What Digital Menta does

Digital Menta S.L. is a Spanish digital marketing consulting and full-service agency founded in 2016 in Valencia by former Google employees Daniel Quiles and Gerard Hoergeveen. The company operates from offices in Valencia (headquarters), Madrid, and Barcelona in Spain, and Guadalajara, Mexico as a Latin American hub, serving enterprise and mid-market clients through dedicated specialist teams and direct sales engagements. Its offering is organized around four global solution pillars — Growth, User Experience, Talent Advisory, and Technology/MarTech — and more than twenty execution modules spanning SEO, SEM (Google Ads, Meta Ads, programmatic), Social Ads, marketing automation (HubSpot-centric), email marketing, CRO, web analytics, copywriting, PR, branding, WordPress development, and a 2026-vintage AI services portfolio that includes GEO (SEO for AI), WhatsApp AI Chatbots, generative AI ad creative, and predictive lead scoring. The technology stack is built primarily on third-party platforms (Google Ads, Google Analytics, Tag Manager, Meta, HubSpot, Mailchimp, SEMrush, SpyFu, Supermetrics, NinjaCat, Jimmydata) rather than proprietary infrastructure, with integrations orchestrated across advertising, analytics, CRM, and email marketing layers.

The business model is professional services: Digital Menta sells custom consulting engagements and agency retainers across four primary vertical segments — SaaS, Retail and E-commerce, Construction and Building Materials, and Fashion and Luxury — plus secondary exposure to Education. Pricing is not publicly disclosed and is structured per engagement. The company is bootstrapped with no disclosed funding rounds, parent company, or acquisitions; founder ownership and operational control are inferred but not formally documented. Go-to-market relies on a sales-led motion combining inbound content marketing, a 60+ topic blog library, vertical industry reports, referrals, and partnerships with Google (Google Partner), Valencia C.F., Levante U.D., and EDEM business school. The company claims more than 400 projects guided across Spain and international markets including Mexico, Chile, and Peru.

Name

Digital Menta

Legal name

Digital Menta S.L.

Website

https://digitalmenta.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Digital Menta is a Spanish digital marketing consulting and full-service agency founded in 2016 by former Google employees, serving enterprise and mid-market clients across SaaS, retail/e-commerce, construction, and fashion verticals with strategy, execution, and AI-enabled services from offices in Spain and Mexico.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)

Keywords

• Digital marketing consulting
• Search engine optimization
• Performance marketing services
• Marketing automation services
• Generative engine optimization

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Digital Consulting Services: Professional consulting services for digital strategy and transformation, providing strategic clarity, technology integration, talent advisory, and future vision for clients.
2. Marketing Agency Services: Full-service digital marketing agency including SEO, SEM, social ads, performance marketing, branding, inbound marketing, web analytics, CRO, design, copywriting, email marketing, and PR services.
3. Technology and MarTech Consulting: Technology integration consulting including AI implementation and partnerships with major technology players for marketing technology solutions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Digital Menta is a digital marketing consulting and full-service agency that delivers strategy, technology, and execution across the full digital funnel — including SEO, SEM/PPC (Google Ads, Meta Ads), social media, marketing automation, email marketing, inbound marketing, branding, programmatic advertising, web analytics, copywriting, web design/WordPress development, CRO, public relations, and AI-driven services such as Generative Engine Optimization (GEO) and WhatsApp AI chatbots. Founded in 2016 by ex-Google employees, the firm serves enterprise and mid-market clients across SaaS, Retail/E-commerce, Construction, and Fashion verticals from offices in Spain (Valencia, Madrid, Barcelona) and Guadalajara, Mexico.

