Curovate

What Curovate does

Curovate Inc. is a Toronto-based digital health company founded in 2016 by licensed physical therapist Nirtal Shah that delivers evidence-based orthopedic rehabilitation through a mobile application available on iOS and Android. The core product is a video-guided physical therapy app for pre- and post-surgical recovery from ACL injury/surgery, total knee replacement, total hip replacement, and knee osteoarthritis, featuring automated rep/set counting, smartphone-based knee and hip range-of-motion measurement validated at 0.998 correlation to clinician measurements (published in the International Journal of Sports Physical Therapy), stage-based progression customized by surgery and graft type, and in-app chat with licensed physical therapists.

The platform's underlying technology combines rule-based exercise prescription with phone-sensor measurement; no proprietary AI/ML models are disclosed, though acceptance into the NVIDIA Inception Program (2024) suggests nascent exploration. Revenue is generated through five streams: mobile app subscriptions tiered from $12.99/month to $399.99/year, à la carte video PT sessions at $59.99 each, a $400 digital health innovation course for practicing PTs, a B2B employee physical therapy benefits program, and the CAMP affiliate marketing program. Go-to-market is primarily product-led and direct-to-consumer via global app stores with content marketing and a blog reaching approximately 21,000 healthcare professionals and patients monthly, supplemented by a nascent sales-led B2B employer channel.

The company is privately held, founder-led, and operates with 1-10 employees. Its only disclosed external capital is a 2018 AGE WELL SIP Accelerator grant; no subsequent equity rounds, acquisitions, or material leadership changes are recorded. Curovate reports users in 50+ countries and claims a 68% exercise adherence rate versus 20% for traditional in-person PT, along with a 92% recovery satisfaction rate and an 85th-percentile System Usability Scale score.

Name

Curovate

Legal name

Curovate Inc.

Website

https://curovate.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Curovate is a Toronto-based digital health company founded in 2016 that offers a mobile physical therapy app for ACL, knee replacement, and hip replacement recovery, serving individual patients, employers, and licensed physical therapists through subscriptions, video PT sessions, and a professional education course.

Ownership category

akta.pro rank

Product category

Digital Health Physical Therapy Software

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Remote Therapeutic Monitoring (RTM) & Digital Rehabilitation Platforms (HLALABAK)

akta.pro secondary industries

Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ), Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

Keywords

• Physical therapy app
• Orthopedic rehabilitation software
• Mobile physical therapy
• ACL recovery app
• Video physical therapy

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Mobile App Subscriptions: Subscription-based revenue from mobile app subscriptions with multiple tiers: Monthly ($12.99), Annual ($45.99), Premium Annual ($174.99 with 4 video PT sessions), Premium Plus Annual ($249.99 with 6 video PT sessions), and Total Care Annual ($399.99 with 10 video PT sessions). All subscriptions include free 5-day trial.
2. Video Physical Therapy Sessions: Individual 1-on-1 video PT sessions sold separately at $59.99 per 30-minute session. Sessions include Q&A with physical therapist, exercise video follow-up, and diagnosis/treatment support.
3. Digital Health Education Course: Online course for physical therapists teaching digital health innovation and implementation. Priced at $400 for lifetime access with 12 hours of video content and two 45-minute 1-on-1 mentoring sessions with Nirtal Shah.
4. Employee Benefits Program: B2B employer program providing physical therapy benefits including video PT sessions, personalized app, and in-app chat with licensed PT for workplace wellness and injury prevention.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Curovate is a subscription-based mobile physical therapy application for iOS and Android that delivers video-guided rehabilitation exercise programs for individuals recovering from ACL surgery, knee replacement, hip replacement, and osteoarthritis. The app includes smartphone-sensor-based range-of-motion measurement, progress tracking, in-app chat with licensed physical therapists, and an option to book 1-on-1 video PT sessions. The core product is distributed globally via the Apple App Store and Google Play Store with tiered monthly and annual subscriptions and a free 5-day trial.

Product overview

Curovate offers a unified mobile health platform centered on the Curovate Mobile App—a subscription-based iOS/Android application providing video-guided physical therapy exercises, progress tracking, and knee/hip range of motion measurements for ACL surgery, knee replacement, and hip replacement recovery. The ecosystem includes Video PT (add-on 1-on-1 video sessions with licensed physical therapists), an Employee Physical Therapy Benefits Program for workplace wellness, a Digital Health & Innovation Course for PT professionals, and the CAMP affiliate marketing program. All offerings are interconnected through the core app, with Video PT sessions, the employee program, and the educational course extending the company's reach beyond individual consumer subscriptions into enterprise and professional markets.

