Lively The Event Tech Agency

What Lively The Event Tech Agency does

Lively Tech Agency B.V., trading as Lively The Event Tech Agency, is a Utrecht-headquartered event technology implementation specialist founded in 2012 by Ruben Onderdelinden. The company operates as a multi-tool expert and implementation agency rather than a software developer, integrating a curated ecosystem of best-of-breed event platforms — including Swoogo (registration), Grip (AI-powered matchmaking and networking), Cvent, Brella, Slido, Sessionboard, ExpoFP, and FFAIR — into unified event management solutions for B2B event organizers and venue operators.

The service portfolio comprises six core offerings: Managed Registration (outsourced registration starting at €650 annually), Badge Printing & Check-in (on-site hardware setups starting at €1,750), Full Cycle Solution (bundled registration, event apps, and badge printing starting at €3,750), Event Software & Implementation (platform selection and onboarding), Event App & Matchmaking (AI-driven networking via the Grip platform, facilitating approximately one million matches), and Integrations & Consultancy (API links to HubSpot, Salesforce, Marketo, Microsoft Dynamics, Eventbrite, CM.com, and payment systems including Mollie, Stripe, and Moneybird). All services support in-person, virtual, and hybrid event formats across the full event lifecycle from registration through post-event reporting.

Revenue is generated through a mix of managed-service subscriptions, professional services for implementation and on-site support, and unit-priced hardware deployments, with enterprise contracts handled via quote-based pricing and a one-working-day quote turnaround. The go-to-market is sales-led and event-driven, targeting enterprise venue operators, exhibition organizers, and corporate event teams through direct enterprise field sales, a dedicated DACH regional team led by Director Richard Caelius, and technology vendor referral channels. The company serves 50+ event industry leaders including RAI Amsterdam, Jaarbeurs, FHI, Hypovak, Visionplanner, AON, Amsterdam UMC, and Maastricht University, with operations primarily in the Netherlands and the DACH region (Germany, Austria, Switzerland).

Name

Lively The Event Tech Agency

Legal name

Lively Tech Agency B.V.

Website

https://lively.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Lively is a Utrecht-based event technology implementation agency that integrates best-of-breed platforms (Swoogo, Grip, Cvent, Brella, Slido, Sessionboard) for B2B event organizers and venue operators, offering managed registration, badge printing, AI matchmaking, and full-cycle event tech services across the Netherlands and DACH region.

Ownership category

akta.pro rank

Product category

Event Technology Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

akta.pro secondary industry

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

Keywords

• Event technology services
• Event registration software
• Badge printing solutions
• B2B matchmaking platforms
• Event management consultancy

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Managed Registration Services: Outsourced registration management for a fixed price, providing flexible software and unlimited registrations with full service support.
2. On-site Badge Printing & Check-in Services: Badge printing and check-in services with flexible hardware setups, custom badge designs, and on-site technical support.
3. Full Cycle Event Solution: Comprehensive solution covering registration, event apps, and badge printing as a bundled package, allowing clients to focus on content while Lively handles the digital side.
4. Event Software Implementation & Consultancy: Selection, implementation, and optimization of world-class event software including personal onboarding and expert support. Clients can purchase licenses through Lively at the same price as direct from provider, with additional benefits.
5. Event App & Matchmaking: AI-driven matchmaking and event app solutions facilitating connections and group meetings.
6. Integrations & Consultancy: Smart integrations and consultancy services to professionalize operations, seize opportunities, and reduce costs through seamless system connections.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Lively is a multi-tool event technology specialist and implementation agency that helps B2B event organizers select, configure, and run best-of-breed event platforms (Swoogo, Grip, Cvent, Brella, Slido, Sessionboard, ExpoFP, FFAIR). Its core services include managed event registration, on-site badge printing and check-in, event apps with AI-driven networking and matchmaking, full-cycle event solutions, and integration/consultancy connecting event data to CRMs and marketing automation systems.

Product overview

Lively The Event Tech Agency is a multi-tool expert and implementation bureau from Utrecht that operates as a specialized service provider rather than a software developer. Their offering centers on implementing and optimizing a curated ecosystem of world-class event technology platforms including Swoogo (registration and event management), Grip (AI-powered networking and matchmaking), Cvent (enterprise event management), Brella, Slido, and Sessionboard. The service portfolio consists of six core service offerings: Managed Registration (outsourced registration starting at €650), Badge Printing & Check-in (on-site badge printing starting at €1750), Full Cycle Solution (comprehensive event tech management starting at €3750), Event Software & Implementation (platform selection and onboarding), Event App & Matchmaking (AI-driven networking facilitation), and Integrations & Consultancy. Lively provides end-to-end support from registration and event apps to on-site check-in and badge printing, supporting in-person, virtual, and hybrid events of all sizes.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Registration Outsourced registration management service for B2B event organizers, providing flexible registration software, unlimited registrations for a fixed price, and full configuration, communication, and management support starting at €650.
• Badge Printing & Check-in On-site badge printing and check-in solution for B2B events, including flexible hardware setups, custom badge designs, real-time presence tracking, spare equipment, and immediate on-site technical support starting at €1,750.
• Full Cycle Solution Bundled comprehensive event technology solution covering registration, event apps, and badge printing for B2B events starting at €3,750, allowing event organizers to outsource the entire digital side of their event.
• Event Software & Implementation Software selection, licensing facilitation, implementation, and onboarding consultancy for world-class event platforms such as Swoogo, Grip, and Cvent, targeted at B2B event organizers needing expert guidance and configuration support.
• Event App & Matchmaking AI-driven networking and matchmaking solution for B2B events with native iOS and Android apps, enabling attendee connections, group meetings, and personalized meeting recommendations based on attendee profiles.
• Integrations & Consultancy Consultancy and technical integration services connecting event technology platforms with CRM systems (HubSpot, Salesforce, Marketo, Microsoft Dynamics) and marketing tools via API-based data synchronization, for B2B event organizers.
• AI Meeting Roulette AI-driven meeting facilitation tool for B2B events that automatically generates meeting suggestions between attendees based on profiles, interests, and preferences.

