What Full Power does

Full Power Utilities Ltd is a UK-based commercial energy brokerage founded in November 1997 and headquartered in Borehamwood, Hertfordshire. The company brokers electricity, gas and water contracts for UK businesses against a panel of more than 50 utility suppliers, and provides ongoing contract management, bill validation, multi-site portfolio management and tenant recharging services. It has a distinctive go-to-market built around an Introducer Agent (IA) referral programme — agents earn 25% commission on deal value, with a paid Premier IA tier (£175 inc VAT) and an AIA override structure — alongside a direct sales team of energy consultants; the company has stated it no longer cold calls and relies on personal introductions through the IA network.

Beyond core brokerage, Full Power operates an integrated suite of adjacent services: cloud-hosted VoIP and Horizon phone systems, business lines and calls, fibre broadband, leased lines and a LineGuard maintenance product; a bureau services line covering bill validation, compliance, energy reporting and tenant billing; net zero / carbon footprint advisory delivered through a partnership with Future Net Zero and CBN Expert; EV fleet advisory via JB Fleet Consulting; insurance referrals; merchant services referrals; AQA-accredited training courses; and the Full Power Resident residential customer portal. The technology stack is conventional (Umbraco CMS, ASP.NET, CRM systems, an IA portal and a residential portal that blends AI and human agents for 24/7 support).

Full Power derives revenue from three primary streams: (1) introduction commissions from utility suppliers when clients sign and consume energy, paid over the contract term; (2) IA referral commissions of 25% of deal value paid to agents; and (3) subscription and one-time fees for the Premier IA programme and AQA training courses. Industry credentials include ARMA Energy official partner status (since 2016), The Property Institute partnership (since 2010), UKDEA associate membership, ADR Microbusiness Scheme certification, and a 2025 Feefo Gold Trusted Service Award. The company is privately held with ownership concentrated between the founding Lipman family and current management (CEO Paul Smith, appointed January 2018).

Name

Full Power

Legal name

Full Power Utilities Ltd

Website

https://fullpowerutilities.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Full Power Utilities is a UK commercial energy broker that procures electricity, gas and water for businesses via 50+ utility suppliers, specializing in property management and operating an Introducer Agent referral programme alongside energy consultancy and adjacent telecoms, bureau, net zero and training services.

Ownership category

akta.pro rank

Product category

Commercial Energy Brokerage

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911), Electric & Other Services Combined (4931)

akta.pro primary industry

Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)

Keywords

• Commercial energy brokerage
• Utility procurement services
• Business gas and electricity
• Tenant recharging services
• Bill validation consultancy

Headquarters

HQ city

Borehamwood

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Energy Broker Commission: Full Power receives introduction commission from utility suppliers when clients sign contracts. Commission is typically based on an uplift and actual consumption, paid only once bills are settled with the supplier. Commission continues throughout the contract term as long as the customer remains active.
2. IA Programme Commission: Introducer Agents earn 25% of deal value (IAC) as commission. AIA (Associate IA) earns 5% override on their introduced IA's commissions. Commission continues as long as customer remains with Full Power and IA remains active.
3. Premier IA Programme Fee: Premier IA Programme costs £175 (inc VAT) providing email address, contact management system, landing page, 100 business cards, 100 A5 flyers, AQA accredited training, and access to Premier communication hub.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Full Power is a UK-based commercial energy brokerage that procures electricity, gas, and water contracts for UK businesses from a panel of 50+ utility suppliers. The company also provides contract management, bill validation, portfolio management, and tenant recharging, alongside complementary telecoms services (VoIP, broadband, leased lines), energy efficiency advisory, and net zero consulting, primarily targeting property management and multi-site commercial clients.

Product overview

Full Power is a UK-based commercial energy brokerage and utilities management company offering a comprehensive suite of services. The core offering centers on energy procurement (electricity, gas, and water) for business clients, accessing over 50 utility suppliers. This is complemented by telecoms and data services (business phone systems, VoIP, lines and calls, fibre broadband, and leased lines), property management energy services (including tenant recharging and billing), and bureau services (bill validation and energy reporting). The company also operates the Full Power Resident residential customer portal, an IA (Introducer Agent) partner programme for referrals, and provides access to insurance and merchant services through partners. Products are delivered as both standalone services and integrated offerings tailored for specific verticals like property management.

