Life Coach Hub

What Life Coach Hub does

Life Coach Hub (legal entity: Life Coach Hub Ltd.) is a privately held, bootstrapped software company founded in 2010 and headquartered in San Diego, California, that operates a two-sided platform serving both individual life coaches and prospective coaching clients. The company's operations span two core surfaces: a free, publicly searchable Coach Directory that allows individual practitioners to create profiles, submit coaching hours, accumulate reviews, and be discovered by prospective clients; and LCH Core, a subscription SaaS coaching administration platform that provides client onboarding, customizable welcome packages, scheduling, session notes, coaching plans, journaling, goal-setting, assessments, forms, feedback surveys, course creation and delivery (instant and drip-fed), invoicing with installment plans, a public booking page, and a public store for selling coaching packages and digital products.

The technology stack is a web-based SaaS application with cloud-hosted infrastructure, complemented by an official WordPress plugin for embedding coaching functionality into third-party sites, an Android mobile application available on Google Play (with an iOS version in development), and native integrations with Zoom for video session delivery and PayPal for payment processing. Affiliate program operations are powered by FirstPromoter. The platform does not expose a public developer API, and there are no disclosed proprietary AI or machine learning capabilities. Coach-client matching is described as human-mediated rather than algorithmic. Compliance posture covers GDPR, CCPA, and PIPEDA.

Revenue is generated primarily through recurring monthly subscriptions to LCH Core (the Master Coach plan at $57/month with annual billing options and a Marketing add-on tier), a transaction or subscription cut on course and digital product sales processed through the platform, and a 30%-for-12-months affiliate commission structure. The go-to-market combines product-led growth (free directory listing, free software trial, self-serve onboarding) with content-driven SEO and social media marketing, augmented by an affiliate program targeting bloggers, creators, and coach educators. The company has not raised external funding, has 11–50 employees, and reports no parent company, subsidiaries, or merger and acquisition activity.

Name

Life Coach Hub

Legal name

Life Coach Hub Ltd.

Website

https://lifecoachhub.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Life Coach Hub is a bootstrapped San Diego SaaS company operating a two-sided coaching platform: a free public Coach Directory for client discovery and LCH Core subscription software for individual life coaches to manage clients, scheduling, courses, and payments.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Coaching Software Subscriptions: Monthly and annual subscription plans for coaches accessing the LCH Core coaching software platform. Includes tiered plans such as Master Coach at $57/month with optional add-ons for marketing features. Revenue is recurring as coaches pay ongoing subscription fees to use the platform.
2. Course and Product Sales: Coaches can sell courses and digital products through the platform, with Life Coach Hub taking a transaction fee or subscription cut from sales processed through the platform's payment infrastructure.
3. Affiliate Program Commissions: Affiliate program offering 30% recurring commission for 12 months on paid referrals. Partners and existing coaches earn commissions when they refer new coaches who subscribe to paid plans. No caps on referrals; commission stacks across base plan, add-ons, and future courses.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Life Coach Hub operates a two-sided coaching platform comprising a free public Life Coach Directory that connects individuals with life coaches, and LCH Core, a subscription SaaS coaching administration platform that enables coaches to manage clients, schedule sessions, deliver courses, take notes, send forms, track goals, and process payments. The platform also includes a public storefront where coaches can sell packages and digital products, an Android mobile app, and a WordPress plugin for embedded functionality.

Product overview

Life Coach Hub operates as a two-sided coaching platform comprising a public-facing Life Coach Directory (connecting clients with coaches) and a behind-the-scenes coaching administration software called LCH Core. LCH Core is an all-in-one SaaS platform offered in tiered subscription plans (Starter, Master Coach, and add-ons such as Marketing) that provides coaches with client management, session scheduling (including Zoom integration), onboarding with customizable welcome packages and agreements, coaching notes and plans, forms and tools (journaling, goal-setting, assessments, feedback surveys), course delivery (instant and drip formats), invoicing with installment plans, a public booking page, and a public store for selling coaching packages, courses, products, and services. Coaches are matched with clients via the directory, can list themselves for free, and manage their entire practice within LCH Core. The ecosystem is complemented by an Android mobile app (iOS in development), an official WordPress plugin, and an affiliate program powered by FirstPromoter.