Quantifiable outcome

• Approximately 1 million AI-powered networking matches facilitated
• +1 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability5 records

Feature5 records

Partnerships

22 partnerships are on record, tiered core and supporting.

• GripcoreTechnology or IntegrationLively is an official implementation partner of Grip software, facilitating networking apps and AI-driven matchmaking at major Dutch venues including RAI Amsterdam and Jaarbeurs. Grip's platform enables approximately 1 million AI-powered matches, and Lively provides full implementation, configuration, and support services.
• SwoogocoreTechnology or IntegrationSwoogo is a core platform in Lively's ecosystem for event websites, registration, and event management. Lively provides implementation and support services for Swoogo deployments.
• CventcoreTechnology or IntegrationCvent is a platform in Lively's ecosystem. Cvent data may be processed outside the EU as noted in their privacy policy.
• BrellasupportingTechnology or IntegrationBrella is featured as part of Lively's event tech ecosystem for matchmaking and networking functionality.
• SlidosupportingTechnology or IntegrationSlido is part of the Lively ecosystem for audience interaction tools including live polls, word clouds, and Q&A.
• SessionboardsupportingTechnology or IntegrationSessionboard is featured in the Lively ecosystem for workshop and session registration, schedule management, and session-related features.
• HubSpotcoreTechnology or IntegrationHubSpot integration for marketing automation and CRM connectivity, enabling automatic contact creation and updates from event registration data, with follow-ups routed to the right people.
• SalesforcecoreTechnology or IntegrationSalesforce CRM integration for seamless data synchronization between event management and sales/marketing systems.
• ExpoFPsupportingTechnology or IntegrationExpoFP is featured in the ecosystem for interactive floor plans and stand/booth sales functionality at exhibitions.
• FFAIRsupportingTechnology or IntegrationFFAIR is part of the event tech ecosystem, though specific functionality is not detailed in available sources.
• MolliesupportingTechnology or IntegrationMollie is integrated as a payment processor for event registrations and ticket purchases, supporting iDEAL, credit card, and other payment methods.
• MoneybirdsupportingTechnology or IntegrationMoneybird is used for financial administration and invoicing within the event management ecosystem.
• CrowdconnectedsupportingTechnology or IntegrationCrowdconnected is part of the ecosystem, likely for indoor positioning or location-based event services.
• Marketo (Adobe)coreTechnology or IntegrationMarketo marketing automation integration for contact synchronization and marketing campaign connectivity.
• Microsoft DynamicssupportingTechnology or IntegrationMicrosoft Dynamics CRM integration for event data synchronization with enterprise CRM systems.
• EventbritesupportingTechnology or IntegrationEventbrite integration for event ticketing and registration data synchronization.
• CM.comsupportingTechnology or IntegrationCM.com integration for SMS notifications, mobile marketing, and communication services within event workflows.
• PigeonholesupportingTechnology or IntegrationPigeonhole Live is used for audience interaction tools. Pigeonhole may process data outside the EU per Lively's privacy policy.
• IngosupportingTechnology or IntegrationIngo is listed as a third-party that may receive personal data. May process data outside the EU per privacy policy.
• StripesupportingTechnology or IntegrationStripe is used for automatic payout processing in the multi-supplier exhibitor webshop, handling exhibitor transactions.
• CLC VectasupportingOthersLively is a member of CLC Vecta, a European association for the meeting and event industry, representing professional congress and event management interests.
• G14supportingOthersLively is a member of G14, a Dutch industry association for event technology and event management companies.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cvent: Cvent is one of Lively's core platform partners and operates a full enterprise event management suite plus professional services. As a broad incumbent, it overlaps with Lively's offerings while also serving as a software ecosystem Lively implements.
• Eventbrite: Eventbrite is a large-scale consumer and SMB event ticketing platform integrated into Lively's ecosystem. Overlap exists in registration data synchronization and ticketing logic, though Eventbrite primarily targets self-serve smaller events.
• Aventri: Aventri (now part of Personify) is an enterprise event management SaaS platform covering registration, content, and virtual events. Overlap exists in registration workflows and virtual event tech for the same enterprise buyer Lively serves in DACH.

Emerging players

• Grip: Grip is the AI matchmaking and event networking platform for which Lively is an official implementation partner. Overlap is direct in B2B networking/matchmaking deployments at major Dutch and DACH venues.
• Slido: Slido is part of Lively's audience interaction ecosystem (now Webex Events). Overlap exists in live polling, Q&A, and audience engagement tools deployed across the events Lively supports.
• Bizzabo: Bizzabo is an enterprise event experience platform offering registration, apps, and onsite solutions that compete with Lively's combined ecosystem approach for mid-market and enterprise event organizers.
• Swoogo: Swoogo is a registration and event management platform on which Lively directly builds implementation services. It overlaps in registration and attendee management for mid-market and enterprise events, though as a software-only provider rather than an agency.

Direct peers

• EventMobi: EventMobi provides event apps, registration, and onsite technology with implementation services across North America and Europe. Directly comparable as a platform-plus-services event tech specialist serving enterprise and mid-market clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lively The Event Tech Agency