Synnex Metrodata
PT Synnex Metrodata Indonesia is the largest ICT value-added distributor in Indonesia, distributing 110+ ICT brands to 6,000+ channel partners across 330+ cities via a JV between PT Metrodata Electronics and Synnex Technology International.
- Company typePrivate
- Founded1983
- HeadquartersJakarta, Indonesia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Synnex Metrodata does
PT Synnex Metrodata Indonesia (SMI) is the largest ICT value-added distributor in Indonesia, operating a joint venture between PT Metrodata Electronics Tbk — Indonesia's largest ICT group, listed on the Indonesia Stock Exchange — and Synnex Technology International Corp., the largest ICT distributor in the Asia Pacific region. Founded in 1983 as PT Sarana Hitech System and rebranded following the 2011 joint venture, SMI distributes more than 110 ICT brands (spanning servers, storage, networking, security, cloud, and end-user computing) to over 6,000 channel partners across 330+ Indonesian cities, supported by 29 office locations, 550+ employees, and a central logistics hub at MM2100 Cibitung equipped with Warehouse Management and Transportation Management systems. Revenue streams include traditional distribution transaction margin, B2B e-commerce and dropship marketplace commission through the SATU by SMI partner portal, and value-added services such as professional services, assembly/repair, solution labs, and a customer experience hub.
The underlying technology stack is a hybrid of third-party enterprise platforms (SAP ERP, Power BI, Robotic Process Automation for back-office) and proprietary partner-facing tooling — most notably SATU by SMI, which combines an information center, B2B e-commerce with dropship capability, dropship marketplace, digital kiosk, and a Partner API center with technical documentation and sandbox. SMI operates a two-pronged go-to-market: a high-volume channel partner model managed by 150+ channel account managers, and an enterprise field-sales motion targeting large organizations in government, financial services, retail, and manufacturing verticals. Pricing is quote-based and not publicly disclosed, structured around volume and partner relationship terms. The company's competitive position rests on the combination of geographic reach across the Indonesian archipelago, dual brand backing from Synnex and Metrodata, and a broad vendor portfolio that has generated 100+ distributor-of-the-year and excellence awards between 2018 and 2025.
Synnex Metrodata firmographics
Firmographics- Name
- Synnex Metrodata
- Legal name
- PT. Synnex Metrodata Indonesia
- Website
- https://synnexmetrodata.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PT Synnex Metrodata Indonesia is the largest ICT value-added distributor in Indonesia, distributing 110+ ICT brands to 6,000+ channel partners across 330+ cities via a JV between PT Metrodata Electronics and Synnex Technology International.
- Ownership category
- akta.pro rank
Synnex Metrodata industry classification
Industry- Product category
- ICT Distribution
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Computer Communications Equipment (3576)
- akta.pro primary industry
- Computing Devices & Peripherals Distribution (CRAOACAD)
- akta.pro secondary industries
- Smart Home, Security & Home Automation Distribution (CRAOAFAK), Asset-Based Warehousing & Distribution Centers (Owned/Leased Facilities) (TLAIAMAB)
Keywords
Where Synnex Metrodata is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices8 records
Markets served
Synnex Metrodata business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- ICT Product Distribution: Distribution of ICT products including servers, storage, networking, security, and computing from vendor partners to channel partners across Indonesia.
- Value-Added Services: Technical services including professional services, assembling services, digital services, solution lab, and customer experience hub.
- B2B E-Commerce Platform: Online marketplace with dropship capability serving channel partners.
- Solution Services: IT consulting, cybersecurity, hardware & software implementation, network configuration, and training & education services.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Synnex Metrodata product offering
Product offeringCore offering
Synnex Metrodata Indonesia is the largest ICT distribution company in Indonesia, distributing more than 110 brands of enterprise technology products from global vendors to over 6,000 channel partners across 330+ cities through 29 locations. The company combines traditional value-added distribution with modern logistics (WMS/TMS), B2B e-commerce via the SATU by SMI partner portal, assembly and repair services, and professional services including IT consulting, cybersecurity implementation, and training.
