Millard Plastic Surgery

What Millard Plastic Surgery does

Millard Plastic Surgery is a privately-held cosmetic surgery practice headquartered at 195 Inverness Drive W. #200 in Englewood, Colorado, employing four surgeons: Dr. John A. Millard (board-certified, American Board of Plastic Surgery and American Board of Cosmetic Surgery), Dr. David Hendrick (triple-board certified with 30+ years of experience), Dr. Laura Boschini (ASPS candidate member, double-residency trained, 1,300+ cosmetic procedures), and Dr. Meryl Singer (ABPS board-certified, 15+ years experience). The practice serves individual consumers seeking elective aesthetic procedures across three primary segments — facial rejuvenation, breast enhancement, and body contouring — plus secondary segments covering male patients, transgender patients, and non-invasive body shaping. Approximately half of Dr. Millard's patients travel from out of town, indicating meaningful draw beyond the Denver metropolitan area.

The practice is built on VASER (Vibration Amplification of Sound Energy at Resonance) ultrasound-assisted liposuction, with Dr. Millard credited as the inventor of VASER Hi-Definition Liposuction and the pioneer of 4D VASER Hi-Definition Liposuction. Proprietary surgical innovations developed by Dr. Millard include the Five-Ring VASER Probe (reducing VASER time by 50-75%), Atraumatic Cannula (reducing tissue damage during fat extraction), Echogenic Cannula (improved ultrasound visibility), Fat Integrator Cannula (enabling ~50% more effective fat grafting), and Ultrasound-Image Guided Fat Augmentation Technique (UIGFAT) for safer and more precise fat placement. Supporting technologies include the FDA-approved Puregraft fat purification system (97%+ contaminant removal), InBody 970 bioelectrical impedance analysis, Vectra XT 3D surgical planning imaging, SmartLipo laser lipolysis, EMSCULPT and EMSCULPT Neo electromagnetic muscle stimulation, Cellulaze cellulite treatment, BallancerPro lymphatic drainage, Wells Johnson HVP Auto-Graft infusion system, and Exparel long-acting local anesthetic. The practice operates two facility sub-brands: The Awake Center for conscious sedation procedures and Insight Surgery Center as an on-site surgical facility.

Millard Plastic Surgery operates a direct-to-consumer go-to-market model with patient acquisition driven by SEO-optimized website content, before/after photo galleries, third-party review platforms (Google, Yelp, RealSelf, Healthgrades), and earned media features across The Doctors, ABC, CBS, NBC, Men's Fitness, Discover, and Newsweek. Revenue is generated primarily through one-time professional fees for surgical procedures, supplemented by non-invasive treatments and a recurring-revenue medical weight management program offering Semaglutide and Tirzepatide GLP-1 therapies. Pricing is quote-based, determined at consultation, with patient financing available. The practice is physician-owned with no disclosed external investment, parent entity, or public financial reporting.

Name

Millard Plastic Surgery

Legal name

Millard Plastic Surgery

Website

https://millardplasticsurgery.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Millard Plastic Surgery is a privately-held cosmetic surgery practice in Englewood, Colorado, employing four board-certified surgeons. It offers facial, breast, and body contouring procedures built on proprietary VASER Hi-Definition Liposuction techniques invented by its founder.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery Services

NAICS

Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

Keywords

• Cosmetic surgery services
• Body contouring procedures
• Liposuction treatments
• Facial plastic surgery
• Breast enhancement surgery

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: One-time professional fees for surgical cosmetic procedures including facelifts, breast procedures, body contouring, liposuction, and fat transfer. Revenue is procedure-based with pricing varying by complexity and areas treated.
2. Non-Surgical Treatments: EMSCULPT, EMSCULPT Neo, and other non-invasive body contouring treatments offered as standalone or complementary procedures to surgical treatments.
3. Weight Management (Semaglutide & Tirzepatide): Medical weight loss program offering GLP-1 medications for patients seeking non-surgical weight management, often combined with body contouring procedures.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Millard Plastic Surgery is a physician-owned cosmetic surgery practice that sells surgical and non-surgical aesthetic procedures to individual patients, with deep specialization in VASER Hi-Definition and 4D VASER Hi-Def body contouring invented by Dr. Millard. Offerings span facial rejuvenation (facelifts, blepharoplasty, rhinoplasty), breast enhancement (augmentation, lift, reduction, fat transfer, VASER breast sculpting), body contouring (liposuction, tummy tuck, BBL, mommy makeover, gynecomastia), non-invasive treatments (EMSCULPT, EMSCULPT Neo, Cellulaze, BallancerPro lymphatic drainage), and a Semaglutide/Tirzepatide medical weight management program. Services are delivered through in-office consultations, virtual consultations, and procedures at the Englewood, CO Awake Center and on-site Insight Surgery Center.

