Five Points Washington

What Five Points Washington does

Five Points Washington is a 501(c)(3) nonprofit community wellness and recreation organization headquartered at 360 N. Wilmor Rd., Washington, IL, operating a 144,900 square-foot multi-purpose facility since 2007. The facility was created through a consortium of five community organizations (Washington District Library, Washington Community High School, Washington Park District, City of Washington, and Washington Area Community Center) and offers fitness, aquatics, performing arts, childcare, social programming, and event hosting under a single roof. Core amenities include a fitness center, 2-court gymnasium, indoor walking track, 8-lane competition pool, therapy/leisure pool, a 1,020-seat Caterpillar Performing Arts Center, event/banquet rooms, and dedicated senior and children's spaces. Programming spans Les Mills group fitness, personal training, private and semi-private swim lessons, mermaid swim lessons, aquatic personal training, youth fitness (Growing Strong, Kids Clubhouse), senior fitness and social programs, pickleball, lifeguard certification, health and nutrition coaching, and the Community Gallery Wall. On-site operating partners include OSF Outpatient Rehabilitation (physical therapy on the main floor and second floor) and resident arts organizations Peoria Area Civic Chorale and Heartland Festival Orchestra.

The business model combines membership subscriptions (individual, joint, family, senior, student, corporate, and one-month trial tiers with no initiation fees), day passes and punch cards, transactional fees for swim lessons, personal training, pool and gym rentals, lifeguard certification, and health/nutrition coaching, plus event and venue rentals and donations through the Generational Impact Circle program. A 14+ employer corporate membership program provides recurring B2B revenue anchored by Caterpillar, State Farm, Komatsu, OSF HealthCare, Methodist Medical Center / Proctor Hospital (UnityPoint), BTD/Miller Welding, City of Washington, Peoria County, Washington School Districts, ICC, Metamora High School, and Samaritan Ministries. Pricing is tiered ($40/month senior to $130/month 7-person family; $48-$85/month corporate) with a 3% credit card processing fee applied as of April 2026. Distribution is primarily direct through the physical facility and online membership portal (Antaris), supported by community outreach (Five Points Fridays, Five Points Cares), email marketing, social media, and partnerships with local businesses for member discounts. The organization is self-sustaining, generating revenue from fitness center user fees, rental revenue, and event admission sales. No parent company, private equity, or venture capital ownership is reported.

Name

Five Points Washington

Legal name

Five Points Washington

Website

https://fivepointswashington.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Five Points Washington is a 501(c)(3) nonprofit community center in Washington, IL offering fitness, aquatics, performing arts, childcare, and event rentals from a 144,900 sq ft facility, serving individuals, families, seniors, students, and 14+ corporate employer partners across Central Illinois.

Ownership category

akta.pro rank

Product category

Community Recreation and Wellness Center

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Senior/Low-Impact Group Fitness (HSADABAI)

akta.pro secondary industry

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Community recreation center
• Fitness and aquatics
• Performing arts venue
• Event and wedding venue
• Swim lessons

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: The primary revenue stream is monthly and annual membership fees from individuals, families, seniors, students, and corporate groups. No initiation fee is charged.
2. Day Passes and Punch Cards: Non-members pay for day passes and punch cards to access the fitness center, pool, and pickleball courts. This provides a non-membership revenue channel.
3. Event and Venue Rentals: Revenue generated from renting the performing arts theater, event center, banquet rooms, outdoor patio, Miller Room, and gymnasium for weddings, corporate events, birthdays, and community gatherings.
4. Swim Lessons and Aquatic Training: Fees for private and semi-private swim lessons, mermaid swim lessons, aquatic personal training, and swim training sessions, available to members and non-members.
5. Personal Training Services: Revenue from personal training sessions, group training, and specialized training packages, with commission-based compensation for trainers.
6. Pool and Facility Rentals: Revenue from private pool rentals for birthday parties and group outings, as well as aquatic volleyball open play.
7. Lifeguard Certification Courses: Revenue from American Red Cross lifeguard certification and recertification courses offered on-site.
8. Donations and Fundraising: As a 501(c)(3) nonprofit organization, Five Points Washington accepts donations through its Generational Impact Circle annual giving program and hosts fundraising events such as its annual golf outing.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Five Points Washington is a 501(c)(3) nonprofit community wellness and recreation center that sells monthly and annual memberships (Individual, Joint, Family, Senior, Student, Corporate tiers with no initiation fee), day passes and punch cards, swim lessons and aquatic personal training, land-based personal training, group fitness classes, pickleball access, Kids Clubhouse childcare, senior programming, lifeguard certification courses, mermaid swim lessons, and health and nutrition coaching. It also rents its 1,020-seat Caterpillar Performing Arts Center, Event Center banquet rooms, gymnasium, and pools for weddings, corporate events, and community gatherings, and accepts donations through its Generational Impact Circle annual giving program.