Product overview
PT Synnex Metrodata Indonesia is the largest and most comprehensive ICT distributor in Indonesia, operating as a strategic joint venture between Synnex Group (largest ICT distributor in Asia Pacific) and PT Metrodata Electronics Tbk (largest ICT group in Indonesia). The company offers a portfolio of products and services centered around SATU by SMI, a multipurpose partner portal providing B2B e-commerce, dropship marketplace, digital kiosk, and Partner API capabilities. The product portfolio spans distributed enterprise technology solutions including: networking and security (Sangfor, Fortinet, Cisco, Infoblox), server and storage infrastructure (HPE SimpliVity, HPE Smart Choice, NetApp FlexPod/FlexPod AI, Synology NAS), data protection (Cohesity, HPE StoreOnce), AI computing (ASUS NUC 15 Pro, Seagate Exos M), and collaboration tools (Logitech, Citrix). Supporting these products are Value Added Services including 70+ Technical Resources, Professional Services, Assembling Services, Digital Services, Solution Lab, and Customer Experience Hub, along with Modern Distribution System with WMS/TMS logistics and Assembly/Repair Center services.
Differentiator
Problem solved
Functional benefit
Brands
- SATU by SMI: A multipurpose partner's portal website serving as an Information Centre and SMI's digital business center including B2B online with dropship capability, dropship marketplace, digital kiosk and partner's API center.
Products and services
- SATU by SMI Partner Portal Multipurpose partner portal serving as an Information Centre and SMI's digital business center, including B2B online with dropship capability, dropship marketplace, digital kiosk, and Partner API center for all channel partners.
- Sangfor Cybersecurity Solutions Distributed cybersecurity solutions including Secure Web Gateway (SWG), Next-generation Firewall (NGFW), Endpoint Detection & Response (EDR), Network Detection & Response (NDR), XDR, MDR, and SASE.
- Sangfor Hyper-Converged Infrastructure Third-generation cloud architecture integrating computing, storage, and networking that reduces Total Cost of Ownership (TCO) up to 70%.
- NetApp FlexPod Converged infrastructure solution powered by Cisco and NetApp providing simplified operations, hybrid cloud flexibility, enterprise-class performance, and advanced data protection.
- NetApp FlexPod AI Validated architecture for full enterprise AI lifecycle delivering clean AI-ready data, end-to-end security, and simplified operational model.
- HPE SimpliVity All-in-one hyper-converged infrastructure combining server, storage, and backup in a single platform for efficient infrastructure.
- HPE Smart Choice Pre-configured Compute and Storage solutions curated specifically for SMB business needs.
- HPE StoreOnce Backup solution with up to 60:1 data reduction, encryption, immutability, and faster recovery capabilities.
- ASUS NUC 15 Pro Mini PC powered by Intel Core Ultra (Series 2) for AI computing in compact form factor, combined with OpenClaw for flexible AI workflows.
- Fortinet Security Solutions Network security solutions including FortiEDR endpoint protection, FortiManager centralized management, and FortiRecon proactive threat protection.
- Cisco Solutions Networking and collaboration solutions including Meraki, networking infrastructure, and collaboration tools.
- Synology NAS Solutions Storage solutions including Business NAS Bundle (150TB), Enterprise NAS Bundle (600TB), Flash NAS Bundle (70TB), and Pro NAS Bundle (170TB).
- Cohesity Data Protection Data protection and management solutions for enterprise backup and recovery.
- eMudhra Digital Security Digital signature and security solutions for enterprise authentication and compliance.
- Value Added Services Includes 70+ Technical Resources, Professional Services, Assembling Services, Digital Services, Solution Lab, and Customer Experience Hub.
- Modern Distribution System Agile, adaptive, and innovative distribution system with modern logistics center supported by Warehouse Management System (WMS) and Transportation Management System (TMS).
- Assembly and Repair Center Rework & Staging Services, Customization Services including Software Assembly, Software Installation, and Multivendor Custom Images.
- Professional Services IT Consulting, Cyber Security, Hardware & Software Implementation, Network Configuration, Training & Education.
Quantifiable outcome
- Serve over 330 cities from 29 locations in Indonesia
- +1 more outcomes
Companies that use Synnex Metrodata
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles2 records
Synnex Metrodata technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Synnex Metrodata partnerships and signals
Strategic signalPartnerships
52 partnerships are on record, tiered core.
- Sangfor TechnologiescoreStrategic partnership announced August 2025 for cybersecurity solutions distribution. SMI serves as distributor and official partner for Sangfor's cyber security and cloud computing solutions in Indonesia. The partnership focuses on government, retail, financial services, and manufacturing sectors.
- Synnex GroupcoreSynnex Group is the largest ICT distributor in the Asia Pacific region and joint venture partner with PT Metrodata Electronics.