Differentiator

Problem solved

Functional benefit

Products and services

• LCH Core (Life Coach Hub Core Coaching Software) Subscription SaaS coaching administration platform that enables individual coaches and coaching practices to manage clients, schedule and conduct sessions, deliver courses, run intake forms, track goals, take session notes, invoice, and sell digital products and packages through a public store.
• Life Coach Directory Free searchable online directory that lists life coaches across categories such as career, relationship, business, health, wellness, confidence, family, and work-life balance. Prospective clients browse, filter, and connect with coaches; coaches create free profiles and can upgrade through LCH Core.
• Life Coach Hub Mobile App Android mobile app available on Google Play Store that lets coaches and clients access Life Coach Hub platform features on mobile devices.
• Life Coach Hub WordPress Plugin Official WordPress plugin that enables coaches to embed Life Coach Hub coaching functionality directly into WordPress-hosted websites.
• Life Coach Hub Affiliate Program Affiliate marketing program that pays partners 30% recurring commission for 12 months on referrals who subscribe to paid Life Coach Hub plans, with no cap on referrals and commissions that stack across base plan, add-ons, and future courses.

Quantifiable outcome

• Coaches can earn recurring revenue through affiliate referrals (30% commission for 12 months)

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• FirstPromotercoreGTM or Marketing PartnerFirstPromoter is the affiliate management platform powering Life Coach Hub's affiliate program. The partnership enables 30% recurring commissions for 12 months on paid referrals, with 90-day cookie windows and monthly payouts through the FirstPromoter dashboard. This partnership is central to Life Coach Hub's customer acquisition strategy for the coaching software.
• ZoomcoreTechnology or IntegrationZoom video conferencing integration allows coaches to conduct online coaching sessions directly within the Life Coach Hub platform. This integration enables seamless virtual coaching experiences with automated session scheduling and reminders.
• PayPalcoreTechnology or IntegrationPayPal is the payment processor for coach transactions on the platform. Coaches link their PayPal accounts to receive payments from clients for coaching sessions, courses, and products sold through their public store.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Practice: Practice (practice.do) is a leading all-in-one coaching practice management platform offering scheduling, client management, sessions, and billing for life, health, and business coaches. It is the closest direct competitor to LCH Core for the SMB coach segment.
• Paperbell: Paperbell is a coaching business platform combining scheduling, contracts, invoicing, and session packages aimed at independent coaches. It competes head-on with LCH Core for sole-practitioner life and health coaches on similar price points.
• Satori Coaching Software: Satori is coaching practice management software used by executive and life coaches for client tracking, session notes, and program delivery. Comparable to LCH Core in target buyer (independent and small coaching practices) and core feature set.
• Quenza: Quenza is a coaching engagement platform offering client exercises, worksheets, and program delivery tools for life and health coaches. It overlaps with LCH Core's course, journaling, and tools library capabilities for SMB coaching practices.
• Simply.Coach: Simply.Coach provides coaching practice management software with session scheduling, goal tracking, and client engagement tools targeting independent coaches and small coaching firms. Direct SMB SaaS competitor to LCH Core.
• Profi: Profi is a coaching and consulting platform combining scheduling, course hosting, content delivery, and payments for coaches and consultants. Comparable to LCH Core's all-in-one workflow and SMB coach pricing tier.
• Nudge Coach: Nudge Coach is a mobile-first coaching platform for health, wellness, and life coaches offering client engagement, habit tracking, and content delivery. Comparable to LCH Core's coaching tools library and course delivery for SMB coaching practices.
• Noomii: Noomii is a long-standing life coach directory that connects individuals with life, business, and relationship coaches. It is a direct competitor to the Life Coach Hub directory side of the business and the closest marketplace analog.

Broad incumbents

• Calendly: Calendly is a widely adopted scheduling and appointment booking platform used across many professional services. It is a broad incumbent that overlaps with LCH Core's scheduling layer but does not specialize in coaching workflows.
• Acuity Scheduling: Acuity Scheduling (Squarespace-owned) provides appointment scheduling, payments, and client management for service-based SMBs. It is a broader incumbent that competes with the scheduling and invoicing layers of LCH Core but lacks coaching-specific tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lifecoachhub
• LinkedInlinkedin.com/groups/4917305
• Instagraminstagram.com/lifecoachhub
• Pinterestpinterest.com/lifecoachhub
• Xx.com/LifeCoachHub

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Coach Hub