Differentiator

Problem solved

Functional benefit

Products and services

• Energy Procurement Commercial energy brokerage service providing electricity, gas, and water procurement with access to over 50 utility suppliers, including contract management, bill validation, tariff analysis, and flexible pricing options. Targeted at UK businesses seeking lower-cost utility contracts.
• Multi-site Portfolio Management Specialist management of multi-site utility portfolios requiring common end dates, bespoke payment terms, universal prices, and fixed or flexible price structures. Targeted at businesses and managing agents operating multiple premises.
• Energy Efficiency Energy efficiency assessments and audit services identifying cost-cutting opportunities, KVA pricing advice, and arranging efficiency installations from light bulbs to boilers for UK businesses.
• Green Energy Renewable energy options including true green, renewable, and brown contract options for businesses with CSR or sustainability credentials.
• Net Zero / Carbon Footprint Services Carbon footprint measurement and offsetting services partnering with FNZ Standard and CBN Expert platform to help businesses measure carbon footprint, track progress, and achieve net zero certification. Targeted at SMEs pursuing sustainability goals.
• EV Fleet Electrification Advisory Electric vehicle fleet advisory service helping businesses transition to EVs for sustainability goals, including vehicle selection and operational planning.
• Property Management Energy Services Specialist energy procurement and consultancy services for managing agents and property management companies including account reporting, bill validation, smart meter management, and contract alignment. Targeted at ARMA/TPI members and residential managing agents.
• Tenant Recharging / Billing Utility cost recharging service for landlords and managing agents with options including data-only, proportional data, pre-payment, and full credit billing with collection services. Calculates each tenant's energy consumption (kWh/therms) for fair recharging in multi-let premises.
• Bureau Services Comprehensive bureau services including bill validation, energy reporting, compliance solutions, and tenant billing with dedicated account management. Targeted at businesses needing forensic analysis and cost recovery on utility bills.
• Business Phone Systems Cloud-based and on-premise business phone system solutions including VoIP hosted phone systems with features like CRM integration and Horizon Collaborate. Targeted at UK businesses.
• Horizon Phone System (VoIP) Cloud-hosted VoIP phone system offering flexible working, business continuity features, and per-seat pricing starting from £7.99/month with multiple tier options (Business Essential, Business Advanced, Business Premium).
• Business Lines and Calls UK business lines and calls packages offering competitive tariffs, cheap call rates, transparent billing, and dedicated account management. Targeted at UK SMEs and larger commercial clients.
• LineGuard Protection service against Openreach visit charges at £1.49 per circuit per month, covering analogue lines, ISDN2 pairs, and ISDN30 bearers. Targeted at UK businesses with telecoms infrastructure.
• Fibre Broadband Superfast business fibre broadband packages offering up to 330Mb download speeds with business line rental options and unlimited calls add-on. Targeted at UK businesses.
• Leased Lines Dedicated high-capacity connectivity with speeds up to 10Gbps, featuring dedicated account management and guaranteed fix times. Targeted at UK businesses requiring guaranteed bandwidth.
• Blocks Online Award-winning cloud-based property management software covering financial, administrative, and workflow activities for residential managing agents. Targeted at ARMA/TPI-affiliated managing agents.
• Introducer Agent (IA) Programme Referral programme allowing individuals and partners to earn commission (25% of deal value) by introducing business clients for utility procurement, with no cost to join. Targeted at individuals, consultants, and firms wanting to refer commercial energy clients.
• Premier IA Programme Enhanced tier of IA programme offering email address, contact management system, landing page, 100 business cards, 100 flyers, AQA accredited training, and exclusive communication hub for £175. Targeted at high-volume introducers.
• AQA Accredited Training Two AQA-accredited online courses: Sales and Marketing Techniques and Introduction to Commercial Utilities, priced at £99 for one course or £150 for both. Targeted at introducers and commercial energy professionals.
• Insurance Services Insurance referral service through Pozitive Insurance offering commercial property, business interruption, public liability, cyber & crime, and other coverage types. Targeted at UK commercial clients.
• Merchant Services Card processing cost review service through UK Business Buddy offering potential 20%+ savings on merchant services. Targeted at UK businesses seeking to reduce card processing costs.

