Tivol

What Tivol does

TIVOL is a fourth-generation, family-owned luxury jewelry and timepiece retailer founded in 1910 by European immigrant Charles Tivol in downtown Kansas City. The company operates two physical retail locations — the flagship Country Club Plaza store in Kansas City, MO (opened 1951) and a second store at Hawthorne Plaza in Overland Park, KS (opened 1994) — alongside a Shopify-powered e-commerce site at tivol.com with in-store pickup.

TIVOL is an authorized dealer for the most restricted Swiss luxury watch brands (Rolex, Patek Philippe, Cartier, TUDOR, Panerai, TAG Heuer, Jaeger-LeCoultre, Shinola, NOMOS Glashütte) and carries designer jewelry collections from David Yurman (operated as an exclusive store-within-a-store), Roberto Coin, LAGOS, Marco Bicego, Kwiat, Penny Preville, Rahaminov, and Robert Procop, plus a proprietary bridal line. Beyond retail, TIVOL generates revenue from in-house watch servicing, jewelry repair and resizing, insurance appraisals, and consumer financing via the TIVOL Credit Card issued by Synchrony Bank. Content marketing includes the bi-annual TIVOL Magazine, seasonal catalogs, an educational blog, and designer trunk shows.

The company serves affluent consumers in the Kansas City metropolitan area across three primary segments: luxury watch and jewelry buyers (high-net-worth individuals seeking brands such as Rolex and Patek Philippe), engagement and bridal customers, and gift buyers. Pricing is per-item with a $10,000 online order ceiling; higher-value transactions are routed to in-store or phone sales. The company is privately held, family-controlled, employs 51-100 people, complies with the Kimberley Process, and is led by fourth-generation CEO Hunter Tivol McGrath following the May 2023 succession from his mother Cathy Tivol.

Name

Tivol

Legal name

TIVOL

Website

https://tivol.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

51–100 employees

Short description

Tivol is a fourth-generation, family-owned luxury jewelry and Swiss watch retailer founded in 1910, operating two Kansas City metro stores and an e-commerce site as an authorized dealer for Rolex, Patek Philippe, Cartier, and leading designer jewelry brands, serving affluent consumers in the region.

Ownership category

akta.pro rank

Product category

Luxury Jewelry and Watch Retail

NAICS

Jewelry Retailers (45831)

SIC

Watches, Clocks, Clockwork Operated Devices/Parts (3873)

akta.pro primary industry

Luxury Mechanical Watches (CRAKADAA)

Keywords

• Luxury jewelry retail
• Fine watches
• Designer jewelry
• Bridal jewelry
• Watch repair services

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail jewelry and watch sales: Direct retail sales of designer jewelry, fine watches, and luxury accessories through two physical store locations and e-commerce website. Products range from engagement rings to luxury timepieces from brands like Rolex, Patek Philippe, and David Yurman.
2. Watch repair and servicing: Professional watch repair and maintenance services for luxury timepieces, including Rolex servicing.
3. Jewelry repair and appraisal services: Jewelry repair, resizing, and insurance appraisal services for customer pieces.
4. Financing services: TIVOL Credit Card offered through Synchrony Bank for financing jewelry purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TIVOL is a fourth-generation, family-owned luxury jewelry and fine watch retailer operating two physical stores in the Kansas City metropolitan area plus an e-commerce site. It retails authorized timepieces from Rolex and Patek Philippe (and other Swiss brands) alongside curated designer jewelry from David Yurman, Roberto Coin, LAGOS, Marco Bicego, and others, and offers bridal jewelry, professional watch and jewelry repair, appraisals, insurance replacement, and customer financing through a Synchrony Bank credit card.

Product overview

TIVOL is a luxury jewelry and fine watch retailer offering a curated selection of designer jewelry and timepieces. The product portfolio centers on an authorized dealer network for Swiss luxury watch brands (Rolex, Patek Philippe, TUDOR, Cartier, Panerai, TAG Heuer, Jaeger-LeCoultre, Shinola, NOMOS Glashutte) complemented by designer jewelry collections (David Yurman, Roberto Coin, LAGOS, Marco Bicego, Kwiat, Penny Preville, Rahaminov, Robert Procop). TIVOL also offers bridal jewelry including engagement rings and wedding bands through branded and designer collections (Henri Daussi, Precision Set), along with repair services, appraisals, insurance replacement, and financing. The company publishes TIVOL Magazine (bi-annual) and seasonal catalogs as educational and marketing resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Rolex Watches Authorized retail of new Rolex Swiss luxury watches spanning men's, women's, and professional lines such as Cosmograph Daytona, Submariner, GMT-Master II, and Datejust, available at the Country Club Plaza flagship with dedicated Rolex showroom.
• Rolex Certified Pre-Owned Certified pre-owned Rolex watches offered by TIVOL as an authorized Rolex dealer, providing authenticated second-hand Rolex timepieces with brand-backed certification.
• Patek Philippe Watches Authorized retail of Patek Philippe Swiss luxury timepieces at TIVOL's Plaza location, sold as an authorized Geneva-level dealer.
• TUDOR Watches Authorized retailer of TUDOR Swiss luxury watches for men and women at TIVOL's two Kansas City metro stores.
• Cartier Watches and Jewelry Authorized Cartier retailer offering classic and contemporary Cartier luxury watches and jewelry at TIVOL.
• Panerai Watches Italian luxury sport watch brand offered as an authorized retailer at TIVOL.
• TAG Heuer Watches Swiss luxury watch brand featuring sport and luxury timepieces, sold via authorized TIVOL retail.
• Jaeger-LeCoultre Watches Swiss luxury watch manufacturer sold via authorized TIVOL retail, recognized for high-complication timepieces.
• Shinola Watches Shinola watches retailed at TIVOL, an American-built brand assembled in Detroit.
• NOMOS Glashütte Watches Authorized retailer of NOMOS Glashütte German mechanical watches available at TIVOL.
• David Yurman Designer Jewelry Exclusive in-store David Yurman boutique offering men's and women's designer jewelry across the Cable, Chain, Crossover, Châtelaine, DY Elements, Streamline, and Amulets collections.
• Roberto Coin Designer Jewelry Italian-crafted designer jewelry from Roberto Coin, with collections such as Princess Flower, Tiny Treasures, Venetian Medallions, and Diamonds by the Inch, carried by TIVOL.
• LAGOS Designer Jewelry Designer fine jewelry from LAGOS featuring the Signature Caviar collection (Caviar Gold, Black Caviar, Blue Caviar, and Smart Caviar) of bracelets, necklaces, rings, and earrings in 18K gold, sterling silver, and diamonds.
• Marco Bicego Designer Jewelry Italian designer jewelry from Marco Bicego featuring the Jaipur Gold collection of hand-engraved 18K yellow gold pieces, carried by TIVOL with periodic in-store trunk shows.
• Kwiat Designer Jewelry Diamond jewelry designer offering engagement rings, wedding bands, and fine diamond jewelry, retailed at TIVOL.
• Penny Preville Designer Jewelry Designer jewelry from Penny Preville featuring art deco-inspired designs and diamond collections (Stardust, Classic, Starburst, Galaxy), with TIVOL hosting in-store trunk shows.
• Rahaminov Designer Jewelry Designer diamond jewelry and bridal pieces from Rahaminov, retailed at TIVOL.
• Robert Procop Designer Jewelry Designer jewelry from Robert Procop, including signature collaborations such as pieces with Angelina Jolie, retailed at TIVOL.
• TIVOL Bridal Collection TIVOL's branded bridal jewelry line featuring Semi Set and Ready to Wear engagement rings plus men's and women's wedding bands.
• Henri Daussi Bridal Jewelry Bridal designer line of engagement rings and wedding bands from Henri Daussi carried by TIVOL.
• Precision Set Bridal Jewelry Bridal designer line of engagement rings and wedding bands from Precision Set carried by TIVOL.
• Watch Repair and Servicing Professional in-house watch repair and servicing for luxury timepieces, including Rolex servicing, offered at TIVOL's stores.
• Jewelry Repair and Resizing In-house jewelry repair and resizing services performed on customer pieces.
• Jewelry Appraisal Professional jewelry appraisal services suitable for insurance and resale documentation.
• Insurance Replacement Service Insurance replacement service assisting customers with replacing lost or stolen jewelry pieces.
• TIVOL Credit Card Financing Customer financing for jewelry purchases through the TIVOL Credit Card issued by Synchrony Bank, dedicated to fine jewelry purchases at TIVOL.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and major.

