Looad
Looad is a Danish EV charging service provider (founded 2022, Aabenraa) bundling Zaptec Go / Amina C hardware, a proprietary mobile app, electricity supply, and service into one subscription, sold direct and through 600+ car dealer partners across Denmark.
- Company typePrivate
- Founded-
- HeadquartersAabenraa, Denmark
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Looad does
Looad ApS is a Danish privately held EV charging service provider founded in 2022 and headquartered in Aabenraa, Denmark. The company sells, rents, and services home charging hardware — primarily the Zaptec Go 22 kW charge box (Norwegian-made, 2022 Red Dot Design Award winner) and the newer Amina C 22 kW with integrated cable — bundled with a service agreement (Looad Connect), an electricity supply contract (Looad Energy) at Nord Pool spot price plus an 8 øre/kWh markup, and the proprietary Looad Go mobile app. The app controls home charging, schedules charging at cheapest electricity hours, and gives customers access to 900,000+ public charging points across Europe via roaming agreements. A distinctive feature called Ladebonus pays subscribers an annual rebate drawn from grid-balancing compensation, as Looad's connected charge boxes autonomously reduce charging speed during grid stress events.
The business model combines one-time hardware revenue, recurring subscription revenue (service agreements and rentals at ~189 kr/month plus 19 kr/month service), and usage-based revenue from electricity markups and public charging. Looad generates sales through its own e-commerce site, a nationwide channel of more than 600 car dealer partners who recommend Looad at the point of EV sale (including Next Mobility, CB Auto, Jørgen Hansen Biler, Storgaard Biler, and GT Biler), authorized installation electricians covering all of Denmark, and a direct B2B sales motion led by a Company Car Specialist targeting fleet, housing-association, and employer-led programs. The 2025 launch of Looad Moove consolidated these layers into a single bundled subscription with a six-month 0 kr promotional period.
Looad is led by CEO Søren Behnfeld and Head of Customer Success Morten Petersen, with 17 employees disclosed. The firm operates exclusively in Denmark, with European footprint limited to public charging roaming. No institutional investors, parent company, or funding rounds are disclosed in the source data, suggesting organic, founder-financed growth to date. Customer concentration is structurally low due to a long-tail consumer model, and the company's primary defensibility rests on its dense dealer distribution channel and the stickiness of its bundled service-plus-electricity offering.
Looad firmographics
Firmographics- Name
- Looad
- Legal name
- Looad ApS
- Website
- https://looad.dk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Looad is a Danish EV charging service provider (founded 2022, Aabenraa) bundling Zaptec Go / Amina C hardware, a proprietary mobile app, electricity supply, and service into one subscription, sold direct and through 600+ car dealer partners across Denmark.
- Ownership category
- akta.pro rank
Looad industry classification
Industry- Product category
- EV Charging Services
- NAICS
- Consumer Electronics and Appliances Rental (532210)
- akta.pro primary industry
- Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)
- akta.pro secondary industries
- Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail (CRACAGAI), EV Charger Smart Load Integration with HVAC/Electrical Systems (HSAOANAK)
Keywords
Where Looad is headquartered
LocationHeadquarters
- HQ city
- Aabenraa
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Looad business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Hardware Sales (Charge Box Purchase): Customers can purchase the Zaptec Go or Amina C charge box outright. The charge box is sold at a one-time price (e.g., Zaptec Go from 2,999 kr). This is a one-time revenue stream.
- Hardware Rental: Customers can rent the charge box for a fixed monthly fee (e.g., 189 kr/month for Zaptec Go), which includes the Looad Moove service agreement. Rental includes full service coverage.
- Service Agreements (Looad Moove / Looad Connect): Monthly service subscription (19 kr/month after promotional period) covering 24/7 support, on-site technician visits, electricity tax refund processing, and grid balancing technology. For customers with existing charge boxes, Looad Connect is offered at 49 kr/month.
- Electricity Supply (Looad Energy): Looad provides electricity to both EV and household at the elbørs (Nordic power exchange) spot price plus an 8 øre/kWh markup. This is a usage-based revenue stream. Electricity transport and taxes are passed through to the grid company and state.