- PT Metrodata Electronics Tbk (MTDL)corePT Metrodata Electronics is the largest ICT group in Indonesia. The joint venture formed Synnex Metrodata Indonesia.
- OpenTextcoreDistribution partner for OpenText cybersecurity solutions including Carbonite, Fortify, and Secure Code Warrior training programs.
- CiscocoreLong-standing distribution partner for Cisco networking, collaboration, and security solutions in Indonesia.
- HPEcoreMajor distribution partner for HPE servers, storage, and hybrid IT solutions. Multiple award recipient for HPE distribution excellence.
- NetAppcoreDistribution partner for NetApp storage solutions and FlexPod converged infrastructure with Cisco.
- FortinetcoreDistribution partner for Fortinet cybersecurity solutions including firewalls, endpoint protection, and security fabric.
- Trend MicrocoreLong-standing distribution partner for Trend Micro security solutions.
- LenovocoreDistribution partner for Lenovo consumer and commercial computing products.
- ASUScoreDistribution partner for ASUS computing products, NUC, and components.
- Dell TechnologiescoreDistribution partner for Dell servers, storage, and enterprise solutions.
- NutanixcoreDistribution partner for Nutanix hyper-converged infrastructure solutions.
- InfobloxcoreDistribution partner for Infoblox DNS security solutions.
- SophoscoreDistribution partner for Sophos cybersecurity solutions including firewalls and endpoint protection.
- HuaweicoreDistribution partner for Huawei enterprise IT and networking solutions.
- xFusioncoreDistribution partner for xFusion server and storage solutions, recognized as Strategic Distributor of the Year 2026.
- RubrikcoreDistribution partner for Rubrik data protection and backup solutions.
- APC by Schneider ElectriccoreDistribution partner for APC power and cooling solutions including EcoStruxure IT.
- VertivcoreDistribution partner for Vertiv critical digital infrastructure solutions.
- SeagatecoreDistribution partner for Seagate storage solutions including Exos and IronWolf Pro.
- AMDcoreElite partner for AMD processor solutions.
- IntelcoreLong-standing partner for Intel processor and technology solutions.
- Axis CommunicationscoreDistribution partner for Axis network cameras and surveillance solutions.
- BoschcoreDistribution partner for Bosch video security systems.
- MicrosoftcoreDistribution partner for Microsoft solutions including Azure, productivity, and security.
- LogitechcoreDistribution partner for Logitech video collaboration and personal workspace solutions.
- EfficientIPcoreDistribution partner for EfficientIP DDI (DNS, DHCP, IPAM) solutions. Multiple Elite Distributor of the Year awards.
- TeltonikacoreDiamond/Platinum partner for Teltonika networking equipment.
- ForcepointcoreDistribution partner for Forcepoint cybersecurity and data protection solutions.
- SangforcoreAuthorized distributor for Sangfor cybersecurity and HCI solutions since 2025.
- CitrixcoreDistribution partner for Citrix virtualization and workspace solutions.
- AutodeskcoreDistribution partner for Autodesk design and manufacturing software including AutoCAD and Digital Factory solutions.
- SynologycoreDistribution partner for Synology NAS and storage solutions.
- EC-CouncilcorePartner for EC-Council cybersecurity training and certification including CCISO program.
- HPcoreDistribution partner for HP personal computing and printing solutions.
- MSIcoreDistribution partner for MSI computing products and components.
- Ruckus NetworkscoreDistribution partner for Ruckus wireless networking solutions.
- HikvisioncoreDistribution partner for Hikvision surveillance and security camera solutions.
- TP-LinkcoreDistribution partner for TP-Link networking products including TAPO smart home and VIGI surveillance.
- SupermicrocoreDistribution partner for Supermicro server and storage solutions.
- QNAPcoreDistribution partner for QNAP network-attached storage solutions.
- ArcteracoreDistribution partner for Arctera data resilience solutions.
- CohesitycoreAuthorized distributor for Cohesity data management and backup solutions.
- EmudhracoreAuthorized distributor for Emudhra digital identity and security solutions.
- Allied TelesiscoreDistribution partner for Allied Telesis networking solutions.
- SamsungcoreAuthorized distributor for Samsung monitors and professional displays.
- AcercoreAuthorized distributor for Acer consumer notebooks and monitors.
- PIDI 4.0 (Pusat Industri Digital 4.0)coreStrategic partnership with Indonesian Ministry of Industry initiative for digitalization of manufacturing industry through Smart Factory workshops.
- PT Astra Graphia Information Technology (AGIT)coreCollaboration partner for EC-Council CCISO Workshop and cybersecurity training programs for oil and gas industry professionals.
- PT Trainocate Network IndonesiacoreTraining partner for EC-Council cybersecurity certification programs including CCISO.
- KORIKAcoreCo-host for NEXT AI Indonesia 2026 event alongside Cisco Indonesia discussing AI governance and infrastructure.
Scale indicators8 records
Recent moves20 records
Expansion highlights5 records
Synnex Metrodata competitors and assessment
Company assessmentRegional players
- VSTECS: Thailand-headquartered ICT distributor with operations across Southeast Asia including Indonesia, offering a comparable vendor portfolio (Dell, HPE, Cisco, Lenovo, etc.) and channel partner distribution.
- ALSO Group: European-headquartered ICT logistics and services company providing comparable wholesale distribution of IT products, cloud services, and value-added services to resellers across multiple geographies.
- PT Datindo Persada Sejahtera: Indonesia-headquartered IT distribution and solutions company that overlaps directly with SMI in the Indonesian channel across networking, security, and enterprise infrastructure.
Broad incumbents
- TD SYNNEX: Global IT distribution and solutions aggregator formed by the merger of Tech Data and SYNNEX Corporation, directly comparable to SMI through shared heritage with Synnex Technology International Corp.
- ScanSource: US-headquartered value-added IT distribution and solutions provider with comparable vendor mix (Cisco, HPE, etc.) and hybrid cloud/security services portfolio targeting resellers and end-customers.
- Ingram Micro: One of the world's largest ICT distributors with deep Asia Pacific operations, offering comparable product categories (servers, storage, networking, security, peripherals) and value-added distribution services similar to SMI.
- Arrow Electronics: Global broadline technology distributor serving enterprise and channel customers with components, enterprise computing, and embedded solutions that overlap with SMI's product categories in security and infrastructure.
Direct peers
- Redington: India-headquartered IT distributor with expanded presence across the Middle East, Africa, and Southeast Asia, offering a comparable multi-vendor product portfolio and channel-driven distribution model.
- Exclusive Networks: Global cybersecurity specialist value-added distributor with vendor relationships in the same security vendors (Fortinet, SentinelOne, etc.), offering comparable VAD economics and channel partner enablement services.
- Westcon-Comstor: Global value-added distributor specializing in security, networking, data center, and collaboration technologies, with overlapping vendor relationships (Cisco, Fortinet, etc.) and a comparable channel-driven go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Synnex Metrodata social profiles
Digital presenceSynnex Metrodata financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synnex Metrodata leadership team
Management profileNumber of profiles
Profiles4 records
Synnex Metrodata funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synnex Metrodata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synnex Metrodata
What does Synnex Metrodata do?
Synnex Metrodata Indonesia is the largest ICT distribution company in Indonesia, distributing more than 110 brands of enterprise technology products from global vendors to over 6,000 channel partners across 330+ cities through 29 locations. The company combines traditional value-added distribution with modern logistics (WMS/TMS), B2B e-commerce via the SATU by SMI partner portal, assembly and repair services, and professional services including IT consulting, cybersecurity implementation, and training.
Is Synnex Metrodata a public or private company?
Synnex Metrodata is a private company. It is classified as corporate owned and is currently operating.
When was Synnex Metrodata founded?
Synnex Metrodata was founded in 1983. It employs 101 to 250 people.
Where is Synnex Metrodata based?
Synnex Metrodata is headquartered in Jakarta, Indonesia, in the Asia region.
How does Synnex Metrodata make money?
Four revenue lines are on record. ICT Product Distribution is the primary driver. The others are value-Added Services, B2B E-Commerce Platform and solution Services.
Who are Synnex Metrodata's main competitors?
Regional players on record are VSTECS, ALSO Group and PT Datindo Persada Sejahtera. Broad incumbents are TD SYNNEX, ScanSource, Ingram Micro and Arrow Electronics. Direct peers are Redington, Exclusive Networks and Westcon-Comstor.
Does Synnex Metrodata have an API?
Yes. SATU by SMI includes Partner API with Technical Docs, API Tutorial, and Sandbox Environment for partner integrations.
What industry is Synnex Metrodata in?
Synnex Metrodata's product category is ICT Distribution. Its primary akta.pro industry code is CRAOACAD, Computing Devices & Peripherals Distribution, with a secondary code of CRAOAFAK, Smart Home, Security & Home Automation Distribution. Its SIC code is 5045.