Whitepay

What Whitepay does

Whitepay is a cryptocurrency payment processing platform that enables businesses to accept, hold, and disburse digital assets across e-commerce, retail, gaming, hospitality, financial services, and charitable sectors. Incorporated in the British Virgin Islands as Whitepay Solutions Limited, with operational roots in Kharkiv, Ukraine, the company is a wholly-owned subsidiary of WhiteBIT — one of Europe's largest cryptocurrency exchanges, with 8M+ users and $3.5T in cumulative trading volume. Founded in 2020, the platform supports 200+ cryptocurrencies, serves 500+ clients, processes 50,000+ transactions per day, and operates across 26+ countries with accessibility to 120+ countries. The legal entity structure is BVI-incorporated, governed under the laws of England and Wales per its Terms of Use.

The platform's technology is built on WhiteBIT's proprietary exchange and settlement infrastructure, integrated with Chainalysis for transaction verification — Whitepay is positioned as the first crypto-processing solution whose transactions are independently verified by Chainalysis for AML and sanctions compliance. The product suite comprises 14+ modules: crypto acquiring, crypto payments (invoices, top-ups, payment links), POS terminals, donations, crypto jar, streaming-platform widgets, mass payouts, balance swap, conversion & withdrawal, volatility prevention via locked exchange rates and stablecoin auto-conversion, business wallets, reporting, user management, and whitelabel solutions. Integration methods span API, plugins, and manual setup, with role-based access control and a CRM dashboard at crm.whitepay.com.

Whitepay monetizes through transaction-based take rates: pay-in fees of 0.4%–1.5% based on monthly volume, a fixed 1% fee for POS transactions, zero settlement for USDT/USDC balances, and a $50 monthly inactivity fee below $1,000 turnover. The go-to-market is sales-led and API-first, combining direct enterprise sales, developer-focused API integration, POS hardware distribution, and a referral/agent partner program. Customer segments span online retail, gaming/entertainment, travel/hospitality, financial services/remittances, SaaS/tech, charities/nonprofits, and self-employed professionals including streamers and freelancers. Leadership comprises CEO Glib Udovychenko, CBDO Serhiy Tsyupko, and Project Delivery Manager Stepan Honcharov, with 11–50 total employees.

Name

Whitepay

Legal name

Whitepay Solutions Limited

Website

https://whitepay.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Whitepay is a cryptocurrency payment processing platform that enables businesses to accept 200+ cryptocurrencies via acquiring, POS, payment links, donations, and mass payouts, serving e-commerce, retail, gaming, and charity clients across 26+ countries as a subsidiary of WhiteBIT exchange.

Ownership category

akta.pro rank

Headquarters

HQ city

Kharkiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction/Processing Fees: Whitepay charges transaction fees on crypto payments. Pay-in fees range from 0.4% to 1.5% based on monthly transaction volume. A base fee of 1% of transaction volume applies, with individual conditions available for large clients. A minimum fee of 0.5 to 2 USDC/USDT per transaction may be applied if the standard percentage fee falls below this threshold. A monthly inactivity fee of $50 applies if total turnover is less than $1,000/month.
2. POS Terminal Fees: Fixed fee of 1% per transaction for POS terminal payments in physical stores.
3. Widget and Donation Solutions: Crypto donations and widget solutions for streaming platforms and charities, monetized through transaction fees on received donations.
4. Mass Payouts and Balance Swap: Bulk crypto transfer and currency conversion services for businesses, generating fees per transaction or per payout batch.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Whitepay provides cryptocurrency payment acceptance and processing infrastructure for businesses, enabling merchants to accept 200+ cryptocurrencies via crypto invoices, payment links, top-ups, e-commerce plugins, APIs, and POS terminals. The platform is powered by the WhiteBIT exchange and includes complementary services such as crypto donations, fundraising jars, streaming widgets, mass payouts, balance swap, and volatility prevention through auto-conversion to stablecoins.