- Public Charging Network Access: Through the Looad Go app, customers access 900,000+ public charging points across Europe. Looad charges for this access, including the electricity cost at cost price with no markup on public charging.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Buy charge box (Zaptec Go 22 kW) - one-time purchase |
| Subscription | Monthly | Rent charge box (Zaptec Go 22 kW) - monthly rental |
| Subscription | Monthly | Looad Connect (service agreement for existing charge boxes) |
| Subscription | Monthly | Looad Energy (electricity-only, no charge box) |
| Unit Pricing | One time/ perpetual license | Standard Installation (included in package) |
| Subscription | Monthly | Solar panel owner bonus |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Looad product offering
Product offeringCore offering
Looad is an all-in-one EV charging service provider in Denmark that bundles a smart AC charge box (Zaptec Go or Amina C, up to 22 kW), standard installation, a service agreement (Looad Connect), an electricity supply contract (Looad Energy) and the Looad Go mobile app into a single subscription. The app enables Smart Charging at cheapest Nord Pool spot-price hours, Ladebonus grid-balancing rebates, and roaming access to 900,000+ public charging points across Europe.
Product overview
Looad is a Danish all-in-one EV charging and energy company operating on both B2C and B2B markets. The core product is the Zaptec Go 22 kW charging box (also offered in the Amina C variant with integrated cable), sold or leased alongside standard installation as the Looad Moove bundle. This bundle is anchored by the Looad Go mobile app, which controls home charging, accesses 900,000+ public European charging points, and enables Smart Charging at cheapest electricity hours. Three complementary service layers sit around the hardware: Looad Connect (24/7 support, on-site technician, extended warranty, electricity duty refund), Looad Energy (exchange spot-price electricity contract at +8 øre/kWh markup), and Ladebonus (annual grid-balancing rebate). Looad also serves B2B customers via Looad Business Connect (company fleet/employee benefit charging) and Looad Erhverv (dealership partnerships, housing association installations, public fast chargers).
Differentiator
Problem solved
Functional benefit
Products and services
- Zaptec Go 22 kW Ladeboks
Quantifiable outcome
- 8 out of 10 CB Auto customers choose Looad when offered a choice of charging solutions
- +3 more outcomes
Companies that use Looad
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Looad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature4 records
Looad partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Next MobilitycoreNext Mobility operates 7 car dealerships across Southern Denmark (Volkswagen and Skoda). Has been a Looad partner since 2022. Dealers use Looad's website to configure customer orders. Looad specialists support with customer callbacks. Next Mobility reports that Looad helps close EV sales that would otherwise stall due to charging uncertainty.
- CB AutocoreCB Auto in Ribe sells 90% electric vehicles. 8 out of 10 CB Auto customers choose Looad when advised on charging options. Looad provides sales training and callback support to help CB Auto's sales team advise customers navigating EV charging complexity.
- Jørgen Hansen BilercoreKIA dealer in Skærbæk, South Denmark (operating since 1961). Partners with Looad for charging solutions, referring customers who find the EV market overwhelming. Looad is described as competitive on price and creating trust through reliable customer service.
- Storgaard BilercoreUsed car dealer in Bramming. Sales consultant actively recommends Looad as a flexible solution without commitment. Uses Looad's customer callback feature to connect specialists with customers who need detailed charging and electricity cost advice.
- GT BilercoreCar dealer in Kolding. Has been a Looad partner since the beginning. Also hosts a 50 kW public fast charger outside the dealership in partnership with PowerGo, attracting new customers to the dealership.
- Frifelt ElminorElectrical installation company on Rømø island. Partners with Looad to offer complete charging packages to the approximately 2,300 summer houses on the island, serving both owners and rental agencies. Frifelt El handles on-site installation while Looad manages service and customer relationships.
- ZapteccoreNorwegian charge box manufacturer. Looad offers Zaptec Go (22 kW) as one of its two primary charge box options. Zaptec Go is described as price-winning, designed for Nordic climates, and certified to highest safety standards. Looad can also connect existing Zaptec owners to Looad's service agreement (Looad Connect).
- EaseecoreEasee is a charge box brand. Looad offers to connect existing Easee charge box owners to Looad's service agreement (Looad Connect), allowing customers to benefit from Looad's support, electricity pricing, and Ladebonus without replacing their existing hardware.
