Mid-America Beverage

What Mid-America Beverage does

Mid-America Beverage is a licensed alcoholic beverage wholesaler headquartered in Kokomo, Indiana, operating as a B2B distributor serving licensed retail accounts — bars, restaurants, taverns, package stores, convenience stores, and grocery stores — across 14 full and 3 partial counties in Central Indiana. The company, family-owned and operated since 1972 with roots extending to 1934, holds exclusive or primary distribution rights for the full Anheuser-Busch-Inbev portfolio (Budweiser, Bud Light, Stella Artois, Michelob Ultra) and Constellation Brands products (Corona, Modelo, Pacifico), alongside an extensive set of craft brewery lines (Goose Island, Kona, Golden Road, Rhinegeist, New Holland, Elysian, People's Brewing) and a fast-growing assortment of hard seltzers, RTD cocktails (Cutwater, Long Drink, Mom Water, Vosa, Nutrl, Skimmers), ciders and wines, and non-alcoholic beverages. The underlying technology stack is conventional SMB distribution infrastructure: a 110,000 sq ft warehouse at 2755 Commerce Dr., a fleet for direct store delivery, and a WordPress-based marketing website — no proprietary software, AI, or data platforms are described in source material.

Mid-America generates revenue by purchasing beverages from brand owners at wholesale acquisition cost and reselling to licensed retailers at a markup, under Indiana's three-tier regulatory framework. Pricing is negotiated bilaterally with retail accounts and not publicly disclosed. The go-to-market motion is direct B2B field sales supported by delivery routes and account servicing — there is no direct-to-consumer channel. The company has expanded its territory footprint over the past decade through four documented acquisitions: Tippecanoe Beverage territory in 2013 (adding five counties), Nelson Beverage rights in 2014 (Wabash plus Constellation expansion), Miami Beverage in 2020 (Miami County), and a merger with Boone Beverage in 2023 (Boone and Clinton Counties). Total headcount is 51-100, scaled to a regional — not statewide or national — distribution footprint.

Name

Mid-America Beverage

Legal name

Mid-America Beverage Inc.

Website

https://midambev.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Mid-America Beverage is a family-owned, licensed beer and wine wholesaler based in Kokomo, Indiana, distributing the full AB-InBev and Constellation Brands portfolios plus craft and RTD brands to licensed retail accounts across 14+ Central Indiana counties.

Ownership category

akta.pro rank

Product category

Alcoholic Beverage Wholesale Distribution

NAICS

Beer and Ale Merchant Wholesalers (424810), Beer and Ale Merchant Wholesalers (42481), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industry

Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)

Keywords

• Beer distribution
• Wine wholesaling
• Alcoholic beverage distribution
• Craft beer wholesale
• B2B beverage distribution

Headquarters

HQ city

Kokomo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Beverage Distribution: Mid-America Beverage generates revenue by purchasing beer, wine, malt beverages, and non-alcoholic beverages from breweries, wineries, and brand owners (such as Anheuser-Busch-Inbev and Constellation Brands), then reselling and delivering those products to licensed retail accounts at a wholesale margin. The company also distributes for numerous craft breweries. As a licensed alcoholic beverage distributor, revenue is derived from the markup between wholesale acquisition and retail sale prices to licensed retailers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mid-America Beverage is a licensed alcoholic beverage wholesaler that purchases beer, wine, malt beverages, ready-to-drink cocktails, hard seltzers, and non-alcoholic beverages from breweries, wineries, and brand owners, then resells and delivers those products to licensed retail accounts (bars, restaurants, package stores, convenience stores, and grocery stores) across Central Indiana. The company carries the complete Anheuser-Busch-Inbev portfolio, Constellation Brands products, and dozens of craft breweries, operating from a 110,000 square foot warehouse in Kokomo, IN.

Product overview

Mid-America Beverage is a beer and wine wholesaler/distributor serving central Indiana since 1972 (operated by Miller family since 1934). The company offers a broad selection of alcoholic and non-alcoholic beverages across multiple categories: domestic beer distribution (Budweiser, Bud Light, Busch, Michelob Ultra, Rolling Rock), import styles (Corona, Modelo, Stella Artois, Pacifico), craft brands (Goose Island, Kona, Golden Road, Elysian), malt beverages (Hurricane, Rita, Hoop Tea, Beast), ready-to-drink products (Nutrl, Cutwater, Mom Water, Long Drink, Skimmers, Vosa), wine and cider (BeatBox, Zappy), and non-alcoholic options (NA beers, energy drinks, sparkling water). The company distributes the full Anheuser-Busch-Inbev portfolio and Constellation Brands products, with a substantial commitment to craft beer from multiple breweries across the country.

