What Miranj does

Miranj is a strategic web design and development studio founded in 2011 in New Delhi, India, operating as Miranj Design LLP. It serves small businesses, institutions, brands, and communication teams that need to publish meaningful, content-heavy stories on the web — with nearly two-thirds of its work concentrated in the education (universities, science outreach) and non-profit (policy advocacy, health, philanthropy) sectors, and the balance split across media/publishing, manufacturing, professional services, conferences, and select startups. The studio delivers turnkey engagements comprising strategy, design, development, hosting, and ongoing support, structured around a week-long project discovery workshop followed by ~3-month build cycles with weekly working builds released to clients.

The studio is built on Craft CMS as its primary content platform — a partnership formalized in 2017 — and extends it with five public plugins (Contact Form Tuner, Cryptographer, Obfuscator, Router, Sheets to Tables), a public starter boilerplate, a proprietary Nginx/Craft micro-caching architecture that delivers sub-200ms response times at 10-100 concurrent requests/second, and internal archival tooling for end-of-life website retirement. Its broader stack spans HTML/CSS, JavaScript, PHP, Svelte, Alpine.js, LESS/SASS/Tailwind, and Gulp/Vite. Miranj has additionally built Typoscope, a Svelte/OpenType.js-based font testing tool for Indic typefaces, illustrating selective movement from pure services into reusable tooling.

Commercially, Miranj is a bootstrapped, founder-owned boutique studio that has remained intentionally small at around six core team members distributed across New Delhi, Mumbai, Bangalore, Chennai, Delft, and Phnom Penh. Revenue is generated through custom-priced project fees and recurring managed hosting/support retainers; the company has raised no external capital and grows organically through word-of-mouth referrals and conference-driven inbound. Customers include Azim Premji University, CEPT University, IndiaBioscience, Vahura, Blume Ventures, River, Forech, Universal Thirst, Internet Freedom Foundation, and the Jawaharlal Nehru Memorial Fund, with 100+ projects completed since inception.

Name

Miranj

Legal name

Miranj Design LLP

Website

https://miranj.in

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Miranj is a New Delhi-based, bootstrapped web design and development studio serving education, non-profit, and institutional clients with Craft CMS strategy, design, build, hosting, and support services delivered by a six-person remote team.

Ownership category

akta.pro rank

Product category

Web Design and Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

Keywords

• Web design studio
• Craft CMS development
• Custom website development
• Web strategy consulting
• Managed web hosting

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Web Design & Development Projects: Turnkey web solutions including strategy, design, development, support, and hosting. A typical project takes about 3 months to execute and involves a week-long project discovery and strategy workshop. Projects are executed in rapid weekly cycles with working builds released every week for client feedback.
2. Technical Support & Hosting: Miranj formalized their support offering which includes monitoring server health, fixing issues, regular backups, and timely updates. They offer retainer packages for ongoing website evolution and support, embracing the fact that websites are living things that need to evolve over time.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Miranj is a strategic web design and development studio that delivers turnkey website solutions centered on Craft CMS. Engagements cover web strategy, UX/design, custom development, content migration, hosting, and ongoing technical support, with projects typically lasting about three months and weekly working builds for client feedback. Nearly two-thirds of their work serves education and non-profit clients, and they additionally offer managed hosting retainers, project discovery workshops, and a handful of proprietary Craft CMS plugins and internal archival tooling.