Product overview

Digital Menta is a digital marketing consulting and full-service agency that operates as a unified offering across strategy, technology, and execution. Rather than a single software product, it delivers a comprehensive portfolio of interconnected service modules organized under global solution pillars: Growth (data-driven growth strategies), User Experience (UX/UI and CRO), Talent (digital team building), and Technology (AI and MarTech integration). The core service suite spans the full digital marketing funnel — from SEO, SEM, and paid social advertising (Google Ads, Meta Ads) to marketing automation, email marketing, inbound marketing, branding, programmatic advertising, web analytics, copywriting, web development (WordPress), social media management, public relations, and AI-powered services including generative AI creative production, WhatsApp AI chatbots, GEO (Generative Engine Optimization), and predictive lead scoring. The company serves clients across multiple industries (SaaS, Retail, E-commerce, Construction, Fashion) with offices in Spain (Valencia, Madrid, Barcelona), Mexico, and Chile.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy & Transformation Consulting Overarching digital strategy and transformation consulting engagement that provides strategic clarity, technology recommendations, talent advisory, and a future vision roadmap to help businesses achieve digital efficiency across all four global solution pillars (Growth, UX, Talent, Technology).
• Digital Marketing Consulting Strategic digital marketing consulting covering overall digital strategy, planning and execution across channels for enterprise and mid-market clients.
• Growth Marketing Consulting Data-driven growth strategy consulting with continuous optimization and an integrated view of the entire digital funnel, designed to scale client acquisition.
• UX Consulting User experience consulting using agile processes and data-driven decisions to improve digital product usability, reduce bounce rates, and increase conversions.
• Digital House Talent Advisory Talent advisory service helping clients find and build high-performance digital teams, focusing on liquid and multidisciplinary organizational structures.
• MarTech / Technology Consulting MarTech and technology consulting that integrates AI and marketing technology platforms to maximize impact across all strategic work areas.
• SEO Services Search engine optimization services including keyword research, on-page and off-page SEO, technical SEO, link building, and content optimization for improved search rankings.
• SEM / PPC Services Paid search advertising (SEA) across Google Ads and other search engines, including keyword strategy, campaign structuring, bid management and performance optimization.
• Google Ads Management Dedicated Google Ads management service covering Search, Display, Video/YouTube, Shopping, Performance Max, Discovery, Demand Gen and app campaigns; delivered under the firm's certified Google Partner status.
• Social Ads Management Paid social advertising campaigns across Meta Ads (Facebook, Instagram), LinkedIn Ads, Twitter Ads and other social platforms, integrated with remarketing and organic social content.
• Programmatic Advertising Programmatic advertising service for automated, data-driven ad buying across display, video and native ad networks at scale.
• GEO: SEO for AI Generative Engine Optimization (GEO) service that optimizes brand content to be retrieved and cited as authoritative answers by AI-powered search engines and large language models (ChatGPT, Gemini, etc.), using structured data markup, schema.org tagging, and semantic content architecture.
• AI in Marketing Consulting AI in marketing consulting integrating artificial intelligence across all marketing disciplines, including generative AI for ad creatives, AI chatbots, predictive analytics, GEO, and automated campaign management.
• WhatsApp AI Chatbots AI-powered WhatsApp chatbot service providing 24/7 lead qualification and customer interaction using natural language processing for conversational automation.
• WhatsApp Marketing Services WhatsApp marketing service leveraging the WhatsApp Business Platform for customer communication, promotions and conversational marketing campaigns.
• Marketing Automation Services Marketing automation service covering campaign automation, lead nurturing, lead scoring, HubSpot CRM integration, and behavioral-triggered multi-channel communication flows.
• Email Marketing Services Email marketing service covering campaign strategy, segmentation, personalization, A/B testing, automated nurture sequences, and deliverability optimization.
• Inbound Marketing Services Inbound marketing methodology service covering content marketing, SEO, social media, blogging, lead generation, and buyer persona strategy following the Attract-Convert-Close-Delight framework.
• CRO Services Conversion rate optimization service focused on improving website and landing page performance through A/B testing, user flow analysis, and UX improvements.
• Web Analytics Services Web analytics service covering Google Analytics implementation, GA4 configuration, custom dashboards, KPI tracking, and data-driven reporting.
• Branding Services Brand strategy and identity service covering brand positioning, brand guidelines, visual identity, and brand messaging across digital and traditional channels.
• Web Design Services Web design service covering UX/UI design, responsive design, CRO-oriented landing pages, and WordPress development for client websites.
• WordPress Development Services WordPress web development service for building and maintaining client websites, including custom themes, plugins, and performance optimization.
• Copywriting Services Professional copywriting service for ad creative, website content, blog posts, email campaigns, and SEO-optimized content across all digital channels.
• Digital PR Services Digital public relations service covering earned media strategy, press relations, media outreach, and brand reputation management across Spanish and international media.
• Social Media Management Services Social media management service covering content strategy, community management, organic posting, and social media analytics across major platforms.
• B2B Marketing Services B2B digital marketing service tailored for business-to-business companies, covering lead generation, account-based marketing, and B2B content strategy.
• B2C Marketing Services B2C digital marketing service focused on direct-to-consumer brands, covering performance marketing, social commerce, and conversion optimization.
• Market Research Services Market research service providing industry reports, competitive analysis, and market intelligence to inform digital strategy decisions.

