Orbit Interactive

What Orbit Interactive does

Orbit Interactive is a privately held digital marketing agency headquartered in Coral Gables, Florida, founded in 2000 and operating primarily in the US market. The company delivers white-label digital marketing services to TV/radio stations and advertising agencies across 60+ markets, enabling media partners to resell Orbit's digital advertising solutions under their own brand. Orbit also serves direct clients — primarily SMBs — through a client portal with personalized dashboards, product training, and dedicated account managers. The stated solution portfolio includes 180+ products: targeted display advertising, OTT/video/CTV advertising, SEM, SEO, social media marketing, website creation, reputation management, email marketing, and advanced campaign reporting.

The company's technical foundation is a proprietary Demand-Side Platform (DSP) for programmatic buying, paired with a Campaign Dashboard (currently V3 with V4 in development) that provides real-time KPI and ROAS tracking, daily performance updates, zip-code-level delivery reporting, and channel/URL-level visibility for CTV and OTT campaigns. Orbit maintains tier-one platform accreditations (Google Premier SMB Partner, Facebook Marketing Partner, Yahoo Preferred Partner, Bing Ads SMB Select Partner) and integrations with Amazon, TikTok, Snap, LinkedIn, Pinterest, Reddit, YouTube, Roku, Hulu, Disney+, Spotify, Twitch, Tubi, and Pluto TV. AiPRL — an AI-powered marketing automation and chatbot platform with a consumer-facing sub-brand called AiPRL Assist — is its AI product line, offering generative content creation, predictive analytics, NLP-based voice search optimization, personalization/recommendations, and conversational agents.

Orbit Interactive generates revenue primarily through subscription-based recurring engagements across three go-to-market motions: (1) white-label services for TV/radio stations and agencies (with agencies able to apply a standard 15% markup or more), (2) direct client services purchased through the client portal, and (3) agency partnership arrangements where Orbit acts as the agency's digital arm. Pricing is custom and billed monthly; the company self-reports pricing typically half of what most media companies charge. Headcount is in the 11-50 range, leadership is led by CEO Alex and VP/Chief Digital Strategist Richard Harris, and the firm was recognized on the Inc. 5000 list in 2023.

Name

Orbit Interactive

Legal name

Orbit Interactive

Website

https://orbitinteractive.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Orbit Interactive is a Coral Gables, Florida-based digital marketing agency that delivers white-label services to US TV/radio stations and ad agencies, plus direct services to SMBs, through a proprietary DSP, a 180+ product portfolio, and an AI-powered marketing automation platform (AiPRL).

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. White Label Digital Marketing Services: Orbit Interactive provides white-label digital marketing services to TV/radio stations and ad agencies, allowing them to rebrand and resell digital advertising solutions under their own brand. Agencies can mark up services by standard 15% margin or more.
2. Direct Client Services: Direct advertising services to businesses through client portal with competitive pricing. Provides product training, dashboards, account management, and ad operations support.
3. Agency Partnership Services: Partnership model where Orbit Interactive serves as digital arm for ad agencies, offering 180+ products and services under partnership arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Orbit Interactive is a US-based digital marketing agency operating its own proprietary Demand-Side Platform (DSP) and offering 180+ digital advertising products and services. Its offerings span targeted display advertising, OTT/video advertising, SEM, SEO, social media marketing, website creation, reputation management, email marketing, and advanced campaign reporting. The company distributes these capabilities through three go-to-market models: white-label partnerships with TV/radio stations and ad agencies, direct sales to businesses via a client portal, and agency partnership arrangements.

Product overview

Orbit Interactive is a digital marketing agency providing over 180 products and services, operating their own proprietary DSP. Their core offerings include Targeted Display Advertising, OTT/Video Advertising, SEM, SEO, Social Media Marketing, Website Creation, Reputation Management, Email Marketing, and Advanced Campaign Reporting. They serve white-label clients (agencies, TV/Radio stations), direct clients, and agency partners through a Campaign Dashboard platform with customizable client portals. Additional specialized products include Amazon DSP, Streaming TV, Voice Recognition Ads, Audio Ads/Podcasts, and the AiPRL AI tool. The company adds 6-7 new products annually.

Differentiator

Problem solved

Functional benefit

Brands

• AiPRL: AI-powered digital marketing automation platform and chatbot solution offered by Orbit Interactive.
• AiPRL Assist

Products and services

• Targeted Display Advertising Digital display advertising with targeted audience segmentation across websites and apps, using proprietary audience behavioral analysis and metrics. Sold to direct clients, white-label partners, and agency partners as part of the 180+ product portfolio.
• OTT/Video Advertising Over-the-top and video advertising delivered across streaming platforms and connected TVs, including placements via Amazon DSP and streaming TV partners. Targeted at direct clients and white-label/agency partners.
• Search Engine Marketing (SEM) Paid search advertising services across Google Search Ads, Shopping Ads, Mobile Ads, Display Ads, and Video Ads, designed to drive high-quality traffic and conversions to client websites.
• Search Engine Optimization (SEO) Organic search optimization services including keyword research, on-page optimization, and link building to position client websites at the top of organic search results.
• Social Media Marketing Paid social media advertising and management across Facebook, Instagram, TikTok, LinkedIn, Pinterest, Twitter, and Snapchat.
• Website Creation Custom website design and development with responsive, user-friendly interfaces and UI/UX design techniques for client businesses.
• Reputation Management