Product overview

Whitepay is a cryptocurrency payment gateway and acquiring platform powered by the WhiteBIT exchange, offering a modular portfolio of products. The core offering consists of Crypto acquiring (online payment acceptance of 200+ cryptocurrencies) and Crypto payments (invoice/top-up/payment link solutions), supplemented by a POS terminal for in-store acceptance, crypto donation tools (donation page, crypto jar, widgets), and operational tools including Mass payouts, Balance swap, Conversion & withdrawal, Volatility prevention, Reporting system, and User management. The platform supports 200+ cryptocurrencies and operates across 26+ countries, targeting e-commerce, retail, gaming, travel, financial services, and charity sectors. Whitepay differentiates through next-day payouts, no chargeback risk, locked exchange rates, and AML compliance verified by Chainalysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Crypto payments A solution for invoice payments and balance top-ups, allowing businesses to accept 200+ cryptocurrencies via crypto invoices, crypto top-ups, and payment links for e-commerce, retail, and B2B use.
• Crypto acquiring A streamlined online payment solution enabling any business to accept over 200 cryptocurrencies on its website, reaching over 450 million crypto owners worldwide with next-day payouts and no chargeback risk.
• POS A point-of-sale terminal enabling brick-and-mortar stores to accept cryptocurrency payments in-store, with a fixed 1% fee per transaction and 200+ supported cryptocurrencies.
• Crypto donations A donation page solution for receiving cryptocurrency donations quickly and securely from anywhere in the world, accepting donations in over 200 cryptocurrencies from any country and any wallet.
• Crypto jar A crypto fundraising tool that allows users to launch fundraising campaigns and monitor real-time progress by setting a goal and customizing the amount in any supported currency.
• Widgets Embeddable cryptocurrency donation widgets for streaming platforms and videos, adapted to popular streaming services with customizable color and language options.
• Mass payouts A bulk transfer solution enabling businesses to send crypto to hundreds or thousands of recipients at once, supporting 250+ cryptocurrencies, instant execution via API or dashboard, and built-in AML monitoring powered by Chainalysis.
• Balance swap Instant in-platform crypto-to-crypto conversion between 250+ assets with real-time rates, zero hidden fees, and auto-swap support for converting volatile crypto into stablecoins.
• Conversion & withdrawal Crypto withdrawal with fiat equivalency that auto-converts stablecoins into specified cryptocurrency at locked exchange rates, available via API only for automated platform payouts.
• Whitelabel / h2h A whitelabel solution enabling partners to create their own payment forms using Whitepay's underlying technology.

Quantifiable outcome

• Pay less than 50% of usual bank acquiring fees
• +6 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core, regulatory and minor.

