What Sarasota Ford does

Sarasota Ford is a privately held, single-rooftop Ford franchise dealership located at 707 South Washington Blvd in Sarasota, Florida, founded circa 1995 and serving the Florida Gulf Coast corridor that includes Bradenton, Tampa, St. Petersburg, Venice, and Englewood. The business operates the conventional new-vehicle franchise model augmented by a specialty performance customization shop (707 Performance), a dedicated commercial work-truck portal, and ancillary service, parts, and finance-and-insurance operations. Core inventory spans new Ford nameplates (F-150, Ranger, Bronco, Bronco Sport, Explorer, Expedition, Mustang, Mustang Mach-E, Maverick, Transit, Super Duty F-250/F-350/F-450, E-Series, Escape), pre-owned and certified pre-owned vehicles, electric and plug-in hybrids (F-150 Lightning, Mustang Mach-E), and custom lifted-truck builds. Underlying technology consists of Ford OEM parts, factory-trained technicians, the DealerOn website platform, and a Work Truck Solutions e-commerce integration; no proprietary software, AI, or unique technology stack is developed in-house.

The company monetizes through four streams: (1) vehicle sales across new, used, and CPO, (2) service and parts including Quick Lane express maintenance and Ford Pickup & Delivery mobile service within a 15-mile radius, (3) finance and insurance via Ford Financial Services and Capital One pre-qualification, and (4) custom vehicle modifications through 707 Performance. Distribution is omnichannel within its regional scope: a 7-day-per-week brick-and-mortar showroom, dedicated work-truck e-commerce portal, online inventory search and quote/test-drive scheduling, and mobile on-site service. Pricing is transaction-based with public surcharges ($1,199 pre-delivery, $399 electronic registration filing, 2.87% credit-card surcharge); promotional layers include Employee Pricing, ICON Membership ($5,000 rewards on new vehicles), Price Match Guarantee on competitor-listed new Ford units, and Ford AXZ Plan eligibility.

Customer segmentation is horizontal across individual consumers (personal transportation, family SUVs, daily commuters), commercial/business customers (work trucks, fleet vehicles, Section 179 buyers), and truck enthusiasts (custom lifted builds). Differentiation rests on the 707 Performance exclusive offering, ICON Membership loyalty layer, mobile service, and validated quality recognition via the Ford Triple Crown Award and J.D. Power JDP Brand Award.

Name

Sarasota Ford

Legal name

Sarasota Ford

Website

https://sarasotaford.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Sarasota Ford is a privately held Ford franchise dealership in Sarasota, Florida, selling new, used, and certified pre-owned vehicles alongside custom lifted trucks, commercial work trucks, maintenance, and financing for retail, business, and enthusiast customers across the Florida Gulf Coast.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industry

Fleet & Commercial Vehicle Finance (FSAKADAE)

Keywords

• Ford vehicle sales
• Automotive dealership services
• Used and certified pre-owned cars
• Vehicle service and parts
• Custom lifted trucks

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new, used, and certified pre-owned Ford vehicles including cars, trucks, SUVs, and commercial vehicles
2. Service and Parts: Vehicle maintenance, repairs, and genuine Ford OEM parts sales; includes Quick Lane service and mobile service options
3. Finance and Insurance: Financing and leasing through Ford Financial Services, including loan applications and credit pre-qualification
4. Custom Vehicle Modifications: 707 Performance custom lifted truck work including lift kits, suspension upgrades, and body modifications

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sarasota Ford is an authorized Ford franchise dealership selling new, used, and certified pre-owned Ford vehicles (cars, trucks, SUVs, EVs, and commercial work trucks) to retail and business customers in the Florida Gulf Coast region. The dealership operates a full-service parts and repair department staffed by factory-trained technicians using Ford OEM parts, plus an express Quick Lane maintenance center and the 707 Performance division for custom lifted trucks. Financing and leasing are facilitated through Ford Financial Services and Capital One, complemented by an exclusive ICON Membership program and Ford Pickup & Delivery mobile service.

