Retina
Retina is a privately held marketing and communications agency based in San Francisco, founded in 2012. It serves business-to-business clients with a 101-250 person team led by a full C-suite including CEO, CTO, COO, Chief Creative Officer, and Managing Partner.
- Company typePrivate
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Retina does
Retina is a privately held marketing and communications agency headquartered in San Francisco, United States, founded in 2012. The company operates with a headcount in the 101-250 range and positions itself toward business-to-business clients, as indicated by its branded domain retinab2.com. Its service offering is described broadly as marketing and communications, suggesting agency-style engagements covering brand, creative, and communications work for B2B buyers rather than consumer audiences.
The leadership structure is consistent with an established mid-sized agency: Ted Kohnen serves as Chief Executive Officer, with Dragos Andrei as Chief Technology Officer, Simona Nan as Chief Operations Officer, Michael Ruby as Chief Creative Officer, and Lynn Kozak as Managing Partner. The presence of a dedicated CTO and COO alongside a Chief Creative Officer and Managing Partner indicates the firm has built both delivery (creative/operational) and platform/technology functions internally, rather than relying on a flat founder-team structure.
The revenue model is not disclosed in the provided source material, but as a marketing and communications agency, plausible mechanics include project-based fees, monthly retainers, and/or performance-linked engagements with B2B clients. No productized offerings, proprietary technology platforms, AI capabilities, funding history, customer logos, partnerships, patents, awards, or geographic footprint data are present in the input, which materially limits visibility into the company's underlying economics and competitive positioning.
Retina firmographics
Firmographics- Name
- Retina
- Website
- https://retinab2.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Retina is a privately held marketing and communications agency based in San Francisco, founded in 2012. It serves business-to-business clients with a 101-250 person team led by a full C-suite including CEO, CTO, COO, Chief Creative Officer, and Managing Partner.
- Ownership category
- akta.pro rank
Retina industry classification
Industry- Product category
- Marketing and Advertising Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Rebrand & Brand Refresh Programs (MPAAAEAJ)
Keywords
Where Retina is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Retina business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Retina product offering
Product offeringCore offering
Retina is a marketing and communication agency that provides brand strategy, creative development, and integrated marketing services to business clients. The firm operates from San Francisco and is structured as a for-profit private company employing 101-250 staff.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing and Communication Services
Companies that use Retina
Customer profileIdeal customer profiles1 record
Retina technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Retina partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Retina competitors and assessment
Company assessmentBroad incumbents
- Pentagram: Established independent design and branding agency. Provides overlapping creative and brand services but specializes in branding rather than full marketing/communications delivery.
- R/GA: Larger, established digital and creative agency operating across strategy, design, and technology. Overlaps with Retina in services but at greater scale and as part of a wider portfolio.
Direct peers
- Droga5: Independently operated creative advertising agency of similar scale and ambition, providing strategy, creative, and integrated marketing services to major brands.
- Stein IAS: Long-standing B2B creative and marketing agency serving enterprise technology and industrial brands. Directly comparable positioning in the B2B marketing services category.
- Mekanism: Independent creative and media agency with a comparable integrated services model, serving a mix of B2B and consumer brands with creative-led campaigns.
- 72andSunny: Independent creative advertising agency with a comparable mid-to-large independent structure and broad client portfolio. Operates in the same agency services category.
- Huge: Digital-first experience and marketing agency with a comparable full-service, technology-enabled model serving enterprise and growth-stage clients.
- Velocity Partners: B2B marketing agency focused on technology and SaaS clients, offering integrated strategy, content, and creative services — directly comparable to Retina's likely service profile.
- Anomaly: Independent creative and marketing agency operating with a similar unconventional, full-service model for major consumer and B2B brands. Comparable in operating structure and client engagement style.
- Godfrey: Independent B2B marketing and communications agency with a similar full-service model focused on technology, industrial, and B2B clients. Closely comparable in customer profile and service mix.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Retina social profiles
Digital presenceRetina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Retina leadership team
Management profileNumber of profiles
Profiles5 records
Retina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Retina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Retina
What does Retina do?
Retina is a marketing and communication agency that provides brand strategy, creative development, and integrated marketing services to business clients. The firm operates from San Francisco and is structured as a for-profit private company employing 101-250 staff.
Is Retina a public or private company?
Retina is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Retina founded?
Retina was founded in 2012. It employs 101 to 250 people.
Where is Retina based?
Retina is headquartered in San Francisco, United States, in the North America region.
Who are Retina's main competitors?
Broad incumbents on record are Pentagram and R/GA. Direct peers are Droga5, Stein IAS, Mekanism, 72andSunny, Huge, Velocity Partners, Anomaly and Godfrey.
Does Retina have an API?
No public API is recorded for Retina.
What industry is Retina in?
Retina's product category is Marketing and Advertising Services. Its primary akta.pro industry code is MPAAAEAJ, Rebrand & Brand Refresh Programs. Its NAICS code is 5418 and its SIC code is 7311.