Quantifiable outcome

• 45% savings on energy costs for some clients
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ARMA (Association of Residential Managing Agents)coreStrategic or Co-development Partner · 1 January 2016Full Power was successfully appointed as official partner in ARMA ENERGY initiative in 2016. ARMA sought a formal partner to deliver energy procurement benefits to their 300 members and 1 million clients through collective buying 'pooling' volumes and professional brokerage services.
• The Property Institute (TPI)coreStrategic or Co-development Partner · 1 January 2010Full Power developed relationship with The Property Institute (formerly ARMA) since 2010, delivering CPD training to members on utility buying and management. Full Power became broker of choice to over one third of TPI members.
• UK District Energy Association (UKDEA)minorStrategic or Co-development PartnerFull Power is an associate member of UKDEA, agreeing to their code of conduct and gaining access to platform for developing knowledge in District Energy matters.
• Future Net Zero / CBN ExpertcoreStrategic or Co-development PartnerPartnership to provide FNZ Standard platform powered by CBN Expert, enabling SMEs to measure carbon footprint, track progress, and achieve net zero certification.
• The Logical GroupminorGTM or Marketing PartnerSelected as 'solution partner' to help clients on net zero journey. The Logical Group provides sustainability services for businesses.
• JB Fleet ConsultingminorGTM or Marketing PartnerSelected as 'solution partner' for EV fleet advisory services to support clients transitioning to electric vehicles.
• Sustainable XminorGTM or Marketing PartnerSelected as 'solution partner' for sustainability solutions to support net zero journey.
• UK Business BuddyminorGTM or Marketing PartnerPartnership offering exclusive merchant services review to Full Power clients. UK Business Buddy provides card processing cost reviews and savings.
• BNI (Business Network International)minorGTM or Marketing PartnerFull Power team holds BNI membership since 2002. Offers VIP treatment and networking training videos for Premier IAs. BNI UK has 12,000+ members sharing £520m+ annually.
• Network My ClubminorGTM or Marketing PartnerPartnership offering 10% discount on Network My Club membership to Full Power Premier IAs for networking events at sporting venues.
• Dinah Liversidge (No Box Thinking)minorGTM or Marketing PartnerPartnership with business coach offering exclusive discount on 'No Box' Thinking Mastermind Series for Premier IAs. 6 masterclass sessions plus coaching at £900 (saving £240).
• AQA / Next StepscoreImplementation/ SI/ Consulting PartnerIndustry-first partnership delivering AQA accredited training courses for IAs: Sales and Marketing Techniques and Introduction to Commercial Utilities.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bionic: UK commercial energy broker (formerly SwitchMyBusiness) providing business electricity, gas, water, broadband and insurance comparison/procurement for SMBs and mid-market. Closest digital-first direct peer to Full Power's energy brokerage core.
• Love Energy Savings: UK business utilities price comparison and broker service for electricity, gas, broadband and merchant services targeting SMBs. Direct B2B energy broker competitor with multi-utility and digital comparison capabilities comparable to Full Power.
• Poho Energy: UK commercial energy broker focused on small and medium businesses, offering procurement across electricity and gas via multiple suppliers. Direct channel-driven peer with similar SMB focus and supplier panel model.
• Utility Warehouse (Telecom Plus): UK multi-utility reseller bundling energy, broadband, mobile and home services through a partner/introducer network. Directly comparable channel-driven utilities model and a known competitor for the same SMB customer set.
• Crown Gas & Power: UK commercial gas and electricity supplier and broker serving small and mid-market businesses, including multi-site and managed energy accounts. Direct peer operating across the same UK SMB procurement channel.

Emerging players

• Yu Energy: UK challenger energy supplier serving SMEs with bundled electricity, gas and value-added services including broadband and water. Overlaps with Full Power's customer profile while operating on the supply rather than pure broker side.
• Octopus Energy for Business: UK renewable-focused energy supplier and broker for commercial customers with strong digital UX and direct procurement capability. Represents the digital-first threat to traditional brokers like Full Power.
• Pozitive Energy: UK renewable electricity supplier focused on businesses and the public sector, offering green contracts and procurement services. Overlaps with Full Power's green energy offering and SMB customer base.

Broad incumbents

• British Gas Business (Centrica): Incumbent UK energy supplier serving commercial customers with procurement, multi-site management and energy efficiency services. Represents the broad incumbent alternative that brokers like Full Power route customers to or compete against.
• EDF Energy Business: Major UK utility supplier with a dedicated business division offering electricity, gas and energy services to commercial customers. Broad incumbent peer that competes for the same mid-market accounts Full Power brokers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FPUtilities
• Facebookfacebook.com/fullpowerutilities
• LinkedInlinkedin.com/company/fullpowerutilities

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Power