AMK Counseling Services

What AMK Counseling Services does

AMK Counseling Services (legal entity Abbie Kelley LLC) is a privately-held, founder-owned mental health group practice based in Chicago, Illinois, founded in 2012 and operating two physical clinic locations in the Ravenswood and Lincoln Park neighborhoods. The practice delivers outpatient psychotherapy to individuals, children, teens, and families, with documented specialty services including EMDR for trauma, ERP for OCD, SPACE therapy for childhood anxiety, women's health/maternal mental health, play therapy, and ADHD treatment. Modalities span CBT, DBT, ACT, and play therapy, delivered by a credentialed clinical team that includes a Lead Clinical Director and a Director of ERP Services.

The business operates a fee-for-service model with session rates of $160-$210 per hour, accepting in-network BCBS PPO and Aetna plans while billing out-of-network for other payers and offering self-pay options. Service delivery occurs both in-person at the two Chicago clinics and via HIPAA-compliant teletherapy restricted to Illinois residents. Client acquisition is sales-led and direct, driven by a website scheduling system, phone intake, and content marketing through a blog, social channels (LinkedIn, Instagram, YouTube), and the "Therapists In Progress" CE-accredited podcast launched in November 2025.

Beyond direct clinical services, AMK has built adjacent ecosystem assets including NBCC Approved Continuing Education Provider status (ACEP No. 7277), the Infinite Possibilities Program nonprofit arm for community mental health, speaking events, and free parenting resources. The technology stack is limited to standard HIPAA-compliant video infrastructure; there is no evidence of proprietary technology, AI/ML tooling, external funding, or institutional/enterprise customers, leaving AMK positioned as a community-rooted boutique group practice rather than a scaled platform.

Name

AMK Counseling Services

Legal name

Abbie Kelley LLC

Website

https://amkcounseling.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

AMK Counseling Services is a privately-held, founder-owned Chicago mental health group practice operating two clinics, delivering outpatient psychotherapy (individual, child, teen, family) with specialties in EMDR, ERP, SPACE, and women's health, plus Illinois-only HIPAA-compliant teletherapy.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Mental health counseling
• Individual therapy
• Family therapy
• Trauma therapy
• Teletherapy services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Therapy Session Fees: Fee-for-service therapy sessions billed at $160-$210 per hour depending on clinician. Accepts insurance (BCBS PPO, Aetna in-network) and submits out-of-network claims for most other plans. Self-pay option available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

AMK Counseling Services is a Chicago-based mental health practice providing psychotherapy and counseling to individuals, children, teens, and families. Services include individual therapy, family therapy, group therapy, and specialty treatments such as EMDR (trauma), SPACE (childhood anxiety), and ERP (OCD), delivered in-person at two Chicago clinic locations (Ravenswood and Lincoln Park) and via HIPAA-compliant teletherapy for Illinois residents. The practice also offers continuing education programs for mental health professionals.

Product overview

AMK Counseling Services is a Chicago-based mental health practice offering a comprehensive suite of therapy services for individuals, children, teens, and families. The core services include Individual Therapy, Family Therapy, and Group Therapy, delivered both in-person at two Chicago clinic locations and via HIPAA-compliant Teletherapy. Specialty services encompass EMDR Therapy for trauma, SPACE Therapy for childhood anxiety, and Women's Health Therapy including maternal mental health support. The practice extends beyond direct clinical services through educational resources including a CE-accredited podcast (Therapists In Progress), a monthly insights blog with articles by their therapists, and free parenting worksheets. They also offer continuing education programs for mental health professionals and community workshops. All services are grounded in evidence-based therapeutic approaches including CBT, DBT, ACT, ERP, and play therapy modalities.

Differentiator

Problem solved

Functional benefit

Brands

• Therapists In Progress: A continuing education podcast for therapists sponsored by AMK Counseling, hosted by Janine Snyder, LCSW. Episodes explore different therapeutic approaches, tools, and real-life topics from the world of mental health. Available for free CE credits on Spotify, Amazon Music & Audible.
• AMK Nonprofit

