Farmhouse Creative

What Farmhouse Creative does

Farmhouse Creative is a privately held, founder-operated full-service marketing and branding agency headquartered in Muncie, Indiana, founded in November 2012 by Angie Rogers-Howell (President & CEO) with her husband Matt Howell joining as Vice President in February 2014. The firm offers an integrated suite of marketing services spanning brand identity and logo creation, graphic design, photography, website design and development, digital/email marketing, and a broad print production catalog (stationery, brochures, direct mail, yard signs, banners, promotional products, apparel, business cards, signage, and wedding invitations). Its underlying technology is composed entirely of industry-standard design, web development, and print production tools — there is no proprietary software, platform, API, or AI/ML capability disclosed.

The company's business model is project-based professional services delivered directly to clients through consultation and custom quotes, with no publicly disclosed pricing tiers or rate cards. Its go-to-market is community-led, relying heavily on local networking groups (East Central Indiana Social Media Group, Muncie Young Professionals, Women in Business Unlimited, Business Networking International), Chamber of Commerce memberships, word-of-mouth referrals, and a long-running content marketing blog (100+ posts since 2012). Approximately 400 clients are referenced, concentrated in small businesses, nonprofits, educational institutions, and local government entities across East Central Indiana, including named engagements with Muncie Housing Authority, YMCA of Muncie, Woof Boom Radio, Shafer Leadership Academy, and George and Frances Ball Foundation. The competitive positioning emphasizes one-stop-shop convenience combining print and digital capabilities under a single roof, supported by nationwide printer relationships that enable broad project acceptance. Operations have remained regional and bootstrapped since inception, with no external funding and ~5 named team members.

Name

Farmhouse Creative

Legal name

Farmhouse Creative

Website

https://farmhousecreative.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Muncie

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Services: Provides integrated print and digital marketing services to small businesses and non-profits. Revenue generated through project-based professional services including branding, web design, print production, and ongoing marketing consultation. No specific pricing disclosed - quote-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Farmhouse Creative is a full-service marketing and branding agency that delivers integrated print and digital marketing services to small businesses and nonprofit organizations in East Central Indiana. Its core offerings include brand identity and logo creation, graphic design, photography, website design and development, digital marketing, and a wide range of print production services (stationery, brochures, postcards, direct mail, signage, banners, promotional products, apparel, and business cards). Services are scoped and priced per project, with the firm handling each engagement from strategy through final production.

Product overview

Farmhouse Creative is a full-service marketing and branding agency offering an integrated suite of services for small businesses and non-profit organizations. The company's portfolio includes core offerings in Brand Identity & Logo Creation, Graphic Design, Photography Services, Website Design & Development, Digital Marketing, and extensive Print Services (Stationery, Brochures/Flyers, Postcards/Direct Mail, Yard Signs/Banners, Promotional Products, Apparel, Business Cards, and Wedding Invitations). Positioned as a one-stop-shop, they handle everything from brand strategy consultation through final print production and digital marketing execution, combining print and web capabilities under one roof to deliver cohesive brand experiences across all touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity & Logo Creation Custom logo design and brand identity development services that establish unique visual branding for businesses, forming the foundation of cohesive brand presence across print and digital channels.
• Graphic Design Professional graphic design services for marketing materials and brand collateral, supporting both print and digital marketing needs of small businesses and nonprofits.
• Photography Services Professional photography services for marketing and branding purposes, used by clients such as Family Vision Care for website imagery and integrated into broader brand refresh projects.
• Website Design & Development Custom website design, development, hosting, and maintenance services, including SEO-friendly implementation, delivered to small businesses and nonprofits in East Central Indiana.
• Digital Marketing Online marketing services including content marketing, email marketing, and digital campaign management for small businesses and nonprofits.
• Print Production Services Design and production of stationery, brochures/flyers, postcards and direct mail, yard signs/banners, promotional products, custom apparel, business cards, and indoor/outdoor signage for small businesses and nonprofits, supported by nationwide printer relationships.
• Wedding Invitations and Save the Date Cards Custom wedding invitation and save-the-date card design and printing services, offered either through a Carlson Craft distributor arrangement or as fully custom designs.

Quantifiable outcome

• Contact with ~400 clients in the area through networking activities

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Muncie Innovation ConnectorminorOthersBusiness incubator where Farmhouse Creative rented office space. Houses approximately 30 startup-style companies. Provides community environment and networking opportunities. Founder Ted Baker serves as advisor to tenant businesses.
• East Central Indiana Social Media Group (ECISMG)coreGTM or Marketing PartnerFree monthly workshops covering LinkedIn, email marketing, Twitter networking and more. Matt Howell serves on the board. Group grew from 15-20 attendees to 50-60 per monthly event. Provides networking platform connecting Farmhouse with potential clients.
• Yorktown Chamber of CommerceminorGTM or Marketing PartnerFarmhouse Creative is a proud member of the Yorktown Chamber of Commerce. They produce yard signs, window decals, and print posters for the Luminary Festival annually.
• Altrusa Club of Muncie, Inc.minorGTM or Marketing PartnerCommunity service organization where Angie Rogers-Howell is a member. Primary focus is community service with networking opportunities. Connected Angie with Kortney from George and Frances Ball Foundation for print project referrals.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• SmartBug Media: Full-service inbound marketing agency serving B2B SMBs and mid-market clients with content, PR, web design, and marketing automation — directly comparable in service mix and SMB customer profile.
• LYFE Marketing: Social media and digital marketing agency specializing in serving small businesses and multi-location brands — close analog in SMB customer base and digital-first service mix.
• Disruptive Advertising: Mid-sized digital marketing agency offering paid media, SEO, web design, and CRO for SMB and mid-market — comparable integrated digital marketing offering to Farmhouse's web + digital services.
• Thrive Internet Marketing Agency: Full-service digital marketing agency focused on small and mid-sized businesses, providing web design, SEO, social media, and reputation management — very similar customer profile and service breadth.
• KlientBoost: Performance-focused digital marketing agency for SaaS and SMB clients — comparable in scale and as an agency competing for small-business marketing budgets.
• Boostability: Digital marketing agency specifically built around the small-business segment (SEO, social, web) with white-label partner channels — closely matches Farmhouse's SMB service approach.
• Square 2 Marketing: Inbound and revenue-driven marketing agency for small and mid-sized B2B and B2C businesses — similar integrated marketing positioning to Farmhouse's print + digital one-stop-shop.

Broad incumbents

• HubSpot: Major marketing automation/CRM platform that overlaps with Farmhouse's email marketing, marketing automation, and digital marketing practice — but operates as software infrastructure rather than professional services.
• Mailchimp: Self-service email marketing and basic automation platform (now under Intuit) competing directly with Farmhouse's email marketing and marketing automation service line for SMB buyers.
• Vistaprint (Cimpress): Scale print and marketing services platform that competes head-on with Farmhouse's business cards, brochures, signage, apparel, and promotional products lines via self-service online ordering at lower price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FarmhouseCreative
• LinkedInlinkedin.com/company/farmhouse-creative

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmhouse Creative