Eat Clean Bro

What Eat Clean Bro does

Eat Clean Bro is a New Jersey-based fresh meal delivery service founded in 2013 that prepares, sells, and distributes chef-crafted, registered dietitian-approved meals directly to consumers and through grocery retail partners. The company maintains a catalog of 134+ menu items across multiple dietary lines (High Protein, Low Carb, Heart Healthy, GLP-1 Friendly, Vegetarian, Pescatarian, Gluten-Free, Low Sodium) and meal types (Breakfast, Lunch/Dinner, Grab & Go, Modifiable Meals), with a Custom Meal Builder that allows customers to compose meals from individual proteins, vegetables, and starches with real-time macro nutrient updates. Pricing on individual meals ranges from $4.99 to $30.99, with most meals priced in the $12–$17 range, and a subscription plan offers 20% recurring savings.

The business operates a multi-channel distribution model: direct-to-consumer shipping nationwide, local delivery in NJ, four company-owned retail pickup locations in Eatontown, Freehold, Point Pleasant, and Manalapan (with a fifth in Wall, NJ announced), and shelf placement in 30+ ShopRite stores across New Jersey plus 4 Fairway Market, 3 Gourmet Garage, and one Fresh Grocer location in the NYC metro. Customer acquisition is primarily through the e-commerce storefront, email/newsletter marketing, and earned media (New York Post, Fox News, Bloomberg, Chicago Tribune, Daily News).

Revenue mechanics rest on three streams: one-time meal purchases, weekly subscription deliveries (Subscribe & Save 20%), and retail distribution margins. The Bro Points loyalty program (Member, Bro, VIB tiers) with point multipliers and referral bonuses is designed to drive retention. The primary customer segment is fitness and bodybuilding enthusiasts seeking macro-targeted meals, with secondary segments including weight management, GLP-1 medication users, heart-health consumers, and individuals with dietary restrictions. The company is privately held, employs 101–250 people, and is led by President Jamie Giovinazzo. No revenue, funding, or ownership data is publicly disclosed.

Name

Eat Clean Bro

Legal name

Eat Clean Bro

Website

https://eatcleanbro.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Eat Clean Bro is a New Jersey-based fresh meal delivery service founded in 2013 that ships 134+ dietitian-approved, chef-prepared meals directly to consumers and distributes through ShopRite, Fairway Market, and Gourmet Garage retail locations across NJ and NYC.

Ownership category

akta.pro rank

Product category

Fresh Prepared Meal Delivery

NAICS

Perishable Prepared Food Manufacturing (311991)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

Keywords

• Fresh meal delivery
• Prepared meal service
• Macro-calculated meals
• Healthy meal subscription
• Chef-prepared meals

Headquarters

HQ city

New Jersey

HQ country

Trinidad & Tobago

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Individual Meal Sales: One-time purchases of individual chef-prepared meals ranging from $4.99 to $30.99 per meal, available for shipping, local delivery, or store pickup
2. Subscription Meal Plans: Weekly recurring meal subscription deliveries with 20% discount, allowing customers to customize their meal selections and delivery frequency
3. Retail Distribution: Sales through retail partners including ShopRite, Fairway Market, Gourmet Garage, and The Fresh Grocer locations throughout New Jersey and New York

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

Eat Clean Bro produces and delivers chef-prepared, registered-dietitian-certified fresh (never frozen) meals directly to consumers, with a custom meal builder that lets customers assemble personalized proteins, vegetables, and starch combinations with real-time macro tracking. Meals are sold individually or via a discounted weekly subscription and distributed through nationwide shipping, New Jersey local delivery, company retail locations, and grocery partners.

Product overview

Eat Clean Bro is a fresh meal delivery service offering a comprehensive portfolio of chef-prepared, dietitian-approved meals. The core offering includes the Custom Meal Builder for personalized meal creation and a broad All Meals catalog of over 134 prepared meals. Product portfolio spans dietary lines (High Protein, Low Carb, Heart Healthy, GLP-1 Friendly, Vegetarian, Pescatarian, Low Sodium) and meal types (Lunch/Dinner, Breakfast, Grab & Go). The Modifiable Meals sub-brand enables ingredient customization. A La Carte components allow individual protein, vegetable, and starch purchases. The Bro Points loyalty program provides tiered rewards. Meals are available via subscription delivery, local delivery, store pickup, and at retail partner locations (ShopRite, Fairway Market, Gourmet Garage, The Fresh Grocer).