Differentiator

Problem solved

Functional benefit

Products and services

• Domestic Beer Distribution Wholesale distribution of major domestic beer brands (Budweiser, Bud Light, Busch, Michelob Ultra, Rolling Rock) to licensed retail accounts across Central Indiana.
• Import Beer Distribution Wholesale distribution of imported beer brands (Corona, Modelo, Stella Artois, Hoegaarden, Pacifico, Victoria, Beck's, Leffe, Spaten) to licensed retail accounts across Central Indiana.
• Craft Beer Distribution Wholesale distribution of craft beer brands (Goose Island, Kona Brewing, Golden Road, Elysian, New Holland, Rhinegeist, Shock Top, Metazoa, People's Brewing Company) to licensed retail accounts across Central Indiana.
• Malt Beverage Distribution Wholesale distribution of malt beverages (Hurricane High Gravity, Rita margarita flavors, Hoop Tea, Beast, Michelob Ultra Seltzer, Bud Light Seltzer, Arizona Hard Tea, Clubtails, Happy Dad) to licensed retail accounts across Central Indiana.
• Wine and Cider Distribution Wholesale distribution of wine and cider products (BeatBox, Zappy hard cider, McClure's Orchard wines, Austin East Ciders) to licensed retail accounts across Central Indiana.
• Ready-To-Drink Cocktail Distribution Wholesale distribution of ready-to-drink alcoholic beverages (Nutrl, Cutwater cocktails, Mom Water, Long Drink, Skimmers, Vosa, Hard Arizona with Vodka) to licensed retail accounts across Central Indiana.
• Non-Alcoholic Beverage Distribution Wholesale distribution of non-alcoholic beverages including NA beers (Michelob Ultra Zero, Budweiser Zero, Busch NA), Phorm Energy drinks, Go Brewing NA beers, Bucked Up energy drinks, and Icelandic Glacial water to licensed retail accounts across Central Indiana.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Anheuser-Busch-InbevcoreChannel Partner/ Reseller/ DistributorMid-America Beverage is a licensed wholesale distributor carrying the complete Anheuser-Busch-Inbev portfolio of domestic beers including Budweiser, Bud Light, Busch, Michelob Ultra, Natural Light, and related products. Mid-America holds exclusive distribution rights for these brands across their Central Indiana territory.
• Constellation BrandscoreChannel Partner/ Reseller/ DistributorMid-America Beverage distributes Constellation Brands products including Corona, Modelo, and Pacifico across its Central Indiana territory. Mid-America acquired distribution rights for Constellation products in Wabash, Fulton, and Marshall counties from Nelson Beverage in 2014.
• People's Brewing CompanycoreChannel Partner/ Reseller/ DistributorMid-America Beverage distributes craft beers and ciders from People's Brewing Company, a craft brewery whose products are featured in the company's portfolio of craft brands.
• Goose Island Beer CompanycoreChannel Partner/ Reseller/ DistributorMid-America Beverage distributes Goose Island craft beers as part of its expanded craft beer portfolio, representing one of the major national craft brewery brands in their lineup.
• RhinegeistcoreChannel Partner/ Reseller/ DistributorMid-America Beverage distributes Rhinegeist craft beers and ciders. Rhinegeist products include the Zappy hard cider in Mid-America's portfolio.
• Golden Road BrewingcoreChannel Partner/ Reseller/ DistributorMid-America Beverage distributes Golden Road Brewing products including Mango Cart and the California Collection variety pack.
• New Holland Brewing CompanyminorChannel Partner/ Reseller/ DistributorMid-America Beverage distributes New Holland Brewing Company craft beers as part of its craft beer portfolio.
• Devil's BackboneminorChannel Partner/ Reseller/ DistributorMid-America Beverage distributes Devil's Backbone craft beers as part of its expanded craft beer offerings.
• Elysian Brewing CompanyChannel Partner/ Reseller/ DistributorMid-America Beverage distributes Elysian Brewing Company craft beers as part of its craft beer portfolio.
• McClure's OrchardminorChannel Partner/ Reseller/ DistributorMid-America Beverage distributes products from McClure's Orchard as part of its wine and cider offerings, including hard ciders.
• Mom WaterminorChannel Partner/ Reseller/ DistributorMid-America Beverage distributes Mom Water RTD brand (fruit-infused vodka water) featuring flavors including Karen (Lemon Blueberry), Louise (Citrus Cucumber), Linda (Blueberry Peach), Susan (Strawberry Kiwi), Nancy (Pineapple Orange), and Mary (Apple Melon), plus Mom Squad and Vacation Mode variety packs.
• Long DrinkminorChannel Partner/ Reseller/ DistributorMid-America Beverage distributes Long Drink RTD products including Traditional Citrus (5.5% ABV), Zero Sugar (99 cal, 5.0% ABV), Strong (8.5% ABV), Peach, Cranberry, and various variety packs.
• VosaminorChannel Partner/ Reseller/ DistributorMid-America Beverage distributes Vosa RTD vodka water products including High Line Variety Pack, The Topics Variety Pack, and Vodka Water in multiple flavors (cherry, lemon, peach, pineapple, lime, mango, passion fruit, watermelon, strawberry lemon).
• CutwaterminorChannel Partner/ Reseller/ DistributorMid-America Beverage distributes Cutwater canned cocktails including Lime Margarita, Mango Margarita, Tiki Rum Mai Tai, White Russian, Strawberry White Russian, Lemon Drop Martini, Espresso Martini, Vodka Mule, Spicy Bloody Mary, Tequila Paloma, Strawberry Margarita, and various variety packs.
• NutrlminorChannel Partner/ Reseller/ DistributorMid-America Beverage distributes Nutrl hard seltzer in multiple flavor varieties including Fruit Variety Pack, Lemonade Variety Pack, and Cranberry Variety Pack.
• Kona Brewing CompanyminorChannel Partner/ Reseller/ DistributorMid-America Beverage distributes Kona Brewing Company craft beers as part of its craft brands portfolio.
• Shock TopminorChannel Partner/ Reseller/ DistributorMid-America Beverage distributes Shock Top craft beers including Shock Top Belgian White as part of its craft brands lineup.

