Midtown Property Management

What Midtown Property Management does

Midtown Property Management is a privately held, founder-owned property management company established in 2019 and headquartered at 1419 N 3rd St in Harrisburg, Pennsylvania. The company is focused exclusively on serving the Midtown Harrisburg neighborhood, where its team of approximately nine Harrisburg City residents manages residential and short-term rental properties. It is led by founder and Broker of Record Justin Heinly, who also operates the related Heinly Homes LLC real estate investing entity, and supported by a CFO, office managers, leasing agent, maintenance manager, project coordinator, maintenance coordinator, and buyers agent.

The company's core offering is full-service property management billed at 6-8% of monthly rent, covering tenant communication, maintenance coordination, bill payment, and contractor management, complemented by standalone tenant placement services, in-house maintenance and renovation capabilities (including gut/rehab and specialty contracting), and a short-term rental management vertical distributed through Airbnb. Operating technology is built on AppFolio Property Manager, which powers both the Owner Portal (24/7 financial statements, document access, payment tools) and the Tenant Portal (rent payment, maintenance requests, communications, renter's insurance), with native mobile apps available.

The business model combines subscription-style recurring revenue from management fees (6-8% of rent), a $80/month Resident Benefits Package per tenant (utilities concierge, identity protection, rent rewards, credit building, group-rate internet), and transaction-based fees from tenant placement. Customer segments are entirely SMB and consumer — individual property investors with one or multiple properties, residential tenants, and short-term rental investors. Marketing and customer acquisition rely on local reputation, a neighborhood referral base, the company website, online portals, and direct phone/email contact, with no external institutional investment or public capital backing the operation.

Name

Midtown Property Management

Legal name

Midtown Property Management

Website

https://mpm-hbg.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Midtown Property Management is a Harrisburg, PA-based property management firm founded in 2019 that serves SMB property investors, residential tenants, and short-term rental owners in the Midtown Harrisburg neighborhood with full-service management, tenant placement, maintenance, and short-term rental services on the AppFolio platform.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131), Other Services to Buildings and Dwellings (56179)

SIC

Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industries

Single-Family Rental (SFR) Property Management (BPAJAFAB), Residential Maintenance & Turnover Services (Make-Ready, Inspections) (BPAJAFAM), Corporate Housing Property Management (Owner-Managed / Third-Party) (THAMAHAJ)

Keywords

• Property management services
• Residential rentals
• Tenant placement
• Short-term rental management
• Maintenance coordination

Headquarters

HQ city

Harrisburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Property Management Fees: Full-service property management including tenant communication, maintenance coordination, bill payment, and access to quality contractors, charged at 6-8% of monthly rent.
2. Tenant Placement: Tenant placement services to fill vacancies quickly with quality tenants using established reputation and referral network. Fee structure lower than competitors.
3. Resident Benefits Package: Monthly package including utilities concierge, identity protection, rent rewards, credit building, and group-rate internet. Priced at $80/month per tenant.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Midtown Property Management provides full-service residential property management in the Midtown neighborhood of Harrisburg, PA. Core offerings include tenant placement, maintenance and renovation services, ongoing management of rental properties (tenant communication, rent collection, bill payment, contractor coordination), and short-term rental management. Management fees are charged at 6-8% of monthly rent and the company supplements its services with online owner and tenant portals built on AppFolio Property Manager.

Product overview

Midtown Property Management offers a unified full-service property management platform tailored to the Midtown Harrisburg neighborhood. The core offering consists of Full Service Management (6-8% of rental income), Maintenance & Renovation, Tenant Placement, and Short Term Rental Property Management services. These are supported by two integrated digital portals: the Owner Portal for investors to access financial statements, documents, and payment tools, and the Tenant Portal for residents to pay rent, submit maintenance requests, and communicate with management. Both portals are built on AppFolio Property Manager and are accessible via web and mobile applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Service Management Comprehensive property management service for property owners covering tenant communication, maintenance coordination, bill payment, and access to vetted local contractors, billed at 6-8% of monthly rent.
• Maintenance & Renovation In-house handyman, renovation, gut/rehab, and specialty contracting work performed by Midtown Property Management's contractor team to maintain and improve managed properties.
• Tenant Placement Standalone service that fills vacancies with qualified tenants by leveraging Midtown Property Management's established reputation and large referral base in the Midtown Harrisburg neighborhood.
• Short Term Rental Property Management Full-service short-term rental management including listing setup, furnishing, professional photography, market-rate pricing, cleaning between guests, property maintenance, guest supply ordering, and 24/7 guest communications.
• Resident Benefits Package Monthly subscription package for tenants priced at $80/month, bundling utilities concierge, identity protection, rent rewards, credit building, and group-rate internet services.

Quantifiable outcome

• Tenant placement rate lower than competitors due to established referral network
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Mynd: Tech-enabled residential property manager serving small and mid-sized landlords across multiple U.S. markets. Comparable customer base (1-50 unit investors) but with significantly more scale and a national footprint.
• Avail: Software platform for small landlords and property managers handling tenant screening, leasing, and rent collection. Targets the same small-investor segment MPM serves, with a self-service technology model.
• Hemlane: Tech-enabled residential property management software and service platform targeting small landlords. Comparable target customer (small-portfolio investors) and overlapping functionality with MPM's AppFolio-based offering.

Others

• Buildium: Competing residential property management software platform widely used by small and mid-sized property managers. Relevant as a competitive platform to AppFolio and a comparable technology choice for MPM's peers.
• AppFolio: Property management software platform that powers MPM's operations. Also an ecosystem participant that competes indirectly by enabling other property managers to operate efficiently — and a key vendor dependency for MPM.

Direct peers

• Real Property Management: Franchise-based residential property management company operating across the U.S. with a similar full-service, fee-based model targeting small and mid-sized landlords — directly comparable to Midtown Property Management's service offering and customer base.
• Property Management Inc. (PMI): National franchise of residential property managers serving single-family and small multifamily investors; matches MPM's investor customer segment, percentage-based fee structure, and small-team local-office footprint.
• Keyrenter Property Management: Franchise residential property manager focused on single-family and small multifamily rentals for absentee owners. Comparable offering scope (full-service management + tenant placement) and target customer.

Broad incumbents

• Greystar Real Estate Partners: Largest U.S. multifamily and student housing property manager/operator. Operates at vastly greater scale but competes in the same multifamily rental management space that MPM addresses in Harrisburg.
• HomeRiver Group: Large national residential property management company covering single-family and multifamily assets. Broader geographic and portfolio scale than MPM, but overlapping customer segment and service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midtown Property Management