Product overview

Millard Plastic Surgery is a premier plastic surgery practice in Denver, CO offering a comprehensive portfolio of surgical and non-invasive cosmetic procedures. The practice specializes in body contouring with proprietary VASER Hi Def Liposuction and 4D VASER Hi Def technologies invented by Dr. Millard, along with facial procedures including the Elevare Facelift, breast enhancement, and male plastic surgery. The practice utilizes advanced technologies including Puregraft fat grafting, InBody 970 composition analysis, EMSCULPT/EMSCULPT Neo muscle building, SmartLipo laser lipolysis, and the Vectra XT 3D imaging system. Additional services include Semaglutide/Tirzepatide weight management, lymphatic drainage with BallancerPro, and Cellulaze treatment. The Awake Center offers conscious sedation procedures, and the practice provides complementary therapies like Exparel for pain management.

Differentiator

Problem solved

Functional benefit

Brands

• The Awake Center: Pioneered by Millard Plastic Surgery - state-of-the-art facility for awake procedures including liposuction, gynecomastia, facelift, brow lift, and blepharoplasty with local anesthesia
• Insight Surgery Center
• The Elevare Facelift

Products and services

• VASER Hi-Def Liposuction Ultrasound-assisted liposuction that emulsifies fat from the sub-dermal, superficial, and deep compartments while preserving connective tissue, blood vessels, and lymphatics, enabling high-definition body sculpting. Offered to patients seeking advanced body contouring.
• 4D VASER Hi-Def Liposuction Five-step VASER Hi Def body sculpting that adds autologous fat transfer to VASER Hi Def Liposuction, using subdermal and deep fat removal plus intramuscular and subdermal fat grafting for comprehensive shaping of nearly any body area.
• The Elevare Facelift (Ultra-Deep Plane Facelift) Proprietary ultra-deep plane facelift technique developed by the practice that lifts and repositions deeper facial tissues for natural-looking, comprehensive facial rejuvenation without a windswept appearance.
• Liposuction (Traditional and Area-Specific) Surgical fat removal using cannula-based suction to extract fat from targeted areas of the body including arms, chest, chin, stomach, legs, and thighs for body reshaping.
• Awake Liposuction Liposuction performed under local anesthesia so patients remain conscious, avoiding general-anesthesia complications while enabling faster recovery and lower procedural cost.
• Brazilian Butt Lift (BBL) Fat transfer procedure that harvests fat from a donor body area via liposuction and reinjects purified fat into the buttocks for shape and volume enhancement; available in both standard and Awake (local anesthesia) variants.
• Tummy Tuck (Abdominoplasty) and Drainless Tummy Tuck Surgical procedure to remove excess abdominal skin and fat while tightening underlying muscles for a flatter, more sculpted abdomen, with an advanced Drainless Tummy Tuck technique that eliminates post-surgical drains.
• Mommy Makeover Combined surgical package (typically breast and abdominal procedures) designed to restore pre-pregnancy body contours, customized per patient during consultation.
• Breast Enhancement Services Comprehensive breast surgery service line including augmentation, lift, reduction, VASER breast sculpting, autologous fat transfer, implant exchange and removal, revision surgery, and Motiva implants for patients seeking breast size, shape, or revision changes.
• Male Plastic Surgery (including Gynecomastia Treatment) Cosmetic procedures tailored to male patients including gynecomastia (male breast tissue) surgery, male liposuction, male body contouring, and Brozilian Butt Lift for Men, designed around masculine aesthetic goals.
• Facial Plastic Surgery Procedures Comprehensive facial rejuvenation procedures including facelifts (standard, awake, mini, deep plane, and the Elevare ultra-deep plane), blepharoplasty, brow lift, neck lift, neck liposuction, rhinoplasty, and facial fat transfer.
• SmartLipo (Laser-Assisted Lipolysis) Laser-assisted lipolysis technology that liquefies fat for easier cannula extraction and delivers simultaneous skin tightening, offered as an alternative to traditional and VASER liposuction.
• EMSCULPT Non-invasive body contouring using HIFEM technology to induce ~25,000 supramaximal muscle contractions per 30-minute session, simultaneously building muscle and burning fat.
• EMSCULPT Neo Advanced electromagnetic muscle stimulation treatment that simultaneously builds muscle and reduces fat through HIFEM technology, building on the EMSCULPT platform for non-invasive body contouring.
• Semaglutide & Tirzepatide Weight Management Physician-supervised medical weight loss program offering FDA-approved GLP-1 receptor agonist medications (Semaglutide and Tirzepatide) for non-surgical weight management, frequently paired with EMSCULPT or surgical body contouring.
• Cellulite Treatment (Cellulaze) Minimally invasive Cellulaze laser treatment that targets the structural causes of cellulite beneath the skin for long-lasting cellulite reduction.
• Lymphatic Drainage with BallancerPro Specialized post-surgical lymphatic massage therapy using BallancerPro technology to reduce swelling, accelerate recovery, and improve comfort after liposuction and other body contouring procedures.