Scale indicators3 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Monarch Beverage Co. Indiana's largest beer wholesaler based in Indianapolis, distributing MillerCoors brands across most of Indiana. Direct geographic competitor to Mid-America Beverage and one of the most directly comparable Indiana beer wholesalers by territory overlap and three-tier wholesale model.
• Eagle Beverage Company: Indiana-based beer and beverage wholesaler operating in northern Indiana markets. Operates the same B2B wholesale beer distribution model with licensed retail account delivery, making it a directly comparable regional peer.
• Zanzibar Beverages: Multi-state beer and beverage distributor in the Midwest with similar AB-InBev alignment and three-tier licensed wholesale operations. Operates the same exclusive-rights wholesale model and competes for retail accounts in overlapping Midwest geographies.
• Indiana Beverage (now Refreshmental Co.): Indiana-based craft and specialty beverage wholesaler serving on/off-premise accounts with a similar product-mix approach to Mid-America (craft, imports, RTDs). Direct competitor in Central Indiana retail accounts.

Broad incumbents

• Breakthru Beverage Group: One of the largest beer, wine, and spirits wholesalers in the U.S., operating across many states with multi-tier distribution. Broadly comparable business model (exclusive territory wholesaler) but vastly larger footprint; not active in Mid-America's specific territory.
• Republic National Distributing Company: Major national beverage alcohol wholesaler with broad wine, spirits, and beer portfolios across many U.S. markets. Operates a similar three-tier wholesale model but at a national scale well above Mid-America's regional footprint.
• Southern Glazer's Wine & Spirits: Largest U.S. beverage alcohol distributor operating nationwide across beer, wine, and spirits. Comparable three-tier wholesale distribution model and exclusive-rights dynamic, but at a dramatically larger scale and product breadth than Mid-America.
• Reyes Beverage Group: Large multi-state beer distributor and Anheuser-Busch wholesaler operating across numerous U.S. markets with a comparable exclusive-territory wholesale model. Operates in select Midwest markets but does not serve Mid-America's Central Indiana territory.

Regional players

• Johnson Brothers of Indiana: Family-owned wine, spirits, and beer wholesaler operating across multiple Midwest states. Highly comparable business model (family-owned, multi-category alcohol wholesale) though focused on wine/spirits in Indiana rather than beer.
• Hausmann Group: Indiana-headquartered beverage alcohol distributor with operations across the Midwest. Operates a comparable B2B three-tier wholesale model; smaller geographic footprint than Mid-America but directly comparable in operating approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MidAmericaBeer
• Facebookfacebook.com/midamericabeer
• LinkedInlinkedin.com/company/mid-america-beverage-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid-America Beverage