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Meal Builder Interactive tool that lets customers build their own meal by selecting up to three proteins, vegetables, and starches (up to 24 oz total) with real-time macro nutrient updates (protein, carbs, fat, fiber, calories) for individual consumers seeking personalized nutrition.
• All Meals (Full Menu) Full catalog of 134+ chef-prepared, dietitian-approved fresh meals delivered to individual consumers, covering multiple dietary categories such as high protein, low carb, gluten-free, and vegetarian.
• Heart Healthy Meal Line Plant-focused meals reduced in sodium, low in saturated fat, and high in fiber, targeted at consumers following heart-healthy diets.
• GLP-1 Friendly Meal Line Registered dietitian-designed meals emphasizing protein and fiber to support steady energy and balanced nutrition for individuals on GLP-1 medications.
• High Protein Meal Line Meals each containing 40+ grams of protein, designed for fitness-focused consumers building muscle or recomposing body composition.
• Low Carb Meal Line Meals each containing less than 25 grams of carbohydrates for consumers following low-carb or keto-style eating patterns.
• 500 Calories & Under Meal Line Calorie-controlled meals each at 500 calories or less, targeted at consumers focused on weight management and portion control.
• Pescatarian Meal Line Vegetarian meals that include fish and shellfish, serving pescatarian consumers seeking non-meat protein sources.
• Modifiable Meals Meals with built-in customization options such as excluding cheese, requesting gluten-free modifications, or swapping proteins.
• Grab & Go Sandwiches and Salads Artisan sandwiches and salads with a limited 3-day shelf life, sold for local delivery, store pickup, or in-store retail purchase to on-the-go consumers.
• Breakfast Meals Morning meal options such as protein pancakes, breakfast sandwiches, and overnight oats designed for individual consumers seeking healthy breakfasts.
• Lunch/Dinner Meals Complete lunch and dinner entrée options for individual consumers seeking full prepared meals for midday or evening consumption.
• A La Carte Items Individual proteins (chicken breast, ground beef, salmon, filet mignon tips), vegetables (broccoli, etc.), and starches (rice, etc.) sold separately for individual consumers assembling their own meals.
• Bro Points Loyalty Program Tiered loyalty program (Member, Bro, VIB) offering points multipliers, exclusive discounts, birthday bonuses, and referral rewards of 666 points per successful referral for individual consumers.
• Subscribe & Save Meal Subscription Weekly recurring meal subscription plan that delivers chef-prepared meals to individual subscribers with a 20% discount and customizable meal selection and delivery frequency.

Quantifiable outcome

• Over 6,000 satisfied customers
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ShopRitecoreChannel Partner/ Reseller/ DistributorEat Clean Bro meals are sold in 30+ ShopRite grocery store locations throughout New Jersey, including Belleville, Bernardsville, Chester, Elizabeth, Galloway, Garwood, Hoboken, Hammonton, Hillsborough, Hillsdale, Kearny, Lodi, Lyndhurst, Livingston, Marmora, Metro Plaza, Northvale, Nutley, Palisades Park, Greater Morristown, Old Bridge, Ramsey, Rio Grande, Somers Point, Somerset, Stirling, Stony Point, Essex Green, Union, Wallington, Washington, Watchung, Wayne, West Milford, West Nyack, and Wyckoff.
• Fairway MarketcoreChannel Partner/ Reseller/ DistributorEat Clean Bro meals are available at 4 Fairway Market locations in New York City: 86th Street, 74th Street, Kips Bay, and Chelsea locations.
• Gourmet GarageminorChannel Partner/ Reseller/ DistributorEat Clean Bro meals are sold at 3 Gourmet Garage locations in NYC: West 66th Street, Tribeca, and Hudson Street.
• The Fresh GrocerminorChannel Partner/ Reseller/ DistributorEat Clean Bro meals are available at The Fresh Grocer of Fieldstone Plaza location in New Jersey.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CookUnity: Direct competitor in chef-prepared meal delivery subscription space with nationwide shipping and chef-partnered model. Operates a similar DTC subscription mechanic and competes for the same health-conscious, convenience-seeking consumer.
• Factor: Chef-prepared meal delivery service owned by HelloFresh, offering dietitian-designed meals with macro tracking and subscription delivery. Closely comparable product offering and target customer (fitness- and health-focused adults).
• Freshly: Chef-prepared, never-frozen meal delivery service (now owned by Nestlé) with subscription model and macro-focused meals. Nearly identical positioning on freshness, chef preparation, and dietitian involvement.
• Daily Harvest: Subscription-based direct-to-consumer food service focused on healthy, chef-crafted meals and ingredients shipped nationwide. Targets the same convenience-and-nutrition consumer with subscription DTC distribution.
• Trifecta Nutrition: Organic meal delivery service emphasizing macro-balanced, dietitian-approved meals with subscription plans. Closely comparable for fitness and macro-tracking customer overlap.
• Splendid Spoon: Plant-forward ready-to-eat meal delivery subscription service with nationwide shipping. Competes for the same health-conscious consumer seeking convenient, nutritionist-designed meals.
• Methodology: Premium chef-prepared meal delivery service targeting health-conscious consumers with subscription plans and macro-conscious menus. Direct overlap in positioning, chef-prepared model, and DTC distribution.
• Sakara Life: Subscription meal delivery service emphasizing nutritionist-designed, fresh, plant-rich meals shipped nationwide. Comparable in DTC subscription mechanic and nutritional positioning.

Broad incumbents

• HelloFresh: Largest meal kit subscription company globally (and parent of Factor). Operates broadly in the home meal replacement space with significantly larger scale and marketing reach; competing on adjacent occasions and customers.
• Sun Basket: Meal kit and prepared meal service with nationwide distribution and chef-designed menus. Broader portfolio (kits + prepared) but overlaps with Eat Clean Bro on fresh, healthy, dietitian-aware positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/eatcleanbro
• LinkedInlinkedin.com/company/eat-clean-bro-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eat Clean Bro