- Tasfo (Munkemose Park property manager)minorTasfo manages Munkemose Park residential complex in Odense. Looad worked with Tasfo to install 9 charge boxes with smart load balancing for residents. Tasfo promotes charging solutions to attract tenants and meet modern housing expectations.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Looad competitors and assessment
Company assessmentBroad incumbents
- Tesla Supercharger: Tesla's Supercharger network is the largest global EV charging network and now opens to non-Tesla EVs in Europe. While primarily a public DC fast-charging network, its brand and scale create indirect competitive pressure on bundled home charging providers like Looad.
- Shell Recharge: Shell Recharge is the global oil major's EV charging business, offering home and public charging across Europe. It competes with Looad in the bundled home charging market and dwarfs Looad in scale, brand, and capital, but serves a far broader energy portfolio.
- E.ON Drive Denmark: E.ON Drive is the EV charging arm of major European utility E.ON, operating in Denmark with home and public charging solutions bundled with electricity supply. As a large incumbent utility, it competes with Looad on bundled charging-plus-electricity offerings but across a much broader energy portfolio.
Direct peers
- Zaptec: Zaptec is the Norwegian manufacturer of the Zaptec Go charge box that Looad resells. It also offers its own service agreements and consumer-facing products, making it both a supplier and a downstream competitor to Looad in the Scandinavian home charging market.
- Spirii: Spirii is a Danish EV charging platform offering hardware, software, and operations for both B2C and B2B markets across Europe. Like Looad, it emphasizes charging management software, public charging access, and fleet solutions, positioning it as a direct competitor in the enterprise and residential segments.
- Monta: Monta is a Danish-founded EV charging platform that provides home charging hardware, smart charging software, and a public charging network across Europe. It targets the same all-in-one home charging market as Looad with a similar app-driven, multi-CPO public charging integration.
- Clever: Clever is one of Denmark's largest EV charging operators, offering home and public charging solutions including electricity supply and service agreements. Like Looad, it bundles hardware, installation, and electricity for Danish EV owners, directly competing for the same B2C and B2B customers.
- Aira: Aira is the Swedish EV charging business (formerly Vattenfall InCharge) offering home charging, smart charging, and electricity supply across the Nordics. It competes directly with Looad in the all-in-one residential and B2B charging-plus-energy market in the broader Nordic region.
- PowerGo: PowerGo is a Dutch public fast-charging operator that Looad partners with for dealer-sited fast chargers (e.g., GT Biler). It competes directly in the public fast charging space and overlaps with Looad's emerging B2B public charging offering.
- Easee: Easee is a Norwegian charge box manufacturer whose hardware Looad supports via Looad Connect. It sells directly to consumers and through partnerships in the Nordics, positioning it as both a hardware partner and a competing service provider in the same Danish home charging market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Looad social profiles
Digital presenceLooad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Looad leadership team
Management profileNumber of profiles
Profiles3 records
Looad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Looad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Looad
What does Looad do?
Looad is an all-in-one EV charging service provider in Denmark that bundles a smart AC charge box (Zaptec Go or Amina C, up to 22 kW), standard installation, a service agreement (Looad Connect), an electricity supply contract (Looad Energy) and the Looad Go mobile app into a single subscription. The app enables Smart Charging at cheapest Nord Pool spot-price hours, Ladebonus grid-balancing rebates, and roaming access to 900,000+ public charging points across Europe.
Is Looad a public or private company?
Looad is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Looad founded?
Looad was founded in -1. It employs 11 to 50 people.
Where is Looad based?
Looad is headquartered in Aabenraa, Denmark, in the Europe region.
How does Looad make money?
Five revenue lines are on record. Hardware Sales (Charge Box Purchase) is the primary driver. The others are hardware Rental, service Agreements (Looad Moove / Looad Connect), electricity Supply (Looad Energy) and public Charging Network Access.
Who are Looad's main competitors?
Broad incumbents on record are Tesla Supercharger, Shell Recharge and E.ON Drive Denmark. Direct peers are Zaptec, Spirii, Monta, Clever, Aira, PowerGo and Easee.
Does Looad have an API?
No public API is recorded for Looad.
What industry is Looad in?
Looad's product category is EV Charging Services. Its primary akta.pro industry code is HSAPAQAF, Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers), with a secondary code of CRACAGAI, Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail. Its NAICS code is 532210.