Quantifiable outcome

• 12,000+ digital campaigns completed
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

19 partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationFacebook Marketing Partner, Google Premier SMB Partner, Yahoo Preferred Partner, and Bing Ads SMB Select Partner. Also holds various Google certifications including Search Ads, Analytics, Shopping Ads, Mobile Ads, Display Ads, and Video Ads.
• Facebook/MetacoreTechnology or IntegrationFacebook Marketing Partner providing social media advertising capabilities and platform access.
• AmazoncoreTechnology or IntegrationAmazon Partner offering Amazon DSP and advertising services. Products like Amazon DSP enable programmatic advertising on Amazon's platform.
• TikTokcoreTechnology or IntegrationTikTok Partner for advertising services and platform access on TikTok's ad network.
• Snapchat/Snap Inc.coreTechnology or IntegrationSnap Partner for advertising services on Snapchat's platform.
• YahoocoreTechnology or IntegrationYahoo Preferred Partner for digital advertising and marketing services.
• Microsoft/BingcoreTechnology or IntegrationBing Ads SMB Select Partner for search advertising on Bing and Microsoft advertising platforms.
• YouTubecoreTechnology or IntegrationYouTube advertising partner for video advertising on YouTube and YouTube TV platforms.
• RokucoreTechnology or IntegrationRoku partner for Connected TV (CTV) advertising and streaming TV placements.
• HulucoreTechnology or IntegrationHulu advertising partner for streaming TV advertising placements.
• Disney+coreTechnology or IntegrationDisney+ advertising partner for streaming TV advertising on Disney's platform.
• SpotifycoreTechnology or IntegrationSpotify advertising partner for audio advertising on Spotify's platform.
• LinkedIncoreTechnology or IntegrationLinkedIn advertising partner for professional social media advertising.
• PinterestcoreTechnology or IntegrationPinterest advertising partner for visual social media advertising.
• RedditcoreTechnology or IntegrationReddit advertising partner for social media advertising on Reddit's platform.
• TubicoreTechnology or IntegrationTubi advertising partner for free ad-supported streaming TV (FAST) advertising.
• Pluto TVcoreTechnology or IntegrationPluto TV advertising partner for free ad-supported streaming TV advertising.
• TwitchcoreTechnology or IntegrationTwitch advertising partner for streaming video advertising on Twitch's live streaming platform.
• AiPRLcoreTechnology or IntegrationAI-powered bot technology and marketing automation platform integrated into Orbit Interactive's services for campaign optimization.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Single Grain: US digital marketing agency specializing in SEO, paid media, content, and SaaS/tech client acquisition. Comparable to Orbit in digital channel breadth and SMB-to-mid-market client mix.
• Ignite Visibility: US digital marketing agency providing SEO, paid media, social media, email, and CRO services. Comparable to Orbit's multi-channel offering and emphasis on integrated campaign reporting.
• WebFX: Large US-based digital marketing agency offering SEO, SEM, social, CRO, and content services to mid-market and SMB clients. Highly comparable to Orbit Interactive in service mix, customer profile (SMB/mid-market), and full-funnel digital delivery model.
• Disruptive Advertising: US digital marketing agency specializing in paid media (PPC, social, programmatic) and lifecycle marketing for mid-market and enterprise brands. Directly comparable to Orbit's paid media / programmatic capabilities, with similar multi-channel approach and proprietary reporting tooling.
• Thrive Internet Marketing Agency: Full-service digital marketing agency providing SEO, PPC, social media, web design, and reputation management to SMB and mid-market clients. Overlaps with Orbit's broad 180+ product portfolio and direct-client SMB positioning.
• Power Digital Marketing: Performance-focused digital marketing agency offering SEO, paid media, content, and analytics services to mid-market and enterprise clients. Comparable to Orbit in multi-channel execution and analytics-led campaign management.
• Tinuiti: Large independent US digital marketing agency offering paid media, SEO, social, email, and analytics. Comparable to Orbit in channel breadth, programmatic capabilities, and reporting infrastructure, though at meaningfully larger scale.
• Direct Digital Holdings: US programmatic advertising holding company operating Colossus SSP and Orange 142, with a white-label sell-side model. Comparable to Orbit's programmatic orientation and white-label/channel-partner distribution, though operating on the sell side of the ecosystem.
• PMG: Independent US digital agency with proprietary tech (Alli) for cross-channel campaign management and analytics. Comparable to Orbit in combining agency services with proprietary technology and dashboard/automation infrastructure.

Broad incumbents

• 360i (Dentsu): Large US digital agency operating within Dentsu's global network, offering media, creative, and data-driven marketing. Overlaps with Orbit's multi-channel digital capabilities but operates at significantly larger scale and with global footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/orbitinteracts
• YouTubeyoutube.com/channel/UC1wdKjd5JdI7sTqdRW0FJjg
• Facebookfacebook.com/Orbit.Interactive
• LinkedInlinkedin.com/company/orbit-interactive
• Instagraminstagram.com/orbitinteracts/?hl=en
• Pinterestpinterest.com/orbitinteractive

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orbit Interactive