Mealeo
Mealeo is a privately-held online food delivery and pickup marketplace connecting consumers, local restaurants, and independent delivery drivers across 50+ locations in New York's Capital Region, operating via web and mobile apps since 2009.
- Company typePrivate
- Founded2009
- HeadquartersCohoes, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Mealeo does
Mealeo Inc. is a privately-held, locally-focused online food delivery and restaurant pickup marketplace founded in 2009 and headquartered in Latham, New York (legal address 1033 Loudon Road, Cohoes, NY 12047). The company operates a three-sided platform that connects individual consumers, local restaurant partners, and independent delivery providers across 50+ locations in New York's Capital Region, including Albany, Saratoga Springs, Schenectady, Clifton Park, Troy, Latham, Ballston Spa, Amsterdam, and surrounding college campuses (SUNY Albany, RPI, Skidmore, Union College). Distribution is exclusively self-serve: customers place orders through mealeo.com or native iOS and Android apps with no sales interaction, while restaurants and delivery drivers sign on as partners via dedicated onboarding pages.
The platform's technology stack consists of a web and mobile marketplace with location-based restaurant discovery, cuisine filtering, order customization, and integrated payment processing. Notable proprietary features include the Mealeo Moolah cashback program (which shares a portion of restaurant commission with customers on every order), the Happy-Factor Rating System (a multi-factor restaurant quality score derived from order volume, accuracy, on-time delivery, and customer feedback), the Delivery Opportunity Bidding System (allowing independent drivers to bid on delivery jobs by time and geography), and Mealeo eGift Cards (digital stored-value cards sent via email or text).
Mealeo generates revenue through four streams: (1) a transaction-based commission from restaurant partners on each order placed through the platform, (2) customer delivery fees that vary by distance and time of day, (3) service and processing fees including split payment fees charged to restaurants, and (4) service fees paid by delivery providers for platform-mediated payment processing within seven calendar days of booking. The company has 11-50 employees, has not raised disclosed institutional funding, and operates without a parent company. CEO Blake Hanan leads the firm. The company is competing in a market dominated by national platforms (DoorDash, Uber Eats) by emphasizing Capital Region density, locally award-winning restaurant selection, and the Moolah loyalty economics.
Mealeo firmographics
Firmographics- Name
- Mealeo
- Legal name
- Mealeo Inc.
- Website
- https://mealeo.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mealeo is a privately-held online food delivery and pickup marketplace connecting consumers, local restaurants, and independent delivery drivers across 50+ locations in New York's Capital Region, operating via web and mobile apps since 2009.
- Ownership category
- akta.pro rank
Mealeo industry classification
Industry- Product category
- Food Delivery Marketplace
- NAICS
- Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)
- akta.pro secondary industries
- Food Delivery & Restaurant Logistics Platforms (BPAMAHAB), Restaurant Meal & Prepared Food Delivery (CRAFAFAB)
Keywords
Where Mealeo is headquartered
LocationHeadquarters
- HQ city
- Cohoes
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mealeo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Commission: Mealeo receives a commission from restaurant partners for orders sent through the platform. Restaurants set their own menu prices on the platform at their discretion.
- Delivery Fees: Customers pay delivery fees for orders placed for delivery. These fees may vary based on distance, time of day, and other factors.
- Service and Processing Fees: Platform charges including delivery fees, processing fees, split payment fees, and service fees paid to Mealeo. Prices may differ from in-house or other platform pricing.
- Service Fee to Delivery Providers: Mealeo facilitates payment collection from customers and initiates payment to delivery providers within 7 calendar days of booking completion. Delivery providers receive service fees for completed deliveries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Restaurant Partner Commission |
| Transaction based/ take rate | Pay-as-you-go | Customer Delivery Orders |
| Other | Monthly | Mealeo Moolah Cashback |
| Other | Pay-as-you-go | Referral Program |
| One time/ perpetual license | Pay-as-you-go | eGift Cards |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Mealeo product offering
Product offeringCore offering
Mealeo operates a three-sided online food delivery and restaurant pickup marketplace serving New York's Capital Region. Customers use the Mealeo website and native iOS/Android apps to browse local restaurants, place delivery or pickup orders, earn Mealeo Moolah cashback, and send eGift Cards; restaurant partners receive an online ordering system and outsourced delivery logistics; independent delivery providers bid on delivery opportunities via a proprietary bidding system to complete orders.
Product overview
Mealeo operates as a food delivery and restaurant pickup marketplace platform connecting local restaurants with consumers. The core offering consists of the Mealeo App (iOS/Android) and web platform at mealeo.com, supported by the Mealeo Moolah loyalty rewards program and Mealeo eGift Cards. The platform facilitates restaurant partner services and driver partnership programs. The company is headquartered in Latham, New York, serving the Capital Region including Albany, Saratoga Springs, Clifton Park, and surrounding areas.
