Handy Backup
Handy Backup, a product of Novosoft Development LLC (Houston, TX), provides Windows and Linux backup software with a plugin-based architecture covering databases, virtual machines, email, and cloud storage. It serves SoHo, small business, and enterprise customers via a self-serve, one-time perpetual license model across four editions.
- Company typePrivate
- Founded2002
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Handy Backup does
Handy Backup is a data backup software suite developed and marketed by Novosoft Development LLC, a privately held software company headquartered at 10685-B Hazelhurst Dr., Houston, Texas. The product was first released in 2002 and has been in continuous development for 24+ years, with the current production line at version 8.7.x as of mid-2026. Handy Backup provides Windows and Linux backup, synchronization, and disaster recovery software built on a plugin-based architecture, with specialized plugins for major databases (MySQL, MS SQL, Oracle, PostgreSQL, MariaDB, IBM DB2, Lotus Notes, ODBC), virtualization platforms (VMware, Hyper-V), email systems (Gmail, Outlook, Exchange), and a broad set of storage targets including local/USB drives, NAS, FTP/SFTP/FTPS, and major cloud platforms (Google Drive, OneDrive, Dropbox, Amazon S3, Box, WebDAV-based services). Differentiating technical features include 3-2-1 backup strategy support, 256-bit AES and BlowFish encryption, incremental and differential backup modes, native format backup enabling instant file access without full restoration, Windows service mode, and a USB-driven disaster recovery module.
The product is sold in four perpetual-license editions — Standard ($39), Professional ($89), Small Business ($249), and Server Network ($487) — distributed exclusively through a self-serve, product-led growth model: direct download from handybackup.net, a 30-day full-featured free trial, online purchase via Stripe, and a 100MB-tier optional subscription for hosted online backup services. The company targets home/SoHo users, small businesses, and enterprise/organizations needing centralized multi-machine network backup, with a secondary motion toward service providers and resellers via affiliate/partner programs. Marketing is digital-first (SEO, multilingual localized sites in five languages, email newsletter, organic social), and the company has accumulated 100,000+ users worldwide and a PCMag Best Small Business App award. The company is bootstrapped, with no disclosed funding, no parent company, and a headcount of 11–50.
Handy Backup firmographics
Firmographics- Name
- Handy Backup
- Legal name
- Novosoft Development LLC
- Website
- https://handybackup.net
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Handy Backup, a product of Novosoft Development LLC (Houston, TX), provides Windows and Linux backup software with a plugin-based architecture covering databases, virtual machines, email, and cloud storage. It serves SoHo, small business, and enterprise customers via a self-serve, one-time perpetual license model across four editions.
- Ownership category
- akta.pro rank
Handy Backup industry classification
Industry- Product category
- Data Backup Software
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Backup & Recovery Software (HDABAEAD)
- akta.pro secondary industries
- Endpoint, SaaS & M365/Google Workspace Backup Services (BPAEALAJ), Backup & Restore Platforms (Cloud Backup) (HDABAIAB), Hybrid Cloud Storage & Backup Infrastructure (HDABAMAG), Managed Backup Operations (On-Prem & Hybrid) (BPAEALAC)
Keywords
Where Handy Backup is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Handy Backup business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software License Sales: One-time perpetual license sales for four product editions: Standard ($39), Professional ($89), Small Business ($249), and Server Network ($487). Lifetime license provides enduring access to features. Volume pricing available for multiple licenses.
- Online Backup Service: Optional online backup service for offsite data storage through Novosoft's remote backup service, with trial accounts offering 100MB free storage for unregistered users and 30-day trial for registered users
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Edition - $39 |
| One time/ perpetual license | Pay-as-you-go | Professional Edition - $89 |
| One time/ perpetual license | Pay-as-you-go | Small Business Edition - $249 |
| One time/ perpetual license | Pay-as-you-go | Server Network Edition - $487 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Handy Backup product offering
Product offeringCore offering
Handy Backup is a Windows and Linux data backup software suite that automates backup, restore, synchronization, and disk imaging across files, folders, emails, databases, virtual machines, and cloud storage. It is sold in four tiered editions (Standard, Professional, Small Business, Server Network) under a one-time perpetual license model, with an optional subscription-based online backup service for offsite storage.
