held, regional meal preparation and delivery company founded in 2016, delivering chef-crafted, ready-to-eat meals to consumers across Long Island, New York City, and Westchester from its Ronkonkoma, NY base.
- Ownership category
- akta.pro rank
Redefine Meals industry classification
Industry- Product category
- Meal Preparation Services
- NAICS
- Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals (CRAHAJAI)
- akta.pro secondary industry
- Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
Keywords
Where Redefine Meals is headquartered
LocationHeadquarters
- HQ city
- Bay Shore
- HQ country
- United States
- HQ region
- North America
Markets served
Redefine Meals business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Redefine Meals product offering
Product offeringCore offering
Redefine Meals is a meal preparation company that delivers ready-to-eat, chef-crafted, nutritionally balanced meals to individuals and families. The company provides a single core offering focused on convenient, healthy meal solutions for customers across Long Island, NYC, and Westchester.
Product overview
Redefine Meals is a meal prep and delivery service offering chef-crafted, nutritionally balanced prepared meals for individuals and families across Long Island, NYC, and Westchester. The company provides a single core offering focused on convenient, healthy meal solutions.
Differentiator
Problem solved
Functional benefit
Companies that use Redefine Meals
Customer profileIdeal customer profiles1 record
Redefine Meals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Redefine Meals partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights3 records
Redefine Meals competitors and assessment
Company assessmentDirect peers
- Sakara Life: Sakara Life is a premium, nutrition-focused prepared meal delivery brand serving NYC and select metros. Comparable on product (plant-rich, chef-prepared meals), high-end positioning, and metro-based D2C delivery model.
- Factor (formerly Factor 75): Factor delivers chef-prepared, heat-and-eat meals on a weekly subscription basis. Same ready-to-eat meal prep category, similar customer profile, and direct overlap with Redefine Meals' offering, with broader national reach.
- CookUnity: CookUnity is a chef-prepared, ready-to-eat meal subscription service delivering to customers across multiple US metros. Directly comparable to Redefine Meals on product (chef-crafted prepared meals), delivery model, and target health-conscious urban consumer.
- Eat Clean Bro: Eat Clean Bro is a regional prepared meal delivery service based in the Northeast (NJ/NY area). Closely mirrors Redefine Meals on business model, regional density, and target customer (fitness-conscious consumers seeking portion-controlled meals).
- Territory Foods: Territory Foods is a chef-prepared meal delivery service operating in select US metros. Strong product parity with Redefine Meals (chef-driven, nutritionally balanced D2C prepared meals in urban markets).
- Splendid Spoon: Splendid Spoon delivers plant-based prepared meals and soups on a weekly subscription basis. Overlaps with Redefine Meals on ready-to-eat prepared meal delivery model, though more narrowly plant-based in positioning.
- Trifecta Nutrition: Trifecta delivers organic, chef-prepared meals nationwide with a focus on fitness, paleo, keto, and portion-controlled nutrition. Closely comparable to Redefine Meals on meal prep and health positioning, though broader geographically.
Broad incumbents
- Sunbasket: Sunbasket offers meal kits and prepared meals nationwide with a health-forward positioning. Comparable on prepared meal category and healthy/convenient consumer segment, though operates at far greater scale and breadth.
- Methodology (now owned by HelloFresh): Methodology was a premium, chef-crafted prepared meal brand serving California; now part of HelloFresh. Comparable to Redefine Meals' chef-prepared positioning while operating as a larger incumbent in the broader meal kit/prepared meal ecosystem.
Emerging players
- Daily Harvest: Daily Harvest delivers frozen, ready-to-prepare meals and ingredients via subscription. Adjacent comparator to Redefine Meals on prepared food subscription delivery and health-aligned positioning, though focused on frozen rather than fresh prepared.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Redefine Meals social profiles
Digital presenceRedefine Meals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redefine Meals leadership team
Management profileNumber of profiles
Redefine Meals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redefine Meals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redefine Meals
What does Redefine Meals do?
Redefine Meals is a meal preparation company that delivers ready-to-eat, chef-crafted, nutritionally balanced meals to individuals and families. The company provides a single core offering focused on convenient, healthy meal solutions for customers across Long Island, NYC, and Westchester.
Is Redefine Meals a public or private company?
Redefine Meals is a private company. It is classified as unknown and is currently operating.
When was Redefine Meals founded?
Redefine Meals was founded in 2016. It employs 251 to 500 people.
Where is Redefine Meals based?
Redefine Meals is headquartered in Bay Shore, United States, in the North America region.
Who are Redefine Meals's main competitors?
Direct peers on record are Sakara Life, Factor (formerly Factor 75), CookUnity, Eat Clean Bro, Territory Foods, Splendid Spoon and Trifecta Nutrition. Broad incumbents are Sunbasket and Methodology (now owned by HelloFresh). Daily Harvest is listed as an emerging player.
Does Redefine Meals have an API?
No public API is recorded for Redefine Meals.
What industry is Redefine Meals in?
Redefine Meals's product category is Meal Preparation Services. Its primary akta.pro industry code is CRAHAJAI, Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals, with a secondary code of CRAHAJAD, Prepared Meal Subscriptions (Chef-Prepared, Recurring). Its NAICS code is 72251 and its SIC code is 5812.