Product overview

Five Points Washington is a comprehensive community wellness and recreation center operated as a not-for-profit 501(c)(3) organization. The facility operates as a multi-venue complex offering fitness and aquatics programming alongside performing arts and event hospitality services. The core fitness product suite includes a state-of-the-art Fitness Center with gymnasium, indoor walking track, group fitness classes (Les Mills programs, Zumba, specialty classes), and Personal Training services. The Aquatic Center features an 8-lane competition pool and therapy/leisure pool, offering swim lessons, aquatic training, swim team preparation, and aquatic fitness classes. Youth programming includes Kids Clubhouse childcare and the Growing Strong youth fitness program. Senior services encompass specialized fitness classes and social programming in the Senior Room. The Caterpillar Performing Arts Center (1,020 seats) hosts performances, while the Event Center and Wedding Venue serve celebrations and corporate events. Additional offerings include pickleball, pool rentals, birthday parties, health coaching, lifeguard certification, and mermaid swim lessons. The center operates on a membership-based model with various tiers plus day-pass and trial options.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness Center

Named customers11 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• OSF Outpatient RehabilitationcoreStrategic or Co-development PartnerOSF Outpatient Rehabilitation operates on-site at Five Points Washington. Youth physical therapy services are located on the main floor, and adult care is on the second floor in the fitness center. Provides physical therapy and rehabilitation services to facility members and the broader community.
• True Impact Volleyball (Coach Kate Baker)minorStrategic or Co-development PartnerTrue Impact Volleyball partners with Five Points to bring volleyball training to the facility. Coach Kate Baker offers two-day volleyball clinics for various ages and skill levels, tailored to specific skills or targeted based on competition research.
• Melt Method (Joyce Day, CPT)minorStrategic or Co-development PartnerFive Points has partnered with Joyce Day, CPT, an Alignment Coach and Level 3 MELT Method Instructor, to bring the MELT Method to Five Points Washington. Joyce offers a 6-Week Series (e.g., 'Happy Hips & Low Back') focused on helping people move easier, eliminate pain and stiffness, and gain confidence in their bodies.
• 5 NutritionminorGTM or Marketing PartnerFive Points members receive a 5% discount on purchases at 5 Nutrition when they mention their Five Points membership.
• Elite Sports RecoveryminorGTM or Marketing PartnerFive Points members can purchase the MVP membership at Elite Sports Recovery at a discounted rate of $75 per month.
• Salus Health & WellnessminorGTM or Marketing PartnerFive Points members receive 20% off office visits at Salus Health & Wellness.
• BTD/Miller Welding, Caterpillar, City of Washington, ICC, Komatsu, Metamora High School, Methodist Medical Center (UnityPoint), OSF, Proctor Hospital (UnityPoint), Peoria County, Samaritan Ministries, State Farm, Washington School DistrictscoreChannel Partner/ Reseller/ DistributorCorporate membership partners. Each organization purchases 10 or more discounted group membership contracts for employees. This represents a significant B2B revenue channel and employee wellness benefit.
• Peoria Area Civic ChoraleminorStrategic or Co-development PartnerThe Peoria Area Civic Chorale is a resident performing arts organization at Five Points Washington. The Chorale exists to develop, create, produce, and perform a diverse repertoire of the highest quality for the enjoyment and education of its members, audiences, and Central Illinois communities.
• Heartland Festival OrchestraminorStrategic or Co-development PartnerThe Heartland Festival Orchestra is a resident performing arts organization at Five Points Washington. It is a versatile and innovative orchestra composed of the finest professional musicians of Central Illinois, performing with world-renowned guest artists and benefiting local charity partners.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ClubCorp / Invited: Invited (formerly ClubCorp) operates a national network of member-owned clubs that bundle fitness with social, dining, and event programming. Its combination of membership dues, event rentals, and premium amenities is structurally analogous to Five Points' integrated membership-and-events model.
• Life Time Fitness: Life Time operates large, premium multi-amenity clubs (fitness, aquatics, group classes, kids programming, event spaces) across the U.S. While not community-anchored or nonprofit, it competes for similar affluent households in larger markets and represents the upper-bound operating model that Five Points' facility breadth approaches.
• Genesis Health Clubs: Genesis is a multi-state regional fitness operator offering fitness, aquatics, group classes, personal training, and family programming. Comparable to Five Points in service mix and family-focused positioning, but operating across multiple locations rather than a single community-anchored facility.
• EōS Fitness: EōS is a value-priced multi-location fitness chain combining standard gym amenities with group classes and recovery services. It competes with Five Points for the household membership segment, particularly at the lower price tiers and within driving distance of Central Illinois metros.
• In-Shape Health Clubs: In-Shape runs a regional portfolio of fitness clubs offering pools, group classes, child care, and personal training. Although it is a for-profit chain, its family-oriented multi-amenity positioning and regional footprint overlap directly with Five Points' market role.

Direct peers

• JCC Association (Jewish Community Centers): JCCs operate community-rooted multi-purpose centers combining fitness centers, pools, performing arts spaces, youth programming, and event rentals under a single roof, typically as 501(c)(3) nonprofits. The membership-plus-programming-plus-events business model is directly comparable to Five Points Washington.
• Kroc Centers (The Salvation Army): Kroc Centers are Salvation Army-operated, multi-purpose community recreation complexes offering fitness, aquatics, performing arts, youth programming, and event space — structurally and operationally analogous to Five Points Washington as a single-facility community hub with broad programming.
• YMCA of the USA: Local YMCAs operate membership-based fitness, aquatics, youth, and senior programming in community facilities, often with event and meeting space. Five Points Washington competes for the same household and corporate wellness dollars across Central Illinois using a nearly identical membership-tier model.
• ACAC Fitness & Wellness: ACAC operates mid-size, multi-amenity fitness and wellness clubs with pools, group fitness, personal training, and youth programming. Its membership-tier structure and family focus closely mirror Five Points Washington, making it a useful operating comparable in size and scope.

Regional players

• Boys & Girls Clubs of America: Boys & Girls Clubs run community-based youth and family facilities with membership, programming, and aquatics in many U.S. markets. While focused on youth rather than adult fitness, they compete with Five Points for family memberships, community funding, and municipal partnerships in overlapping geographies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FivePoints_
• Facebookfacebook.com/FivePointsAquaticCenter
• LinkedInlinkedin.com/company/five-points-washington

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Five Points Washington