Relic

What Relic does

Relic is a private, for-profit creative agency headquartered in Provo, Utah, founded in 2009 and operating with 11–50 employees. According to the firmographic data, it provides advertising and creative services to clients in the tourism, telecommunication, and technology industries. The accompanying source material describes a closely related or co-positioned brand, Brand Revolt, as a destination marketing agency that serves Destination Marketing Organizations (DMOs) and tourism brands with a portfolio of services including podcast production, content strategy, owned media development, community building, and destination marketing. Whether Relic and Brand Revolt operate as parent/brand, siblings, or as a data-attribution mix-up cannot be resolved from the input; the analysis treats the Brand Revolt service portfolio as representative of Relic's creative agency offering where applicable.

The business model is professional services: revenue is generated through agency engagements rather than software, subscriptions, or product sales. Go-to-market is sales-led, with direct outreach to enterprise buyers (DMOs and tourism brands) supported by website CTAs such as 'I'm ready to hire an agency partner' and 'Free Site Audit'. Distribution is described as global direct sales, though no named international clients are disclosed. There is no proprietary technology platform, no API, no integrations, no patents or trademarks, no awards or certifications, and no disclosed partnerships or alliance ecosystem in the source material.

The value proposition, as described in the source, emphasizes building 'owned media channels — podcasts, content series, newsletters, and community-driven strategies — so your audience belongs to you, not an algorithm.' This is a deliberate positioning against algorithm-dependent paid social and display models. Pricing is not publicly disclosed. No management team, investor base, ownership structure, funding history, or M&A activity is referenced. The financial metrics block in the input (revenues in the hundreds of billions of USD with multi-hundred-billion operating losses) clearly does not correspond to a 11–50 person creative agency and is treated as data contamination; it cannot be used to assess Relic's financial profile.

Name

Relic

Website

https://relicagency.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Relic is a private creative agency founded in 2009 and based in Provo, Utah, serving tourism, telecommunication, and technology clients with advertising and owned-media services including podcast production, content strategy, and community building.

Ownership category

akta.pro rank

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Marketing Agency Services: Brand Revolt generates revenue through providing destination marketing agency services to DMOs and tourism brands. Services include podcast production, content strategy, owned media development, and community building for destination marketing organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Relic is a creative agency that provides advertising solutions to the tourism, telecommunication, and technology industries. Its core offerings include podcast production, content strategy, owned media development, community building, and destination marketing services designed to help DMOs and tourism brands build audiences that they own rather than rent from social platforms.

Product overview

Brand Revolt is a destination marketing agency that operates as a single unified service offering rather than a platform-plus-modules architecture. The company provides a portfolio of interconnected marketing services centered around building owned media channels for DMOs and tourism brands. The core offering includes Podcast Production, Content Strategy, Owned Media Development, Community Building, and Destination Marketing services. These services work together to help clients build audiences that belong to them rather than rental algorithms, with a focus on podcasts, content series, newsletters, and community-driven strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Podcast Production

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Resonance: Place branding and destination marketing consultancy working with cities, regions, and countries to shape tourism positioning. Directly comparable in target buyer (DMOs) and creative/strategic service mix.
• Miles Partnership: Destination marketing agency specializing in strategy, content, and media for DMOs and state tourism offices. Closest direct peer given shared DMO focus and content-led service offering.
• TwoConnect: Boutique digital and content marketing agency serving tourism, hospitality, and destination clients. Comparable in size, vertical focus, and content-driven service stack.
• MMGY Global: Large integrated marketing agency dedicated to the travel, tourism, and hospitality industry. Direct competitor to Relic/Brand Revolt in destination marketing services for DMOs, with broader scale and a wider service portfolio.
• Tinsley Advertising: Florida-based creative agency with a long-standing tourism and destination marketing practice. Comparable in service mix and DMO client base.
• D Custom Publishing: Custom content and publishing agency producing magazines, content series, and branded media for DMOs and tourism boards. Comparable in owned-media execution and DMO client focus.

Broad incumbents

• Barkley: Independent full-service advertising agency with experience in travel, tourism, and brand building. Larger incumbent offering overlapping capabilities across creative, content, and media.

Emerging players

• Convince & Convert: Content marketing and owned-audience consultancy focused on helping brands build audiences outside of social platforms. Strong thematic overlap with Relic's owned-media thesis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/relicadv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relic