Product overview

Sarasota Ford operates as a Ford car dealership in Sarasota, Florida offering a comprehensive automotive sales and service platform. The core product offering consists of new Ford vehicle sales (including F-150 trucks, SUVs like Explorer and Expedition, Mustang sports cars, electric vehicles like Mustang Mach-E and F-150 Lightning, and commercial/work trucks), complemented by pre-owned and certified pre-owned vehicle programs. The dealership differentiates through its 707 Performance specialty division for custom lifted trucks, Quick Lane express service, and an exclusive ICON Membership program. Service offerings include factory-trained maintenance, Ford OEM parts, mobile repair, and financing through Ford Financial Services and Capital One. The portfolio is unified under the Sarasota Ford brand serving retail, commercial, and work truck customers across the Florida region.

Differentiator

Problem solved

Functional benefit

Brands

• 707 Performance: A custom truck division offering lifted and customized Ford vehicles including F-150, F-250, and other Ford trucks with performance upgrades, lift kits, suspension modifications, and custom body work.

Products and services

• New Ford Vehicles

Quantifiable outcome

• 962 vehicles available in current inventory
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford franchise dealership with direct manufacturer support, access to Ford incentives, rebates, and special programs including AXZ Plan pricing options
• J.D. PowerminorOthersIndependent automotive research and assessment organization that awarded the dealership the JDP Brand Award

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: AutoNation is the largest publicly traded automotive retailer in the U.S., operating hundreds of franchised stores across multiple OEMs and capturing the same new/used vehicle, F&I, and service revenue streams as Sarasota Ford at vastly greater scale.
• Lithia Motors: Lithia Motors (Driveway) is one of the largest U.S. auto dealer groups, franchising multiple brands across dozens of states with a heavy emphasis on omnichannel retail and used-vehicle digital channels that overlap Sarasota Ford's combined showroom-and-online model.
• Group 1 Automotive: Group 1 Automotive is a large publicly traded multi-brand dealer group operating across the U.S. and U.K., with similar exposure to new-vehicle gross margin compression, F&I attach rates, and parts-and-service revenue mix as Sarasota Ford.
• Asbury Automotive Group: Asbury Automotive Group is a publicly traded multi-brand retailer with a significant Florida footprint and growing digital retail and used-vehicle operations, directly comparable to Sarasota Ford's traditional-plus-online sales model.
• Sonic Automotive: Sonic Automotive operates franchised dealerships across multiple U.S. states and includes EchoPark used-vehicle stores, providing a comparable multi-channel new and used retail platform to Sarasota Ford's new, CPO, and pre-owned operations.
• Penske Automotive Group: Penske Automotive Group is a publicly traded global retailer with significant commercial truck and premium-brand exposure, comparable to Sarasota Ford's mix of consumer retail and work-truck/commercial F-250–F-450 sales.

Regional players

• Gettel Automotive Group: Gettel Automotive Group is a large Florida-based multi-brand dealer group with stores across the Gulf Coast region, competing head-to-head with Sarasota Ford for the same Bradenton/Sarasota/Tampa-area retail and commercial vehicle customers.
• Sunset Automotive Group: Sunset Automotive Group operates multiple Florida dealerships across multiple OEMs, competing with Sarasota Ford for Gulf Coast new-vehicle, used-vehicle, and service customers in overlapping metro areas.

Direct peers

• Brandon Ford: Brandon Ford is another authorized Ford franchise dealership in the Tampa Bay area that competes directly with Sarasota Ford for new F-150/F-Series, Mustang, SUV, and commercial work-truck buyers across the same Florida Gulf Coast catchment.
• Parks Ford of Wesley Chapel: Parks Ford is an authorized Ford franchise serving the Tampa Bay / Wesley Chapel corridor, directly competing with Sarasota Ford for Ford-brand retail, commercial, and service customers in overlapping Gulf Coast geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sarasota-ford

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarasota Ford