MyDailyLifestyle

What MyDailyLifestyle does

MyDailyLifestyle, operated by Lifestyle Interactive B.V. (KvK 30 22 20 02), is a Dutch corporate wellness provider headquartered in Maarssen and founded in 2006. The company delivers PMO/PAGO health checks, individual coaching, and workshops to Dutch employers on a B2B basis, serving a broad enterprise customer base that includes Rabobank, NS, Tata Steel, DHL, Kuehne+Nagel, Lidl, Achmea, CZ, VGZ, Zilveren Kruis, Menzis, Abbott, Zeeland Refinery, Remondis, and PreZero. Its service offering is structured around per-employee subscription tiers (PMO Direct from €24/employee/year, PMO Classic from €55/employee, PMO Constant from €79/employee), with revenue tied to the size of the covered workforce at each client.

The company's underlying technology stack centers on the proprietary "Healthy Selfie" tool, which uses computer vision and deep learning to analyze facial blood-flow signals and produce health-risk indicators, paired with the "Gezond Vooruit" mobile app for continuous employee engagement. It has also developed the "Werkwaarde" (Work Value) reporting framework to quantify ROI for employer buyers. Distribution combines direct enterprise sales with sector-level channel partnerships, notably with the A+O Metalektro sector institute for the Dutch metal and electrotechnical industries. The company is ISO 9001:2015 certified (valid through 10-05-2029).

The business model is service-led with a digital overlay: revenue comes from recurring per-employee subscriptions for health checks and coaching, augmented by workshops and add-on programs for specific employee cohorts such as shift workers, women in menopause, and employees requiring financial/budget coaching. Headcount is reported at 11–50, and the company is privately held with no disclosed funding history, indicating a bootstrapped operation. Strategic emphasis in recent years has been on extending the product portfolio (Healthy Selfie, Gezond Vooruit, Werkwaarde, specialist coaching tracks) and on formalizing quality certification to support enterprise and public-sector procurement.

Name

MyDailyLifestyle

Legal name

Lifestyle Interactive B.V.

Website

https://mydailylifestyle.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

MyDailyLifestyle is a Dutch B2B corporate wellness provider, founded in 2006 and headquartered in Maarssen, offering PMO/PAGO health checks, individual coaching, and workshops to Dutch employers under per-employee subscription pricing, supported by its proprietary Healthy Selfie AI scanning tool and Gezond Vooruit mobile app.

Ownership category

akta.pro rank

Product category

Corporate Wellness Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Employer Wellness & Population Health Programs (HLAEAAAH)

akta.pro secondary industries

Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK), Workplace Wellness & Wellbeing Education (EDAAAHAN)

Keywords

• Corporate wellness programs
• Employee vitality services
• Preventive health examinations
• Workplace health coaching
• Occupational health checks

Headquarters

HQ city

Maarssen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. PMO/PAGO Health Check Services: Preventive Medical Examinations (PMO) and Periodic Occupational Health Examination (PAGO) provided to employers. Multiple tiers: PMO Direct (online/app-based), PMO Classic (physical measurements on location), PMO Constant (combined online and physical), and custom PAGO. Pricing per employee.
2. Individual Coaching Programs: Personalized coaching programs for employees covering lifestyle, nutrition, mental health, smoking cessation, budget coaching, menopause support, and sleep improvement. Programs delivered via video calls, face-to-face, and app-based coaching. Charged per program per employee.
3. Workshops and Training: Interactive workshops, training sessions, and inspiration sessions delivered on-site or online via Teams. Topics include physical lifestyle, mental health, and financial fitness. Available in Dutch and English.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MyDailyLifestyle provides corporate wellness and vitality services to Dutch employers, including preventive medical examinations (PMO/PAGO), individual coaching on physical lifestyle, mental health, and financial fitness, and workplace workshops. The proprietary Healthy Selfie facial scanning technology and the Gezond Vooruit vitality app enable continuous health monitoring, with the Werkwaarde framework delivering quarterly ROI reporting on employee health investments.

Product overview

MyDailyLifestyle offers a comprehensive corporate health and vitality platform consisting of four PMO/PAGO variants (PMO Direct, PMO Classic, PMO Constant, and PAGO) for preventive medical examinations, complemented by individual coaching programs across physical lifestyle, mental health, and financial fitness. The core technology platform includes the Gezond Vooruit vitality app with the proprietary Healthy Selfie face-scanning feature that uses AI to measure health metrics via smartphone cameras. Additional offerings include mental coaching services, workshops and training sessions, on-site stands and speed dating events, budget coaching, and specialized programs for shift workers. The Werkwaarde (Work Value) framework provides organizations with quarterly ROI reporting on employee health investments.