Product overview

Miranj is a strategic web design and development studio offering turnkey website solutions centered on Craft CMS as the primary platform, complemented by specialized tools and services. Their portfolio includes custom Craft CMS website development, hosting and support services, and a suite of Craft plugins (Contact Form Tuner, Cryptographer, Obfuscator, Router, Sheets to Tables) plus a public starter project. They also built Typoscope, a Svelte-based font testing tool for Indic typefaces, and internal archival tools for retiring CMS-based websites and Discourse forums. Services include strategy workshops, design, development, hosting, and ongoing technical support. Their development philosophy is technology-agnostic, having also worked with Svelte, Alpine.js, LESS, SASS, Tailwind, Gulp, and Vite.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft CMS Website Design and Development Turnkey custom website design and development engagements built on Craft CMS, covering strategy, information architecture, design, development, content migration, and launch. A typical project runs ~3 months with a week-long discovery workshop at the outset and weekly working builds for client feedback. Aimed at institutions, non-profits, and commercial brands needing content-heavy, accessible, performant websites.
• Website Hosting and Technical Support Managed hosting and ongoing technical support retainer covering server health monitoring, issue resolution, regular backups, security and performance best practices, CDN/SSL, automated backups, and timely CMS and dependency updates for sites Miranj has built.
• Project Discovery Workshops Week-long intensive workshops conducted at the start of mid-to-large engagements to understand audience, content, goals, and aesthetic preferences, and to deliver prioritization, strategy recommendations, and scope definition before formal project kickoff.
• Typoscope

Quantifiable outcome

• Sub-200ms server response times for high-traffic websites handling 10-100 concurrent requests per second
• +3 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Pixel & Tonic (Craft CMS)coreTechnology or Integration · 1 January 2017Miranj has been a Craft Partner since 2017 with Pixel & Tonic, the company behind Craft CMS. They use Craft CMS as their preferred CMS for content-heavy websites and have released multiple Craft plugins. This is their primary technology partnership.
• Paul ManemminorOthersPaul Manem is a self-taught web designer and developer from France based in Cambodia. He joined Miranj in summer 2020 and collaborates on projects, bringing expertise in Craft CMS.
• HasGeekminorStrategic or Co-development PartnerHasGeek is an Indian tech media company that organizes conferences (JSFoo, Meta Refresh, Fifth Elephant). Miranj has worked on conference websites for HasGeek and participated in Content Web series hosted on their platform.
• 3 Sided CoinminorStrategic or Co-development Partner3 Sided Coin is a digital design consultancy. They collaborated with Miranj on the CEPT University website project, with 3 Sided Coin leading art direction and visual design while Miranj handled technical implementation.
• OijominorStrategic or Co-development PartnerOijo anchored the Nehru Archive project and coordinated the large team for content upload.
• Now FormminorStrategic or Co-development PartnerNow Form led the visual design for the Nehru Archive project.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Foster Made: US-based Craft CMS Partner agency that designs and builds content-heavy websites using the same platform stack as Miranj; comparable in size, client type (mission-driven institutions), and custom CMS delivery model.
• Lullabot: Strategically focused CMS and digital experience agency that partners with enterprise and institution clients on Drupal, Drupal CMS, and adjacent platforms — directly comparable in craft-of-CMS-implementation and institutional client mix.
• Happy Cog: Design and development studio known for strategy-led, content-driven website builds for institutions and mission-focused brands; same boutique-services positioning and craft emphasis as Miranj.
• Viget: Digital strategy, design, and development studio with similar boutique scale and a comparable mix of purpose-driven institutional clients; serves as a useful benchmark for studio economics and client mix.
• Big Spaceship: Independent digital agency delivering strategy, design, and custom web development for brand and institutional clients; comparable in craft positioning though typically larger in scale than Miranj.
• Active Theory: Studio specializing in immersive and high-craft web experiences for brand and cultural clients; relevant peer given Miranj's emphasis on performance, accessibility, and creative web execution.
• Resn: Award-winning New Zealand web studio known for highly crafted, narrative-driven websites — directly comparable as a small, internationally recognized boutique web studio with a craft-led ethos.
• Instrument: Independent design and technology studio producing digital experiences for mission-driven and enterprise clients; relevant peer given the overlap in custom web delivery and values-led client mix.

Regional players

• Parallel: Indian design-led technology studio operating in similar craft territory to Miranj but at meaningfully larger scale and broader service breadth; a regional peer given shared geography and institutional client overlap.
• TrendyMinds: Indian digital agency with comparable web and content-platform practice serving brand and institutional clients; useful regional peer given shared Indian market and similar CMS-implementation work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/miranj
• GitHubgithub.com/miranj
• LinkedInlinkedin.com/company/miranj

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miranj