What taico does

taico GmbH is a Munich-based martech company founded in 2021 that develops the taico suite, a modular cloud-based media investment platform positioned as a "Liquid Budget Machine" for marketing operations. The platform comprises four integrated modules — MediaCore (consolidation of media and CRM data into a single source of truth), MediaProphet (AI-driven forecasting, including a proprietary Media Mix Modeling engine claimed at R² ~0.95 versus ~0.70 for traditional MMM, refreshed daily), MediaAviator (automated media buying across channels), and MediaReport (real-time cross-channel analytics) — plus MediaQuest, an AI agent for autonomous programmatic campaign management. Infrastructure runs on Google Cloud Platform within the EU, and integrations span Google Ads, Google DV360, and Meta.

The company monetizes through three streams: (1) annual SaaS subscriptions for the modular platform sold under custom enterprise pricing, (2) managed CTV advertising campaigns under the AreYouTVable? brand, delivered via an exclusive inventory partnership with waipu.tv covering ~300 premium channels (including RTL, ProSieben, SAT.1) at a €25,000 minimum campaign budget, and (3) an optional €499 add-on (GAFA option) that enables cross-platform comparison against Google, Meta, and YouTube spend. The company serves advertisers, agencies, and advertiser-agency partnerships primarily in EMEA, with a distributed team spanning 10 countries across 3 continents.

Operationally, taico is privately held and founder-led by Managing Director and Co-Founder Alexander Ermisch, with no disclosed institutional investors, funding rounds, or revenue figures. The company demonstrates active go-to-market momentum in 2025 through the launch of AreYouTVable? and MediaQuest, multiple platform integrations, earned media in HORIZONT and W&V, and ongoing hiring for senior technical and product marketing roles — but the disclosed customer base is narrow (tado° is the only named customer with a published case study), which limits independent verification of the platform's commercial traction.

Name

taico

Legal name

taico GmbH

Website

https://taico.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

taico GmbH is a Munich-based martech company founded in 2021 offering an AI-driven modular media investment platform — MediaCore, MediaProphet, MediaAviator, MediaReport, and MediaQuest — for advertisers and agencies, alongside a managed CTV advertising service (AreYouTVable?) powered by a waipu.tv inventory partnership.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Technology (MarTech)

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Video/CTV/OTT Media Buying (MPAAABAE)

akta.pro secondary industry

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)

Keywords

• Media management platform
• AI media optimization
• Cross-channel analytics
• CTV advertising service
• Marketing intelligence

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Modular platform subscription for access to MediaCore, MediaProphet, MediaAviator, and MediaReport modules. Provides media transparency, AI-powered planning, automated sourcing, and real-time reporting capabilities.
2. CTV Advertising Campaigns: Managed CTV advertising service with campaign budgets starting at €25,000. Includes premium channel inventory from waipu.tv (~300+ channels), AI-powered campaign management, and MediaReport tracking at no extra cost.
3. GAFA Cross-Platform Analytics: Optional €499 add-on enabling comparison of CTV performance with Google, Meta, YouTube, and other digital channels in unified dashboard.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

taico sells a modular SaaS platform (taico suite) that provides advertisers and agencies with end-to-end media investment management, including unified transparency across channels, AI-powered planning and forecasting, automated media buying, and real-time reporting. The platform is built around four modules—MediaCore, MediaProphet, MediaAviator, and MediaReport—plus the MediaQuest AI agent for autonomous programmatic campaign management. taico also operates a managed Connected TV (CTV) advertising service called AreYouTVable?, giving advertisers access to premium streaming inventory via waipu.tv.

Product overview

taico is a Munich-based martech company operating the taico suite, a modular cloud-based media investment platform (Liquid Budget Machine) that creates transparency over all media investments, enhances flexible planning, and automates sourcing. The platform comprises four integrated modules: MediaCore (media planning/transparency), MediaProphet (AI-powered predictions and forecasting), MediaAviator (automated media buying/sourcing), and MediaReport (real-time analytics). The platform also includes MediaQuest, an AI agent for autonomous programmatic campaign management. taico offers a separate managed CTV advertising service called AreYouTVable, enabling access to premium streaming inventory with optional GAFA cross-platform comparison add-on. taico serves advertisers, agencies, and advertiser-agency partnerships with tailored operating models.

