Timing for Mac
Timing Software GmbH builds Timing for Mac, a native macOS automatic time tracking application that records app, document, and website activity without manual timers. It sells tiered SaaS subscriptions (Professional, Expert, Connect) to freelancers, developers, lawyers, and remote workers worldwide.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Timing for Mac does
Timing Software GmbH, operating as Timing for Mac, is a German private company founded in 2011 that builds a native macOS application for automatic time tracking. The product records user activity at the application, document, and URL level once per second, eliminating the need for manual timer start/stop. The core technology differentiates through document-level (not just app-level) tracking, a rules-based automatic categorization engine, automatic call/meeting detection across Zoom, Teams, Slack, and Google Meet, and a unique import of Apple Screen Time data from iOS devices. The application is lightweight, consuming less than 0.5% CPU and under 50 MB of memory, and is distributed exclusively via direct download from timingapp.com — deliberately outside the Mac App Store due to sandboxing restrictions that would impair tracking functionality.
Timing monetizes through a three-tier SaaS subscription (Professional $9/month annual, Expert $11/month annual, Connect $16/month per user annual) billed via Paddle, with a 30-day free trial as the primary conversion mechanism. The go-to-market is product-led growth: no sales team, no enterprise motion, no advertising. A referral program offers free months for successful referrals. The horizontal customer base spans freelancers, software developers, lawyers, video editors, creative professionals, and remote workers, with named users in photography, technology journalism, and tech writing. Recent product investments include AI Summaries (LLM-generated daily activity narratives) and a Model Context Protocol (MCP) integration exposing Timing data to ChatGPT and Claude. Integrations span ClickUp, Linear, Clio, GrandTotal, Zapier, and a Web API.
The company is founder-owned and bootstrapped, with no disclosed external funding, parent company, or M&A activity. It operates as a single-entity GmbH headquartered in Neuried, Germany, with worldwide reach. Revenue, headcount, and management team are not publicly disclosed, and the company has remained in continuous operation for over a decade as a self-sustaining, profitable niche SaaS.
Timing for Mac firmographics
Firmographics- Name
- Timing for Mac
- Legal name
- Timing Software GmbH
- Website
- https://timingapp.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Timing Software GmbH builds Timing for Mac, a native macOS automatic time tracking application that records app, document, and website activity without manual timers. It sells tiered SaaS subscriptions (Professional, Expert, Connect) to freelancers, developers, lawyers, and remote workers worldwide.
- Ownership category
- akta.pro rank
Timing for Mac industry classification
Industry- Product category
- Time Tracking Software
- akta.pro primary industry
- Time, Attendance & Scheduling Administration (BPACAIAE)
Keywords
Where Timing for Mac is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Timing for Mac business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscription (SaaS): Timing operates as a subscription-based SaaS product with three tiered plans (Professional, Expert, Connect) billed monthly or annually. Annual plans offer approximately 18% discount. Revenue is generated entirely through recurring subscription fees. No advertising, data monetization, or one-time license purchases are offered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Professional - $11/month annual ($9/month) - For individuals tracking their time on 1 Mac |
| Subscription | Annual | Expert - $14/month annual ($11/month) - For power users needing more control on 2 Macs |
| Subscription | Annual | Connect - $20/month annual ($16/month per user) - For AI-powered workflows and teams on 3 Macs per user |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Timing for Mac product offering
Product offeringCore offering
Timing for Mac is a native macOS application that automatically tracks the time users spend on applications, documents, and websites without requiring them to manually start or stop timers. The product records activity in the background, provides AI-powered activity summaries, automatic call and meeting detection, rules-based project categorization, and offers optional team collaboration features with privacy-protected aggregate reporting.
Product overview
Timing for Mac is a native macOS automatic time tracking application that operates without requiring users to start or stop timers. The product portfolio consists of a core Mac application, a companion web app for mobile access, and three subscription tiers (Professional, Expert, Connect) differentiated by features and Mac device limits. Key integrated features include AI Summaries for daily activity analysis, Entry-O-Matic for automated time entry creation, Automatic Meeting Detection for call tracking, and Timing Sync for cloud backup. The product integrates with productivity tools (ClickUp, Linear, Clio), communication platforms (Slack, Zoom, Teams), and offers API and Zapier automation capabilities. AI integration via MCP enables AI assistants to access timing data.
Differentiator
Problem solved
Functional benefit
Products and services
- Timing for Mac Native macOS application that automatically records time spent on applications, documents, and websites without requiring manual start/stop timers. Targets individual professionals, freelancers, developers, lawyers, and video editors who need accurate time records for billing and productivity analysis.
- Timing Web App Web-based companion application that syncs with the Mac app, allowing users to start and stop timers on the go and view activity summaries from iPhone, iPad, or Android devices via the browser.
Quantifiable outcome
- Saves hours of manual categorization over time through the rules engine
- +2 more outcomes
Companies that use Timing for Mac
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
Timing for Mac technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability2 records
Feature10 records
Timing for Mac partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered notable and emerging.
