What Rusty's does

Rusty's Inc (legal name) is a private residential home services company headquartered in West Yarmouth, Massachusetts, that delivered HVAC installation, repair, and maintenance; plumbing installation, repair, and maintenance; and electrical installation, repair, and maintenance services to homeowners in Southern Massachusetts and Rhode Island. The company previously operated under the name GM Refrigeration and traces its operating history back approximately six decades. Its core products are three service lines — HVAC, plumbing, and electrical — each treated as an independent product category but delivered as a unified home mechanical services package to a single residential persona. Underlying technology is minimal: there is no disclosed proprietary platform, technical stack, or app; service access ran through a company website (rustysinc.com) with online scheduling, telephone support, and chat. The business model is direct-to-consumer field service, with skilled technicians dispatched to customer homes and revenue generated on a professional services basis via per-job billing for repair and installation work, with potential recurring revenue from maintenance contracts; pricing is not publicly disclosed. In 2024, Rusty's Inc was acquired by GEM Plumbing and Heating, a strategic operating company holding multiple MA/RI contractor licenses, and now operates as part of the GEM family with the Rusty's name retained while technicians continue under the GEM banner.

Name

Rusty's

Legal name

Rusty's Inc

Website

https://rustysinc.com

Company type

Private

Founded year

1960

Operating status

Acquired

Headcount range

11–50 employees

Short description

Rusty's Inc provided HVAC, plumbing, and electrical installation, repair, and maintenance services to residential homeowners in Southern Massachusetts and Rhode Island for over six decades before being acquired by GEM Plumbing and Heating in 2024.

Ownership category

akta.pro rank

Headquarters

HQ city

West Yarmouth

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. HVAC, Plumbing, and Electrical Services: Rusty's generated revenue through providing HVAC, plumbing, and electrical services to residential customers. The business model involved field technicians performing service calls at customer homes. Services were likely billed on a per-job basis for repair and installation work, with potential for recurring maintenance contract revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Rusty's Inc is a home services company providing HVAC (heating, ventilation, and air conditioning), plumbing, and electrical installation, repair, and maintenance to residential customers in Southern Massachusetts and Rhode Island. The business dispatches skilled field technicians directly to customer homes for on-site service work. Founded in 1960 and previously known as GM Refrigeration, Rusty's was acquired by GEM Plumbing and Heating in 2024 and now operates as part of the GEM family of companies.

Product overview

Rusty's Inc is a home services company offering a unified portfolio of HVAC, plumbing, and electrical services for residential customers in Southern Massachusetts. The company has operated for over six decades and has been acquired by GEM Plumbing and Heating, with the service offerings now available under the GEM banner. The core services (HVAC, plumbing, electrical) function as the company's primary product lines, representing the full range of home mechanical services provided to customers.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GEM Plumbing and HeatingcoreOthersRusty's Inc was acquired by GEM Plumbing and Heating, forming a unified family of companies. The acquisition combined Rusty's six decades of excellence in Southern Massachusetts with GEM's broader expertise and resources. Rusty's technicians continued serving customers under the GEM banner, providing enhanced offerings including a wider range of top-tier home services. GEM holds MA/RI Contractor Licenses #3640 #803 #6555 #5216 #MP001809 #862 #682.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Mr. Rooter Plumbing: Neighborly-owned national residential plumbing franchise system. Comparable as a scaled, multi-region residential plumbing and home-services franchise competing for the same homeowner segment.
• Roto-Rooter: National plumbing, drain, and water-damage services brand with franchise and company-owned operations across the U.S., including Massachusetts. Comparable as a large-scale residential plumbing/HVAC-adjacent service provider competing for the same Cape Cod homeowner demand.
• HomeServe USA: Home repair and maintenance plan provider offering HVAC, plumbing, and electrical coverage via municipal and utility partnerships. Comparable as a residential home-mechanical services player with recurring-contract economics that competes for the same household wallet.
• Benjamin Franklin Plumbing: National franchised residential plumbing brand with on-time guarantees and standardized service delivery. Comparable as a national franchise model competing in the same residential plumbing category, particularly relevant to service-quality differentiation.
• ServiceMaster Restore: National residential restoration, HVAC, plumbing, and home-services brand. Comparable as a multi-trade residential services operator with national reach and recurring-contract exposure to homeowners.
• GEM Plumbing and Heating: Parent company of Rusty's Inc; a multi-trade residential services platform covering plumbing, heating, HVAC, and electrical across Massachusetts and Rhode Island with multiple MA/RI contractor licenses. Directly comparable as the acquirer and unifying brand for the Rusty's operation.

Direct peers

• Len The Plumber: Regional residential plumbing, heating, and drain services operator in the Mid-Atlantic and Northeast. Comparable as a multi-trade residential services company with regional density, dispatch-driven operations, and similar customer profile to Rusty's.

Regional players

• Michael & Son Services: Multi-trade residential home-services operator (HVAC, plumbing, electrical) along the U.S. East Coast. Comparable as a regional multi-trade competitor pursuing the same bundled-service and recurring-maintenance strategy.
• Pilot Thomas: Regional home-services operator on the East Coast offering HVAC, plumbing, and electrical. Comparable to Rusty's as a multi-trade residential contractor competing in similar Northeast geographies with a comparable bundled-service proposition.

Emerging players

• Angi (formerly Angie's List): Leading marketplace connecting homeowners to local HVAC, plumbing, and electrical contractors. Comparable as the dominant demand-generation channel competing with Rusty's own direct response and word-of-mouth acquisition motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rustysinc1
• Facebookfacebook.com/RustysInc
• LinkedInlinkedin.com/company/rustys-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rusty's