Quantifiable outcome

• Fat purification rate exceeding 97% with Puregraft system
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature13 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• VASER (Sound Surgical Technologies)coreTechnology or IntegrationVASER ultrasound technology provider enabling advanced liposuction procedures. Dr. Millard has developed proprietary innovations with VASER including the Five-Ring Probe and has trained 800+ surgeons in VASER techniques worldwide.
• PuregraftcoreTechnology or IntegrationFDA-approved fat grafting system used for fat purification, achieving 97%+ contaminant removal for improved fat graft retention in breast, face, buttocks, and hand procedures.
• InBodysupportingTechnology or IntegrationInBody 970 bioelectrical impedance analysis machine provider for body composition analysis, fluid distribution, and body structure measurement to support treatment planning.
• GrowthMedsupportingGTM or Marketing PartnerMarketing partner responsible for digital marketing and website management for Millard Plastic Surgery.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sono Bello: Largest US body-contouring chain with 80+ locations focused on laser liposuction and body sculpting. Directly competes with Millard's core body-contouring offering but at significantly greater scale and with a lower-price, high-volume positioning.
• Athenix Body Sculpting Institute: Multi-location body-sculpting chain offering liposuction, tummy tucks, and Brazilian Butt Lifts across several US states — overlapping procedure menu and direct competitive overlap on Millard's flagship services.
• Beverly Hills Physicians: Multi-specialty cosmetic surgery group in Southern California offering body contouring, breast, and facial procedures — comparable comprehensive service breadth with destination-medicine patient flow similar to Millard's out-of-town draw.
• Mia Aesthetics: Multi-location cosmetic surgery group with a national marketing presence and aggressive consumer positioning across body contouring, BBL, and breast procedures — comparable procedure menu with scaled operations.

Direct peers

• Goals Plastic Surgery: Denver-area multi-surgeon cosmetic surgery practice offering breast, body, and facial procedures with a similar D2C, review-driven marketing motion and premium positioning in the same regional market.
• Elite Body Sculpture: Multi-location body-contouring practice built around a proprietary single-procedure technology (AirSculpt), comparable to Millard's technology-led VASER Hi-Def positioning with strong consumer branding.
• New York Group for Plastic Surgery: Established multi-surgeon private cosmetic surgery practice offering a similarly comprehensive face/breast/body menu with comparable surgeon-credential-driven marketing and consultation-based pricing model.
• La Jolla Cosmetic Surgery Centre: Long-standing multi-surgeon cosmetic surgery practice with on-site accredited surgical facility, broad face/breast/body menu, and consumer-facing brand comparable to Millard's positioning.
• Cascade Cosmetic Surgery Center: Independent multi-surgeon cosmetic surgery practice offering a similar comprehensive face/breast/body menu with consumer-driven D2C marketing and on-site surgical facility.

Regional players

• Boulder Plastic Surgery: Colorado-based cosmetic surgery practice serving the Denver-Boulder corridor with a comparable face/breast/body offering; competes for the same regional patient pool but with a different brand identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/millardplasticsurgery
• LinkedInlinkedin.com/company/millard-plastic-surgery

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Millard Plastic Surgery