Differentiator
Problem solved
Functional benefit
Brands
- Mealeo Moolah: Cash-back rewards program where customers earn rewards on orders that can be used on future orders. Restaurants reward Mealeo a commission for orders and Mealeo shares the commission with customers as Moolah.
Products and services
- Mealeo App (iOS/Android) Native mobile application for iPhone and Android enabling users to order food delivery or pickup from local restaurants in the Capital Region, with integrated Mealeo Moolah cashback rewards, location-based restaurant browsing, and account management.
- Mealeo Online Ordering Platform (mealeo.com) Web-based food delivery and restaurant pickup platform connecting consumers with local Capital Region restaurants. Includes location-based restaurant browsing, menu viewing, order placement, payment processing, account management, and delivery coordination.
- Mealeo eGift Cards Prepaid digital gift cards that can be sent via email or text message and redeemed toward food delivery or pickup orders from local restaurants on the Mealeo platform.
Quantifiable outcome
- Restaurants achieve high Happy-Factor Ratings (98-99% range typical for partner restaurants)
- +4 more outcomes
Companies that use Mealeo
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
Mealeo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mealeo partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Mealeo competitors and assessment
Company assessmentDirect peers
- DoorDash: Leading US restaurant food delivery marketplace connecting consumers, restaurants, and Dashers; operates a near-identical three-sided marketplace model that Mealeo competes with directly in the Capital Region.
- Uber Eats: Restaurant delivery arm of Uber operating an analogous consumer-restaurant-courier marketplace with comparable commission, delivery fee, and cashback/promotion mechanics.
- Grubhub: Long-standing US restaurant delivery marketplace with commission-based restaurant partnerships and consumer-facing web/mobile ordering — directly comparable marketplace mechanics to Mealeo.
- Chowbus: Regional food delivery marketplace operating in selected US metros with a comparable restaurant commission model and self-serve app onboarding — closest peer by scale and structure.
Emerging players
- Slice: US delivery and ordering platform focused specifically on independent local pizzerias; shares Mealeo's ethos of elevating local/independent restaurants over national chains and serves a comparable SMB-restaurant customer.
Others
- Olo: Restaurant SaaS providing direct online ordering infrastructure to chains and independents; relevant adjacent player because Mealeo's restaurant partner services overlap with Olo's digital ordering offering.
- Ordermark / Otter: Restaurant tech consolidator aggregating multiple delivery platform orders; adjacent infrastructure provider that Mealeo's restaurant partners likely use in parallel to Mealeo.
Broad incumbents
- Caviar: Premium restaurant delivery service now owned by DoorDash; competes in the upscale local-restaurant delivery niche where Mealeo positions its award-winning Capital Region partners.
- Postmates: Multi-category on-demand delivery marketplace (now part of Uber) delivering restaurant meals alongside other goods; directly analogous three-sided courier marketplace structure.
Regional players
- Waitr: Regional US restaurant delivery marketplace serving secondary metros; comparable in scale, geographic concentration, and SMB-restaurant focus to Mealeo's Capital Region footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Mealeo social profiles
Digital presenceMealeo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mealeo leadership team
Management profileNumber of profiles
Profiles1 record
Mealeo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mealeo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mealeo
What does Mealeo do?
Mealeo operates a three-sided online food delivery and restaurant pickup marketplace serving New York's Capital Region. Customers use the Mealeo website and native iOS/Android apps to browse local restaurants, place delivery or pickup orders, earn Mealeo Moolah cashback, and send eGift Cards; restaurant partners receive an online ordering system and outsourced delivery logistics; independent delivery providers bid on delivery opportunities via a proprietary bidding system to complete orders.
Is Mealeo a public or private company?
Mealeo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mealeo founded?
Mealeo was founded in 2009. It employs 11 to 50 people.
Where is Mealeo based?
Mealeo is headquartered in Cohoes, United States, in the North America region.
How does Mealeo make money?
Four revenue lines are on record. Restaurant Commission is the primary driver. The others are delivery Fees, service and Processing Fees and service Fee to Delivery Providers.
Who are Mealeo's main competitors?
Direct peers on record are DoorDash, Uber Eats, Grubhub and Chowbus. Slice is listed as an emerging player. Others are Olo and Ordermark / Otter. Broad incumbents are Caviar and Postmates. Waitr is listed as a regional player.
Does Mealeo have an API?
No public API is recorded for Mealeo.
What industry is Mealeo in?
Mealeo's product category is Food Delivery Marketplace. Its primary akta.pro industry code is AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators, with a secondary code of BPAMAHAB, Food Delivery & Restaurant Logistics Platforms. Its NAICS code is 72251 and its SIC code is 5810.