El Monte RV Rental and Sales business
El Monte RV, founded in 1970 and owned by New Zealand's THL (Tourism Holdings Limited), rents and sells Class A, B, and C motorhomes through 25+ locations across nine US states, serving leisure travelers, families, international tourists, corporate clients, and event attendees via direct booking, B2B agent portal, and the budget Mighty sub-brand.
- Company typePrivate
- Founded1970
- HeadquartersSanta Fe Springs, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What El Monte RV Rental and Sales business does
El Monte RV is a US-based recreational vehicle rental and sales business founded in 1970 and headquartered in Santa Fe Springs, California, operating as a wholly-owned subsidiary of THL (Tourism Holdings Limited), a New Zealand-listed multinational tourism conglomerate that also owns Road Bear RV, Maui, Britz, Apollo Camper, Canadream, and Cheapa Camper. The company rents a fleet of late-model Class A, Class B (camper vans), and Class C motorhomes through 25+ rental locations across nine US states (California, Nevada, Florida, New York/New Jersey, Colorado, Illinois, Texas, Utah, Washington) and sells new and pre-owned RVs through five dedicated sales locations in California, Nevada, Texas, and Florida, including a Try Before You Buy program offering up to $2,000 in rental credit toward purchase. The Mighty RV sub-brand offers budget-friendly Class B camper vans and Class C/A motorhomes at discounted rates, targeting price-sensitive renters.
The business operates a direct-to-consumer model with online booking and self check-in, toll-free and international phone reservations, walk-in offices, and a B2B agent portal (motek.b2b.thlonline.com) for travel agents, alongside a dedicated corporate rental program. Core revenue streams include nightly RV rentals (minimum 3 nights, 4-night minimum charge, with usage-based mileage and one-way fees of $200-$750), RV sales, and a layered portfolio of add-ons including insurance packages (VIP, RLI, ELI at $16-$35.95/night), convenience services (Drop & Go cleaning, GPS at $75, kitchen and linen kits), event surcharges (EDC $750, Burning Man $1,000 deposit plus $1,500 cleaning fee), and state-specific license fees. Customer segments span individual leisure travelers, families, international tourists (Canada, Australia, Europe), corporate clients, motorsport and music festival attendees, and long-term renters; the company holds official RV partnership status with Jeep Beach Week, King of the Hammers, and Sebring International Raceway. The operating technology stack consists of a fleet management backbone, online booking and check-in portals, 24/7 nationwide roadside assistance, and a Content Creator Program for influencer collaborations; no AI, API, SDK, or MCP capabilities are disclosed.
El Monte RV Rental and Sales business firmographics
Firmographics- Name
- El Monte RV Rental and Sales business
- Legal name
- El Monte RV
- Website
- https://elmonterv.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- El Monte RV, founded in 1970 and owned by New Zealand's THL (Tourism Holdings Limited), rents and sells Class A, B, and C motorhomes through 25+ locations across nine US states, serving leisure travelers, families, international tourists, corporate clients, and event attendees via direct booking, B2B agent portal, and the budget Mighty sub-brand.
- Ownership category
- akta.pro rank
El Monte RV Rental and Sales business industry classification
Industry- Product category
- RV Rental Services
- NAICS
- Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Recreational Vehicle Dealers (44121)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Motorhome / RV Rentals (Class A & Class C) (THADAIAB)
- akta.pro secondary industries
- Long-Term / Seasonal RV Rentals (THADAIAF), One-Way / Relocation RV Rentals (THADAIAE), Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE)
Keywords
Where El Monte RV Rental and Sales business is headquartered
LocationHeadquarters
- HQ city
- Santa Fe Springs
- HQ country
- United States
- HQ region
- North America
Offices25 records
Markets served
El Monte RV Rental and Sales business business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- RV Nightly Rentals: Core revenue from nightly RV rentals across multiple vehicle classes. Rates vary by class (Class B camper vans to Class A motorhomes), season, and demand. Includes standard mileage allowances with additional miles charged per-mile. Minimum rental period of 3 nights with 4-night minimum charge.
- RV Sales: Sale of new and pre-owned RVs through company-owned sales locations in Santa Fe Springs CA, Dublin CA, Las Vegas NV, McKinney TX, and Orlando FL. Includes consignment services and try-before-you-buy programs.
- Travel Extras and Add-ons: Revenue from optional add-ons including insurance packages (VIP, RLI, ELI), kitchen kits, linen kits, GPS, camping chairs, pet fees, winterization, and convenience services like Drop & Go cleaning.