Differentiator

Problem solved

Functional benefit

Brands

• Gezond Vooruit: A vitality app allowing employees to measure physical and mental health via a facial scan in 30 seconds, providing tips and recommendations for lifestyle optimization.
• Healthy Selfie
• Mentalcoaching
• Werkwaarde

Products and services

• PMO Direct Fully online Preventive Medical Examination (PMO) delivered through the MyDailyLifestyle app with monthly Healthy Selfie facial-scan measurements, providing employees continuous insight into their health results and progress. For Dutch employers seeking scalable employee health monitoring.
• PMO Classic Physical health measurements conducted on-site at the workplace, customized by target group and RI&E (Risk Inventory & Evaluation), with individual result discussions with coaches and organizational reporting. For Dutch employers preferring in-person health assessments.
• PMO Constant Combined online and physical preventive health program featuring on-site measurements plus monthly Healthy Selfie follow-up measurements, with regular reporting and ongoing trend overview. For Dutch employers seeking comprehensive health monitoring.
• PAGO (Periodiek Arbeidsgezondheidskundig Onderzoek) Customized occupational health examination measuring work-related health risks based on RI&E (Risk Inventory & Evaluation), performed under supervision of a company physician. For Dutch employers required to comply with occupational health regulations.
• Gezond Vooruit Vitality app enabling employees to measure physical and mental health in 30 seconds via face scan, providing trend analysis over time, personalized tips, recipes, lifestyle advice, articles, and exercises. For employees of Dutch employers subscribed to MyDailyLifestyle programs.
• Mentalcoaching One-on-one coaching sessions delivered by certified mental coaches addressing topics including work pressure, stress, burnout, grief, separation, work-life balance, and resilience. For employees of Dutch employers seeking mental health support.
• Persoonlijke Coaching Programma's Structured behavioral change programs across physical lifestyle, mental health, and financial fitness, using a traffic light model based on absenteeism risk levels. Includes lifestyle, nutrition, smoking cessation, sleep, budget coaching, and menopause support programs delivered via video calls, face-to-face, and app. For employees of Dutch employers.
• Workshops en Trainingen Interactive workshops and training sessions on topics including movement, nutrition, sleep, stress reduction, menopause, smoking cessation, and work-life balance, available on-site or online via Teams in Dutch and English. For Dutch employers seeking group health education.
• Stands en Speeddates On-site health engagement activities including Healthy Selfie stands, health measurement stands, stress testing stands, and speed dating sessions with coaches at company events. For Dutch employers hosting workplace health events.
• Budgetcoaching Financial coaching and debt management program helping employees gain control over their financial situation through intensive guidance and budgeting support. For employees of Dutch employers facing financial difficulties.
• Ploegendienst Programma's Specialized coaching programs for shift workers addressing sleep, nutrition, and recovery challenges specific to irregular working hours. For employees in production, healthcare, transport, and other sectors with continuous shift schedules.
• Werkwaarde Reporting framework demonstrating the measurable value of employee health investments, delivered quarterly as a one-page fact-based report covering healthier employees, better performance, and reduced costs. For Dutch employers seeking measurable ROI on wellness programs.

Quantifiable outcome

• 5.5% average body weight reduction in weight loss programs
• +6 more outcomes

Named customers26 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Lifestyle Interactive B.V.coreOthersParent company of MyDailyLifestyle brand. Located at Bisonspoor 3002 B706/B707, 3605 LT Maarssen. KvK number 30 22 20 02.
• A+O MetalektrocoreGTM or Marketing PartnerSector institute for metal and electrical sector companies. Fully finances vitality programs for member companies. Provides special programs for employees in these sectors.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OpenUp: Dutch B2B mental wellbeing platform offering online sessions, courses, and self-help tools to employers across the Netherlands and Europe. Direct comparable in target market (Dutch employers) and overlapping mental coaching offering.
• iPractice: Dutch mental health practice providing therapy, coaching, and psychiatric services to individuals and corporate clients. Comparable in delivering mental health support via certified practitioners to Dutch employees through employer-sponsored channels.
• Spring Health: Global employer-sponsored mental health and wellbeing platform combining assessment, digital tools, and provider network. Closely comparable B2B employer model with mental + lifestyle wellness focus, though at much larger scale.
• Modern Health: Global mental health platform for employers combining therapy, coaching, and digital self-care. Directly comparable employer-sponsored model with mental + lifestyle wellness delivery to enterprise customers.
• Lyra Health: Enterprise mental health benefits platform combining in-person and virtual therapy, coaching, and self-guided programs. Comparable B2B employer-sold model with certified practitioner network and outcome measurement.

Broad incumbents

• Virgin Pulse: Large global corporate wellness platform offering health risk assessments, biometric screenings, and lifestyle coaching to multinational employers. Comparable enterprise B2B wellness delivery at significantly larger scale.
• Limeade: Established enterprise wellbeing and employee experience platform serving mid-market and enterprise customers. Comparable B2B employer-focused wellness model, though broader in scope and US-headquartered.
• Headspace for Work: Global consumer mental wellness brand with dedicated B2B employer offering for mindfulness, meditation, and wellbeing content. Overlaps with MyDailyLifestyle's mental coaching and lifestyle programs via employer channels.
• Calm Business: Global meditation and mental wellness app with dedicated employer sales channel. Comparable in delivering digital wellness content to employees via corporate subscriptions, though narrower in scope (mental wellness only).

Emerging players

• Wellable: Corporate wellness platform for mid-market employers offering wellbeing programs, challenges, and content. Comparable B2B employer model with overlapping lifestyle and coaching programs at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mydailylifestyle
• Xx.com/mydailyls

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyDailyLifestyle