What UI Bakery does

UI Bakery is a privately held low-code platform, founded by Vladimir Lugovsky and headquartered in Lakewood, United States, that enables teams to build custom internal tools — dashboards, admin panels, CRUD applications, and operational apps — directly on top of live databases and services. The product combines a drag-and-drop UI builder with 80+ ready-made components, an AI Development Agent that generates deployable apps from natural language descriptions in approximately two minutes, Git-based version control, and React code export for full code ownership. The platform connects to 45+ databases and APIs (PostgreSQL, MySQL, MongoDB, Snowflake, Salesforce, HubSpot, Stripe, Slack, OpenAI, and others), supports workflow automations via scheduled jobs and webhooks, and offers an MCP Server integration for AI agent connectivity. Deployment options include a multi-tenant cloud SaaS and a self-hosted edition for on-premise, private cloud, and air-gapped environments, with SOC 2 Type 2 certification supporting enterprise security requirements. The company maintains open-source roots through ngx-admin, Nebular, and UI Kitten, which together have accumulated 55,000+ GitHub stars.

The business model is a product-led, per-developer-seat subscription with a free tier, a Builder tier at $20/month (annual), a Team tier at $35/month (annual) that adds RBAC, audit logs, and premium support, and a custom-priced Enterprise tier that includes dedicated infrastructure, custom SSO, app migration, and custom development services. Self-hosted deployments are available on a free community tier and a paid Team tier with bring-your-own-AI capabilities. Go-to-market combines a self-serve cloud funnel with enterprise field sales for larger deployments requiring compliance, dedicated VMs, or migration services. UI Bakery reports 100,000+ companies using the platform globally, with named customers spanning healthcare (Action Behavior Centers), manufacturing (Ultra Clean Holdings), logistics (Rhenus), IT services (Akveo), and finance/banking (Intesa, Qualifirst), and has received Product Hunt Top 3 Product of the Week recognition and a 4.7/5 G2 High Performer rating.

The company operates as UI Bakery, Inc., is privately held with no public listing, and shows no disclosed parent or subsidiary structure. Headcount is reported at 51-100 employees, and no funding rounds are disclosed in available data, suggesting a bootstrapped or modestly capitalized profile despite nearly a decade of operation. The product roadmap through 2024-2025 has emphasized AI-native features (AI Development Agent, AI Actions, AI Dashboard, MCP integration), enterprise security (SOC 2 Type 2, advanced RBAC, audit logs), and a refreshed self-hosted offering, indicating continued investment in platform depth rather than aggressive top-of-funnel expansion.

Name

UI Bakery

Legal name

UI Bakery, Inc.

Website

https://uibakery.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

UI Bakery is a privately held low-code platform that enables teams to build custom internal tools — dashboards, admin panels, and operational apps — on top of 45+ databases and APIs, with AI-assisted app generation, per-developer-seat subscription pricing, and cloud or self-hosted deployment.

Ownership category

akta.pro rank

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - Per Developer Seat: Subscription-based pricing model with tiers based on per-developer seat pricing. Developer defined as user with permissions to edit apps, automations, or data sources. Includes AI usage credits bundled with tiers.
2. Self-Hosted Licenses: Free self-hosted option available with community support. Team tier for self-hosted includes bring-your-own AI model provider key and custom SSO capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

UI Bakery is a low-code development platform that enables teams to build custom internal tools such as dashboards, admin panels, CRUD apps, and operational applications on top of live databases and services. It provides a drag-and-drop UI builder, an AI Development Agent that generates functional apps from natural language in about two minutes, 80+ ready-made components, 45+ native database and API connectors, Git-based version control, and one-click cloud or self-hosted deployment.

Product overview

UI Bakery is a low-code internal tools platform organized as a unified platform with modular components. The core offering is the UI Bakery Platform combining a drag-and-drop UI builder with workflow automations and AI-powered development capabilities. Supporting modules include the UI Bakery Database (free hosted PostgreSQL), Git Version Control for team collaboration, and React Code Export for avoiding vendor lock-in. Deployment options include cloud-hosted and Self-Hosted (on-premise/Docker) variants. The platform provides 80+ ready-made components, pre-built app templates, embedded apps integration, and custom themes for white-labeling. Integration connectors support 45+ databases and third-party services including Salesforce, Slack, and Stripe.

Differentiator

Problem solved

Functional benefit

Products and services

• UI Bakery Platform Low-code internal tools platform for building dashboards, admin panels, CRUD apps, and operational applications directly on live databases and services, aimed at business teams and developers.
• UI Bakery Self-Hosted 2.0 Self-hosted deployment edition of the UI Bakery platform for private network, air-gapped, and Docker-based installations, targeted at organizations with strict data residency and security requirements.
• UI Bakery Database Free hosted PostgreSQL database with a visual structure editor for building and managing data models in UI Bakery applications, available to cloud users with 5GB included storage.
• App Templates Pre-built application templates for common use cases such as CRM, invoice approval, inventory management, healthcare dashboards, and digital marketing, enabling faster app creation on the platform.

Quantifiable outcome

• 2 minutes average time for AI Agent to generate and deploy a fully functional app
• +4 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration46 records

AI capability8 records

Feature7 records

Partnerships

25 partnerships are on record, tiered core.

• PostgreSQLcoreTechnology or IntegrationNative database connector with UI Bakery hosted PostgreSQL database option (5GB free on cloud, dedicated in region for enterprise). Core integration for the platform's data connectivity.
• MySQLcoreTechnology or IntegrationNative MySQL database connector enabling real-time data access and bidirectional read/write operations.
• MongoDBcoreTechnology or IntegrationNative MongoDB connector for document database integration.
• SnowflakecoreTechnology or IntegrationNative Snowflake connector for cloud data warehouse integration.
• AWS (EC2, Lambda, S3, Redshift, DynamoDB, Athena)coreTechnology or IntegrationComprehensive AWS integration including EC2, Lambda, S3, Redshift, DynamoDB, and Athena connectors. Self-hosted deployment guides for AWS EKS with Fargate.
• Google Cloud (BigQuery, Sheets, Spanner)coreTechnology or IntegrationGoogle BigQuery, Google Sheets, and Google Spanner connectors. Deployment support for Google Kubernetes Engine.
• Microsoft (Azure, SQL Server)coreTechnology or IntegrationAzure Blob Storage and Microsoft SQL Server connectors. Azure deployment guides for virtual machine and container instance.
• SalesforcecoreTechnology or IntegrationSalesforce SOQL and Salesforce OpenAPI connectors for CRM data integration.
• HubSpotcoreTechnology or IntegrationNative HubSpot connector for marketing and sales CRM data integration.
• TwiliocoreTechnology or IntegrationTwilio connector for communication API integration. Includes Twilio Admin template for managing Twilio data.
• StripecoreTechnology or IntegrationStripe connector for payment processing integration and billing data access.
• SlackcoreTechnology or IntegrationSlack connector and Slack message action for notification and communication automation.
• OpenAIcoreTechnology or IntegrationOpenAI connector and UI Bakery AI datasource with streaming support. Powers AI Development Agent and AI Actions.
• GraphQLcoreTechnology or IntegrationNative GraphQL connector for flexible API data integration.
• OpenAPIcoreTechnology or IntegrationOpenAPI connector for REST API integration based on OpenAPI specifications.
• ZapiercoreTechnology or IntegrationZapier connector for integration with 5,000+ Zapier-supported applications and workflow automation.
• Firebase (Firestore, Firebase Auth, Realtime DB)coreTechnology or IntegrationFirebase connector including Firestore, Firebase Auth, and Realtime Database integration.
• SupabasecoreTechnology or IntegrationSupabase connector for open-source Firebase alternative integration.
• GitHubcoreTechnology or IntegrationGitHub connector for repository integration. Supports Git-based version control with pull request workflows.
• OraclecoreTechnology or IntegrationOracle database connector for enterprise database integration.
• SAP HANAcoreTechnology or IntegrationSAP HANA connector for enterprise ERP data integration.
• ElasticsearchcoreTechnology or IntegrationElasticsearch connector for search and analytics data integration.
• RediscoreTechnology or IntegrationRedis connector for in-memory data structure store integration.
• SendGridcoreTechnology or IntegrationSendGrid connector for email delivery and transactional email integration.
• MCP ServercoreTechnology or IntegrationMCP (Model Context Protocol) Server connector for AI model integration.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Retool: Retool is the leading low-code platform for building internal tools, dashboards and admin panels on top of databases and APIs. It is the most direct competitor to UI Bakery, serving the same developer-led internal-tools use case with drag-and-drop UI, broad data connectors and enterprise deployment options.
• Appsmith: Appsmith is an open-source low-code platform for building internal tools, directly comparable to UI Bakery's core offering. Both target developers and ops teams with self-hosted and cloud deployment, broad data source connectivity, and an emphasis on customization and code ownership.
• ToolJet: ToolJet is an open-source low-code platform for building internal business applications with a drag-and-drop UI builder and broad database/API integrations. It competes head-to-head with UI Bakery in the self-hosted internal-tools segment, especially among developer-friendly buyers.
• Budibase: Budibase is an open-source low-code platform for building internal apps, forms and dashboards. It is directly comparable to UI Bakery in target customer (ops/IT teams), self-host capability, and internal-tools focus.
• Bubble: Bubble is a no-code platform for building web applications with drag-and-drop UI and database integration. While more focused on customer-facing apps, UI Bakery explicitly positions against Bubble for users evaluating low-code builders, making it a direct alternative.

Broad incumbents

• Microsoft Power Apps: Microsoft Power Apps is the incumbent low-code platform bundled into the Microsoft 365 and Azure ecosystem. It competes with UI Bakery across internal-tools use cases with deep enterprise distribution, though its breadth and Microsoft-centric integration model differs from UI Bakery's database-first, framework-agnostic approach.
• Mendix: Mendix (a Siemens business) is a broad low-code application platform for enterprise-grade internal and customer-facing apps. It overlaps with UI Bakery in the internal-tools and operational app segment but serves a larger enterprise customer with more comprehensive governance and modeling capabilities.
• OutSystems: OutSystems is an enterprise low-code platform for mission-critical application development. It competes with UI Bakery for large-enterprise internal-tools deals, though at a higher price point and with deeper SDLC governance than UI Bakery's PLG-oriented offering.
• Salesforce Lightning Platform: Salesforce's Lightning Platform enables low-code app development within the Salesforce ecosystem. It overlaps with UI Bakery for CRM-adjacent internal tools and admin panels, especially given UI Bakery's native Salesforce connectors.

Emerging players

• FlutterFlow: FlutterFlow is a low-code platform for building mobile and web applications with a visual builder and Firebase integration. It has partial overlap with UI Bakery's visual-builder approach but skews more toward customer-facing mobile/web apps than internal tools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/uibakery
• Xx.com/uibakery
• Facebookfacebook.com/UIBakery

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UI Bakery