Differentiator

Problem solved

Functional benefit

Products and services

• taico suite (MediaReport) Real-time reporting module within the taico suite providing always-current status and granular insights into running campaigns across all channels, enabling immediate identification of underperformance and optimization opportunities. Designed for advertisers and agencies.
• MediaCore Media planning and transparency module that condenses all Media and CRM data into a single point of truth, giving advertisers full transparency and control over media investments across digital and classical channels, whether managed in-house or via agencies.
• MediaProphet AI and predictions module that dynamically updates data daily with permanent model refresh, automatically optimizes budget allocation across channels, and generates short- and medium-term planning insights with full impact forecasting and Return on Ad Spend (RoaS) calculation.
• MediaAviator Content & creative sourcing automation module that streamlines and automates media buying across multiple channels and platforms, ensuring optimal ad placements with intelligent budget allocation.
• MediaQuest AI assistant for programmatic advertising featuring autonomous campaign management, agentic buying, real-time optimization, and intelligent budget allocation across connected platforms including Google Ads and Meta.
• AreYouTVable? Managed Connected TV (CTV) advertising service enabling advertisers to run campaigns on premium streaming inventory (~300 channels on waipu.tv including RTL, ProSieben, SAT.1) with AI-powered campaign management, real-time MediaReport tracking, and minimum campaign budgets starting at €25,000.

Quantifiable outcome

• 18% saved on total media spending through cost analytics
• +9 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• waipu.tvcoreChannel Partner/ Reseller/ DistributorPremium CTV inventory partnership providing access to ~300 channels including RTL, ProSieben, SAT.1. waipu.tv is Germany's leading live TV streaming platform with 170+ premium channels. This partnership enables taico's AreYouTVable managed service offering, providing exclusive managed CTV campaigns with live MediaReport analytics.
• Google AdscoreTechnology or IntegrationNative integration with Google Ads API enabling access to campaign metrics including impressions, clicks, conversions, and spend. taico accesses data via Google Ads API and related Google APIs solely for providing taico Services including MediaReport dashboards and optimization.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Marin Software: Long-standing media management SaaS for cross-channel campaign optimization, budgeting, and forecasting — historically on Google, Meta, and programmatic. Directly comparable to taico's modular platform targeting advertisers and agencies needing unified media planning, execution, and reporting.
• MightyHive (MediaMonks): Digital media services and programmatic consultancy with strong DV360/TTD ties, helping advertisers with campaign execution and measurement. Comparable to taico's combination of managed service (AreYouTVable) and analytics platform (MediaReport).
• Adverity: Austrian/EU-headquartered marketing data platform that aggregates spend and performance data across channels (Google, Meta, DV360) into a unified analytics layer. Directly comparable to taico's MediaCore + MediaReport modules in target market (CMOs/marketing leaders), technology (cross-channel data integration), and category (marketing intelligence SaaS).
• Innovid: Independent ad tech focused on CTV/OTT creative delivery, measurement, and outcome-based buying. Comparable to taico's AreYouTVable managed CTV service and MediaReport's cross-channel measurement layer for streaming-led campaigns.
• Smartly.io: AI-driven advertising automation platform for cross-channel campaign management, creative, and performance optimization. Comparable to taico's MediaQuest AI assistant and MediaAviator for buyers operating across walled gardens and CTV.

Emerging players

• Celtra: Creative automation platform for cross-channel ad production with a partial overlap to taico's MediaAviator on sourcing/buying workflows, especially for advertisers producing dynamic CTV and display creative.

Broad incumbents

• Mediaocean: Long-established media planning/buying/finance software suite (Prisma, etc.) used by agencies and advertisers. Comparable to taico's cross-channel MediaCore/MediaProphet workflows but as a broad incumbent serving agencies globally.
• The Trade Desk: Global independent DSP with leadership in CTV buying across premium publishers. Overlaps with taico's AreYouTVable on CTV execution and MediaProphet on cross-channel optimization, but at far larger enterprise scale and with own-DSP economics.
• DoubleVerify: Independent ad verification and measurement platform with strong CTV coverage. Comparable to taico's measurement layer (MediaReport) and CTV analytics for AreYouTVable, but at vastly larger scale and as a measurement-only specialist.
• AdRoll (NextRoll): Multi-channel demand-side platform offering self-serve campaign management and analytics across web, social, and CTV. Comparable to taico's PMMM-like autonomous optimization + reporting positioning, though broader and more mid-market focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/taico-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about taico