Quantifiable outcome

• Over 400 projects guided in digitalization
• +5 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability11 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Valencia C.F.minorGTM or Marketing PartnerOfficial partner of Valencia C.F. football club, contributing to sports marketing and community engagement initiatives.
• Levante U.D.minorGTM or Marketing PartnerOfficial partner of Levante U.D. football club, including collaboration with the women's team on social media and personal branding.
• EDEMminorStrategic or Co-development PartnerOfficial partner of EDEM (business school/institution) for educational and professional development initiatives.
• GooglecoreTechnology or IntegrationCertified Google Partner agency fulfilling requirements of knowledge, experience, and performance in Google Ads solutions. Operates across Spain, Mexico, Colombia, Chile, Peru and other American markets.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WPP: World's largest advertising holding company with multiple agency networks (VMLY&R, Ogilvy, Grey) operating in Spain and LATAM. Represents the global incumbent threat to independent agencies like Digital Menta.
• Havas Media Network: Global media and communications network with significant presence in Spain and LATAM. Operates in the same digital advertising space as Digital Menta but at much larger scale with broader service portfolio.
• R/GA: Global digital agency with strong innovation and transformation practice. Comparable to Digital Menta's digital transformation consulting but with global scale and deeper product/tech capabilities.

Direct peers

• Webpositer: Spanish digital marketing agency with strong SEO and SEM capabilities, headquartered in Valencia. Closely comparable in service portfolio and Spanish regional positioning to Digital Menta.
• Brujula: Spanish digital marketing and consulting agency with vertical expertise in retail, consumer goods, and services. Comparable to Digital Menta in service breadth, Spanish market focus, and enterprise client base.
• Flat 101: Madrid-based digital marketing consultancy offering SEO, SEM, analytics, CRO, and digital transformation services to enterprise clients. Closely comparable in size, Spanish geography, and full-service digital agency positioning to Digital Menta.
• Internet República: Spanish digital agency providing SEO, SEM, social media, and inbound marketing services. Comparable to Digital Menta in service portfolio and Spanish market focus, similar agency positioning.
• Elogia: Barcelona-based digital marketing agency specializing in performance marketing, e-commerce, and data analytics. Comparable to Digital Menta in geography, service mix, and emphasis on performance-driven digital services.

Others

• HubSpot: Marketing automation and CRM platform that Digital Menta implements and integrates for clients. Adjacent ecosystem participant rather than direct competitor, but represents the platform layer that could disintermediate agency services.

Regional players

• Liverpool Agency (LATAM): LATAM-focused digital marketing agency serving Mexico, Argentina, and other Spanish-speaking markets. Comparable to Digital Menta's LATAM operations and Spanish-language market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/lauragimenezumbert
• Xx.com/DigitalMenta

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Menta