- Mileage and Fees: Additional charges for excess mileage beyond included allowances. Pre-paid mileage packs available at discounted rates. Includes one-way fees ($200-$750), state-specific vehicle license fees, and event surcharges.
- Corporate Rentals: Dedicated corporate rental program for businesses needing fleet vehicle rentals for employee travel, events, or incentive programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Class B Camper Van (Mighty) - 20-22 ft, sleeps 2+2 |
| Usage-based | Pay-as-you-go | Class C Small - 21-23 ft, sleeps 2+2 |
| Usage-based | Pay-as-you-go | Class C Medium - 24-26 ft, sleeps 4+1 |
| Usage-based | Pay-as-you-go | Class C Large - 27-29 ft, sleeps 4+2 |
| Usage-based | Pay-as-you-go | Class C Family Sleeper - 30-32 ft, sleeps 5+2 |
| Usage-based | Pay-as-you-go | Mighty Class C Medium - 24-26 ft, sleeps 4+1 |
| Usage-based | Pay-as-you-go | Mighty Class C Large - 27-29 ft, sleeps 4+2 |
| Usage-based | Pay-as-you-go | Mighty Class A - 30-34 ft, sleeps 4+2 |
| Unit Pricing | Pay-as-you-go | Mileage Packages |
| Subscription | Nightly | Insurance - VIP Coverage |
| Subscription | Nightly | Insurance - VIP Plus Upgrade |
| Subscription | Per rental | Insurance - VIP Plus Package |
| Subscription | Nightly | Insurance - RLI (Rental Liability) |
| Subscription | Nightly | Insurance - ELI (Enhanced Liability) |
| Subscription | Nightly | Mexico Auto Liability Insurance |
| Subscription | Nightly | Peace of Mind Package |
| One time/ perpetual license | Per rental | Gold Package |
| One time/ perpetual license | Per rental | Platinum Package |
| One time/ perpetual license | Per rental | Platinum Plus Package |
| Unit Pricing | Per person | Linen Kit |
| Unit Pricing | Per booking | Kitchen Kit |
| Unit Pricing | Per rental | Drop & Go Service |
| Unit Pricing | Per rental | GPS Rental |
| Subscription | Nightly | Additional Drivers |
| One time/ perpetual license | Per rental | Winterization Fee |
| One time/ perpetual license | Per rental | Far North Surcharge |
| Subscription | Nightly | Unlimited Toll Coverage |
| One time/ perpetual license | Per rental | Vehicle Readiness Fee |
| Subscription | Nightly | State Fees - California |
| Subscription | Nightly | State Fees - Colorado |
| Subscription | Nightly | State Fees - Florida |
| Subscription | Nightly | State Fees - Nevada |
| Subscription | Nightly | State Fees - New Jersey |
| Subscription | Nightly | State Fees - Texas |
| Transaction based/ take rate | Per rental | One-Way Fees |
| Subscription | Nightly | Towing Fee |
| One time/ perpetual license | Per rental | Event Surcharges - EDC |
| One time/ perpetual license | Per rental | Event Surcharges - Burning Man |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
El Monte RV Rental and Sales business product offering
Product offeringCore offering
El Monte RV rents and sells recreational vehicles across the United States through 25+ rental and sales locations. The rental fleet includes Class A motorhomes, Class B camper vans, and Class C motorhomes in multiple sizes, supplemented by the budget-oriented Mighty sub-brand. The company also offers new and pre-owned RV sales with financing, plus a Try Before You Buy program that converts rental experiences into purchase credits.
Product overview
El Monte RV operates as an RV rental and sales business offering a diverse fleet of motorhomes across the United States. The core rental fleet consists of Class C Small, Class C Medium, Class C Large, and Class C Family Sleeper RVs, supplemented by the Mighty sub-brand featuring Class B Camper Vans, Class C Medium, Class C Large, and Class A motorhomes. The company also sells new and pre-owned RVs through dedicated sales locations. Supporting services include a comprehensive range of add-on protection packages (VIP, VIP Plus, RLI, ELI), convenience items (GPS, Kitchen Kits, Linens), travel services (Drop & Go, RV Delivery, Winterization), and a Content Creator Program for marketing collaborations. The online booking ecosystem includes an online check-in portal and agent portal for B2B operations.
Differentiator
Problem solved
Functional benefit
Brands
- Mighty RV: Budget-friendly RV rental sub-brand offering Class B camper vans and Class C motorhomes at discounted rates
Products and services
- Class C Small RV Rental Compact Class C motorhome rental, 21-23 feet in length, sleeps up to 2 adults and 2 children, equipped with V8 engine, full kitchen, bathroom, and sleeping area. Targeted at couples and small groups seeking entry-level Class C motorhome travel.
- Class C Medium RV Rental Mid-size Class C motorhome rental, 24-26 feet in length, sleeps up to 4 adults and 1 child, equipped with V8 engine, full kitchen, bathroom, and sleeping area. Balanced option for families seeking comfort and drivability.
- Class C Large RV Rental Large Class C motorhome rental, 27-29 feet in length, sleeps up to 4 adults and 2 children, equipped with V8 engine, full kitchen, bathroom, and multiple sleeping areas for extended family trips.
- Class C Family Sleeper RV Rental Spacious Class C motorhome rental, 30-32 feet in length, sleeps up to 5 adults and 2 children, includes fully equipped kitchen, living area with entertainment system, and multiple sleeping arrangements. Targeted at large families.
- Mighty Class B Camper Van Rental Compact fuel-efficient Class B camper van rental, 20-22 feet in length, sleeps up to 2 adults and 2 children, built on a chassis with high-roofed boxy shape, equipped with V6 engine. Targeted at couples seeking a budget-friendly option.
- Mighty Class C Medium RV Rental Mid-size Mighty branded Class C motorhome rental, 24-26 feet in length, sleeps up to 4 adults and 1 child, providing full kitchens, bathrooms, sleeping areas, and living spaces in a compact form at discounted rates.
- Mighty Class C Large RV Rental Large Mighty branded Class C motorhome rental, up to 29 feet in length, sleeps up to 4 adults and 2 children, accommodates up to 6 people with full amenities for a home-on-wheels experience at budget-friendly rates.
- Mighty Class A RV Rental Luxury Class A motorhome rental, 30-34 feet in length, sleeps up to 4 adults and 2 children, designed for families and groups with premium amenities and spacious interior under the Mighty budget sub-brand.
- Travel Trailer Rental Travel trailer rentals providing an alternative towing option for travelers with their own vehicles, available for exploration across U.S. destinations.
- RV Sales Sale of new and pre-owned RVs including Class A, Class B, and Class C motorhomes, with financing options offered at sales locations in Santa Fe Springs CA, Dublin CA, Las Vegas NV, McKinney TX, and Orlando FL. Includes consignment services.
- Try Before You Buy Program Program allowing rental guests to apply their rental experience toward the purchase of a pre-owned motorhome, offering up to $2,000 credit toward a high-quality, pre-owned RV from El Monte RV Sales.
- RV Delivery Service Delivery service offering flexible options to have the RV brought directly to a home, campsite, or event venue, eliminating the need for customers to pick up at a rental location.
Quantifiable outcome
- Generator use is free and unlimited on select packages
- +3 more outcomes
Companies that use El Monte RV Rental and Sales business
Customer profileSegments5 records
Ideal customer profiles5 records
El Monte RV Rental and Sales business technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
El Monte RV Rental and Sales business partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Jeep Beach WeekminorEl Monte RV is the trusted RV partner for Jeep Beach Week motorsport event, offering exclusive packages with on-site delivery, VIP amenities, and flexible booking options tailored for fans, sponsors, and race teams.
- King of the HammersminorOfficial RV partner for King of the Hammers motorsport event, providing exclusive packages with on-site delivery, VIP amenities, and flexible booking options for participants and spectators.
- Sebring International RacewayminorTrusted RV partner for Sebring International Raceway motorsport event, offering exclusive packages with on-site delivery, VIP amenities, and flexible booking options for race fans and teams.
- Music FestivalsminorPartnerships with music festivals offering convenient RV housing with on-site delivery and flexible booking options. Provides private retreat accommodation steps from festival venues.
- Event Organizers and Campground OperatorscoreOpen partnership program for event organizers, outdoor brands, travel influencers, and campground operators. Partnerships deliver value, visibility, and seamless logistics through co-branded campaigns and exclusive rental packages.
- Content Creators and InfluencerscoreCreator program inviting travel bloggers, influencers, filmmakers, and social media storytellers to collaborate on RV adventures. Collaborations include Instagram posts, videos, photos, blogs, reviews, and other creative content. Applications accepted through Later influencer platform.
- THL (Tourism Holdings Limited)coreParent company of El Monte RV. THL is a large multinational RV rental company operating global brands including Road Bear RV, Canadream, Apollo Camper, Britz, Cheapa Camper, Maui, and Mighty.
- GasBuddyminorRecommended partner for checking fuel prices along travel routes. El Monte RV references GasBuddy as a resource for guests to find cheapest fuel prices.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
El Monte RV Rental and Sales business competitors and assessment
Company assessmentDirect peers
- Cruise America: Cruise America is the largest RV rental company in North America, operating a fleet of motorhomes across 130+ locations in the US and Canada. Like El Monte RV, it specializes in Class C motorhome rentals for the family and individual travel market with similar pricing and booking models.
- Road Bear RV: Road Bear RV is a sister company under THL (Tourism Holdings Limited) that operates Class A and Class C motorhome rentals across multiple US locations. It competes directly with El Monte RV under the same parent company, with overlapping fleet classes and customer segments.
- Apollo RV: Apollo Camper is a THL sister brand operating RV rentals across Australia, New Zealand, North America, and Europe. It offers Class A, B, and C motorhomes and campervans similar to El Monte RV's fleet, with shared fleet procurement and operational practices through THL.
- Britz: Britz is a THL sister brand specializing in campervan and motorhome rentals across Australia, New Zealand, and other markets. It shares the same parent-company backing and operational model as El Monte RV, with comparable fleet classes and booking infrastructure.
- Maui RV: Maui is a THL sister brand operating premium motorhome rentals in Australia, New Zealand, and North America. Like El Monte RV, it serves the family and group travel segment with Class A and Class C motorhomes, sharing THL's fleet procurement and operational standards.
- Mighty RV: Mighty RV is a budget-friendly sub-brand of both El Monte RV and THL, offering Class B camper vans and Class C motorhomes at discounted rates. It competes with El Monte RV's premium offerings within the same fleet and locations, providing direct tiered competition.
- Canadream: Canadream is a THL sister brand operating RV rentals across Canada. It shares the same parent company, operational model, and fleet philosophy as El Monte RV, with similar Class A and Class C motorhome offerings for the family travel segment.
Emerging players
- Outdoorsy: Outdoorsy is the largest peer-to-peer RV rental marketplace in North America, connecting private RV owners with renters. It competes with El Monte RV's traditional fleet model by offering broader geographic coverage and lower price points, representing a disruptive alternative to fleet-owned rentals.
- RVshare: RVshare is a peer-to-peer RV rental marketplace operating across the US, similar to Outdoorsy. It enables private RV owners to rent directly to consumers, competing with El Monte RV on price, geographic diversity, and inventory breadth.
Regional players
- McRent: McRent is a major European RV rental company with fleets across multiple European countries. While El Monte RV operates exclusively in the US, McRent represents a comparable fleet-based rental model in adjacent geographies, sharing similar customer segments and operational patterns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
El Monte RV Rental and Sales business social profiles
Digital presenceEl Monte RV Rental and Sales business financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Monte RV Rental and Sales business leadership team
Management profileNumber of profiles
El Monte RV Rental and Sales business funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Monte RV Rental and Sales business M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Monte RV Rental and Sales business
What does El Monte RV Rental and Sales business do?
El Monte RV rents and sells recreational vehicles across the United States through 25+ rental and sales locations. The rental fleet includes Class A motorhomes, Class B camper vans, and Class C motorhomes in multiple sizes, supplemented by the budget-oriented Mighty sub-brand. The company also offers new and pre-owned RV sales with financing, plus a Try Before You Buy program that converts rental experiences into purchase credits.
Is El Monte RV Rental and Sales business a public or private company?
El Monte RV Rental and Sales business is a private company. It is classified as corporate owned and is currently operating.
When was El Monte RV Rental and Sales business founded?
El Monte RV Rental and Sales business was founded in 1970. It employs 251 to 500 people.
Where is El Monte RV Rental and Sales business based?
El Monte RV Rental and Sales business is headquartered in Santa Fe Springs, United States, in the North America region.
How does El Monte RV Rental and Sales business make money?
Five revenue lines are on record. RV Nightly Rentals are the primary driver. The others are RV Sales, travel Extras and Add-ons, mileage and Fees and corporate Rentals.
Who are El Monte RV Rental and Sales business's main competitors?
Direct peers on record are Cruise America, Road Bear RV, Apollo RV, Britz, Maui RV, Mighty RV and Canadream. Emerging players are Outdoorsy and RVshare. McRent is listed as a regional player.
Does El Monte RV Rental and Sales business have an API?
No public API is recorded for El Monte RV Rental and Sales business.
What industry is El Monte RV Rental and Sales business in?
El Monte RV Rental and Sales business's product category is RV Rental Services. Its primary akta.pro industry code is THADAIAB, Motorhome / RV Rentals (Class A & Class C), with a secondary code of THADAIAF, Long-Term / Seasonal RV Rentals. Its NAICS code is 532120 and its SIC code is 7510.