• WhiteBITcoreStrategic or Co-development PartnerWhiteBIT is the parent cryptocurrency exchange powering Whitepay. WhiteBIT is Europe's largest crypto platform with $3.5 trillion in trading volume and 8+ million users. Whitepay is powered by WhiteBIT's infrastructure, providing regulatory registrations (VASP in Czech Republic, Spain, Poland, Bulgaria, Australia AUSTRAC, National Bank of Georgia), AML systems, security certifications (PCI DSS, ISO 27001, ISO 27701), and settlement infrastructure. Whitepay is the crypto payment subsidiary of WhiteBIT.
• ChainalysiscoreTechnology or IntegrationWhitepay is the first crypto-processing solution whose transactions are verified by Chainalysis. Chainalysis provides software and tools for tracking suspicious transactions, helping ensure the payment provider meets evolving local and global regulations and protects customers and organizations from fraud and sanctioned entities.
• AUSTRAC (Australian Transaction Reports and Analysis Centre)regulatoryOthersWhiteBIT (Whitepay's parent exchange) is registered as a Digital Currency Exchange Provider within AUSTRAC in Australia, enabling Whitepay to operate legally in the Australian market.
• Financial Analytical Office of the Czech Republic (VASP Registration)regulatoryOthersWhiteBIT (Whitepay's parent exchange) is registered as a Virtual Asset Service Provider (VASP) within the Financial Analytical Office of the Czech Republic.
• Bank of Spain (VASP Registration)regulatoryOthersWhiteBIT (Whitepay's parent exchange) is registered as a Virtual Asset Service Provider (VASP) within the Bank of Spain.
• National Revenue Administration of Poland (VASP Registration)regulatoryOthersWhiteBIT (Whitepay's parent exchange) is registered as a Certified Entrepreneur within the Register of Virtual Currency Activities of the National Revenue Administration of the Republic of Poland.
• National Revenue Agency of Bulgaria (VASP Registration)regulatoryOthersWhiteBIT (Whitepay's parent exchange) is listed in the public register of entities that professionally provide exchange services between virtual currencies and non-gold-backed recognized (fiat) currencies and of wallet providers in the Republic of Bulgaria.
• National Bank of Georgia (VASP Registration)regulatoryOthersWhiteBIT (Whitepay's parent exchange) is registered as a Virtual Asset Service Provider in the National Bank of Georgia.
• European Business Association (EBA)minorOthersWhitepay joined the European Business Association (EBA), the largest association of businesses operating in Ukraine. Members are united by a common goal to change the business environment in Ukraine and Europe for the better.
• FATF (Financial Action Task Force)regulatoryOthersWhiteBIT (Whitepay's parent exchange) adheres to the standards of the International Anti-Money Laundering Group (FATF), the global anti-money laundering and counter-terrorist financing watchdog.
• PCI Security Standards CouncilregulatoryOthersWhiteBIT (Whitepay's parent exchange) has achieved PCI DSS (Payment Card Industry Data Security Standard) certification, demonstrating compliance with international payment card data security standards.
• HackenminorOthersWhiteBIT (Whitepay's parent exchange) has successfully passed 7 Hacken security audits. The cer.live platform rates WhiteBIT among TOP 3 most reliable exchanges based on Hacken audit results.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Coinbase Commerce: Coinbase Commerce is the merchant crypto-payment gateway of Coinbase, one of the largest US crypto exchanges. It is the most direct competitor to Whitepay, offering crypto invoicing, checkout APIs, and POS-style integrations to merchants globally, with similar fee-based economics and a comparable target customer.
• Triple-A: Triple-A is a Singapore-headquartered crypto payment gateway licensed by MAS, providing merchants with crypto accepting, payouts, and fiat settlement. It competes with Whitepay in cross-border acquiring and remittance-style use cases, and is similarly focused on regulated, compliance-led PSP positioning.
• CoinsPaid: CoinsPaid is a crypto payment processor and gateway owned by the gambling-focused AlphaPo group, serving merchants with acquiring, payouts, and processing. It is a direct competitor to Whitepay in online merchant crypto acceptance and shares a comparable Eastern European operating base.
• NOWPayments: NOWPayments is a crypto payment gateway that supports 200+ cryptocurrencies, mass payouts, POS, and donations with non-custodial architecture. It is a close comparable to Whitepay in product breadth, asset coverage, and SMB/donation focus, though it leans more non-custodial while Whitepay is custodial and exchange-backed.
• BitPay: BitPay is one of the longest-standing crypto payment processors, enabling merchants to accept Bitcoin and other cryptocurrencies with fiat settlement. It is a direct peer to Whitepay across e-commerce acquiring, POS, and invoicing, and competes head-to-head for the same global SMB and enterprise merchant base.
• CoinGate: CoinGate is a Lithuania-based crypto payment processor offering merchant acquiring, POS, donations, and mass payouts for 70+ cryptocurrencies. It directly competes with Whitepay across the same European SMB and donation verticals and is similarly sized in headcount and merchant base.
• PayCrypt (formerly CryptoProcessing): PayCrypt is a crypto payment processor focused on gambling, iGaming, and high-risk merchants, offering acquiring, payouts, and conversion services. It is a direct peer to Whitepay in mass payouts and merchant crypto acceptance, particularly for use cases (gaming, entertainment) that Whitepay also lists as target segments.

Broad incumbents

• Binance Pay: Binance Pay is the merchant and peer-to-peer payment product of Binance, the world's largest crypto exchange. As a broad incumbent it dwarfs Whitepay in user reach and brand, but competes for the same crypto-paying consumers and merchant acceptance, especially in regions where WhiteBIT is also active.
• Alchemy Pay: Alchemy Pay is a Singapore-based crypto-fiat payment gateway combining on-ramp, off-ramp, and merchant acquiring across 300+ cryptocurrencies and 70+ fiat currencies. It is a broader incumbent than Whitepay, with a wider geographic footprint and a publicly traded token, but addresses the same merchant crypto-acceptance pain points.

Emerging players

• BTCPay Server: BTCPay Server is an open-source, self-hosted crypto payment processor popular with crypto-native merchants and developers. While it does not directly compete as a managed PSP, it is a recurring alternative for technically sophisticated merchants that Whitepay targets with its API and developer positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Whitepay.official
• LinkedInlinkedin.com/company/whitepay

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitepay