Is Lulea Hockey a public or private company?

Lulea Hockey is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Lulea Hockey founded?

Lulea Hockey was founded in 1977. It employs 51 to 100 people.

Where is Lulea Hockey based?

Lulea Hockey is headquartered in Luleå, Sweden, in the Europe region.

How does Lulea Hockey make money?

Five revenue lines are on record. Membership Fees are the primary driver. The others are ticket Sales, merchandise Sales, sponsorship and restaurant Services.

Who are Lulea Hockey's main competitors?

Direct peers on record are Frölunda HC, Djurgårdens IF Hockey, Färjestad BK, Skellefteå AIK, HV71, Linköping HC, Brynäs IF, Malmö Redhawks, Rögle BK and Växjö Lakers HC.

Does Lulea Hockey have an API?

No public API is recorded for Lulea Hockey.

What industry is Lulea Hockey in?

Lulea Hockey's product category is Professional Ice Hockey Club. Its primary akta.pro industry code is MPAKABAI, Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.). Its NAICS code is 711211 and its SIC code is 7997.

Lulea Hockey company profile: firmographics, business model, customers, competitors

Namestring

Lulea Hockey

Legal namestring

Luleå Hockey

Websiteurl

luleahockey.se

Company typeenum

Private

Founded yearint

1977

Descriptiontext

Luleå Hockey is a professional ice hockey club based in Luleå, Norrbotten county, Sweden, structured as an 'ideell förening' (non-profit member-governed association) founded in 1977. The club operates two elite competitive teams — a men's team in the Swedish Hockey League (SHL) and a women's team (MSSK) in the Swedish Women's Hockey League (SDHL) — alongside junior squads and the Luleå Elithockeygymnasium, an elite hockey high-school program admitting up to 14 student-athletes annually in partnership with Luleå Gymnasieskola.

The club's product surface extends well beyond match operations to include an official mobile app (built with Swedish Appmafia for iOS/Android, featuring match voting and push notifications), an e-commerce merchandise store at shop.luleahockey.se, a tiered annual membership program (youth 100 SEK, adult 300 SEK, family 500 SEK), three arena restaurants at Coop Norrbotten Arena (Arenarestaurangen, Allstar, CG's HockeyBistro), and a Hockeybussarna transportation service from Piteå and Kalix. The SANT social-responsibility initiative, launched in 2017, underpins the club's community positioning around gender equality and UN Sustainable Development Goals.

Revenue is generated across five streams: recurring membership fees from 11,300+ members, ticket sales via Tickster, merchandise e-commerce, multi-tier sponsorship (anchored by two 'huvudsponsor' partners SSAB and LKAB plus ~12 gold and ~13 bear partners), and arena hospitality. The customer base spans Norrbotten hockey fans, annual members, youth hockey students, and regional B2B sponsors. The GTM motion is community-led, leveraging digital channels, social media, and match-day experiences. No external funding, M&A, or AI/ML capabilities are disclosed.

Short descriptiontext

Luleå Hockey is a non-profit member-governed ice hockey club founded in 1977 in Luleå, Sweden, operating men's (SHL) and women's (SDHL) elite teams alongside youth development programs, serving fans, members, and regional sponsors in Norrbotten.

Operating statusenum

Operating

Ownership categoryenum

Headcount rangeband

51–100

akta.pro rankint

HeadquartersLuleå, Sweden

HQ citystring

Luleå

HQ countrystring

Sweden

HQ regionstring

Europe

Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values

professional ice hockey, sports club membership, arena hospitality services, fan engagement app, youth hockey development

Industry1 code

1Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.)