• RolexcoreChannel Partner/ Reseller/ DistributorAuthorized Rolex dealer offering new Rolex watches, Rolex Certified Pre-Owned timepieces, and full Rolex servicing. TIVOL has a dedicated Rolex showroom at their Country Club Plaza location with extensive Rolex collection including Explorer, Datejust, Daytona, GMT-Master II, Submariner, and other models.
• Patek PhilippecoreChannel Partner/ Reseller/ DistributorAuthorized Patek Philippe retailer offering Swiss luxury timepieces. TIVOL features Patek Philippe watches at their Plaza location showroom.
• David YurmancoreChannel Partner/ Reseller/ DistributorExclusive David Yurman store within TIVOL. Offers full collection including Cable Collection, Chain, Crossover Collection, Châtelaine, DY Elements, and Streamline for men.
• CartiercoreChannel Partner/ Reseller/ DistributorAuthorized Cartier retailer offering classic and contemporary Cartier jewelry and timepieces.
• TUDORmajorChannel Partner/ Reseller/ DistributorAuthorized TUDOR retailer offering Swiss luxury watches at TIVOL locations.
• Roberto CoinmajorChannel Partner/ Reseller/ DistributorDesigner jewelry brand featuring Italian craftsmanship. Collections include Princess Flower, Tiny Treasures, Venetian Medallions, and Diamonds by the Inch.
• LAGOSmajorChannel Partner/ Reseller/ DistributorDesigner jewelry featuring Signature Caviar collection and bold distinctive designs. Collections include Caviar Gold, Black Caviar, Blue Caviar, and Smart Caviar.
• Marco BicegomajorChannel Partner/ Reseller/ DistributorItalian designer jewelry featuring Jaipur Gold collection with hand-engraved 18K yellow gold pieces. TIVOL hosts trunk shows featuring Marco Bicego designs.
• KwiatmajorChannel Partner/ Reseller/ DistributorDiamond jewelry designer offering engagement rings, wedding bands, and fine diamond jewelry.
• Penny PrevillemajorChannel Partner/ Reseller/ DistributorDesigner jewelry featuring art deco inspired designs, diamond collections, and unique gemstone pieces. TIVOL hosts Penny Preville trunk shows.
• PaneraimajorChannel Partner/ Reseller/ DistributorItalian luxury watch brand offering bold sporty timepieces.
• TAG HeuermajorChannel Partner/ Reseller/ DistributorSwiss luxury watch brand featuring sport and luxury timepieces.
• Jaeger-LeCoultremajorChannel Partner/ Reseller/ DistributorSwiss luxury watch manufacturer known for exceptional timepieces and complications.
• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider powering TIVOL's online store at tivol.com.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Watches of Switzerland Group: Public, multi-brand luxury watch and jewelry retailer operating showrooms across the US and UK. Direct peer to TIVOL: both sell Rolex, Patek Philippe, Cartier, and other Swiss luxury brands through authorized dealer relationships. Watches of Switzerland's US expansion strategy validates the multi-brand authorized-dealer model TIVOL has operated for decades.
• Hyde Park Jewelers: Family-owned, multi-location authorized luxury jeweler in Denver, Colorado Springs, and other Western markets. Sells Rolex, Patek Philippe, Cartier, David Yurman, and similar designer brands. Closely comparable to TIVOL as a regional family-held luxury jeweler with deep brand authorizations and bridal strength.
• Feldmar Watch Company: Los Angeles-based, family-owned authorized dealer for Rolex, Patek Philippe, Audemars Piguet, and other top Swiss brands. Highly comparable to TIVOL: independent, multi-generation ownership, deep watch brand authorizations, plus on-site service center—mirroring TIVOL's repair and appraisal capabilities.
• Schwarzschild Jewelers: Richmond, Virginia-based family-owned luxury jeweler operating multiple stores and authorized for Rolex, Patek Philippe, and other premium brands. Comparable to TIVOL as a long-established, multi-store regional luxury jeweler with similar brand mix, bridal focus, and in-house service offerings.
• King Jewelers: Family-owned luxury jeweler with locations in Florida (Miami, Aventura, Boca Raton) authorized for Rolex, Patek Philippe, and Cartier. Directly comparable to TIVOL: regional multi-store luxury retailer, family ownership, deep authorized brand portfolio, strong bridal and timepiece businesses.
• Reis-Nichols Jewelers: Indianapolis-based, family-owned multi-location luxury jeweler authorized for Rolex and other premium brands. Comparable to TIVOL in being a long-tenured (founded 1919), family-operated Midwest luxury retailer with similar brand mix, bridal offerings, and service capabilities.
• Long's Jewelers: Family-owned New England luxury jeweler with multiple locations, authorized for Rolex, Patek Philippe, and other Swiss brands. Closely comparable to TIVOL: regional, multi-store, family-operated authorized luxury dealer with bridal and in-house service businesses.
• Westime: Los Angeles and Orange County-based authorized dealer for Rolex, Patek Philippe, Audemars Piguet, and other top Swiss watch brands. Comparable to TIVOL as a multi-location independent luxury watch retailer with strong brand authorizations and a focus on the HNW collector segment.

Broad incumbents

• Tiffany & Co. (LVMH): Iconic global luxury jewelry and watch brand under LVMH. A broad incumbent in the same luxury jewelry space as TIVOL, offering branded jewelry and watches, but as a global multi-category house rather than a multi-brand authorized retailer. Sets pricing and brand expectations for the segment in which TIVOL competes.
• Signet Jewelers: Public parent of mass-market and mid-luxury jewelry banners (Kay Jewelers, Zales, Jared, Blue Nile) with a growing higher-end positioning. A broad incumbent operating across price tiers; overlaps with TIVOL at the bridal and mid-luxury entry points but competes in a fundamentally different mass-market segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tivolkc
• Facebookfacebook.com/tivolkc
• LinkedInlinkedin.com/company/tivol

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tivol