Product overview
Handy Backup is a comprehensive data backup software suite consisting of four distinct product editions designed for different user segments. The portfolio includes Handy Backup Standard (entry-level at $39) for home users backing up files, emails, and cloud storage; Handy Backup Professional ($89) adding advanced features like SFTP, FTPS, disk imaging, and S3 cloud support; Handy Backup Small Business ($249) extending to server OS with database backup (MySQL, MS SQL, Oracle, PostgreSQL, Lotus Notes, IBM DB2) and virtual machine support (Hyper-V, VMware); and Handy Backup Server Network ($487) providing centralized enterprise backup with Network Agents for heterogeneous network environments. All editions support backup to local drives, external USB, NAS, FTP/SFTP/FTPS servers, and major cloud platforms including Google Drive, OneDrive, Dropbox, Amazon S3, and WebDAV-based services.
Differentiator
Problem solved
Functional benefit
Brands
- NERPA: An ERP software solution for enterprise resource planning and controlling business processes, with modules including EAM, ECM (document management), and WMS (warehouse management).
- RTF-to-XML Converter
Products and services
- Handy Backup Standard Entry-level backup solution (priced at $39 one-time) for files, folders, emails (Gmail, MS Outlook), shared network resources, and popular clouds such as Google Drive, OneDrive, and Dropbox. Supports backup to local drives, USB drives, CD/DVD, and FTP servers. Targeted at home and SoHo users.
- Handy Backup Professional Professional-level PC backup solution (priced at $89 one-time) adding SFTP/FTPS server support, website backup, disk image backup, S3-driven cloud support, OneDrive for Business, and a disk recovery utility. Includes all Standard features.
- Handy Backup Small Business Small business backup solution (priced at $249 one-time) supporting server OS and data types, providing automatic backup of databases (MySQL, MS SQL, Oracle, PostgreSQL, Lotus Notes, IBM DB2) and Hyper-V and VMware virtual machines. Includes all Professional features.
- Handy Backup Server Network Enterprise-level centralized backup solution (priced at $487 one-time) for managing pro-level workstations and servers through dedicated Network Agents in networks of any architecture, including non-Windows computers. Features a centralized control panel and distributed backup capabilities.
- Handy Backup Online Backup Service Subscription-based online backup service operated by Novosoft that provides offsite storage for Handy Backup users, available as an add-on subscription to the licensed software and usable by service providers for delivery to their own customers.
Quantifiable outcome
- Up to 10% backup performance improvement in SFTP plugin (internal testing)
- +2 more outcomes
Companies that use Handy Backup
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Handy Backup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
Feature8 records
Handy Backup partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, notable and minor.
- StripecorePayment processing partner handling all financial transactions. Novosoft does not process payments directly; all transactions are securely handled by Stripe. Learn more from the Stripe Privacy Policy.
- GooglecoreIntegration with Google APIs for Google Drive and Gmail backup functionality. OAuth-based authentication for secure access. Application uses Google APIs to access Google Services for backup, sync, and restoration purposes with explicit user consent.
- Hewlett PackardnotableNovosoft developed strategic partnerships completing software projects for Hewlett Packard as part of their 700+ successful projects portfolio.
- MicrosoftnotableStrategic partnership for software development projects; products support Windows OS, Windows Server, Hyper-V, and integrate with Microsoft services.
- OraclenotableStrategic partnership including Oracle database backup plugin development and software projects.
- IBMnotablePartnership including IBM DB2 database backup plugin and Lotus Notes support; software projects completed.
- Samsung AmericaminorSoftware development partnership as part of Novosoft's portfolio of 700+ projects.
- Sun MicrosystemsminorHistorical partnership for software development projects (now Oracle after acquisition).
- Lotus (IBM)notableLotus Notes database backup plugin integration and strategic partnership.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Handy Backup competitors and assessment
Company assessmentDirect peers
- Veeam Software: Veeam is the dominant SMB and enterprise backup vendor for virtual, physical, and cloud workloads (VMware, Hyper-V, AWS, Azure). It competes head-to-head with Handy Backup's Server Network and Small Business editions on centralized VM, database, and server backup, with far greater scale and subscription economics.