CodeMPAKABAIPrimaryYes

NAICS code3 codes

Sports Teams and Clubs711211
Spectator Sports71121
Sports and Recreation Instruction61162

SIC code1 code

Services-Membership Sports & Recreation Clubs7997

Product category

Professional Ice Hockey Club

Social media profiles5 records

GTM motion1 record

Each record includes

Type, Description, Source

Revenue model5 records

1Membership Fees

TypeSubscription Recurring

Description

Annual membership fees generating recurring revenue from over 11,300 members. Membership year runs from May 1 to April 30.

luleahockey.se

2Ticket Sales

TypeTransaction Fee

Description

Revenue from home games in SHL (men's) and SDHL (women's) leagues. Tickets sold through Tickster platform for both regular season and playoff matches.

luleahockey.se

3Merchandise Sales

TypeHardware Sales

Description

Online souvenir shop selling match jerseys, scarves, clothing, phone cases, and other merchandise through shop.luleahockey.se.

luleahockey.se

4Sponsorship

TypeSubscription Recurring

Description

Partnership revenue from main sponsors (SSAB, LKAB), gold partners, bear partners, and SANT social responsibility partners.

luleahockey.se

5Restaurant Services

TypeProfessional Services

Description

Arena restaurant operations including Arenarestaurangen, Allstar, and CG's HockeyBistro offering match-day dining and VIP experiences.

luleahockey.se

Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Pricing details4 tiers

1Youth Membership - 100 kr/year

ModelSubscriptionBilling cadenceAnnual

Notes

For members under 18 years old. Includes priority ticket access, 10% shop discount, newsletter, voting rights at annual meeting, free soda with hamburger purchase at matches.

luleahockey.se

2Adult Membership - 300 kr/year

ModelSubscriptionBilling cadenceAnnual

Notes

Standard adult membership with full benefits including priority ticket access, 10% shop discount, newsletter, voting rights at annual meeting, free soda with hamburger purchase at matches.

luleahockey.se

3Family Membership - 500 kr/year

ModelSubscriptionBilling cadenceAnnual

Notes

Family membership for members living at the same address. Includes all adult benefits for all family members.

luleahockey.se

4Hockey Bus - From 170 kr

ModelUnit PricingBilling cadencePay-as-you-go

Notes

Bus transportation from Piteå or Kalix to home matches. Standing places from 170 kr, seated places from 400 kr.

luleahockey.se

GTM typeB2C

B2C

Offering typeServices

Services

Brand1 record

1SANT

Description

Socialt Ansvar i Norrbotten, Tillsammans - sustainability and equality initiative launched in 2017

luleahockey.se

Core offering1 text field

Luleå Hockey operates men's (SHL) and women's (SDHL/MSSK) professional ice hockey teams and delivers an integrated fan experience ecosystem including an annual membership program, official mobile app, online merchandise store, arena hospitality services, youth elite hockey academy (Elithockeygymnasium), and match-day transportation. The club is structured as a non-profit member-governed association serving the Norrbotten region of northern Sweden.

Differentiator

Functional benefit

Problem solved

Quantifiable outcome1 of 2 values shown

Over 1,000 youth attended elite matches for free annually

+1 more record

Product overview1 text field

Luleå Hockey is a professional ice hockey club based in Luleå, Sweden, operating as an independent nonprofit membership organization founded in 1977. The club's core offering consists of its men's team (SHL) and women's team (SDHL/MSSK) competing at the highest professional levels in Swedish hockey. Beyond the competitive teams, the club operates a diversified portfolio of services including an official mobile app for fan engagement, an e-commerce souvenir shop, an annual membership program with preferential benefits, hospitality services within Coop Norrbotten Arena, a youth hockey academy (Elithockeygymnasium), and transportation services. The products function together as an integrated fan experience ecosystem, connecting match attendance, merchandise, digital engagement, and community participation around the club's competitive activities.

Product and service1 record

1Luleå Hockey SHL Men's Team (Herrlaget)

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership33 partners

1SSAB

Strategic tierCoreTypeGTM or Marketing Partner

Description

Main sponsor (huvudsponsor) and key partner representing the steel industry heritage of Norrbotten. SSAB develops raw materials from Norrbotten into world-unique products. Partnership crucial for competing in SHL and SDHL.

2LKAB

Strategic tierCoreTypeGTM or Marketing Partner

Description

Main sponsor (huvudsponsor) and key partner representing the mining industry heritage of Norrbotten. Partnership emphasizes 'Utvecklingskraft' (development power) as shared strategic value. Essential for full competitive capability in SHL and SDHL.

3Bravida