Products and services

• Individual Therapy One-on-one psychotherapy sessions between a clinician and an adult client, addressing personal mental health concerns such as anxiety, depression, ADHD, OCD, trauma, grief, and life transitions. Delivered in-person at Chicago clinics or via HIPAA-compliant teletherapy for Illinois residents.
• Children & Teens Therapy Therapy tailored for children and adolescents, addressing childhood and adolescent mental health issues, behavioral challenges, and emotional regulation difficulties, including play therapy modalities.
• Family Therapy Therapy sessions involving family members together to address relational conflicts, improve communication, and support collective mental health and wellbeing.
• Group Therapy Therapeutic sessions conducted with multiple clients facing similar challenges, providing peer support and shared learning experiences.
• EMDR Therapy Eye Movement Desensitization and Reprocessing therapy for treating trauma, PTSD, and distressing memories through bilateral stimulation techniques.
• SPACE Therapy Supportive Parenting for Anxious Childhood Emotions (SPACE) therapy focused on reducing parental accommodations and supporting children with anxiety.
• Women's Health Therapy Mental health support addressing women's concerns including maternal health, perinatal mental health, and hormonal-related emotional challenges.
• Teletherapy HIPAA-compliant video therapy sessions delivered remotely for Illinois residents, providing access to the practice's clinical services from home.
• Parent Support & Coaching Guidance and coaching for parents navigating challenges with their children's mental health, behavioral issues, and developmental concerns, including SPACE-informed approaches.
• Continuing Education Programs Educational programs and workshops for mental health professionals offering CE credits, supporting professional development for practicing therapists.
• Speaking Events & Workshops Educational presentations and workshops conducted by AMK therapists on various mental health topics for community organizations and groups.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Infinite Possibilities Program (IPP)coreStrategic or Co-development PartnerAMK Counseling's nonprofit partner, Infinite Possibilities Program (IPP), supports their mission of strengthening community and advancing equity across Chicago. The nonprofit aligns with their commitment to community mental health and informs their free CE programming initiative.
• SpotifyminorChannel Partner/ Reseller/ DistributorThe Therapists In Progress podcast is distributed for free on Spotify (along with Amazon Music & Audible), allowing AMK Counseling to reach mental health professionals seeking continuing education credits.
• Karben MarketingminorImplementation/ SI/ Consulting PartnerWebsite design and development partner credited for the AMK Counseling website.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grow Wellness Group: Chicago-based group therapy practice offering individual, couples, family, and child therapy across multiple neighborhoods. Directly comparable as a multi-location Chicago outpatient mental health practice serving similar client segments.
• Clarity Clinic: Chicago mental health practice with multiple locations providing psychiatry, therapy, and specialized programs including OCD and anxiety treatment. Comparable multi-modality specialty outpatient model with similar in-person and teletherapy delivery.
• Cityscape Counseling: Chicago therapy practice serving individuals, couples, and families with evidence-based modalities. Comparable as a private Chicago outpatient counseling group serving similar demographic segments.

Emerging players

• Alma: Network of independent therapists with insurance credentialing, practice management tools, and referral matching. Comparable as a curated therapy provider network serving similar client segments, but at national scale across multiple states.
• Grow Therapy: Therapist marketplace and software platform enabling private practice clinicians to manage insurance billing, scheduling, and marketing. Comparable client base (private practice therapists) and payor-billing approach, but operates as a platform rather than a clinical practice.
• Talkspace: National online therapy platform offering individual and couples therapy via subscription. Comparable as a therapy delivery model, but competes on price, digital convenience, and insurance integration rather than local in-person presence.
• BetterHelp: Largest online therapy marketplace offering subscription teletherapy with broad clinician network. Comparable modality (therapy delivery), but competes on accessibility, subscription pricing, and digital marketing scale.

Broad incumbents

• Lyra Health: Mental health benefits platform offering therapy, coaching, and psychiatric services to enterprise clients. Comparable as a multi-modality outpatient therapy provider, but operating at national scale with employer-sponsored distribution.
• Two Chairs: Multi-location outpatient therapy practice operating with a clinical matching model and specialized tracks including anxiety, OCD, and trauma. Comparable as a scaled therapy practice with similar evidence-based specialty offerings, though serving different metro markets.
• Octave: Multi-state outpatient mental health practice offering individual, couples, family, and group therapy with insurance network participation. Comparable fee-for-service, multi-modality therapy model with broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AMKCounseling
• LinkedInlinkedin.com/company/amk-counseling
• Instagraminstagram.com/amk_counseling
• Facebookfacebook.com/amkcounseling

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMK Counseling Services