- GrandTotal (Media Atelier)notableGrandTotal is a Mac invoicing application by Media Atelier. Timing offers a plug-in that automatically imports tracked hours as billable items in GrandTotal, enabling seamless time tracking to invoicing workflow for freelancers.
- ZapiernotableTiming provides a Zapier integration that allows users to connect Timing data to thousands of third-party services without writing code. Used for sending time entries to billing software, managing teams and projects, and automating workflows.
- ClickUpnotableTiming integrates with ClickUp for project management. Depending on the plan tier, users get one-way or two-way sync for task import and time entry synchronization.
- LinearnotableTiming integrates with Linear for issue tracking. Depending on the plan tier, users get one-way or two-way sync for issue import and time entry synchronization.
- ClionotableTiming integrates with Clio, a legal practice management platform. Connect tier users get two-way sync for case/time entry synchronization for law firms.
- OpenAI (ChatGPT MCP)emergingTiming can be connected to ChatGPT as a custom app via MCP (Model Context Protocol), allowing the AI assistant to review tracked activities and manage projects directly from conversations.
- Anthropic (Claude MCP)emergingTiming can be connected to Claude as a custom connector via MCP, allowing Claude to review tracked activities and manage projects directly from conversations.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Timing for Mac competitors and assessment
Company assessmentDirect peers
- Memtime: Memtime is a desktop automatic time tracking product that captures application activity in the background. It serves the same freelancers/agencies need for hands-off time tracking that Timing addresses on macOS.
- WakaTime: WakaTime provides automatic time tracking for developers across IDEs and coding tools, much like Timing's developer positioning. It is a focused comparable for the developer and coding-time segment Timing explicitly targets.
- Timeular: Timeular combines automatic software tracking with a physical time-tracking device for freelancers and consultants. It overlaps with Timing on automatic tracking and the freelancer/billable-hour use case.
- Harvest: Harvest is a time tracking and invoicing product widely used by freelancers and agencies. It overlaps with Timing's freelancer segment and ClickUp/Linear integration ecosystem, and competes for the same billable-hour workflow use case.
- RescueTime: RescueTime is an automatic activity tracking and productivity analytics product that, like Timing, removes manual timer entry. It targets knowledge workers and emphasizes focus/productivity rather than billing, making it a partial but close competitor.
- Toggl Track: Toggl Track is a cross-platform time tracking product with a similar subscription-based pricing model targeting freelancers and small teams. It is the most direct functional competitor, offering both manual timers and automatic tracking, with a much larger brand footprint.
- Clockify: Clockify is a time tracking product by CAKE.com with a generous free tier and paid team plans. It targets the same horizontal freelancer/team use case as Timing and pressures pricing across the category.
- Timely: Timely is an automatic time tracking product built around AI-driven activity capture and project tagging. It targets agencies and creative teams with a focus on memoryless tracking, directly competing with Timing's automatic tracking positioning.
- Paymo: Paymo combines time tracking with project management, invoicing, and team collaboration for small agencies. It competes with Timing in the small-team segment, particularly where project-level time allocation matters.
Broad incumbents
- FreshBooks: FreshBooks is an accounting and invoicing platform that includes built-in time tracking for freelancers and small businesses. It is a broader incumbent offering time tracking as one feature within a finance suite, exerting indirect pricing pressure on Timing's freelancer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Timing for Mac social profiles
Digital presenceTiming for Mac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Timing for Mac leadership team
Management profileNumber of profiles
Timing for Mac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Timing for Mac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Timing for Mac
What does Timing for Mac do?
Timing for Mac is a native macOS application that automatically tracks the time users spend on applications, documents, and websites without requiring them to manually start or stop timers. The product records activity in the background, provides AI-powered activity summaries, automatic call and meeting detection, rules-based project categorization, and offers optional team collaboration features with privacy-protected aggregate reporting.
Is Timing for Mac a public or private company?
Timing for Mac is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Timing for Mac founded?
Timing for Mac was founded in 2011. It employs 11 to 50 people.
Where is Timing for Mac based?
Timing for Mac is headquartered in London, United Kingdom, in the Europe region.
How does Timing for Mac make money?
One revenue line is on record: software Subscription (SaaS).
Who are Timing for Mac's main competitors?
Direct peers on record are Memtime, WakaTime, Timeular, Harvest, RescueTime, Toggl Track, Clockify, Timely and Paymo. FreshBooks is listed as a broad incumbent.
Does Timing for Mac have an API?
Yes. Timing offers a Web API for connecting Timing to existing billing and project management systems. The API supports data export for further processing, team management automation, and billing workflows via Zapier integration. Developer documentation is at web.timingapp.com/docs.
What industry is Timing for Mac in?
Timing for Mac's product category is Time Tracking Software. Its primary akta.pro industry code is BPACAIAE, Time, Attendance & Scheduling Administration.