Wok Box
- Company typePrivate
- Founded2004
- HeadquartersNew Westminster, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
Wok Box firmographics
Firmographics- Name
- Wok Box
- Legal name
- WB Franchising Limited
- Website
- https://wokbox.ca
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Wok Box industry classification
Industry- Product category
- Fast-Casual Asian Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)
Keywords
Where Wok Box is headquartered
LocationHeadquarters
- HQ city
- New Westminster
- HQ country
- Canada
- HQ region
- North America
Offices7 records
Markets served
Wok Box business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Food Sales (Company-Owned Locations): Direct food sales from company-owned restaurant locations, including dine-in, takeout, and delivery orders through the Wok Box app and website.
- Franchise Fees and Royalties: Revenue from franchise development agreements, initial franchise fees, and ongoing royalty payments from franchisees. The company has signed agreements for franchise development including 37 restaurants in California and multiple locations across Canada.
- Third-Party Delivery Commissions: Sales generated through third-party delivery platforms including Skip The Dishes, Uber Eats, and DoorDash, with Wok Box locations in all provinces offering delivery options.
- Gift Card Sales: E-gift cards and physical gift cards sold at locations and online, redeemable at any Wok Box across Canada.
- Catering Services: Catering menu featuring party trays, individual boxes, and bulk orders for events ranging from small office lunches to large corporate events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Value Meals |
| Unit Pricing | Pay-as-you-go | Daily Deals |
| Unit Pricing | Pay-as-you-go | Kids Meals |
| Other | Multi-year contract | Catering |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Wok Box product offering
Product offeringCore offering
Wok Box operates fast-casual restaurant locations serving fresh, wok-cooked Asian-inspired cuisine, with signature customizable noodle and rice boxes featuring choice of proteins, noodle types, and 25+ custom sauces inspired by 10+ Asian countries. Revenue is generated through franchise-operated restaurants supplemented by franchise fees and royalties.
Product overview
Wok Box is a Canadian fast-casual restaurant brand offering fresh, customizable Asian-inspired cuisine. The core product consists of signature Noodle Boxes and Rice Boxes cooked to order in woks, complemented by Wings & Tenders, Sidekicks, Poutines, Soups, Desserts, Kids Meals, and Beverages. The company operates multiple ordering channels including a proprietary mobile app with a Rewards loyalty program, third-party delivery integrations (SkipTheDishes, Uber Eats, DoorDash), and in-store dining. Additional offerings include Catering services for events, School Hot Lunch programs, Value Meals and Daily Deals for budget-conscious customers, and seasonal/LTO items like Vietnamese Coffee. The brand emphasizes customization with vegan, vegetarian, and gluten-friendly options, serving dishes inspired by over 10 Asian countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Noodle Boxes
Quantifiable outcome
- Over 60 locations across Canada from British Columbia to Newfoundland as of 2024
- +3 more outcomes
Companies that use Wok Box
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Wok Box technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Wok Box partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, supporting and minor.
- ChubbscoreCo-branding partnership with Chubbs, an Alberta-based sandwich shop specializing in massive sub sandwiches, hot dogs, poutines, and milkshakes. Combined Wok Box and Chubbs locations opened in Calgary, Waterloo, and Guelph, creating a unique fast-food fusion dining concept.
- Healthy HungersupportingSchool lunch program platform enabling parents to order Wok Box meals for their children through the Healthy Hunger system. Wok Box participates in the Healthy Hunger program for schools.
- MunchaLunchsupportingSchool lunch program platform allowing schools to order Wok Box meals for student lunch programs. Alternative to Healthy Hunger for school hot lunch ordering.
- Skip The DishessupportingThird-party food delivery platform enabling Wok Box customers to order delivery through Skip The Dishes at participating locations across Canada.
- Uber EatssupportingThird-party food delivery platform enabling Wok Box customers to order delivery through Uber Eats at participating locations across Canada.
- DoorDashsupportingThird-party food delivery platform enabling Wok Box customers to order delivery through DoorDash at participating locations across Canada.
- Intrepid TravelminorTravel partner for Crack-a-Cookie Contest grand prize trips to Asia (Thailand, Malaysia, Bali). Intrepid Travel provided trip packages as contest prizes.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Wok Box competitors and assessment
Company assessmentBroad incumbents
- Panda Express: The dominant Asian QSR chain in North America with thousands of locations — a much larger incumbent that competes for the same Asian fast-casual occasion with greater scale and marketing power.
Direct peers
- Waba Grill: U.S. Asian fast-casual franchise focused on grilled proteins, bowls, and plates with healthy customization — directly comparable fast-casual positioning and franchise-led growth model.
- Wok to Walk: International Asian stir-fry fast-casual franchise with customizable wok boxes — a near-identical concept to Wok Box with similar customization and counter-service format.
- Pick Up Stix: Asian fast-casual franchise offering wok-cooked entrées and appetizers — competes directly for the same customizable Asian lunch/dinner occasion as Wok Box.
- Genghis Grill: Build-your-own Asian stir-fry concept with similar customization and wok-cooking mechanics — competes for the same customizable Asian fast-casual customer.
- Manchu Wok: Canadian-founded pan-Asian fast-casual franchise offering wok-cooked noodle and rice bowls with multiple proteins and customization — the closest direct analog to Wok Box in geography, concept, and scale.
- Wow Bao: Asian fast-casual concept specializing in steamed buns, bao, and bowls with delivery-first distribution — comparable in pan-Asian positioning, smaller scale, and franchise model.
- Noodles & Company: U.S. fast-casual chain offering globally-inspired noodle and pasta bowls with customization — closely comparable format, ticket size, and customer use case as Wok Box.
- Teriyaki Madness: Asian fast-casual franchise with wok-style bowls and customizable proteins/sauces — closely matches Wok Box's stir-fry customization model and franchise expansion approach.
- Leeann Chin: Long-established Asian fast-casual chain with wok-cooked entrées, rice and noodle dishes — comparable menu positioning and U.S./Canada footprint overlap.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wok Box social profiles
Digital presenceWok Box financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wok Box leadership team
Management profileNumber of profiles
Profiles1 record
Wok Box funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wok Box M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wok Box
What does Wok Box do?
Wok Box operates fast-casual restaurant locations serving fresh, wok-cooked Asian-inspired cuisine, with signature customizable noodle and rice boxes featuring choice of proteins, noodle types, and 25+ custom sauces inspired by 10+ Asian countries. Revenue is generated through franchise-operated restaurants supplemented by franchise fees and royalties.
Is Wok Box a public or private company?
Wok Box is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wok Box founded?
Wok Box was founded in 2004. It employs 101 to 250 people.
Where is Wok Box based?
Wok Box is headquartered in New Westminster, Canada, in the North America region.
How does Wok Box make money?
Five revenue lines are on record. Food Sales (Company-Owned Locations) is the primary driver. The others are franchise Fees and Royalties, third-Party Delivery Commissions, gift Card Sales and catering Services.
Who are Wok Box's main competitors?
Panda Express is listed as a broad incumbent. Direct peers are Waba Grill, Wok to Walk, Pick Up Stix, Genghis Grill, Manchu Wok, Wow Bao, Noodles & Company, Teriyaki Madness and Leeann Chin.
Does Wok Box have an API?
No public API is recorded for Wok Box.
What industry is Wok Box in?
Wok Box's product category is Fast-Casual Asian Restaurant. Its primary akta.pro industry code is THAFABAE, Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean). Its NAICS code is 722513 and its SIC code is 5812.