Latham Group Consulting

What Latham Group Consulting does

Latham Group Consulting is a privately held, founder-led digital marketing and web development consulting firm founded in 2016 and based in Latham, New York. The firm employs 1-10 people and delivers three core service modules: digital marketing strategy and consulting (covering SEO, content, social media, email, and CRM integration), website and portal design and development, and marketing automation and data wrangling. Technology used to deliver services includes SharpSpring (as an official partner), Salesforce, and the Nomad Ecommerce platform, with the firm positioning itself as a martech integration advisor for clients that lack in-house technical marketing expertise.

The business operates as a professional services firm generating revenue through project-based engagements and monthly retainers, with no public pricing and a free-quote model on the website. GTM is sales-led and relationship-driven, anchored on founder Kim Lloyd's professional network. Customers are predominantly small to mid-sized businesses, with particular depth in the New York State manufacturing ecosystem (FuzeHub, NY MEP Network, Ameritool Manufacturing) and select non-profit and government-adjacent clients. Named customers include DT Rescue Solutions, Derecktor Design, Ameritool Manufacturing, Association For Community Living, Virginia Abrasives, FuzeHub, and the New York MEP Network.

The firm has no external funding, no parent company, no disclosed revenue, and no institutional ownership. Operating geographies are domestic (United States), with services delivered remotely. The company maintains an active website and portfolio page, and recent content activity extends into 2026, indicating ongoing operations at a steady-state, lifestyle-consulting scale rather than venture-backed growth.

Name

Latham Group Consulting

Legal name

Latham Group Consulting

Website

https://lathamgroupconsulting.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Consulting Services

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Digital marketing consulting
• Web design development
• Marketing automation services
• CMO advisory services
• SEO content marketing

Headquarters

HQ city

Latham

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Marketing Consulting Services: Professional consulting services for digital marketing strategy, including website audits, social media analysis, email marketing review, and CRM integration assessment. Revenue is generated through project-based and retainer engagements.
2. Web Design and Development: Website and portal design and development services, including ecommerce websites built on platforms like Nomad Ecommerce.
3. Marketing Automation Services: Marketing automation implementation and support services, including SharpSpring CRM setup and ongoing marketing team support on retainer basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Latham Group Consulting is a digital marketing and CMO advisory consulting firm that delivers digital marketing strategy, website/portal design and development, and marketing automation services to small and mid-size businesses. Services include SEO, content marketing, social media, email marketing, CRM integration (SharpSpring and Salesforce), and ecommerce site development (e.g., Nomad Ecommerce), delivered through project-based engagements and ongoing monthly retainer arrangements.

Product overview

Latham Group Consulting is a digital marketing, CMO advisory, and website design and development marketing consulting company. Their offering consists of three core service modules: Digital Marketing Strategy and Consulting (covering SEO, content, social media, email, and CRM integration), Web Site & Portal Design and Development (end-to-end website creation), and Marketing Automation (managing and integrating tools like CRM, email, analytics, and social media). These services are delivered through a small, nimble team led by Kim Lloyd, who leverages an extensive network to bring appropriate resources to each engagement. The company also provides ongoing marketing support through retainer arrangements with clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Strategy and Consulting Consulting service that analyzes clients' current marketing activities and recommends paths forward, covering website audits, social media strategy, email marketing best practices, SEO, location-based optimization, AI, and CRM/sales funnel integration. Targeted at small to mid-size businesses lacking in-house technical marketing expertise.
• Web Site and Portal Design and Development Website and portal design and development service that helps clients navigate the development process from initial design to launch, including ecommerce websites built on platforms like Nomad Ecommerce. Targeted at small to mid-size businesses, manufacturers, and non-profits needing updated or new websites.
• Marketing Automation and Data Wrangling Marketing automation and data integration services that help clients understand and manage their various marketing tools (CRM, email, analytics, social media) and ensure they work together effectively. Includes SharpSpring CRM implementation and ongoing support. Targeted at businesses struggling with fragmented marketing technology stacks.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Partnerships

One partnership is on record.

• SharpSpringcoreTechnology or IntegrationLatham Group Consulting is a SharpSpring partner, offering SharpSpring CRM implementation and support services to clients. They help clients understand different marketing technologies and ensure proper integration. SharpSpring is a marketing automation platform used for CRM, email marketing, analytics, and sales funnel management.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Directive: Directive is a B2B digital marketing agency specializing in SEO, paid media, and content strategy for mid-market and enterprise clients. It competes for the CMO-advisory-style engagements Latham Group Consulting pursues.
• Straight North: Straight North is an internet marketing agency delivering SEO, PPC, web design, and marketing automation to B2B and mid-market clients. It is directly comparable to Latham Group Consulting in offering scope and target customer profile.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency focused on paid media, SEO, and web design for mid-market clients. Its mix of strategy, web development, and lifecycle/CRM work directly parallels Latham Group Consulting's three-pillar offering.
• Single Grain: Single Grain is a boutique digital marketing agency providing SEO, content marketing, paid media, and marketing strategy services. Its smaller-firm, senior-led delivery model closely matches Latham Group Consulting's founder/network-driven structure.
• LYFE Marketing: LYFE Marketing is a digital marketing agency providing social media management, SEO, web design, and content marketing to SMB clients. Its bundled, full-stack digital offering directly overlaps Latham Group Consulting's service modules.
• SmartSites: SmartSites is a digital marketing agency offering web design, SEO, PPC, and ecommerce development. It competes directly with Latham Group Consulting for SMB digital marketing and website development engagements.
• KlientBoost: KlientBoost is a performance digital marketing agency offering PPC, SEO, conversion rate optimization, and web design. It targets the same SMB/mid-market segment and provides the same bundled strategy-plus-execution-plus-tech-services value proposition as Latham Group Consulting.
• Greenlane Marketing: Greenlane Marketing is a small digital marketing consultancy offering web development, SEO, and marketing strategy for manufacturers and B2B clients. Its vertical focus on manufacturers aligns closely with Latham Group Consulting's manufacturing portfolio.

Broad incumbents

• WebFX: WebFX is a large, full-service digital marketing agency offering SEO, web design, marketing automation, and CRM integration. It competes for the same SMB and mid-market marketing budgets as Latham Group Consulting but at much greater scale and with a wider service portfolio.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering web design, SEO, social media, and marketing automation services to SMB and mid-market clients. Its service mix closely mirrors Latham Group Consulting's three core offerings, positioning it as a broader-incumbent comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latham Group Consulting