Differentiator

Problem solved

Functional benefit

Brands

• Curovate Employee Benefits: Employee physical therapy benefits program offering virtual PT sessions and workplace wellness services for employers

Products and services

• Curovate Mobile App A subscription-based iOS and Android application offering video-guided physical therapy exercises, automatic rep and set counting, smartphone-based knee and hip range-of-motion measurement, daily/weekly/monthly progress tracking, in-app chat with licensed physical therapists, and stage-based progression customized by surgery type and recovery timeline. Designed for individuals recovering from ACL injury/surgery, total knee replacement, total hip replacement, or managing knee osteoarthritis.
• Video PT One-on-one 30-minute real-time video physical therapy sessions with a licensed physical therapist for personalized assessment, exercise guidance, and follow-up exercise videos. Sold as pay-per-session ($59.99 per 30-minute session) or bundled into Premium Annual, Premium Plus Annual, and Total Care Annual subscription tiers. For individuals seeking live clinician guidance alongside the Curovate app.
• Digital Health & Innovation in Physical Therapy Course An online educational course teaching practicing physical therapists about digital health innovation, mobile health implementation, telehealth delivery, and innovation strategies in clinical practice. Includes 12 hours of video content and two 45-minute 1-on-1 mentoring sessions via Zoom with founder Nirtal Shah at $400 lifetime access. Targeted at licensed PTs and physiotherapy professionals.
• Employee Physical Therapy Benefits Program A B2B workplace wellness program providing employees with a customized Curovate app deployment, 1-on-1 video PT sessions, and in-app chat access to licensed physical therapists for injury prevention and rehabilitation support. Sold directly to employers as a subscription. Designed for companies seeking to offer musculoskeletal benefits and reduce workplace injury costs.

Quantifiable outcome

• 68% exercise adherence rate compared to 20% for in-person physical therapy
• +5 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Age WellcoreStrategic or Co-development Partner · 1 January 2018Age Well is Canada's technology and aging network providing strategic investment and support for startups. Provided initial SIP Accelerator Funding in 2018 that made Curovate's work possible. Continues partnership featuring Curovate in annual reports and supporting research.
• CARP (Canadian Association of Retired Persons)minorGTM or Marketing PartnerCARP is an official partner offering Curovate as a member benefit to retired persons recovering from surgery or managing joint health.
• University of Toronto Entrepreneurship HatcherycoreStrategic or Co-development PartnerWhere Curovate was founded as a startup. Provides ongoing connection to university research, talent, and innovation ecosystem.
• University of Toronto Health Innovation Hub (H2i)coreStrategic or Co-development PartnerCurovate is a proud member of the Faculty of Medicine Health Innovation Hub at University of Toronto, providing access to research collaboration and innovation resources.
• VHA Home HealthCarecoreStrategic or Co-development PartnerVHA Home HealthCare partnered with Curovate to pilot the physical therapy app for home care clients. On average VHA clients found Curovate intuitive and easy to use for at-home rehabilitation.
• Synapse Life ScienceminorStrategic or Co-development PartnerCurovate was one of 15 companies selected for the Synapse Life Science competition recognizing innovative healthcare companies.
• PhysiopediaminorGTM or Marketing PartnerEvidence-based physiotherapy resource that features Curovate as a recommended mobile app for physical therapy rehabilitation.
• Innovation FactoryminorGTM or Marketing PartnerBusiness accelerator that interviewed CEO Nirtal Shah about revolutionizing knee replacement recovery technology.
• SMart Inclusive Living Environment (SMILE) ProjectminorStrategic or Co-development PartnerCurovate was selected as a digital health solution for the SMILE project focused on ageing in place and helping older adults rehabilitate at home.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sword Health: Digital MSK and pelvic health provider combining AI with licensed physical therapists for virtual exercise therapy. Targets the same employer/payer channel and overlapping knee, hip, and post-surgical indications as Curovate.
• Hinge Health: Largest digital MSK platform offering app-based exercise therapy, video PT coaching, and wearable-guided programs for back, knee, hip, and other joint conditions. Directly competes with Curovate in post-surgical knee and hip rehabilitation, sold primarily to employers and health plans.
• Limber Health: Digital MSK platform delivering in-app exercise programs and remote therapeutic monitoring for post-surgical and chronic joint conditions, including knee and hip. Closely comparable in scope and B2B2C go-to-market to Curovate.
• RecoveryOne: Virtual physical therapy platform providing clinician-supervised, app-based exercise programs for MSK conditions including post-surgical knee and hip. Overlaps with Curovate in employer and payer channels with similar MSK rehab focus.
• Kaia Health: Digital therapeutics company with app-based programs for MSK pain, including knee and hip conditions, using self-guided exercise plus optional coaching. Competes in the same D2C and employer wellness channels as Curovate.
• PeerWell: Pre- and post-surgery digital care platform offering daily exercise programs, education, and tracking for joint replacement and other orthopedic procedures. Directly comparable to Curovate's TKR/THR prehab and rehab programs.

Broad incumbents

• Omada Health: Public-company-tracked digital chronic care provider with MSK, prediabetes, and hypertension programs. Acquired Physera to add virtual PT, making it an incumbent competitor in employer contracts spanning the same joint-recovery use cases as Curovate.

Emerging players

• PhysiTrack: Provider-facing platform enabling clinicians to prescribe exercise programs for patients via app, with home exercise tracking and telehealth. Overlaps with Curovate in video-guided rehab content and PT chat but is positioned more as a clinician tool.
• blueJay Health: App-based MSK rehabilitation and remote therapeutic monitoring platform for knee, hip, and other joint conditions. Comparable in scope to Curovate with growing employer and provider partnerships.
• SimpleTherapy: App-based MSK therapy solution combining AI-driven exercise prescription with live virtual PT coaching. Targets the same post-surgical and chronic joint pain use cases as Curovate via employer and payer channels.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/curovate
• YouTubeyoutube.com/channel/UCW-k5lpj5ITSvryWLjKqlrA
• Facebookfacebook.com/curovate
• LinkedInlinkedin.com/company/curovate
• Instagraminstagram.com/curovate

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curovate