- Acronis: Acronis provides backup, ransomware protection, and cyber-protection in an integrated platform, with subscription pricing aimed at SMBs, MSPs, and prosumers. Its feature breadth (disk imaging, cloud backup, anti-ransomware, file sync) directly overlaps Handy Backup's Standard, Professional, and Small Business editions.
- Backblaze: Backblaze offers consumer, business, and B2 cloud-storage products plus unlimited computer backup for flat monthly fees. Its unlimited backup subscription is a direct pricing comparator to Handy Backup's Standard and Professional perpetual editions and competes for the same home/SoHo and SMB segments.
- IDrive: IDrive provides online cloud backup for consumers, SMBs, and enterprises with hybrid cloud storage, multi-device coverage, and subscription tiers. It overlaps Handy Backup on file, folder, email, and cloud-to-cloud backup use cases with a subscription model that targets identical buyer personas.
- Carbonite (OpenText): Carbonite, now part of OpenText, sells online and hybrid backup for SMBs and remote offices with subscription pricing. It directly competes with Handy Backup's Standard, Professional, and Small Business editions on automatic, low-touch backup for SMB customers.
- CrashPlan (Code42): Code42's CrashPlan delivers continuous, unlimited cloud backup for SMB and enterprise, with a strong emphasis on insider risk and ransomware recovery. Its subscription model and cloud-native architecture compete with Handy Backup's perpetual-license hybrid approach for the same SMB and pro-segment buyers.
- EaseUS: EaseUS offers a portfolio of backup, recovery, and disk-management tools with perpetual-license editions targeting home and SMB users. It is one of the closest direct competitors to Handy Backup on price, feature parity (file/disk/email/cloud backup), and target customer.
- AOMEI (Chengdu AOMEI Technology): AOMEI provides backup, cloning, and recovery software for Windows and Server with perpetual licensing, including a free edition for home users. It competes head-to-head with Handy Backup Standard, Professional, and Server editions on backup, disk image, and database support.
- NAKIVO: NAKIVO delivers VM, cloud, and SaaS backup with a subscription model targeting SMBs and MSPs. It directly overlaps with Handy Backup's VMware/Hyper-V, database, and cloud backup plugins and competes for the Server Network buyer profile.
- MSP360 (formerly CloudBerry Lab): MSP360 offers cross-platform backup software with strong MSP/MSP-channel focus, supporting AWS, Azure, Wasabi, and other cloud destinations. It overlaps Handy Backup on Windows/Linux server, database, and cloud backup while being more mature on the MSP partner channel Handy Backup is trying to expand into.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Handy Backup social profiles
Digital presenceHandy Backup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Handy Backup leadership team
Management profileNumber of profiles
Handy Backup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Handy Backup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Handy Backup
What does Handy Backup do?
Handy Backup is a Windows and Linux data backup software suite that automates backup, restore, synchronization, and disk imaging across files, folders, emails, databases, virtual machines, and cloud storage. It is sold in four tiered editions (Standard, Professional, Small Business, Server Network) under a one-time perpetual license model, with an optional subscription-based online backup service for offsite storage.
Is Handy Backup a public or private company?
Handy Backup is a private company. It is classified as unknown and is currently operating.
When was Handy Backup founded?
Handy Backup was founded in 2002. It employs 11 to 50 people.
Where is Handy Backup based?
Handy Backup is headquartered in Houston, United States, in the North America region.
How does Handy Backup make money?
Two revenue lines are on record. Software License Sales are the primary driver. The others are online Backup Service.
Who are Handy Backup's main competitors?
Direct peers on record are Veeam Software, Acronis, Backblaze, IDrive, Carbonite (OpenText), CrashPlan (Code42), EaseUS, AOMEI (Chengdu AOMEI Technology), NAKIVO and MSP360 (formerly CloudBerry Lab).
Does Handy Backup have an API?
No public API is recorded for Handy Backup.
What industry is Handy Backup in?
Handy Backup's product category is Data Backup Software. Its primary akta.pro industry code is HDABAEAD, Backup & Recovery Software, with a secondary code of BPAEALAJ, Endpoint, SaaS & M365/Google Workspace Backup Services. Its SIC code is 7372.